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Journal of Business & Banking
Published by Universitas Hayam Wuruk Perbanas
ISSN : 20887841     EISSN : 23033460     DOI : http://dx.doi.org/10.14414/jbb
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 348 Documents
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Peran TikTok sebagai Platform Promosi Digital dalam Mendorong Intensi Pembelian Produk Kuliner Lokal Ni Komang Mela Tri Utari; Esa Setiawati; Ni Luh Laksmi Rahmantari; I Putu Dharmawan Suryagita Susila Putra; I Gusti Ayu Lia Yasmita
Journal of Business & Banking Vol 15 No 2 (2025): November (2025) - April (2026)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414//jbb.v15i02.5623

Abstract

This study aims to analyze the role of TikTok as a digital promotion platform in encouraging purchase intention toward local culinary products at the MSME Es Teler Tidar Sukodono. The development of digital technology has significantly transformed consumer behavior, particularly in the process of information searching and purchasing decision-making. This study employs a descriptive approach using a mixed-method design, combining qualitative data obtained through interviews and observations with quantitative data collected through questionnaires distributed to 50 respondents. The data were analyzed using descriptive percentage techniques and qualitative interpretation. The results indicate that promotion through TikTok achieved an average score of 94.24%, which falls into the “very feasible” category. This finding suggests that TikTok is effective in increasing consumer purchase intention. Furthermore, interview results reveal that engaging visual content, the use of trends, and interactive features on TikTok are able to enhance product attractiveness and influence purchasing decisions.
Peran Brand Image dalam Memediasi Pengaruh eWOM dan Pemasaran Digital terhadap Purchase Intention Aniek M Ilfitriah; Mochamad Nurhadi
Journal of Business & Banking Vol 15 No 2 (2025): November (2025) - April (2026)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i02.5533

Abstract

Industri perawatan kulit telah berkembang pesat, sehingga konsumen terpapar berbagai macam produk dan merek yang dipromosikan melalui strategi pemasaran online. Oleh karena itu, perusahaan harus menerapkan pendekatan pemasaran yang efektif untuk meningkatkan niat beli konsumen. Studi ini meneliti pengaruh electronic word of mouth (eWOM), content marketing, online customer review, online customer rating terhadap purchase intention pada produk perawatan kulit Scarlett, dengan brand image sebagai variabel mediasi. Pendekatan kuantitatif dengan data primer yang dikumpulkan melalui teknik purposive sampling melibatkan 233 responden. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan software SmartPLS 4.0. Hasil evaluasi model pengukuran mengkonfirmasi bahwa semua konstruk valid dan reliabel. Analisis model struktural menunjukkan bahwa eWOM, content marketing dan online customer rating memiliki pengaruh positif yang signifikan terhadap purchase intention, baik secara langsung maupun tidak langsung melalui brand image sebagai variabel mediasi. Sebaliknya, online customer review menunjukkan efek negatif tetapi tidak signifikan terhadap purchase intention, dan brand image tidak memediasi hubungan ini. Temuan ini menyoroti pentingnya strategis dalam mengelola eWOM, kualitas konten, dan sistem peringkat dalam memperkuat citra merek dan merangsang niat pembelian konsumen di industri perawatan kulit.
Salespeople’s Customer Orientation and Customer Satisfaction: An SDL Perspective Hayat Yusuf; Ardiansyah Goeliling; Astil; Syahra
Journal of Business & Banking Vol 15 No 2 (2025): November (2025) - April (2026)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/gb9bq372

Abstract

This study aims to examine the influence of service quality and salespeople’s customer orientation on perceived value and customer satisfaction, as well as the mediating role of perceived value and the moderating role of brand image in the relationship between perceived value and customer satisfaction. This research was conducted on bank credit customers in Kendari City using a quantitative approach with an explanatory research design. Data were collected through a survey using a structured questionnaire distributed to 340 respondents. The data were analyzed using Structural Equation Modeling to test the diresct, indirect, and moderation effects in the proposed research model. The results show that service quality and salespeople’s customer orientation have positive effects on perceived value and customer satisfaction. Perceived value also has a positive effect on customer satisfaction, indicating that customers tend to be more satisfied when they perceive that bank credit services provide benefits that are worth the cost, time, effort, and risk involved. In addition, perceived value mediates the relationship between service quality and customer satisfaction, as well as the relationship between salespeople’s customer orientation and customer satisfaction. The findings also confirm that brand image strengthens the effect of perceived value on customer satisfaction.
The Effect of Behavioral Propensity on Financial Risk Tolerance among Investor: The Role of Religiosity as a Moderating Variable William Christhoper; Werner R. Murhadi; Endang Ernawati
Journal of Business & Banking Vol 15 No 2 (2025): November (2025) - April (2026)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i02.5668

