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Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
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Articles 9,320 Documents
PENGARUH PENERAPAN DIGITAL MARKETING DAN INOVASI PRODUK KOSMETIK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. ORINDO ALAM AYU CABANG PEKANBARU Ayuarni, Aslamia; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at PT. Orindo Alam Ayu Pekanbaru Branch is located at Ska Mall, 3A Floor No 24-25 Jl. Soekarno Hatta, Kec. Tampan, Pekanbaru City,Riau. The purpose of this study was to determine the effect of the application of Digital Marketing and Product Innovation on Purchase Decisions at PT. Orindo Alam Ayu Pekanbaru Branch partially and simultaneously. In this research, the method used is quantitative descriptive analysis and SPSS. The population of this study is all consumers who make purchases of Oriflame Cosmetic Products at PT.Orindo Alam Ayu Pekeabaru Branch. In the last year, 2020, there were 95 people.To determine the sample using the census method. Data collection techniques through questionnaires and interviews, types and sources of data using primary and secondary data, measurement collection techniques using a rikert scale.From data analysis which includes validation test, reliability test, simple linear regression analysis, multiple linear regression analysis, determination analysis and significance test with t test (partial) test, and f test (simultaneous). The results of this study indicate that the results of testing the first t-test hypothesis, Digital Marketing on purchasing decisions, namely t count (3.717) > t table (1.6614) meaning that Digital Marketing has a significant effect on purchasing decisions.The second quality of service on purchasing decisions is t count (7.716) > t table (1.6614) meaning that cosmetic product innovation has a significant effect on purchasing decisions. The results of the calculated f test (32,921) > F table 3.10. it means that Digital Marketing and Cosmetic Product Innovation simultaneously affect the Decision at PT. Orindo Alam Ayu Pekanbaru Branch Keywords: Digital Marketing, Cosmetic Product Innovation, PurchaseDecision.
ANALISIS PERAN ORGANIZATION FOR SECURITY AND CO-OPERATION IN EUROPE (OSCE) DALAM MEDIASI KONFLIK NAGORNO-KARABAKH ANTARA ARMENIA DAN AZERBAIJAN Jodi Misyendi; M. Saeri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This thesis discusses the role of the Organization for Security and Co-operation in Europe (OSCE) in mediating the Nagorno-Karabakh conflict between Armenia and Azerbaijan.  The Nagorno-Karabakh conflict is a territorial conflict involving Azerbaijan which adheres to the principle of territorial integrity in Nagorno-Karabakh and Armenia which supports the independence of Nagorno-Karabakh and ethnic Armenians over Azerbaijan.  The purpose of writing this thesis is to find out the role of the OSCE in the Nagorno-Karabakh conflict and the factors that influence the failure of OSCE mediation in the resolution of the Nagorno-Karabakh conflict between Armenia and Azerbaijan. This research uses qualitative research methods and library research data collection techniques.  In the discussion, this study uses Jacob Bercovitch's theory of influencing mediation behavior in international conflict as an analytical tool.  The results of this study indicate that OSCE mediation through its representative OSCE Minsk Group, has failed in resolving the Nagorno-Karabakh conflict between Armenia and Azerbaijan.  The failure of OSCE mediation in conflict resolution is influenced by factors of relative power, previous relations, internal characteristics, duration, intensity, issues, previous relationship with parties, previous mediation attempts and mediator strategies.  Meanwhile, the mediator's identity and rank factors have no effect on the failure of the Nagorno-Karabakh conflict mediation. Keywords: Organization for Security and Co-operation in Europe (OSCE), OSCE Minsk Group, Failure, Conflict Mediation, Nagorno-Karabakh, Armenia and Azerbaijan.
