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Media Wisata

MWS
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Published by Sekolah Tinggi Pariwisata AMPTA

ISSN : 16935969 EISSN : 26858436 DOI : https://doi.org/10.36276/mws

Core Subject : Economy, Humanities, Education, Social, Engineering,

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 527 Documents

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Suistainable Tourism Deswita Berkembang menjadi Deswita Maju di Desa Wisata Sumberbulu Erna Wigati; Wahyu Ari Indriastuti
Media Wisata Vol. 19 No. 2 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This study aims to determine the quality of Sumberbulu tourism village in contributing to social welfare by having a local and regional economic network. Methods used in this research is to use descriptive qualitative method, with data analysis done inductively. The aim is to find out sustainable tourism village to develop into the tourism village of Sumberbulu Karanganyar. The result this study, Sumberbulu tourism village, in contributing to economic and social welfare has inderectly been seen by the presence of many buyers who buy ornamental plants when visiting Sumberbulu Village and orrdering snacks that have been produced by community members from the formation of small culinary teams from several residens houses. The quality of the tour guides in the Sumberbulu tourist village is not yet visible because everything is still one with Pokdarwis. The quality of accommodation (homestay) in the tourist village of Sumberbulu is getting better and better because the homestay management team continuously checks it from the homestay coordinator who has been formed from Pokdarwis

Strategi Pemasaran 7P Restoran Bertema Autentik di Bale Raos sebagai Potensi Wisata Kuliner di Area Keraton Yogyakarta Sahlit Sugesti Sugesti
Media Wisata Vol. 19 No. 2 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Indications of successful management of cullinari such as a restaurant is a significant increase in the target number of tourists visiting. Therefore, it is necessary to have the right and targeted marketing strategy. This study aims to analyze and describe the marketing strategy of Bale Raos restaurant The autentic Taste in tourism area Keraton Yogyakarta. Research used qualitative methods. Informants sampled are general manager, marketing, operational manager and visitorAs of Bale Raos restaurant. Data was collected used interviews, observation, and documentation. Based on the research results show the right marketing strategy to increase quality product and service by segmenting targeting and positioning and collaboration of good product, price sale, place, promotion, people, process and physical evidance.

Pengembangan Potensi Wisata Berbasis Pariwisata Pedesaan di Desa Adat Bugbug Kabupaten Karangasem Bali Ni Made Sri Puspa Dewi Roels; Nisa Rahmaniyah Utami
Media Wisata Vol. 19 No. 2 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Bugbug Traditional Village located in East Bali. Bugbug Traditional has a lot of excellent tourism potential to be developed into rural tourism. This research is expected to support the role of tourism managers in the Bugbug Traditional Village to be able to run optimally in managing all tourism potential. Research data was collected through observation, interviews, literature study, Focus Group Discussion, and documentation. Data analysis uses analysis data qualitative methods, namely data collection, data reduction, data presentation, and concluding. This research results in the development of tourism in the Bugbug Traditional Village into rural tourism, which consists of nature tourism and cultural tourism. Nature tourism is carried out with agricultural education activities and tour the village—cultural tourism in witnessing local cultural wisdom, like traditional ceremonies and local traditions. In addition, the results of this study compiled several programs to optimize the role of the Bugbug Traditional Village Tourism Management Agency. The programs include: approaching and providing assistance to the institutions, forming an organizational structure and collaborative management.

Dampak Pandemi Covid-19 pada Operasional Hotel di The Atrium Hotel and Resort Yogyakarta Eko Yuli Sutrisno; Fitroh Adhila
Media Wisata Vol. 19 No. 2 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The purpose of this article is to analyze the impact of the COVID-19 pandemic on hotel operation at The Atrium Hotel and Resort Yogyakarta. This study is using a descriptive qualitative approach. The results of the study indicate operational constraints faced by The Atrium Hotel and Resort during the COVID-19 pandemic, which include a longer check-in process, increased operational cost, food and beverage services are not optimal, difficulties in determining the selling price of rooms, difficulty finding guests, and difficulty arranging the employee work schedules. The effort to adjust The Atrium Hotel and Resort Yogyakarta’s operation amid the COVID-19 pandemic are modifying of standard operating procedure (SOP), selling room only, adding facilities to prevent the spread of COVID-19, strict monitoring of health protocols, and MICE activities requiring permission from the COVID-19 force

Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Hotel Mutiara Malioboro Yogyakarta Lutfi Hendriyati
Media Wisata Vol. 17 No. 1 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Technological developments and can change the mind and desires of guests in booking hotel rooms. Online travel agents are one of the most advanced products that are currently booming, and also for changes room reservation to be direct or go shows switching to using online travel agents. The purpose of this study was to know information why the guest booking room directly going to online travel agents, in order to improve the e-commerce effort of services to maintain guests while still choosing Mutiara Malioboro Hotel Yogyakarta as a place to stay. Research is an online travel agent that can increase hotel occupancy rates because they are accessible, efficient and effective at competitive prices, as well as hotel costs with sales costs, fees and employee usage fees. Management support in OTA is also needed in an effort to increase the number of orders through OTA.

