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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
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Articles 9,320 Documents
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PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN TALAGO BIRU KOTA PEKANBARU Wiwit Yuliani; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Consumer satisfaction is an important part of the product marketing concept, this is the background of this research. The implementation of good service quality and correct pricing in front of consumers is part of the supporting factors for customer satisfaction. This strategy is determined by the Talago Biru Restaurant in Pekanbaru City. This study aims to determine the effect of service quality and pricing on consumer satisfaction at the Talago Biru Restaurant in Pekanbaru City. The method used in this research is descriptive and quantitative, with the source of the data from this research comes from primary data obtained through the interview process and distributing questionnaires which are then tested statistically through the SPSS program and secondary data using product sales data for the Talago Biru Restaurant Pekanbaru City from 2016-2020. The analytical method used in this research is simple and multiple regression analysis, and through validity and reliability tests. In this study the results obtained are that Service Quality (X1) has a positive and significant effect on Consumer Satisfaction (Y), Pricing (X2) has a positive and significant impact on Consumer Satisfaction (Y), and Service Quality (X1) and Pricing (X2) has a positive and significant effect on Consumer Satisfaction (Y) at the Talago Biru Restaurant in Pekanbaru City. Keywords: Service Quality, Pricing, Customer Satisfaction
ANALISIS BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK TUPPERWARE (Studi Pada Unit Elit Direktur Rayyen Tupperware Ujungbatu) Nadita Yulia Putri; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

         This study aims to determine and analyze marketing  mix ( quality _ product , determination price , strategy promotion and location ) in increasing sales volume in Elite Units Director Rayyen Tupperware Ujungbatu . This study uses a quantitative descriptive analysis method with the SPSS program version 25 . The population in this study is all There are 300 members of the Rayyen Tupperware Ujungbatu ED Unit and the sample of this study was 169 respondents from members of the Ujungbatu Rayyen Tupperware ED Unit . Determination of the sample in this study using the Krijie formula and M organ , namely the purposive sampling technique . For technique data collection through questionnaire and studies library , type and data sources using primary data and secondary . Data collection techniques using Scale Likert . Results study confirm existence influence quality product , determination price , strategy promotion and location in increase sales volume .Keywords: Product Quality, Pricing, Strategy Promotion , Location , Sales Volume
PERENCANAAN POLA PERJALANAN WISATA KECAMATAN SIAK KABUPATEN SIAK Ivan Juan Daniel; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Siak District has a good tourism potential, with the culture and history of the Siak Sri Indrapura Kingdom included in it. The Siak Sri Indrapura Kingdom’s heritage is very fascinating because it’s not only a great site to be a destination, but also a valuable place to research. Coupled with artificial tourism made by the Regional Government of Siak Regency, which make it an additional value for Siak District Tourism. Therefore, this research was conducted to determine its tourist destinations alongside their attractions, amenities, accessibility and ancillary in Siak District. This study also aims to plan a travel pattern and recommend it. This study used a descriptive qualitative method. While the data collection techniques in this study used literature study, observation, interviews and documentation. The results of this study will bring out into the open about tourist destinations and their attractiveness, accessibility, amenities and ancillary in Siak District, as well as designing the travel patterns in Siak District. Keywords: Tourism, Travel Patterns, Siak District, Siak Sri Indrapura
EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @ZAIDULAKBAR DALAM PEMENUHAN KEBUTUHAN INFORMASI KESEHATAN Rika "; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

JSR (Kick Healthy Prophet) is the advice and tips in keeping healthy lifestyle through food from herbal ingredients, this term was first popularized by Dr. Zaidul Akbar who works as a Ustad and is also a Herbal Doctor through the @zaidulakbar instagram account. Where not only in terms of health information but also in accordance with the teachings of Islamic law, so that if we follow we will also get a reward. Kelman's theory is the guide in this research, in which he views that the effectiveness of communication is said to be effective if it has three indicator elements, namely self-internalization, self-identification, and compliance.  The purpose of this study was to determine the level of communication effectiveness of the @zaidulakbar Instagram account in meeting health information needs and to determine the pattern of behavioral changes experienced by followers after consuming the information obtained. This study uses a descriptive quantitative research method with data collection techniques through distributing questionnaires via the internet, namely Instagram media via DM (Direct Massage) directly to 400 respondents based on random sampling techniques. The data analysis technique in this study used descriptive statistical techniques. And also using calculations through SPSS software version 25.0. The results of this study state that the @zaidulakbar instagram account is very effective as a medium for JSR health information with a value of 82.39%. The value of self internalization is 87.78%, it is a very effective scale where the information received is in accordance with the beliefs held, the message conveyed provides benefits and makes sense to follow and the message will be accepted if the communicator has ethos/credibility. The self-identification value of 76.8% is included in the effective scale, followers feel that communicators have an attraction so that they will follow and imitate the life habits of communicators that influence them. The compliance value of 82.61% means that it is very effective where followers submit and follow the health advice given by the communicator. The @zaidulakbar account is proven to change the lifestyle habits of its followers, this can be seen from the enthusiasm of followers in posting their activities in processing and consuming JSR recipes and then sharing the health information with their friends so that they are motivated to maintain a healthy lifestyle.