THE MEANING CONSTRUCTION OF PUBG MOBILE FOR FEMALE COMMUNITY BBT MERMAIDS IN PEKANBARU CITY Putri, Nadya Dwi; ", Yasir
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Player Unknown's Battle Ground Mobile (PUBG Mobile) is a game with the battle royale genre where players play with 100 people by online at once. The competition in this game is not only in demand by men, even women also compete in this game. In Pekanbaru City itself there is a community consisting of female PUBG Mobile players who want to prove that women can also compete even though they have to give up their stigma as women. This study aims to determine the motives, meanings, and communication experiences of female PUBG Mobile game players in Pekanbaru City.This research uses qualitative research methods with a phenomenological approach. Data collection techniques consisted of in-depth interviews, observation and documentation. The collection of informants in this study used the purposive technique with 4 informants who is female that playing game PUBG Mobile in Pekanbaru City. Data analysis techniques obtained using data collection, data reduction, data display, and decision making and verification.The results of this study indicate that the motive for using the PUBG Mobile game is divided into two, namely because of the motive which consists of hobbies, trends and environmental influences. Meanwhile, in order to motive consists of popularity and is not seen as weak. Then, the meaning of the PUBG Mobile game is the game as a medium of communication and building relationships and games as a world. For communication experience is divided into pleasant communication experiences (positive) which consists of adding friends and being more competitive. Furthermore, the experience of unpleasant (negative) communication consists of being belittled and considered rude as immoral. Keyword: Construction Meaning, PUBG Mobile, Female Community
EVALUASI PROGRAM DINAS PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK KOTA PEKANBARU TERHADAP TINDAK KEKERASAN PEREMPUAN DAN ANAK TAHUN 2018-2019 Wahyuni Permata Sari Br Bangun; Baskoro Wicaksono
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Pekanbaru City is in the first rank of cases of violence against women and children in Riau Province with a total of 418 cases. There was an increase in the number of cases and the peak was in 2018-2019 with 222 reports. This research problem is how the program evaluation is carried out by the Department of Women's Empowerment and Child Protection in Pekanbaru City against violence against women and children in 2018-2019 and the implementation of programs carried out by the Pekanbaru City Women's Empowerment and Child Protection Agency against violence against women and children in 2018-2019. This study aims to describe the evaluation of programs carried out by the Pekanbaru City Women's Empowerment and Child Protection Agency against violence of women and children in 2018-2019 and the obstacles to program implementation carried out by the Department of Women's Empowerment and Child Protection in Pekanbaru City against violence against women and children.  2018-2019 This research is a type of descriptive research using a qualitative approach. Data collection techniques in this study using interview techniques, observation and documentation, data analysis used is qualitative analysis. The location of the research was carried out at the Women Empowerment and Child Protection Office of Pekanbaru City, the Family Learning Center (PUSPAGA), the Pekanbaru City Children's Forum and the Riau Women's Children's Organization NGO (RUMPARI). The results of this study are based on the theoretical indicators used by the writer are: 1. Effectiveness, the activities carried out are not effective because the planned qualitative and quantitative objectives are not achieved. 2. Efficiency, the program implemented is not efficient.  This is evidenced by the use of the budget in implementing the program but not achieving the expected goals. 3. Adequacy, unavailability of adequate facilities and infrastructure and the absence of supports systems from related agencies which are the program targets of PUSPAGA. 4. Similarity, the programs implemented are not evenly distributed among all communities.  Because only a few groups of people are the program targets. 5. Responsiveness, programs implemented by the agency have not received a very good response from NGO’s.  6. Accuracy and inaccuracy in the mapping of cases carried out by the agencies. So that the programs carried out by the agency are mostly based on predictions so that the programs are often not on target.  Keywords: Evaluation, Effectiveness and Efficiency, Adequacy and Similarity, Responsiveness and Accuracy, Violence
