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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
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Articles 9,313 Documents
 773   774   775   776   777 
PENGARUH TERPAAN MEDIA SOSIAL AKUN INSTAGRAM @KULINERPKU TERHADAP KEBUTUHAN INFORMASI KULINER Melya Wati; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In this modern era, Instagram is a social media that can make it easier for people to find culinary information quickly. The easy way to use the Instagram application makes users use Instagram as a medium of information to meet their needs. One of the accounts that utilizes Instagram social media as a medium for spreading information about the culinary city of Pekanbaru is @kulinerpku. This study aims to determine how much influence social media exposure has on fulfilling the culinary information needs of followers of the @kulinerpku Instagram account. This study uses the theory of SOR (Stimulus, Organism, Response) as a basis for research testing. This study used a quantitative explanatory research method with a sampling technique in this study using random sampling and using the slovin formula which obtained a total of 277 respondents from the 488 thousand population of followers @kulinerpku. The data collection technique uses a questionnaire which is then tested for validity and reliability. The data analysis technique in this study was a simple linear regression test and a determination test which was calculated using the SPSS for windows. Based on the results of simple linear regression analysis, the coefficient value in this study is Y = 5.173 + 0.830X. Meanwhile tcount (22.018) is greater than t table (4.448). Where Ho is rejected and Ha is accepted with a significance of 0.000, it can be concluded that there is a large influence between exposure to social media on fulfilling culinary information needs on followers of the Instagram account @kulinerpku with an influence of 63.8% which is categorized as strong. Keywords : Media Exposure, Information Needs
MOTIF KERJA SAMA PEMERINTAH MALAYSIA DENGAN PEMERINTAH KOREA SELATAN DALAM PROMOSI PRODUK HALAL DAN PARIWISATA RAMAH MUSLIM 2021 Dita Natasha; Pazli "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study discusses the motives for cooperation between the Malaysian government and the South Korean government in the halal industry. In 2021, Malaysia and South Korea signed an MoU that resulted in an agreement on the promotion of halal products and Muslim-friendly tourism. The purpose of this study is to explain and find out the reasons for the cooperation between the two countries in the halal industry. This study uses a liberalism perspective, with the level of nation-state analysis. This study also uses the theory of international cooperation and the concept of national interest. The method used in this study is a qualitative method with data collection techniques using literature studies and various literatures that refer to books, journals and sites on the internet. This study shows that the reason for this collaboration is because Malaysia sees a large potential market for halal products and Muslim-friendly tourism in South Korea. The Hallyu trend makes many Muslim foreign tourists visit South Korea so that the demand for halal products also increases. Not only that, Malaysia sees the potential for Muslim-friendly tourism in South Korea which still needs to be developed. Through this cooperation, the two countries can increase exports of halal products and hold training in the field of Muslim-friendly tourism. Keywords: Halal industry, Muslim-friendly tourism, International cooperation
STRATEGI SSCS (SEA SHEPHERD CONSERVATION SOCIETY) DALAM MENGATASI PERBURUAN PAUS OLEH JEPANG Fitrah Annisa; Saiman Pakpahan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Sea Shepherd Conservation Society is an environmental organization whose mission is to protect defenseless marine wildlife and end the destruction of habitats in the world's oceans. SSCS, which carries out many operations to save marine habitats, especially mammals, saw how Japan's actions in conducting whale hunting for the purpose of this research were actions that were dangerous to marine ecosystems and endangered whales as living things whose existence is protected. The purpose of this research is to explain the SSCS strategy in overcoming Japanese whaling. This study used the Constructivist theory by Alexander Wendt who believe that social structure is determined more by shared ideas rather than material drives and actors' identities and interests. This study used a qualitative research method by collecting data through a Documentation Study, namely collecting data by viewing and analyzing documents made by the subject himself or by other people on the subject in the form of journals, books and other documentation in the form of videos from the subject himself or social media. SSCS succeeded in stopping whaling by the Japanese for research purposes through their direct action in JARPA II research. By leveraging the media, SSCS also succeeded in attracting attention from the world community regarding Japanese whaling activities through their television series which managed to survive until its sixth season. Keywords: SSCS, NGO, Cetacea
