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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,544 Documents
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Women on the Move: How Socio-Economic Background Through Lifestyle Shapes Travel Behavior to Bali Kurniasari, Ni Made Dyah Ryana; Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.12

Abstract

Tourism is a crucial sector for economic growth, and understanding the factors that influence travel behavior is essential for developing effective strategies. This study aims to investigate the influence of socio-economic and lifestyle factors on women's travel behavior to Bali, incorporating the moderating roles of social media use and collectivism. Using a modified version of the Theory of Planned Behavior (TPB), this study adopts a quantitative approach. Data were collected from 365 female respondents through a judgmental sampling technique and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings revealed that socio-economic status significantly impacts travel behavior, with lifestyle mediating. Additionally, collectivism moderates the relationship between socio-economic status and travel behavior. This study contributes to tourism research by enhancing the TPB framework and addressing gender-specific travel behaviors. The novelty lies in its focus on the interplay between socio-economic, cultural, and technological factors. It provides valuable insights for gender-responsive tourism strategies and inclusive, social media-driven marketing approaches in Bali.
Key Drivers of Live Streaming Adoption: An Empirical Analysis Using the UTAUT Model Oktaviani, Retno Fuji
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.06

Abstract

This study is important considering the rapid adoption of live streaming technology in the fashion industry, which has become a primary tool for boosting sales. Understanding the factors influencing fashion vendors' use of this technology is crucial, as it can help businesses and marketplace platforms design more effective and interactive marketing strategies. This study examines how behavioral intention affects the actual use of live streaming technology, while also considering the moderating role of gender in the relationships between these variables. The study adopts a quantitative approach, collecting data through a questionnaire survey. The population for this study consists of fashion vendors who actively use live streaming features on marketplaces such as Shopee, Tokopedia, and Lazada in the Tanah Abang area. Purposive sampling was employed as the sampling technique, as the study requires fashion vendors who meet specific criteria, namely, those who have used live streaming technology to sell their products on marketplaces. As a result, the sample size amounted to 211 participants. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software to test the model’s validity and the relationships between variables. The findings show that trust significantly affects performance expectancy and effort expectancy. Both performance expectancy and effort expectancy significantly influence behavioral intention, and behavioral intention, in turn, positively affects the actual use of live streaming. This study offers new insights into how gender differences influence fashion vendors' perceptions and decisions when using live streaming technology as a marketing tool. Furthermore, it provides a deeper understanding of how trust in technology can strengthen performance and effort expectancies, ultimately enhancing behavioral intention and the actual use of live streaming technology.
Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist Loyalty Kusnayain, Yesiana Ihda; Hussein, Ananda Sabil; Wu, Hung-Che
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.11

Abstract

The Indonesian archipelago boasts a distinctive and multifaceted cultural heritage. This study seeks to understand how memorable experiences and authenticity influence tourist loyalty in Indonesian urban heritage tourism. By examining these factors and the mediating role of satisfaction, we aim to contribute to the growth of Indonesia's tourism industry, which, while internationally recognized, still lags behind neighboring countries. Additionally, this study will explore gender differences in these relationships to provide a more nuanced understanding of tourist behavior. Using a structural equation modeling (SEM) approach, this study analyzes data from 350 respondents, who were tourists who visited the urban heritage in Indonesia. This study used cross-sectional data with a purposive sampling technique. The findings reveal that both memorable tourism experiences and authenticity exert a significant influence on tourist loyalty. Interestingly, the findings on gender differences indicate that gender does not significantly influence the relationship between memorable tourism experiences and tourist loyalty. Theoretically, this study enriches the literature on tourist loyalty and gender differences with a comprehensive construct. Finally, this study will be valuable for boosting tourist sustainability by considering a gender perspective, which helps stakeholders with the strategic implementation and policy.
Unleashing Competitive Edge: The Role of Entrepreneurial Marketing and E-Commerce in Fashion SMEs with Religiosity as a Key Moderator Saisaria Mandasari, IA Cynthia; Wardana, I Made; Ekawati, Ni Wayan; Setiawan, Putu Yudi
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.05