PERAN UNITED NATIONS CHILDREN’S EMERGENCY FUND (UNICEF) DALAM MENANGGULANGI KRISIS KESEHATAN DI VENEZUELA TAHUN 2018-2019 Renni Modita Putri; Afrizal "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research aim to describes the roles of the UNICEF (United Nations Children’s Emergency Funds) as non-governmental organization in tackling the health crisis in Venezuela in 2018-2019. UNICEF works in 190 countries in the entire world and territories to save children’s lives, to defend their right and to help them to fulfil their potential creativity from child through adolescenst in every condition such as victim of crisis, victim of conflict, victim of natural disaster.        UNICEF will help to save children’s lives. Since the Venezuelan crisis began in 2014, It has been affect the economic, politics and health system in Venezuela. The reason why health crisis in Venezuela rising is because of the hyperinflation and  the  collapse of health system and infrastructure and the lack of food stock, lack of medicine, lack of clean water dan lack of government’s participation makes Venezuelan suffering more difficult such as the collapse of infrastructure, malnutrition, epidemic of deaceses such as Malaria, Tuberculosis, HIV-AIDS.The research use pluralism perspective which believes that states are not the only actors in international world. This research also is guide by theory of international organizations role. The method of this research is qualitative method. The data collection incorporates by literature study from journals, books, documents and websites. This research shows the role by UNICEF in tackling the health crisis in Venezuela by excecuting programs that has been created for the people and child tjat affected by the health crisis and this research also explained the obstacles that UNICEF faced to help people lives specially children and pregnant woman suffer the health crisis. This research concludes programs in tackling health crisis in Venezuela which is UNICEF as motivator, UNICEF as communicator, UNICEF as mediatorKeywords :Role, UNICEF,Health Crisis, Collapse, Hiperinflation
KEPENTINGAN INDONESIA MENAIKKAN TARIF IMPOR PRODUK KOSMETIK (STUDI KASUS: KOSMETIK ASAL KOREA SELATAN) Nada Zahira; Ahmad Jamaan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study examines the Indonesian cosmetics market dominated by imported products, especially South Korea. The dominance of the market resulted in the weak existence of local cosmetic products, which resulted in a decline in sales and production.This research uses a mercantilism perspective and the level of analysis of the nation-state is supported by the theory of protectionism. The study is a qualitative research by applying the method of explanatory analysis to find answers and solve a problem to the why question.The final results is Indonesia increases the import tariffs for cosmetic products to reduce the import of cosmetic products and protect the national cosmetics industry by adjusting the policy regulated in PMK No. 110/PMK.010/2018 regarding to collect income tax Article 22 in connection with payments for deposits of goods and activities in the import sector or activities in other fields. The results of this policy have not yielded appropriate results, where imported products still dominate the Indonesian cosmetics market. On the other hand, Indonesia's income could increase. Keywords: national interest, import, economic politic, Indonesia, South Korea, protectionism.  
PENGELOLAAN AKTIVITAS EKONOMI DI JALUR PEDESTRIAN DI KAWASAN PERTOKOAN SEKITAR MALL PEKANBARU DI JALAN SUDIRMAN KOTA PEKANBARU Razak Priatama; Hesti Asriwandari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was held in Sudirman Road, Pekanbaru. The purpose of this research is to know the activity of economic actors in the shopping lane around Mall Pekanbaru. The topic of focus of this research is the adherence of users in economic activity to the management of pedestrian on the pedestrian shopping lane around Mall Pekanbaru. The author uses quantitative methods and uses sampling techniques for data instruments are observations, polls and documentation. Research finds that there are four (4) types of economic actors around the pedestrian Mall Pekanbaru. Research finds there are 46% of street vendors as economic actors, in addition there are 6.0% of hawkers as economic actors. There are also 14% of beverage merchants as economic actors. In addition there are 14% soles of shoes or shoe craftsmen as economic actors and there are 10% of people who parked as economic actors. Research also finds economic activity in the Pedestrian area (sidewalk) is as follows: trade, trade activity around the Pedestrian area (sidewalk) Mall Pekanbaru has been underway since the Mall Pekanbaru opened. 86% of respondents who did not get permission to open an economic business in the Pedestrian area (sidewalk) Mall Pekanbaru. There are 14% of respondents who get permission. Parking, from the information of the recap of the research questionnaire which is filled by the economic actors who open the parking lot is known not to ask permission to the authorities. The level of compliance of economic actors to the management found is as follows: Oknum Satpol PP (during observation), confirming that they have been doing socialization related to the sale of sales, actually from late afternoon at 16.00 Wib until Evenings. But the business actors do not heed the appeal of the Sehut and still open a business break from the morning in the pedestrian area. 47% of respondents did not comply with the City Transportation Service, Pekabaru, to get the sales order as directed. 32% of respondents had experienced security issues.   Keywords: Pedestrian, economic actors, economic activity