Pengaruh Kualitas Produk,Penetapan Harga,Dan Strategi Promosi Terhadap Keputusan Pembelian Mobil Bekas Honda Pada Arengka Auto Mall Pekanbaru Saidudatun Nadya; Mashur Fadli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Purchasing decisions are an important part of the product marketing concept and this is the background of this research. Product quality, pricing, and promotion strategy are part of the factors supporting consumer purchasing decisions. This study aims to determine the effect of product quality, pricing and promotion strategy on purchasing decisions of used Honda cars at Arengka Auto Mall Pekanbaru. The method in this study was carried out through a questionnaire method given to consumers, and interviews with the owner of Arengka Auto Mall Pekanbaru. The population in this study amounted to 82 respondents who were obtained using the Accidental Sampling technique. The analytical method uses descriptive and quantitative analysis. Data analysis testing uses validity and reliability tests. Data analysis test and hypothesis testing using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of the study revealed that product quality (X1), pricing (X2), promotion strategy (X3) had a significant effect on purchasing decisions (Y) for used Honda cars at Arengka Auto Mall Pekanbaru. Keywords: product quality, pricing, promotion strategy, purchasing decision
FASILITAS OBJEK WISATA AIR PANAS CAGAR ALAM RIMBO PANTI DI KECAMATAN PANTI KABUPATEN PASAMAN PROVINSI SUMATERA BARAT Wulan Fitri Yeni; Mariaty Ibrahim
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Rimbo Panti hot springs tourist attraction is one of the tourist attractions in Pasaman Regency. This study aims to determine the condition of the facility, the government's plan to develop facilities to increase tourist visits and to find out the inhibiting factors faced by the government in developing facilities at the Rimbo Panti hot springs tourist attraction in Pasaman Regency, West Sumatra Province. This study used descriptive qualitative method. Data collection techniques used are observation, interviews and documentation. Based on the results of research conducted, the condition of some of the existing facilities at this tourist attraction is not good so that it has an impact on the number of tourist visits. The subjects of this study were the Youth Sports & Culture Tourism Office and visitors to the Rimbo Panti hot springs tourist attraction. Keywords : Facilities, Hot Water, Rimbo Panti
STRATEGI NATION BRANDING KOLOMBIA MELALUI KAMPANYE “LA RESPUESTA ES COLOMBIA” Iqbal Valensyah Purwanto; Yessi Olivia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The following study describes Colombia's nation branding practice that was implemented during Juan Manuel Santos' administration in 2010-2018. Colombia itself is a country located in South America that is often associated with a rather negative image and perception due to three critical issues that happened within the country: drug trafficking, insecurity and corruption. In order to create a positive image of its country, Colombia later implemented its own nation branding strategy through the "La Respuesta es Colombia" campaign. Researcher used constructivism as a perspective and the theory of nation branding strategy that was proposed by Keith Dinnie in this following study. The theory itself explains the strategies that are commonly used by a country in their nation branding campaign. Data were gathered using a qualitative research approach and document analysis method. Through those approaches, researcher gathered data that were found in books, academic publications, public documents and digital archives related to the issues that are being researched. This study shows that Colombia practiced its nation branding by releasing an advertisement that was aired in a few foreign television stations, digital and social media usage, appointing nation brand ambassadors and weaving a cooperation between stakeholders and local businesses. This nation branding campaign helps promote Colombia internationally through creating a positive, comprehensive and competitive image of the country in issues like cultures, environments, exports, tourism and investments. Keywords: Nation Branding, Nation Branding Strategy, Image, Perception, Colombia, La Respuesta es Colombia.
RESPON INDONESIA TERHADAP KEBIJAKAN ORGANISASI MELANESIAN SPEARHEAD GROUP Sinka Ernes Milanova; Umi Oktyari Retnaningsih
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The protracted conflict for Free Papua has become a problem that has not been resolved until now. This separatist movement greatly disturbed Indonesian sovereignty. Indonesia is trying to solve problems safely, peacefully, and effectively, one of which is by joining the Melanesian Spearhead Group. This study discusses the influence and how Indonesia's steps change its status from observer to associate member at the MSG. To provide more specific accuracy to the results, researchers use the liberalism paradigm and diplomacy theory as a primary reference for research to clarify the effect of changes in Indonesia's status on MSG foreign policy on the issue of an independent Papua and steps to change Indonesia's position in the MSG. The analysis was carried out by analyzing documents, books, officially published journals, news, and Twitter. The results showed that changes in Indonesia's membership status from observer to associated member led to changes in the dynamics of foreign policy taken by the Melanesian Spearhead Group organization due to differences in rights and obligations held in each position in the Melanesian Spearhead Group. Associate member status allows Indonesia to provide foreign assistance regarding social and economic aspects, weakening their movement and intervention. Disagreements and conflicts among members have caused the agenda for an independent Papua to no longer be the main agenda in MSG discussions. Keywords: Separatism, Free Papua, International Organization, Melanesian Spearhead Group.