Pengaruh Orientasi Pasar, Konsumen, Merek, dan Inovasi Layanan terhadap Kinerja Umkm di Yogyakarta Gunawan Yulianto
Media Wisata Vol. 17 No. 1 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This study seeks to assess the relationship between Micro, Small and Medium Enterprises (MSME) firm performance and market orientation, customer orientation, brand orientation and service innovation in development for all businesses. In past, very few studies have focused on the effect of marketing-related variables on MSMEs. This study aspires to put some insight into this. Data were collected from creative industry MSME business firm entrepreneurs located in Yogyakarta, A total of 91 MSME entrepreneurs were surveyed in the study through adopting tested survey questionnaires from the past literature. Correlation and regression analysis were used to test the hypotheses. Result indicates that market orientation, customer orientation, brand orientation and service innovation have a positive direct influence on MSME performance

Membangun Nilai Behavioral Intention melalui Tourist Experience : Studi Tentang Tourist Experience Dampaknya Terhadap Behavioral Intention di Floating Market Lembang Ramdani Setiyariski
Media Wisata Vol. 17 No. 1 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Floating Market Lembang is a destination in Lembang, the boundary of West Bandung. Visitors visit in Floating Market Lembang always increasing in years. But that fact is not the same with the data which say tourist’s loyality haven’t maximum because majority of the tourist whose come to Floating Market lembang are new visitors. Decision of this research is to know influence of tourist experience to behavioral intention of Floating Market Lembang. The type of research are descriptive and verification. The survey method used is incidental sampling, which a sample size of 120 respondents. Data analysis technique using single regression techniques with coefficient determinant (R2) and partial (T) techniques. These results shows that there is a significant partial influence tourist experience to behavioral intention of Floating Market Lembang. The higher the ability of destination management in building positive experience on the tourists, so that it will increase positive image of the tourists in their visits. In this condition, directly or indirectly it will be able to build tourist’s willing in re-visiting to the destination. The correlation of the two variables can be simplisized in a sentence that in order to be able to build value of behavioral intention is how to be able to build tourist experience.

Peran General Store Section dalam Mendukung Mutu Pelayanan Usaha Hotel Ita Nurjanah; Hary Hermawan
Media Wisata Vol. 17 No. 1 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

General Store is one of the important sections in Hotels that are included in the accounting Deparment. A general store is a storage place for all operational items of the hotel. Each hotel makes its own efforts to keep the inventory of the hotel which will become the guest necessities. This research aims to know what efforts are made to maintain the quality of hotel operational goods through the role of the general store section at The Phoenix Hotel Yogyakarta. Is in accordance with the standard or does not give special treatment to the operational goods (ignored). The research method used is a qualitative descriptive method by collecting data through interviews. Interviews were conducted with general store staff, cost control staff, and trainees of food beverages at The Phoenix Hotel Yogyakarta. The results of the research show that The Hotel Phoenix Yogyakarta made positive efforts that can reduce damage to goods stored in the general store and always ensure the goods that come to the guests are in good condition so that guests will feel satisfied.

Inovasi Cheesecake Menggunakan Bahan Kacang Buncis sebagai Pengganti Terigu Nonot Yuliantoro
Media Wisata Vol. 17 No. 1 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Making cheesecake using string bean is one of the latest innovations in making cheese cake that has never been seen before. Cheesecake generally use flour, this study aims at how string bean can be used as an ingredient of chiffon cheesecake by drying and processing into vegetable flour. This research was conducted to find out whether vegetable flour can affect the texture, taste, aroma and color of cheesecake. The purpose of string bean as a substitute for wheat flour is for consumption for the general public, especially for those who cannot consume gluten and make an alternative for people who do not like vegetables. In this study, we have conducted several vegetable group studies ranging from vegetable, leaf, stem, flower and fruit groups. Then found the right vegetable group to be made as a component of cheesecake, namely fruit vegetables. In addition, modifications are also made to the recipe, especially on the amount of vegetable flour. Excessive amounts will greatly affect the taste, texture, and aroma of the cheesecake. This study uses the homemade method. Homemade, which is meant by itself, is the making of using equipment that is few and can be made by anyone with the right technique.

Pengaruh Kompensasi Finansial dan Non Finansial terhadap Kinerja Karyawan Mesastila Hotels dan Resorts Margo Priyatono
Media Wisata Vol. 17 No. 1 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This study aims to determine the effect of financial and non-financial compensation on the performance of Mesastila Hotels & Resorts Magelang employees which are expected to be useful for management in improving the performance of their employees. This research method uses a survey approach to employees with a media questionnaire which is then analyzed by instrument and variable feasibility test, multiple linearity and different test based on employee status (fixed and contract). The results of this study indicate that financial and non-financial compensation has a significant effect on employee performance. Therefore management can provide rewards in the form of direct (financial) or indirect (non-financial) to its employees. Because someone's attitude reflects the extent to which an employee knows and is bound to his organization and reflects employee loyalty to the organization and the ongoing process in which members of the organization express their concern for the organization and continued success and progress.

Page 32 of 53 | Total Record : 527

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Contact Name
Hary Hermawan

Contact Email
haryhermawan8@gmail.com

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+62274-485115

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jurnalmediawisata@gmail.com

Editorial Address
SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA

Abstract

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hary Hermawan

Contact Email haryhermawan8@gmail.com

Phone +62274-485115

Journal Mail Official jurnalmediawisata@gmail.com

Editorial Address SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location Kota yogyakarta, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hary Hermawan

Contact Email
haryhermawan8@gmail.com

Phone
+62274-485115

Journal Mail Official
jurnalmediawisata@gmail.com

Editorial Address
SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA