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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 20 Documents
 1   2 
Search results for , issue "Vol. 23 No. 1 (2025)" : 20 Documents clear
Unleashing Competitive Edge: The Role of Entrepreneurial Marketing and E-Commerce in Fashion SMEs with Religiosity as a Key Moderator Saisaria Mandasari, IA Cynthia; Wardana, I Made; Ekawati, Ni Wayan; Setiawan, Putu Yudi
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.05

Abstract

Small and Medium Enterprises (SMEs) are essential to Indonesia's economy, particularly in Bali Province, where Denpasar City is a key commercial center. This study aims to analyze the role of competitive advantage in mediating the effects of entrepreneurial marketing and e-commerce on the performance of fashion SMEs in Denpasar, with religiosity as a moderator. Using a sample of 134 fashion SMEs, data were collected through questionnaires and analyzed with SmartPLS. The findings show that competitive advantage partially mediates the impact of entrepreneurial marketing and e-commerce on business performance. Additionally, religiosity strengthens the relationship between entrepreneurial marketing and business performance, enhancing consumer trust and ethical practices. This study highlights the significance of integrating religious values into business strategies and the importance of leveraging competitive advantages to improve SME performance. This study offers a novel perspective by integrating religiosity into the entrepreneurial marketing and e-commerce framework, highlighting its moderating role in SME performance. It provides valuable insights for fashion SMEs, emphasizing the strategic importance of aligning business practices with cultural and religious values to foster trust and enhance competitive advantage.
The Emotional Pathways Linking Mindfulness and Impulsive Buying Among Young Women Makeup Enthusiasts Aulia, Sendi; Alamanda, Dini Turipanam; Anggadwita, Grisna; Kurniati, Dinar Mariam
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.09

Abstract

In the digital era, the rise of social media marketing exposes young women to cosmetic advertisements, often triggering impulsive purchases. This study aims to explore the psychological and social factors influencing impulsive buying, focusing on how mindfulness affects beauty product purchases among young Indonesian women. Using a quantitative survey approach, data were collected from 321 Indonesian women aged 13–24 who use cosmetics. A non-probability sampling method was applied, and validity and reliability tests were conducted. Data analysis employed the Structural Equation Modelling (SEM) approach using IBM AMOS 26.0. Findings indicate that mindfulness does not directly influence impulsive buying but operates through fear of negative evaluation (FNE) and emotional intelligence (EI) as mediators. Mindfulness reduces impulsive purchases by lowering FNE, while EI has a significant negative effect on impulsive buying. This study underscores the importance of ethical marketing in the cosmetics industry, advocating for consumer education to curb impulsive spending and foster brand loyalty. Additionally, it highlights the need for emotional intelligence training to help young consumers make informed decisions. By revealing the indirect role of mindfulness through FNE and EI, this study contributes novel insights to the literature on adolescent women’s consumer behavior in Indonesia.
Realising Inclusive Human Resource Management: The Role of Organizational Culture and Gender in Enhancing Well-Being and Reducing Stress Ratnawati, Shinta; Widayanti, Ipuk; Ashari Nur, Sofyan
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.10

Abstract

Employee psychological well-being and stress management are becoming increasingly pressing issues in the challenging modern world of work. This study analyzes the relationship between organizational culture, social support, and gender on psychological well-being and employee stress. This study used explanatory quantitative research with a cross-sectional approach. The population of this study was professionals working in Indonesia, and a purposive sampling technique was used. A total of 172 respondents who met the criteria were included in this study. Data collection was conducted using an online questionnaire measured on a Likert scale. Data analysis used Structural Equation Modeling (SEM) with the help of Smart PLS software. The results showed that an inclusive organizational culture and social support significantly improve psychological well-being and reduce employee stress levels. Meanwhile, gender roles do not moderate the relationship between organizational culture and social support on psychological well-being, but gender moderates the relationship between organizational culture and stress levels. This study implies the importance of creating an inclusive organizational culture and providing adequate social support to improve well-being and reduce employee stress in the workplace.
Highlighting Customer Attitudes: A Case Where the Influencer's Credibility and Digital Persuasive Content Are Not Lucrative Maghfiroh, Lailatul; Anjaningrum, Widiya Dewi; Reyes, Alma Pia G.; Fernandez, Khriz N.
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.19