Abstract

This research aims to examine the effect of behavioral propensities variables that included propensity for regret, propensity for trust, happiness in life, propensity to attribute success to luck, propensity for overconfidence, and propensity for social interaction, on the variable of financial risk tolerance, as well as the moderating effect of religiosity. This study employs a quantitative approach using SEM (Structural Equation Modelling) analysis methods. This research was conducted by distributing questionnaires to investors aged 17 and above in Surabaya. The findings indicate that propensity for trust and propensity for social interaction significantly influence financial risk tolerance. However, propensity for regret, happiness in life, propensity to attribute success to luck, and propensity for overconfidence do not affect financial risk tolerance. Furthermore, regarding the moderating variable, religiosity influences all six behavioral propensity variables— propensity for regret, propensity for trust, happiness in life, propensity to attribute success to luck, propensity for overconfidence, and propensity for social interaction—toward financial risk tolerance.
Meningkatkan Budaya Keselamatan Pasien di Rumah Sakit Gigi melalui Disiplin, Lingkungan, Kepemimpinan, dan Komitmen Organisasi Edtalia Kusuma Dewi; Tatik Suryani
Journal of Business & Banking Vol 15 No 2 (2025): November (2025) - April (2026)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i02.5691

Abstract

Patient safety culture is not solely determined by the availability of procedures, but also by work practices consistently embedded in organizational routines. This study aims to analyze the effects of work discipline, work environment, and leadership on patient safety culture and to examine the moderating role of organizational commitment at IIK Bhakti Wiyata Dental and Oral Hospital in Kediri. A quantitative approach with a survey design was employed. Data were collected through questionnaires distributed to 68 respondents who met the inclusion criteria and were analyzed using multiple linear regression and Moderated Regression Analysis (MRA) with SPSS. The findings show that work discipline, work environment, and leadership have positive and significant effects on patient safety culture. Among these variables, leadership emerges as the most influential factor, indicating the importance of consistent direction, exemplary conduct, and open communication in healthcare services. However, organizational commitment does not moderate the effects of work discipline, work environment, or leadership on patient safety culture. These findings suggest that strengthening patient safety culture requires more than employee attachment to the organization. It should be supported by effective leadership, a safe and supportive work environment, and disciplined practices consistently applied in service delivery.
Dampak Influencer, Motivasi, dan Kemajuan Teknologi Terhadap Minat Investasi di Pasar Modal Dwi Maulidya Agustin; Linda Purnamasari
Journal of Business & Banking Vol 14 No 2 (2025): November (2024) - April (2025)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v14i02.5073

Abstract

Media sosial dan perkembangan teknologi memiliki peran penting dalam mendorong minat investasi di pasar modal. Namun, keberhasilan peningkatan minat investasi tersebut bergantung pada motivasi calon investor. Penelitian ini bertujuan untuk menganalisis pengaruh influencer, motivasi, dan kemajuan teknologi terhadap minat investasi generasi Z di Surabaya. Data dikumpulkan melalui kuesioner dari 160 responden dan dianalisis menggunakan model Structural Equation Modeling (SEM) dengan pendekatan Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa influencer dan motivasi memiliki pengaruh positif signifikan terhadap minat investasi, sementara kemajuan teknologi tidak menunjukkan pengaruh yang signifikan. Temuan ini memberikan kontribusi penting dalam pengembangan strategi pemasaran investasi. Peningkatan peran influencer dan penguatan motivasi menjadi langkah kunci untuk menarik minat generasi Z, seperti melalui kampanye edukatif dan insentif yang relevan. Namun, aspek teknologi memerlukan pendekatan berbeda untuk memberikan dampak lebih signifikan, misalnya dengan menambahkan fitur gamifikasi, edukasi interaktif, atau personalisasi pada platform digital. Penelitian ini memberikan rekomendasi praktis bagi perusahaan sekuritas dan pelaku pasar modal untuk meningkatkan daya tarik investasi melalui strategi yang berfokus pada preferensi generasi Z.
The Moderating Effect Of Gender On The Relationship Between Service Quality and Student Satisfaction Using A Hesqual Model: Evidence From A Private University In East Borneo Haryadi Jaka Susila; Rr. Iramani
Journal of Business & Banking Vol 15 No 01 (2025): Mei - Oktober (2025)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i01.5089

