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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 20 Documents
 1   2 
Search results for , issue "Vol. 18 No. 1 (2020)" : 20 Documents clear
THE ROLE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AS MEDIATION VARIABLES BETWEEN ORGANIZATIONAL COMMITMENTS AND EMPLOYEE PERFORMANCE: EVIDENCE FROM THE HOSPITALITY INDUSTRY IN SURABAYA Wijaya, Oscarius Yudhi Ari
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.13

Abstract

To create hotel customer satisfaction, OCB is needed constantly so that employ- ees themselves have expectations that exceed customer expectations themselves. As such, employees should continue to conduct OCB so that customers are satisfied with the high quality services shown by hotel employees. Therefore, it can be assumed that OCB has a fairly close relationship with the challenges of the hospitality industry services, so the understanding of OCB and its antecedent variables is important for the functioning of hotels effectively and efficiently. The purpose of this study is to examine the effect of Organizational Citizenship Behavior (OCB) as a mediator between organizational commitmentand employee performance. The number of research samples is 144 employees of 3, 4 and 5 star hotels in Surabaya. Research data was collected through questionnaires and processed using SmartPLS software. Three findings generated from this study are that organizational commitment has a positive and significant effect on employee performance both directly and through OCB as mediation, and OCB itself also directly has a positive and significant effect on employee performance. The results of this study are also very significant in enriching the OCB research area because it provides a more meaningful OCB measurement framework in the service industry, with special emphasis on the hospitality industry especially in Surabaya. This is very important because OCB began to gain popularity in the hospitality discipline recently.
EFFECTIVENESS OF MARKETING TECHNOLOGY WEBSITE QUALITY ON COMPANY PERFORMANCE AND THE IMPACT ON SMART CAMPUS STUDENT SATISFACTION Lutfie, Harrie
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.18

Abstract

The increasing number of internet users in Indonesia has made business people competing to use internet media. Telkom University is one company that has implemented the website as a means of information in every academic activity. This study aims to determine the responses of visitors to the i-Gracias Telkom University website regarding the quality of the website (information quality, interaction, and usability) and its relationship with visitor satisfaction through the company's performance on the i-Gracias Telkom University website. The population used in this study is Telkom University Students Bandung. The research sample was taken by a non-probability sampling method with the number of respondents are 100 respondents, then for analysis used path analysis. The research method used in this study is quantitative research with a causal approach, which are validity and reliability test, classic assumption test, multiple linear regression analysis, F test, t test and coefficient of determination. Based on data analysis, the results of the study indicate that the indicators in this study are valid and reliable. In the classical assumption test of normally distributed data, heteroscedasticity and multicollinearity do not occur. The results of the path analysis test are Website Quality which has a significant effect on Customer Satisfaction with a direct effect greater than the indirect influence of Website Quality on Customer Satisfaction through Company Performance. The suggestion from this research is the need to improve the quality of the interaction of the i-Gracias Telkom University website. The author suggests the next researcher replace the intervening variable (intermediary) which has a significant and linear relationship with other variables.
DEVELOPMENT OF BUSSINES MODEL IN SENTULFRESH AGROTOURISM SERVICES Zahid, Rifqi Az; Suroso, Arif Imam; Hannan, Sufrin
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.04

Abstract

Knowing the problems and circumstances in a company is needed in the face of business competition, it can be the basis of strategic decision making for the company. Sentulfresh Indonesia has agrotourism products that offer educational activities on the theme of education on animals, plants, and biotechnology. As a new educational tourist attraction, Sentulfresh has the potential of natural resources and market potential that can be developed. This research uses the Business Model Canvas method to identify its business elements and then a SWOT analysis is performed on all existing BMC elements to form the basis of the future BMC idea by using the four-step framework from Blue Ocean Strategy. The results of this study indicate that the business model being undertaken needs some improvement and changes to be able to face the existing competition. Starting from the development of Key activities, namely the manufacturing of hydroponic plants will create a new and attractive value proposition as well as a new educational tourism market with broader customer segments as well as more diverse of the revenue stream. While the development of a value proposition in the form of batik activities will expand the market reach to junior and senior high school levels, even the adult community and generate new revenue streams without adding to the promotion costs for the two innovations above. This research still has many limitations, in terms of research objects there are still many that can be examined such as standardization of educational tourism, service quality, customer satisfaction, cost analysis etc. In terms of methodology, researchers can then combine BMC with other business methods in the Blue Ocean Strategy Book.
EFFICIENCY ANALYSIS OF BANK BUMN BUKU EMPAT AND ITS DETERMINANT IN INDONESIA Nasution, Sahruddin; Siregar, Hermanto; Novianti, Tanti
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.09