Abstract

Viva Cosmetics, one of the oldest makeup brands in Indonesia, is facing stiff competition from local and international brands, raising challenges to encourage consumers' intention to buy their products and potentially to lose their brand prestige. Hence, building positive feelings in customers is essential to drive them to buy. This study examines how influencer credibility and persuasive content affect people's desire to buy, with customer attitudes as the mediating factor. The population comprises all customers of Viva Cosmetics in Indonesia. We collected data via an online questionnaire using a quantitative approach, selecting 290 respondents through accidental sampling. The study employed PLS-SEM and analysis involving SmartPLS 4.1.0.8 to evaluate the research model and test proposed hypotheses. The importance of influencers and persuasive content lies in their power to improve customers' positive attitudes, affecting their plans to buy, making the customer's mindset a full mediator. This study adds to the theory of planned behavior by looking at local cosmetic brands and showing how customer attitude connects outside factors with buying decisions. Influencers with strong credibility and engaging content can enhance customers' emotions, a crucial factor in predicting their behavior when purchasing cosmetics. Consequently, the Viva brand must carefully choose trustworthy influencers, provide convincing content, and closely monitor consumer sentiment.
The Role of Live Streaming Value Perception Factors in Forming Trust and Repurchase Intention Rahmita, Tyas Ayu; Albari, Albari
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.14

Abstract

The rapid growth of e-commerce has led to the increasing popularity of live streaming as a digital marketing strategy, allowing real-time interaction between sellers and consumers. Despite its rising adoption, there is still a need to understand how live streaming influences customer trust and repurchase intention, particularly in the context of the ShopeeLive platform. This study aims to determine the effect of live streaming on building customer trust and repurchase intention on the ShopeeLive Platform. Through the Stimulus-Organism-Response (SOR) approach, this study examines the influence of utilitarian, hedonic, and symbolic values that customers perceive during live streaming on trust in sellers and products, and their impact on repurchase intention. This study uses a quantitative approach. The number of respondents sampled in this study was 350 people who filled out questionnaires using Google Forms with convenience sampling techniques. The analysis technique used was Structural Equation Modeling (SEM) using the AMOS version 24.0 program. The results showed ten supported and two unsupported hypotheses, which showed that utilitarian and symbolic value positively and significantly affected trust in the product, the seller, and repurchase intention. The hedonic value variable has a positive and significant effect on trust in the seller, but has no significant effect on trust in the product or repurchase intention. The novelty of this study is replacing the variable with repurchase intention and expanding the utilitarian value measurement, including an added indicator on the perception of ShopeeLive’s more attractive and consistent price deals. These findings provide important implications for e-commerce businesses paying more attention to utilitarian and symbolic aspects in live streaming, which are proven to be more effective in building trust and repurchase intention.
Ride It or Miss Out: Unpacking Consumer Behavior Intentions for Whoosh High-Speed Rail Wahpiyudin, Cep Abdul Baasith; Sumarwan, Ujang; Simanjuntak, Megawati; Nani, Irvan
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.01

Abstract

Despite extensive global research on high-speed rail (HSR) adoption, studies often overlook the unique socio-economic and environmental challenges in emerging markets like Indonesia, including rapid urbanization, private vehicle reliance, and shifting attitudes toward sustainability. This paper aimed to help policymakers design strategies to accelerate HSR adoption and support Indonesia's sustainability goals. Using a quantitative approach, this study examined factors influencing the behavioral intention to adopt high-speed rail (Whoosh) in Indonesia. Data were collected via purposive sampling, targeting respondents from Jakarta and Bandung with specific criteria, resulting in 367 valid responses. The questionnaire entailed demographic questions and items measuring constructs based on the Theory of Planned Behavior and related frameworks, using a five-point Likert scale. Data analysis incorporated descriptive statistics with SPSS and Structural Equation Modeling (SEM) with SmartPLS to validate measurement models and test hypotheses. The results indicate that subjective norms, perceived moral obligations, attitudes, perceived quality, and environmental impact significantly affect behavioral intention (BI), with attitudes being the strongest predictor. Trust influenced subjective norms but did not affect perceived moral obligations or attitudes. External influences, including government campaigns and media, shaped trust, subjective norms, and novelty-seeking behavior. Additionally, environmental impact influenced perceived sustainability, and novelty-seeking behavior positively impacted attitudes toward high-speed rail. These findings offer valuable insights into factors driving adoption and provide implications for policymakers and transportation planners.
The Influence of AI-Powered Platforms on Tourist Spending: The Role of Engagement, Trust, and Moderating Factors in Taiwan Kapriani; Hatidja, St.; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.13

Abstract

The growing role of AI in tourism has transformed how tourists plan and make spending decisions. However, limited research investigates how AI-powered platforms influence tourist spending patterns, particularly in Taiwan’s tourism industry. This study aims to fill that gap by examining the relationship between quality recommendations, user engagement, and trust, with perceived value as a mediator and destination familiarity and economic background as moderators. A quantitative research design was used, with data collected from 400 tourists in Taiwan who utilized AI-driven platforms for travel planning. Respondents were selected using purposive sampling. Structural equation modeling (SEM) was employed to analyze direct, indirect, and moderating relationships. The results reveal that quality recommendations, user engagement, and trust significantly affect tourist spending patterns. Perceived value mediates these relationships, while destination familiarity and economic background moderate their influence, particularly for first-time visitors and high-income tourists. This study contributes to the literature by integrating mediating and moderating variables, offering a comprehensive understanding of AI’s impact on tourism. Practically, it suggests that tourism stakeholders should focus on building trust and enhancing AI-driven recommendations to increase spending. Future studies should explore cultural influences and the long-term effects of AI on tourist behavior across different contexts.
FOMO, Materialism and the Gen Z Shopping Behavior: The Impact on Online Impulse Buying and Post-Purchase Regret (With a Gender Perspective) Charles, Clivyne Eugenia; Immanuel, Dewi Mustikasari
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.08