Abstract

Small and Medium Enterprises (SMEs) are essential to Indonesia's economy, particularly in Bali Province, where Denpasar City is a key commercial center. This study aims to analyze the role of competitive advantage in mediating the effects of entrepreneurial marketing and e-commerce on the performance of fashion SMEs in Denpasar, with religiosity as a moderator. Using a sample of 134 fashion SMEs, data were collected through questionnaires and analyzed with SmartPLS. The findings show that competitive advantage partially mediates the impact of entrepreneurial marketing and e-commerce on business performance. Additionally, religiosity strengthens the relationship between entrepreneurial marketing and business performance, enhancing consumer trust and ethical practices. This study highlights the significance of integrating religious values into business strategies and the importance of leveraging competitive advantages to improve SME performance. This study offers a novel perspective by integrating religiosity into the entrepreneurial marketing and e-commerce framework, highlighting its moderating role in SME performance. It provides valuable insights for fashion SMEs, emphasizing the strategic importance of aligning business practices with cultural and religious values to foster trust and enhance competitive advantage.
The Emotional Pathways Linking Mindfulness and Impulsive Buying Among Young Women Makeup Enthusiasts Aulia, Sendi; Alamanda, Dini Turipanam; Anggadwita, Grisna; Kurniati, Dinar Mariam
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.09

Abstract

In the digital era, the rise of social media marketing exposes young women to cosmetic advertisements, often triggering impulsive purchases. This study aims to explore the psychological and social factors influencing impulsive buying, focusing on how mindfulness affects beauty product purchases among young Indonesian women. Using a quantitative survey approach, data were collected from 321 Indonesian women aged 13–24 who use cosmetics. A non-probability sampling method was applied, and validity and reliability tests were conducted. Data analysis employed the Structural Equation Modelling (SEM) approach using IBM AMOS 26.0. Findings indicate that mindfulness does not directly influence impulsive buying but operates through fear of negative evaluation (FNE) and emotional intelligence (EI) as mediators. Mindfulness reduces impulsive purchases by lowering FNE, while EI has a significant negative effect on impulsive buying. This study underscores the importance of ethical marketing in the cosmetics industry, advocating for consumer education to curb impulsive spending and foster brand loyalty. Additionally, it highlights the need for emotional intelligence training to help young consumers make informed decisions. By revealing the indirect role of mindfulness through FNE and EI, this study contributes novel insights to the literature on adolescent women’s consumer behavior in Indonesia.
Realising Inclusive Human Resource Management: The Role of Organizational Culture and Gender in Enhancing Well-Being and Reducing Stress Ratnawati, Shinta; Widayanti, Ipuk; Ashari Nur, Sofyan
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.10

Abstract

Employee psychological well-being and stress management are becoming increasingly pressing issues in the challenging modern world of work. This study analyzes the relationship between organizational culture, social support, and gender on psychological well-being and employee stress. This study used explanatory quantitative research with a cross-sectional approach. The population of this study was professionals working in Indonesia, and a purposive sampling technique was used. A total of 172 respondents who met the criteria were included in this study. Data collection was conducted using an online questionnaire measured on a Likert scale. Data analysis used Structural Equation Modeling (SEM) with the help of Smart PLS software. The results showed that an inclusive organizational culture and social support significantly improve psychological well-being and reduce employee stress levels. Meanwhile, gender roles do not moderate the relationship between organizational culture and social support on psychological well-being, but gender moderates the relationship between organizational culture and stress levels. This study implies the importance of creating an inclusive organizational culture and providing adequate social support to improve well-being and reduce employee stress in the workplace.
Highlighting Customer Attitudes: A Case Where the Influencer's Credibility and Digital Persuasive Content Are Not Lucrative Maghfiroh, Lailatul; Anjaningrum, Widiya Dewi; Reyes, Alma Pia G.; Fernandez, Khriz N.
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.19