Abstract

Efficiency is an important indicator needed by a bank to survive in tight competition, change in consumer behavior, and increase economic cooperation among countries. The objective of this study was to analyze the efficiency of BUMN Bank of BUKU Empat and its determinants. The method used to analyze the efficiency was the Data Envelopment Analysis (DEA) by Variable Return to Scale (VRS) Approach. Besides, the analysis of its determinants used Data Panel regression. During the research periods, several findings were provided. Firstly, Bank BRI has resulted in the highest score of efficiency. Secondly, the results of data panel regression suggested that Loan to Deposit Ratio (LDR), the share of the deposit (PDPK), Return on Asset (ROA), Exchange Rate (ER), and GDP Growth (GDP) were positively related to. Capital Adequacy Ratio (CAR), Total Asset (TA), and Inflation (INF) were negatively related. The future studies suggested to use a more extended data period and compared with banks in countries that have the same economic character.
THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.14

Abstract

The purpose of this study is to analyze the role of customer satisfaction as a mediator of the influence of brand image on customer retention of Batik Keris in Malang. The approach used in this research was positivism (quantitative). The population of this study was the customers of Batik Keris in Malang City, with a total sample of 50 customers in Malang City. The data obtained were analyzed using Path Analysis. The results showed that brand image directly affects the customer satisfaction of Batik Keris. Customer satisfaction directly affects customer retention of Batik Keris, and customer satisfaction mediates the influence of brand image and customer retention towards Batik Keris. Therefore, customer retention will be high if the brand image that is highlighted by Batik Keris can satisfy the customers.
CUSTOMER LOYALTY, THROUGH CUSTOMER SATISFACTION IN CUSTOMERS PT. XYZ Dewi, Liliana
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.19

Abstract

PT. XYZ is one paper company in East Java, Indonesia. The paper  industry grows much wider opportunities to consumers to help select and purchase the product in accordance with the wishes and needs. This resulted in the emergence of competition between paper companies. Consumer expectations this time are getting a good paper and an affordable price, if these expectations are fulfilled then the customer will feel satisfied and by itself will refer to the paper company. PT. XYZ as the paper industry players feel that the best service quality to consumers is essential. The type of research used is applied research. The nature of this research is explanatory research which aims to determine the effect of service quality consisting of tangibility, reliability, responsiveness, assurance, and empathy to customer satisfaction and determine the effect of customer satisfaction on customer loyalty. This study determines the number of respondents 10 times the number of indicators (= 12 indicators) that is 120 respondents. The sample used in this study is a paper distributor that takes directly from the company PT XYZ in Surabaya. This research uses Path Analysis.There were 125 questionnaires distributed and those that met the requirements established 120 questionnaires. The sample used in this study is a paper distributor that takes directly from the company PT XYZ in Surabaya. Based on this research, it proved that the factors of service quality consisting of tangibles, reliability, responsiveness, assurance, and empathy affect consumer satisfaction PT. XYZ, so the first hypothesis can be accepted. AMOS calculation results can be seen from the path coefficient of 2.468 was obtained with CR values of probability of significance is 0.014. The hypothesis was accepted with immediate effect from the factor of service quality on customer satisfaction by 0.602. Good service quality can give satisfaction to the consumer, but not necessarily lead to a loyal customer following consumer satisfaction. Based on the findings proved consumer satisfaction is not proven to influence consumer loyalty to the product of PT. XYZ, so that the second hypothesis was rejected. The path coefficient of 1.535 was obtained with CR values of probability of significance is 0.125. A hypothesis is rejected with a direct influence on customer loyalty on customer satisfaction by 0.202.
HALAL PERSPECTIVE: A CONCEPT PROMOTION CULINARY THROUGH DIGITAL MARKETING TO IMPROVE SMEs PERFORMANCE IN BATAM Kurniawan, Putu Hari; Lismayasari, Lismayasari; Novrianti, Dian Puspita
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.05