KONFLIK BATAS DESA ANTARA DESA PETANI DENGAN DESA SIMPANG PADANG KABUPATEN BENGKALIS Rahmawati "; Adlin "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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In Indonesia, there are many problems with regional boundaries, problems up to village boundaries that overlap between one village and another. The problem of this research is the village boundary conflict between the Desa Petani and Desa Simpang Padang Kabupaten Bengkalis, which initially occurred because of the community's disobedience to village administration. This study aims to find out what are the factors that cause Village Boundary Conflicts between Desa Petani and Desa Simpang Padang and to find out how to resolve Village Boundary Conflicts between Desa Petani and Desa Simpang Padang.  The research approach used is a qualitative approach and the type of descriptive research. The location of this research was carried out in the Desa Petani and in the Desa Simpang Padang, and the data collection techniques were carried out by interviews and documentation. The results of this study are the factors causing the village boundary conflict between the Desa Petani and Desa Simpang Padang, namely the historical factor and the interest factor. To resolve the conflict, a form or effort is needed to resolve the village boundary conflict between the Desa Petani and Desa Simpang Padang. Efforts have been made to resolve the village boundary conflict between the Desa Petani and Desa Simpang Padang, namely by Negotiation and Mediation. However, the efforts made did not find a solution so that the conflict has not been resolved until now.  Keywords: Conflict, Village Boundaries
EFEKTIVITAS PROGRAM BANTUAN RUMAH SEHAT LAYAK HUNI (RSLH) ( STUDI KASUS DI DESA BUKIT GAJAH KECAMATAN UKUI KABUPATEN PELALAWAN) Helda Yanti; Zaili Rusli SD
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The fulfillment of housing needs is the right of every citizen, because it is guaranteed by the 1945 Constitution in Article 28H Paragraph 1 which states that "everyone has the right to live in physical and spiritual prosperity, to live. , and has a good and healthy living environment and has the right to health services. . Based on the Constitution, the Government organizes a Healthy Home Assistance Program which is given to underprivileged communities who do not have a home or already have a house that is not suitable for habitation. The purpose of this study was to determine the effectiveness of the Healthy Home Assistance Program in Bukit Gajah Village, Ukui District and the factors the obstacle. This research uses purposive sampling technique with case study method and data needs, both primary data and secondary data obtained through observation, interviews, and documentation, for further analysis. implementation of the healthy housing assistance program. This program is still not right on target that should have been received but not received, this is due to several factors such as cooperation and lack of coordination. Keyword : Effectiveness, Program, Habitable House
IMPLEMENTASI KEBIJAKAN PENUTUPAN DAN PENGGABUNGAN SEKOLAH DASAR NEGERI DILINGKUNGAN PEMERINTAHAN KOTA PEKANBARU (Studi Kasus di Sekolah Dasar Negeri 01 Pekanbaru) Hasibuan, Tiffany Ramadhani; As’ari, Hasim
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Pekanbaru City issued a policy of merging and closing public elementary schools in the government environment of Pekanbaru City in the efficiency of local government budgets. During the implementation at SDN 01, the parents of students at SDN 01 Pekanbaru were rejected. the parents of the students refused to merge schools, seeing the inadequate facilities and infrastructure. So that at the beginning of the implementation, students carried out teaching and learning activities at the mosque. The purpose of this study indicate the results of the implementation of a policy of closing and merging public elementary school in the government environment of Pekanbaru especially at SDN 01 Pekanbaru and showed limitations in the implementation of a policy of closing and merging public elementary school as found in the pekanbaru mayor's decision Number 289 in 2019. This research uses the theory of policy implementation by  Van metter and Van Horn (2016) which uses 6 indicators, namely : Policy Standards and Objectives, Resources, Communication between organizations and implementing activities, Characteristics of implementing agencies, Socioeconomic and political conditions and disposition. This study used qualitative methods which are located in the city of Pekanbaru. Informants of this research that head of field elementary school at the service education of pekanbaru city and The principal of elementary school 1 pekanbaru and other relevant institutions by doing interviews, observations and documentation so that it gets the required data such as primary data and secondary data then analyzed showing the results of the implementation and its limitations. The results of this research found that implementation of a policy of closing and merging public elementary school in the government environment of Pekanbaru City has not been implemented to the fullest, caused by several inhibitory factors, Rejection of target group and adaptation between implementor and target group so that the implementation process does not run to the maximum.   Keywords: Implementation, policy, Closing and Merging Public Elementary Schools