DINAMIKA ELIT LOKAL DALAM MEMPERJUANGKAN PEMEKARAN KABUPATEN INDRAGIRI SELATAN UNTUK MENJADI DAERAH OTONOM BARU TAHUN 2009-2015 Hijri Aprianto; Tito Handoko
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Regional expansion is carried out on the basis of considerations to improve services to the community, improve the management of regional potential, and improve the welfare of the community. Along with the dynamics of community development in the reform era, the phenomenon of the community's desire to form new autonomous regions (both Province, Regency/City) emerged. One of them is Indragiri Hilir Regency which will expand into South Indragiri as a new autonomous region.Indragiri Hilir Regency is considered feasible to expand, considering its very wide geographical conditions. In addition, many areas are separated by rivers so that access to the capital city as a service center is difficult to reach.This study aims to determine the dynamics of local elites in fighting for the expansion of South Indragiri Regency and to find out the feasibility of the expansion, as well as the obstacles to the expansion of South Indragiri which have not been developed until now. The Political Theory of Regional Government used in the study acts as a reinforcement so that the researcher is able to explain the research data. This study uses a qualitative approach and the type of descriptive research. Data collection techniques were carried out by means of observation, interviews and documentation.The results of this study indicate that first, the dynamics of the local elite and the community in fighting for the expansion of South Indragiri Regency have made efforts to expand their area so that the community can get more services. Second, the preparation of administrative requirements for South Indragiri Regency is ready to be expanded. This preparation must prepare human resource development efforts. Third, the slow process of division of South Indragiri Regency is caused by the moratorium on the formation of new autonomous regions (DOB) from the central government. Keywords: Local Elite, Regional Autonomy, Regional Expansion
THE CHEF PASTRY PERFORMANCE AT THE ZURI HOTEL PEKANBARU Bella Sri Novita; Mariaty Ibrahim
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The city of Pekanbaru has a good tourism potential, with a strategic location and abundant culture, especially in the rapidly growing hospitality sector. This research aims to determine the responsibility of a pastry chef in carrying out excellent quality performance while working. This research uses a qualitative method with a qualitative descriptive approach to describe and explain the situation that occurs by collecting data and information in the field. The informants in this study were Exc chef, Sous chef and Demi chef. In this research, the data collection techniques used were interviews, observation and documentation. The results of this research is affirming the quality of the chef pastry performance in making products, accuracy at work, strategies in building a good conduct, the delays at work, damage to the product produced and the amount of work produced for the sake of improving the quality of excellent performance on pastry chefs at The Zuri Hotel PekanbaruKeywords: Performance, Chef, Pastry,
PENGARUH MEDIA INTRANET TERHADAP KINERJA KARYAWAN PADA PT. TELEKOMUNIKASI INDONESIA WITEL RIAU DARATAN Muhammad Panji Putra Irwan; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT Telkom Indonesia (Persero) Tbk is a State-Owned Enterprise (BUMN) which is engaged in telecommunications networks and services, information technology (ICT) and Indonesian telecommunications networks., PT Telkom Indonesia is the largest telecommunications company in Indonesia with 7 regional offices, 61 regions telecommunications (Witel), 422 Telkom plaza outlets, 11 Global offices overseas (Singapore, Hong Kong, Timor Leste, Australia, Malaysia, Macau, Thailand, United States of America, Myanmar, Saudi Arabia and New Zealand. This type of research is an explanatory quantitative research, the sample in this study is the employees of PT. Telekomunikasi Indonesia Witel Riau Mainland, totaling 100 people, was obtained by means of a census or taking all of them. The data obtained using a questionnaire distributed to consumers of PT. Telekomunikasi Indonesia Witel Riau Mainland was then tested with SPSS version 25 software for windows.The results of hypothesis testing in this study using simple linear regression analysis obtained the results of intranet (X) = (20.274) with T-table 100 = (1.984). It is known that (X) > T-table (20.274 > 1.984) it can be concluded that each independent variable affects the dependent variable because T-count > T-table. Then H0 is rejected and Ha is accepted. The results of research on the effect of intranet on employee performance at PT. Telekomunikasi Indonesia Witel Riau Mainland has a coefficient of determination (R2) of (0.807). This figure provides an understanding that the effect of Variable independent (Intranet) on Variable dependent (Employee Performance) is (80.7%). If interpreted, then the coefficient value is in the category of very strong influence. Thus, the effect of Variable independent (Intranet) on Variable dependent (employee performance) is 80.7% with a very strong category, while the remaining (19.3%) is influenced by other factors outside of the results obtained.
