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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
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Indonesian Millennial Customer Satisfaction Analysis in Online to Offline (O2O) Shopping: The Influence of O2O Shift and Service Quality on Customer Purchase Decisions Andriyanto, Wahyu Ari; Suhardiyah, Martha; Pudji Estiasih, Soffia; Ria Jessika, Yati; Widhayani, Puri Setioningtyas
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.16

Abstract

The urgency of this study is driven by the rapid development of online to offline (O2O) shopping platforms, which millennial consumers increasingly use in Indonesia. The shift from online to offline shopping and the quality of service provided are believed to significantly impact consumer purchase decisions. This study aims to analyze how the O2O shift and service quality influence the purchase decisions of millennial consumers in Indonesia. The method used in this study is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS application to analyze data obtained from 100 respondents selected using purposive sampling. The results of the analysis show that the online and offline shifts positively and significantly impact service quality. Furthermore, the O2O shift also positively and significantly influences customer purchase decisions. Service quality, in turn, was found to have a positive and significant effect on purchase decisions. These findings emphasize the importance of integrating both online and offline shopping experiences to enhance service quality and influence purchase decisions among millennial customers in Indonesia. This study contributes to understanding how O2O strategies can be leveraged to improve customer satisfaction and drive purchasing behavior. The novelty of this study lies in its approach, which integrates the effects of the O2O transition and service quality simultaneously, a perspective not extensively explored in previous studies related to millennial consumers in Indonesia. Practical implications of this study suggest that companies need to consider seamless integration between online and offline platforms to enhance customer experiences and drive purchase decisions.
Keterlibatan Konsumen Berdasarkan Efektivitas Iklan Terhadap Loyalitas Merek Pada Produk SIM Card IM3 di Wilayah Sidoarjo Handayani, Wiwik
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Progressively increase consumer of HP (Hand Phone) at this time, make celluler provider in this country compete to give programs can make consumer interest. Like a IM3 which give telephone and SMS tarif cheap to consumer. IM3 many use advertising like a print and electronic to introduce program they are to consumer celluler. But often advertising present good by IM3 or other celluler provider too abundant, so that make consumer swallow the bait. in this fact, need consumer involvement to searching more information about program an offer by celluler provider, so that consumer don't feel swallow the bait. With consumer involvement in searching information about brand, expect consumer can know good or bad a program from celluler provider, to be make brand loyalty from consumer to product from celluler provider. Because that the purpose from this research is to know consumer involvement to SIM card brand trough advertising so that can make brand loyalty. Sample which use in this research is consumer IM3's SIM card of old age minimum 16 year which buying repeat voucher more from 10 time and use more from 1 year. Data's gathering do by submit list of question to respondent (questioner). Analysis used in research is Structural Equation Modeling (SEM). The result from this research is can know that advertising effectiveness influential positive to consumer involvement. So also with consumer involvement influential positive to brand loyalty.
Analisis Perdagangan Berjangka Komoditi (Future Trading) Berbasis Resi Gudang Ananda, Candra Fajri
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Price unstabilty of agricultural products, especially in harvest season tends mostly to reduce farmer welfares. In contrary, during off-season, the agricultural product prices will increase gradually and finally deteriorate the consumer utility. Therefore, post-harvest management is inteded to stabilize market prices through product management (future trading based on inventory management). Moreover, it is also inteded to facilitate credit of business sector by using stock as guarantee. This study is aimed to develop a future trading model of agricultural product in East Java. By using growth ratio, purchasing power index, farmer added value index, Analytical Hierarchy Process (AHP) are found out that this policy should be based on product characteristics, prices, and quantity.
Strategi Usaha Mikro dan Kecil Menghadapi Peluang dan Ancaman Pemberlakuan Masyarakat Ekonomi Asean (Studi Kasus Usaha Mikro dan Kecil Kota Depok) Kautsar, Ikhlash; Suroso, Arief Imam; Hartrisari, Hartrisari
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Indonesia is a country with the largest population in Southeast Asia. This condition causes Indonesia becomes the biggest and the prospective market among other countries. The Enforcement of the ASEAN Economic Community (AEC) in late 2015 caused a major impact on the Indonesian economy, especially among Micro, Small and Medium Enterprises (SMEs). It is causes the reduces of tariff cost of imported product resulting in the increasing number of foreign products into the domestic market. Imported products are known to have quality and better competitiveness than those domestic SMEs such as Malaysia, Singapore, Thailand and Philippine. Therefore, it needs a strategy for the development of SMEs to compete in the era of globalization, particularly the AEC 
Pengaruh Penerapan Knowledge Management dan Pengembangan Sumber Daya Manusia terhadap Kinerja Karyawan PT Telkom Tbk. (Studi Explanatory Survey pada Karyawan Unit Human Capital Management PT Telkom Tbk.) Anggapraja, Indra Taruna
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aim of this study was to determine the effect of the application of Knowledge Management and HRM on Employee Performance PT Telkom Tbk. The data collected from questionnaires distributed to 61 respondents. Then, the data analyzed using the Path Analysis. Partial test results on the effect of Knowledge Management application on employees' performance amounted to 31.20%, it means that for 31.20%, the changing of employees' performance in Human Capital Management unit of PT Telkom Tbk. can be explained by the knowledge management application. The magnitude of the effect on the Human Resources Development on employees' performance is 33.37%, it means that for 33.37%, the changing employees' performance in Human Capital Management unit of PT Telkom Tbk. can be explained by the Human Resource Development. In the other hand, the results of simultaneous testing on the effect of Knowledge Management application and Development of Human Resources on employees' performance amounted to 64.57%. This means that 64.57% the changing of employees' performance in the Human Capital Management PT Telkom Tbk. can be explained by the variable on Knowledge Management application and Human Resource Development, while the remaining 37.0% is influenced by other factors
Determinan Non Performing Loan (NPL) pada Industri Perbankan (Bukti Empiris Perusahaan Go Publik di Bursa Efek Indonesia) Kamaludin, .; Darmansyah, .; Usman, Berto
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Abstract: This study aims to identify the determinant factors of Non Performing Loan (NPL)in Indonesian banking sector. Data were collected from 16 banks by observation during theyear 2002 to 2011. From the data found that there were six variables which closely associatedto the variation of NPL for the subsequent observation period. In addition, the sampleswere taken from public listed company in Indonesia stock exchange, in which the particulardata were imported from Indonesian Capital Market Directory (ICMD CD-ROM). The furtheranalysis was conducted by employing Pooled EGLS (Cross-section random effects). Ourresults reflected that NPL was obviously driven by the volatility and fluctuation of micro andmacroeconomic factors. The factors comprise of loan to deposit ratio (LDR), capital adequacyratio (CAR), net interest margin (NIM), inflation (INF), interest rate (IR), and exchangerate (ER) consecutively contributed to the variation of non performing loan (NPL)in Indonesian banking sector.  