STRATEGI KOMUNIKASI PARIWISATA BERBASIS MASYARAKAT SEBAGAI UPAYA PENGEMBANGAN OBJEK WISATA BUDAYA DI DESA KOTO SENTAJO Amelia Sukma Dewi; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This Community Based Tourism (CBT)-based tourism communication strategy involves local communities in the process of developing and promoting cultural tourism objects in Koto Sentajo Village. Local communities have an active role in tourism development. The local community uses a strategy by involving stakeholders in the development of cultural tourism objects in the village of Koto Sentajo, namely the government, academics, business actors, and the community and the media. Each stakeholder has its own role in tourism development. This study aims to find out how the community-based tourism communication strategy in developing cultural tourism objects in Koto Sentajo Village. This study uses a qualitative descriptive method. The determination of informants using purposive techniques. So that 10 informants were found. The data collection techniques in this study are observation, documentation, and interviews. While the technique of checking the validity of the data in this study is the technique of triangulation and member check. The data obtained were analyzed by reducing the data, presenting the data and drawing conclusions. The results of this study indicate that a community-based tourism communication strategy in developing cultural tourism objects in the village of Koto Sentajo can provide benefits to the village and can increase income in the village. The strategy carried out by the local community will later help in the welfare of the community and provide opportunities for local people in job opportunities. This community based tourism can provide opportunities for local communities in developing tourism where the local community will directly manage the tourism with the help of stakeholders who have helped Koto Sentajo Village to become a tourist village. The community and village government develop a communication strategy with five stakeholders, namely the government, universities, business people, the community and the mass media. The communication strategy developed by the community and village administration and stakeholders consists of planning, management and evaluation. In this communication strategy, stakeholders who assist in the development of the Koto Sentajo Tourism Village have their respective roles. Community strategies in establishing relationships with stakeholders will later have an effect on increasing tourists and tourism development. Through this community-based tourism strategy, the development of the Koto Sentajo cultural tourism object is running smoothly.
ANALISIS PENERAPAN STORE ATMOSPHERE DAN KUALITAS PRODUK DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA CAFE MARBLE COFFEE TEMBILAHAN Rendi Prayoga; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Consumer buying interest is one of the factors in increasing sales turnover in the field of marketing. Store atmosphere and product quality are one of the factors or elements in increasing consumer buying interest. This study aims to determine the application of the influence of store atmosphere and product quality in increasing consumer buying interest in cafe marble coffee tembilahan. This study uses descriptive and quantitative statistics. The population of this research is all customers of the Tembilahan marble coffee cafe. Using accidental sampling technique with a sample of 99 respondents. The data source is taken from primary data which is processed through the SPSS program. And the secondary data used are sales data and target data for the realization of the marble coffe tembilahan café. This study uses simple and multiple linear regression analysis methods, through validity tests and reliability tests. In this study the results obtained were that store atmosphere (X1) had a significant effect on consumer buying interest (Y), product quality (X2) had a significant effect on consumer buying interest (Y) and store atmosphere (X1) and product quality (X2) had a significant effect on consumer buying interest (Y) at the Tembilahan Marble Coffe Café Keywords: Store Atmosphere, Product Quality And Consumer Buying Interest.
ANALISIS STRATEGI MANAJEMEN DALAM MEMPERTAHANKAN BADAN USAHA MILIK DESA (BUMDES) MANDIRI BERSAMA DESA MARINDAL I KECAMATAN PATUMBAK KABUPATEN DELI SERDANG SUMATERA UTARA DI ERA COVID-19 DARI TAHUN 2017-2022 Daniel Christian Ambarita; Ali Yusri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this study is to find out how important the goal of forming a management strategy is in maintaining Village-Owned Enterprises (BUMDes) in the Covid-19 era in Marindal I Village, Patumbak District, Deli Serdang Regency which focuses on how Marindal I Village maximizes the potential of its village so that the Owned Enterprise Marindal I Village (BUMDes) can still survive in the Covid-19 era. The research method used in this study used qualitative research with a descriptive research type, namely to describe and explain the important role of the purpose of forming a Management Strategy in maintaining Village-Owned Enterprises (BUMDes) in Marindal I Village, Patumbak District, Deli Serdang Regency. The results of the study show that the management strategy for BUMDes Mandiri Bersama Desa Marindal I has not been fully implemented. This is what has caused BUMDes Mandiri Bersama to be late in anticipating changes in circumstances and conditions that require Marindal I Village to change the type of business in a bit of a hurry to be able to return to earn Village Original Income (PAD) in the Covid-19 era. Keywords : Analysis, Role, Management Strategy, BUMDes, Endure

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