Abstract

This study aims to provide stimulants to the leading sectors contributing to the state budget from the non-oil and gas sector. So far, tourism has an extraordinary strategic function in terms of food healthy and job creation for the community. the objectives are to explore whether SMEs have procedures related to digital marketing to promote halal culinary in Batam which this situation can influence the SMEs growth sustainable, how come 65% of the economic contribution in Indonesia is contributed by SMEs based on home industries. Batam is a special economic zone that has tremendous potential in tourism development. The strategic location close to the economic center of ASEAN, Singapore, provides benefits for tourism development, currently especially related to culinary tourism. Culinary and tourism is an identity culture to introduce the potential of an area to the outside community. In this study, as researchers, we investigate the existence of digital marketing as SMEs accommodation in promoting halal culinary products through social media, search engine marketing, and online websites. Data collected sample from the consumers who bought halal food for SME production in Batam amount of 160 respondents where investigate with the Cluster sampling method. This study is explanatory research to released the problem of data with Structure Equation Model (SEM) analysis to solve the problems that cannot be answered in previous studies. Contribute to SME's scope in future research, deep subjectivity is needed related to segmentation, culture, and religious dogma.
THE EFFECT OF EXPERIENTIAL LEARNING ON ATTITUDES AND INTENTION: AN EXPERIMENTAL DESIGN Bernardus, Denny; Murwani, Fulgentius Danardana; Aji, Imanuel Deny Krisna; Padmawidjaja, Liestya; Kusumojanto, Djoko Dwi; Wardoyo, Cipto; Jatiperwira, Stefan Yudana
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.10

Abstract

In this study, we examined the effect of an entrepreneurship program based on experiential learning on attitudes and intentions. We used a quasi-experimental design. Data were collected by questionnaire from a sample of 200 students attending in an entrepreneurship program and another sample of 200 students as a control group. Our results indicate that the entrepreneurship program significantly improved students'innovativeness, entrepreneurial self-efficacy, and entrepreneurial intention. Furthermore, the students in an entrepreneurship program have a higher (average) innovativeness, entrepreneurial selfefficacy, and entrepreneurial intention, at the end of the entrepreneurship program, than a control group of students.
LEADERSHIP AND CRISIS BASED ON CONTINGENCY APPROACH AND LEADER'S FATAL FLAWS A CASE STUDY IN X INSTITUTE INDONESIA Dewi, Yuli Kartika
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.15

Abstract

The power of a leader is on the impact on the people that he leads, the organization's condition and the sustainability of the organization.Conditions in the organization is a difficult thing to predict. Every decision taken has a different impact. That is where a leader's ability is tested. How a leader in the midst of his limitations must be able to bring himself, his team and his organization in a better direction. This study was analyzed by taking into account factors that exist in the contingency and fatal flaws approach of a leader. The results of the analysis found that a leader who has strong experience, competence, commitment and ability to build and maintain good relationships with his team will be an effective leader and able to bring the organization out of the crisis.
EFFECTIVENESS OF PERFORMANCE MEASUREMENT IN REALIZING WORLD-CLASS COMPANIES IN THE PERSPECTIVE OF MALCOLM BALDRIGE Kartikawati, Windha Dwi; Munandar, Jono M.; Suprayitno, Gendut
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.20

Abstract

The Superior Performance Assessment Criteria (KPKU) assessment is conducted annually by Perum Peruri in accordance with the Secretary of the Ministry of State Owned Entreprises (SOEs) number S-08 / S.MBU / 2013 concerning Submission of KPI Guidelines and Criteria for Superior Performance Assessment on SOEs. This research was conducted to analyze the KPKU's assessment of Perum Peruri whether it had been effectively carried out at Perum Peruri and to see the influence between the categories of KPKU. KPKU assessment of Perum Peruri data was analyzed using a t-test (one sample), trend analysis and structural equation modeling (SEM) partial least square (PLS) approach. Peruri KPKU value always increases every year, it indicates that the presence of Peruri KPKU can improve its performance. The results of the analysis with the T test that the Perum Peruri KPKU score has not been effective in achieving the Ministry of SOEs target, but if a trend analysis is carried out for the next 5 years the assessment score shows a positive upward trend, then for the SEM-PLS results it is known that all categories in the KPKU assessment are interrelated and influence. It is necessary to conduct further research related to the influence of KPKU categories to improve KPKU assessment scores.

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