Pengaruh Faktor Individu, Organisasi dan Perilaku terhadap Kepatuhan Perawat dalam Melaksanakan Hand Hygiene di Ruang Rawat Inap Rumah Sakit Tk. II D Fauzi, Neila; Ahsan, .; Azzuhri, Misbahuddin
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to determine the effect of individual, organization, and behaviortowards nurses'hand hygiene compliance. The design of this study uses analytic descriptivestudy design with cross sectional approach on 71 respondents. The data analysis uses descriptivestatistical test, multiple linear regression analysis, hypothesis testing, anddominant variabletests. Individuals, organizations and behaviors significantly influence nurses'hand hygienecompliance. Individual variable dominant has an influence on nurses' hand hygiene compliance
Agama Sebagai Dasar Kepemimpinan (Suatu Tinjauan dari Segi Persuasive Leadership) Hamzah, Mohd. Asrie
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Leadership problem is a sosial phenomenon (sympthom) which ishappened inevery nation, place, andera, with different condition and situation. These make a complexterm in defining the same conception about the main problem. Further development showedthat leader is not functionable in isolation, but face to face with many people that must be ledby herself/himself in social context, cultural or even the specific environment which is generallynamed situation. Leadership is a skill to affect human/ its subordinate to do a jobaccording to the leaders'want. Religion which is based on psychology law, tradition, believeor class is universally and apply to each human. From these elements can be taken thebenefit as much as possible to arrange that leadership. Due to tradition, believe and class,each can synchronize the soul among people. Religionfillsthe humansoul, therefore the motionand vibrate the soul (conscience) is led byreligion. Ifthe soul can set the action andreaction with the act, then of course that contains thesoul of religion and speech canberegulated according to religious charitiescon cerned. Thus, it affects in the way faithbasedleadership, is to practice the teachings of religion, which is typically called a solicitationor exemplary leadership.
Pengembangan Konsep Bilateral Symmetry untuk Meningkatkan Kinerja Rantai Pasokan melalui Kualitas Sinergi pada Industri Komponen Otomotif di Indonesi Purwani, Tri; Nurcholis, Lutfi
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The specific aims of this study are: (1) Conducting an empirical testing and analyzingthe effects of: (a) the similarity of standardization ability and transparency on thequality of synergy, (b) the quality of synergies to the supply chain performance, (2) Providingthe information to the automakers and automotive parts about the importance of thesimilarity of standardization ability and transparency in common in order to improve thesupply chain performance, (3) Providing a practical contribution to the managerial andacademic circles in analyzing the similarity of standardization ability and transparencythat could improve supply chain performance. The population of the study was the entireautomotive component industries in Indonesia, including 189 companies (Data GAIKINDO,AISI and GIAMM). This subject of the study consists of managers or staffs authorized by thedirectors. The sampling method uses purposive sampling. This study has a target 105 respondentsto comply with the AMOS program. The population target including automotive componentcompany located in Jakarta, Bekasi, Karawang, Bogor, Surabaya, and Semarang.Data were collected from the questionnaires in which processed through descriptive statistics,inferential statistics and testing SEM. This study generates a new concept of BilateralSymmetry that can be developed for further research.
Pengukuran Jatidiri dan Daya Saing Koperasi dengan Pendekatan Development Ladder Assesment (DLA) Studi pada KUD Subur, KPRI Universitas Brawijaya Dermawanto, Agus Tri; Maryunani, .; Noor, Iswan
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aim of this study is to analyze theoretically that the Development LadderAssesment DLA variables in which could be a measurement tool for the identity and competitivenessof a cooperation. The concept of DLA in this study is applied in order to categorizethe cooperation in which has the identity between KUD Subur, KPRI Brawijaya Universityand KWSU BAM. The object of the study is Koperasi Unit Desa (KUD), KPRI BrawijayaUniversity and KWSU BAM in Malang. The subjects of this study are the senior members ofmanagement, leader, and members, or at least two members. Data collection was performedby interviewing in a group discussion using a questionnaire. The analysis method uses DLAapproach with variable vision, capacity,resources, and network, as well as DLA approachwith Daniel Cote models and ICA ROAP Grid Model. From the finding, it is found that KUDSubur is on the yellow zone means KUD Subur in performance is generally satisfactory, butit needs indicators in order to improve the organization management. KPRI Brawijaya Universityand KWSU BAM is at the green zone, it means KPRI Brawijaya University and KWSUBAM performance has been good in terms of vision, capacity, and network resources. Danielcote model analysis, KUD Subur, KPRI Brawijaya University and KWSU BAM in general arein quadrant I. KWSU BAM has a very good performance in applying the identity of cooperativesand doing well in the competition.

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