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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 9,343 Documents
 931   932   933   934   935 
PENGELOLAAN FASILITAS OBJEK WISATA KULINER RIAU GARDEN PEKANBARU RIAU Putri, Ika; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Tourism does not rely solely on the attractiveness of its destinations but also on how well the existing facilities are managed to support visitor comfort and satisfaction. This study aims to understand the facility management process at theRiau Garden Culinary Tourism Object in Pekanbaru City,Riau Province, as part of efforts to improve the quality of tourism services. The research employs a qualitative descriptive approach, with data collected through observation, interviews, and direct documentation in the field. The findings indicate differences between interview results and direct field observations, particularly regarding the effectiveness of supervision and the discipline of operational field staff. In general, facility management atRiau Garden is well implemented, focusing on gradual quality improvement rather than the addition of new facilities. Coordination is carried out communicatively, primarily using WhatsApp as the main medium of communication. The communication system runs horizontally and routinely through daily reports. However, field findings show that supervision tends to focus more on the front and central areas with high visitor activity. Overall, the facility management atRiau Garden has effectively applied facility management functions and contributed to enhancing visitor comfort, although improvements are still needed in supervision and operational discipline. Keywords: “Facility Management, Culinary Tourism,Riau Garden, Tourism Management”
PELAKSANAAN PROMOSI OBJEK WISATA PUNCAK KOMPE KOTO MESJID KABUPATEN KAMPAR Hutagalung, Tiurma Alfarida; ,, Etika
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Promotion plays a crucial role in developing tourism destinations as it directly influences public awareness and the image of a tourist attraction. This study examines the implementation of promotional activities at Puncak Kompe Tourist Attraction, located in Koto Mesjid Village, Kampar Regency, Riau Province. Puncak Kompe is known for its natural beauty, offering panoramic views of hills and lakes that resemble the charm of Raja Ampat. This research employs a descriptive qualitative method with data collected through observation, interviews, and documentation involving the management team, photographers, and visitors. The results indicate that promotional activities at Puncak Kompe remain simple and not yet optimally organized. he main obstacles identified include a lack of government support, insufficient professional staff in tourism promotion, and the absence of a long-term promotional plan. To address these challenges, the management has reactivated social media accounts, strengthened collaborations with communities and local government, and developed more creative and engaging promotional content. This study is expected to serve as an evaluation and reference for tourism managers and local authorities in enhancing effective and sustainable promotion efforts so that Puncak Kompe can continue to grow as one of the leading tourist destinations in Kampar Regency. Keyword: Promotion Implementation, Puncak Kompe, Koto Mesjid Village, Nature Tourism, Promotion Obstacle.
PELAKSANAAN PROMOSI OBJEK WISATA PUNCAK KOMPE KOTO MESJID KABUPATEN KAMPAR Hutagalung, Tiurma Alfarida; ,, Etika
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Promotion plays a crucial role in developing tourism destinations as it directly influences public awareness and the image of a tourist attraction. This study examines the implementation of promotional activities at Puncak Kompe Tourist Attraction, located in Koto Mesjid Village, Kampar Regency, Riau Province. Puncak Kompe is known for its natural beauty, offering panoramic views of hills and lakes that resemble the charm of Raja Ampat. This research employs a descriptive qualitative method with data collected through observation, interviews, and documentation involving the management team, photographers, and visitors. The results indicate that promotional activities at Puncak Kompe remain simple and not yet optimally organized. he main obstacles identified include a lack of government support, insufficient professional staff in tourism promotion, and the absence of a long-term promotional plan. To address these challenges, the management has reactivated social media accounts, strengthened collaborations with communities and local government, and developed more creative and engaging promotional content. This study is expected to serve as an evaluation and reference for tourism managers and local authorities in enhancing effective and sustainable promotion efforts so that Puncak Kompe can continue to grow as one of the leading tourist destinations in Kampar Regency. Keyword: Promotion Implementation, Puncak Kompe, Koto Mesjid Village, Nature Tourism, Promotion Obstacle.

Page 935 of 935 | Total Record : 9343

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