Abstract

Online buying patterns have changed dramatically as e-commerce, especially among Generation Z, and the growing influence of digital revolutions rapidly rise. Studies indicate that 72% of Indonesian Gen Z consumers prefer Shopee due to its personalized promotions and interactive shopping features. The urgency of this study results from the growing awareness that materialism and psychological elements like Fear of Missing Out (FOMO) significantly affect impulsive buying decisions, which frequently cause post-purchase dissonance. Given Gen Z's predominance in online purchasing and their significant exposure to digital promotions, it is imperative to investigate the underlying psychological factors behind impulse buying and consequent regret. This study analyzes the effect of FOMO and Materialism on online impulsive buying and post-purchase dissonance, taking gender as the moderating variable. Using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to examine responses from 444 Gen Z consumers in Indonesia, chosen via purposive sampling, the study takes a quantitative approach. To offer a relevant and contextualized study, the paper centers on Shopee, one of the top e-commerce systems in Indonesia. It is observed that R² explains 62.6% of online impulse buying and 27.1% of post-purchase dissonance, hence showing that the strength of the model is good. The findings support the fact that FOMO and materialism have a significant influence on online impulse buying, which then leads to post-purchase dissonance. Online impulse buying also acts as a mediator, enhancing the effect of FOMO and materialism on post-purchase dissonance. This study did not find any appreciable influence of gender in these interactions. Practical implications are that strategic marketing efforts must be developed to manage consumer expectations and minimize dissonance by offering better post-purchase support systems.
Is Fintech a Friend or Foe? Mediating Effects in the Journey from Literacy to Financial Behavior Suryanto, Angelina; Radianto , Wirawan E. D.; Nahar, Faiza Husnayeni
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.18

Abstract

This study examines the influence of financial literacy and socialization on financial management behavior, with the perceived usefulness of financial technology as a mediating variable. The increasing use of digital financial services among students has raised questions about whether fintech truly enhances financial management or instead fosters impulsive financial habits. A quantitative research design was applied using a conclusive causal approach. Primary data were collected via online questionnaires distributed to students from six public and private universities in Surabaya, Indonesia. Using purposive sampling, 705 valid responses were obtained from students aged 19–22, currently in semesters 2 to 6, and users of financial technology services such as mobile banking, e-wallets, and investment platforms. Data analysis was conducted using PLS-SEM. The findings show that financial literacy and socialization positively and significantly influence financial management behavior. However, the perceived usefulness of financial technology has a negative effect on financial management behavior. Furthermore, perceived usefulness of financial technology partially mediates the relationship between financial literacy and financial behavior, but does not mediate the relationship between financial socialization and financial behavior. This study contributes novel insights by highlighting the asymmetric mediating role of fintech, challenging the common assumption that technology constantly improves financial outcomes. The results imply the need for educational institutions to enhance students’ digital financial literacy and promote critical awareness of how fintech features may encourage excessive consumption despite good financial knowledge.
Indonesian Millennial Customer Satisfaction Analysis in Online to Offline (O2O) Shopping: The Influence of O2O Shift and Service Quality on Customer Purchase Decisions Andriyanto, Wahyu Ari; Suhardiyah, Martha; Pudji Estiasih, Soffia; Ria Jessika, Yati; Widhayani, Puri Setioningtyas
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.16

Abstract

The urgency of this study is driven by the rapid development of online to offline (O2O) shopping platforms, which millennial consumers increasingly use in Indonesia. The shift from online to offline shopping and the quality of service provided are believed to significantly impact consumer purchase decisions. This study aims to analyze how the O2O shift and service quality influence the purchase decisions of millennial consumers in Indonesia. The method used in this study is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS application to analyze data obtained from 100 respondents selected using purposive sampling. The results of the analysis show that the online and offline shifts positively and significantly impact service quality. Furthermore, the O2O shift also positively and significantly influences customer purchase decisions. Service quality, in turn, was found to have a positive and significant effect on purchase decisions. These findings emphasize the importance of integrating both online and offline shopping experiences to enhance service quality and influence purchase decisions among millennial customers in Indonesia. This study contributes to understanding how O2O strategies can be leveraged to improve customer satisfaction and drive purchasing behavior. The novelty of this study lies in its approach, which integrates the effects of the O2O transition and service quality simultaneously, a perspective not extensively explored in previous studies related to millennial consumers in Indonesia. Practical implications of this study suggest that companies need to consider seamless integration between online and offline platforms to enhance customer experiences and drive purchase decisions.

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