Abstract

ABSTRACT Higher education institutions face challenges in providing services to meet student expectations. This study aims to examine the impact of service quality on student satisfaction using the HESQUAL (Higher Education Service Quality) model. Sampling was used with random sampling technique, involving 290 respondents. Data analysis was conducted with SEM-PLS. The results showed that administrative services, physical facilities, and teaching quality had a significant positive impact on student satisfaction. However, academic services related to the Academic Information System (SIAKAD) do not have a significant impact on student satisfaction. The results of this study imply that to increase student satisfaction, education service providers should optimize administrative procedures, better facility maintenance, and excellent lecturer services.
Peran Kelelahan kerja sebagai pemediasi hubungan antara stres kerja dan keinginan berpindah kerja Aldi; Harry Widyantoro
Journal of Business & Banking Vol 14 No 2 (2025): November (2024) - April (2025)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v14i02.5109

Abstract

Peneliti ini bertujuan untuk mengetahui pengaruh stres kerja dan kelelahan kerja terhadap keinginan berpindah kerja pada karyawan yang berkerja dibagian produksi di PT. Intidragon Suryatama Mojokerto. Sampel yang digunakan dalam penelitian ini sebesar 120 responden pada bagian produksi dengan mengumpulkan data melalui kuesioner cetak yang dibagikan secara langusng pada responden, penelitian ini menggunakan teknik purpose sampling dalam pengambilan data, jenis data yang digunakan oleh peneliti adalah data primer data yang diperoleh langsung dari responden. teknik pengambilan sampel pada penelitian ini menggunakan rumus slovin dengan margin of error sebesar 10%. penelitian ini menggunakan metode struktural Equation Model (SEM) dengan pendekatan Partial Least Square (PLS) dengan software SmartPLSveris 4.1.0.9. pada penelitian ini menghasilkan bahwa stres kerja tidak berpengaru signifikan terhadap keinginan berpindah kerja, stres kerja berpengaruh positif signifikan terhadap kelelahan kerja , kelalahan kerja tidak berpengaruh signifikan terhadap keinginan berpindah kerja, stres kerja tidak berpengaruh signifikan terhadap keinginan berpindah kerja dengan kelelahan kerja sebagai variabel medasi
Patient Satisfaction and Loyalty in Public Healthcare: The Role of Digital Marketing and Service Quality Rizka Amelia Mayasari; Basuki Rachmat
Journal of Business & Banking Vol 15 No 01 (2025): Mei - Oktober (2025)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i01.5214

Abstract

This study aims to analyze the effect of digital marketing and health service quality on patient satisfaction and loyalty at Rangkah health center, Surabaya. The background of this study is based on the increasing need for responsive, modern, and digital technology-based health services, especially in the context of competition with private health facilities. This study uses a quantitative approach with data collection techniques through questionnaires distributed to 179 respondents who have been treated at Rangkah health center. The analysis method used was Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that both digital marketing and health service quality had a significant effect on patient satisfaction and loyalty. In addition, patient satisfaction was shown to act as a mediating variable between digital marketing and service quality with patient loyalty. These findings confirm the importance of integration between effective digital marketing strategies and improved service quality in building sustainable patient loyalty. This study provides strategic implications for public healthcare managers in the face of digital transformation in the healthcare sector.
Peran Pendaftaran Online, Kualitas Layanan, Kepuasan terhadap Loyalitas Pasien Poli Kesehatan Ibu dan Anak: Strategi Meningkatkan Kepuasan dan Loyalitas Pasien Puskesmas Novinda Nihayati; Yudi Sutarso
Journal of Business & Banking Vol 14 No 2 (2025): November (2024) - April (2025)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v14i02.5226

Abstract

Transformasi digital di sektor kesehatan telah mendorong Puskesmas untuk mengadopsi sistem pendaftaran online dan meningkatkan kualitas layanan Permasalahan antrean panjang dan rendahnya kepuasan pasien di layanan kesehatan mendorong kebutuhan inovasi digital, khususnya pendaftaran online, serta peningkatan kualitas layanan. Penelitian ini bertujuan untuk menganalisis pengaruh pendaftaran online dan kualitas layanan terhadap loyalitas pasien dengan kepuasan sebagai variabel intervening. Metode yang digunakan adalah survei kuantitatif dengan 200 pasien sebagai responden, dianalisis menggunakan Structural Equation Modeling (SEM) berbasis SmartPLS. Hasil penelitian menunjukkan bahwa pendaftaran online dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pasien, yang selanjutnya memediasi pengaruh kedua variabel tersebut terhadap loyalitas pasien. Temuan ini menegaskan pentingnya integrasi teknologi digital dan peningkatan kualitas layanan dalam membangun loyalitas pasien. Implikasi praktis penelitian ini merekomendasikan pengelola layanan kesehatan untuk mengoptimalkan sistem pendaftaran online dan memperkuat kualitas pelayanan guna meningkatkan kepuasan dan loyalitas pasien secara berkelanjutan.

Page 33 of 35 | Total Record : 348

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