PERAN PEMERINTAH DESA DALAM PENDATAAN PENDUDUK PENDATANG KAMPUNG PERAWANG BARAT Johan Frengky; Tito Handoko
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Migrant residents are residents who come as a result of relocation from outside the Siak Regency area to live permanently or temporarily, having fulfilled the stipulated conditions. In accordance with the data obtained which states that the West Perawang Village illustrates that the immigrant community in West Perawang Village who does not have a temporary permanent permit card, a certificate of moving from the place of origin while in Siak Regional Regulation No. 8 of 2002 Article 37 explains the Arrival of Citizens Indonesia caused by migration within or outside the Siak Regency area must be registered with the local lurah/village within a period of no later than 15 (fifteen) working days from the date of the moving certificate.            The purpose of this research is to implement the migrant population registration policy which is expected to provide a solution to overcome the problem of high immigrant population development in this area. It can be seen that the implementation of the migrant population registration policy is expected to provide a solution to overcome the problem of high immigrant population development in this area. Namely, the form of a registration policy for migrants to answer the problem of the fast migrant population in Perawang Barat village and the implementation of a registration policy is a real solution in overcoming the problem of migrants. Keywords: Role of Village Government, Immigrant Populatio
KERJASAMA INDONESIA DAN REPUBLIK RAKYAT TIONGKOK (RRT) MELALUI LOCAL CURRENCY SETTLEMENT (LCS) Mario Rizki; Irwan Iskandar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Local Currency Settlement (LCS) is a cooperative scheme for the use of local currency in direct trade and investment transactions. The main goal is to reduce dependence on the US dollar and the adverse effects of that dependence. Indonesia first established LCS cooperation, namely with Malaysia and Thailand in 2016 and Japan in 2019. Indonesia continues to expand this LCS cooperation partnership, namely with the People's Republic of China (PRC) in 2020. It is important to see why Indonesia continues to expand its LCS partnership, namely with China which is Indonesia's newest partner. This study aims to analyse the purpose of Indonesia in establishing LCS cooperation with China.In order to analyse the problem, the researcher uses the International Cooperation Theory, the LCS concept, and the level of analysis of the nation-state. The research method used by the research is descriptive qualitative and the data obtained are primary data obtained from documents from the official website of Bank Indonesia and the Ministry of Trade of the Republic of Indonesia and secondary data obtained from books, journals, and newspapers.The results of this study indicate that the reason for Indonesia establishing SCS cooperation with China is because China is Indonesia's main trading partner and Indonesia wants to expand the use of the rupiah, reduce dependence on the US dollar, Indonesia wants to achieve the vision of the Blueprint Pengembangan Pasar Uang (BPPU) 2025 and to implement the National Economic Recovery (PEN) program in response to the COVID-19 pandemic.Keywords: Local Currency Settlement, US Dollar Domination, Bank Indonesia.
PENGARUH KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN PADA VIERA OLEH-OLEH KOTA PEKANBARU Febrianza Fadhilla; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Consumer satisfaction is one of the most important factors in the marketing concept, this is what lies behind this research. Good product quality, appropriate pricing in front of consumers is the most important part of supporting factors for customer satisfaction. This strategy is implemented by Viera Souvenir Pekanbaru. This study aims to determine the effect of product quality, pricing on consumer satisfaction at Viera By-Oleh Pekanbaru City. The method used in this research is descriptive and quantitative, with data sources from primary data and secondary data. The analytical method used in this research is simple and multiple linear regression analysis, and through validity and reliability tests. In this study the results obtained are that Product Quality (X1) has a positive and significant effect on Consumer Satisfaction (Y), Price Fixing (X2) has a positive and significant effect on Consumer Satisfaction (Y), and Product Quality (X1), Pricing ( X2), simultaneously has a positive and significant effect on Consumer Satisfaction (Y) at Viera Souvenirs, Pekanbaru City.Keywords: Product Quality, Pricing, Customer Satisfaction

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