Abstract

Viva Cosmetics, one of the oldest makeup brands in Indonesia, is facing stiff competition from local and international brands, raising challenges to encourage consumers' intention to buy their products and potentially to lose their brand prestige. Hence, building positive feelings in customers is essential to drive them to buy. This study examines how influencer credibility and persuasive content affect people's desire to buy, with customer attitudes as the mediating factor. The population comprises all customers of Viva Cosmetics in Indonesia. We collected data via an online questionnaire using a quantitative approach, selecting 290 respondents through accidental sampling. The study employed PLS-SEM and analysis involving SmartPLS 4.1.0.8 to evaluate the research model and test proposed hypotheses. The importance of influencers and persuasive content lies in their power to improve customers' positive attitudes, affecting their plans to buy, making the customer's mindset a full mediator. This study adds to the theory of planned behavior by looking at local cosmetic brands and showing how customer attitude connects outside factors with buying decisions. Influencers with strong credibility and engaging content can enhance customers' emotions, a crucial factor in predicting their behavior when purchasing cosmetics. Consequently, the Viva brand must carefully choose trustworthy influencers, provide convincing content, and closely monitor consumer sentiment.
The Role of Live Streaming Value Perception Factors in Forming Trust and Repurchase Intention Rahmita, Tyas Ayu; Albari, Albari
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.14

Abstract

The rapid growth of e-commerce has led to the increasing popularity of live streaming as a digital marketing strategy, allowing real-time interaction between sellers and consumers. Despite its rising adoption, there is still a need to understand how live streaming influences customer trust and repurchase intention, particularly in the context of the ShopeeLive platform. This study aims to determine the effect of live streaming on building customer trust and repurchase intention on the ShopeeLive Platform. Through the Stimulus-Organism-Response (SOR) approach, this study examines the influence of utilitarian, hedonic, and symbolic values that customers perceive during live streaming on trust in sellers and products, and their impact on repurchase intention. This study uses a quantitative approach. The number of respondents sampled in this study was 350 people who filled out questionnaires using Google Forms with convenience sampling techniques. The analysis technique used was Structural Equation Modeling (SEM) using the AMOS version 24.0 program. The results showed ten supported and two unsupported hypotheses, which showed that utilitarian and symbolic value positively and significantly affected trust in the product, the seller, and repurchase intention. The hedonic value variable has a positive and significant effect on trust in the seller, but has no significant effect on trust in the product or repurchase intention. The novelty of this study is replacing the variable with repurchase intention and expanding the utilitarian value measurement, including an added indicator on the perception of ShopeeLive’s more attractive and consistent price deals. These findings provide important implications for e-commerce businesses paying more attention to utilitarian and symbolic aspects in live streaming, which are proven to be more effective in building trust and repurchase intention.
Ride It or Miss Out: Unpacking Consumer Behavior Intentions for Whoosh High-Speed Rail Wahpiyudin, Cep Abdul Baasith; Sumarwan, Ujang; Simanjuntak, Megawati; Nani, Irvan
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.01

Abstract

Despite extensive global research on high-speed rail (HSR) adoption, studies often overlook the unique socio-economic and environmental challenges in emerging markets like Indonesia, including rapid urbanization, private vehicle reliance, and shifting attitudes toward sustainability. This paper aimed to help policymakers design strategies to accelerate HSR adoption and support Indonesia's sustainability goals. Using a quantitative approach, this study examined factors influencing the behavioral intention to adopt high-speed rail (Whoosh) in Indonesia. Data were collected via purposive sampling, targeting respondents from Jakarta and Bandung with specific criteria, resulting in 367 valid responses. The questionnaire entailed demographic questions and items measuring constructs based on the Theory of Planned Behavior and related frameworks, using a five-point Likert scale. Data analysis incorporated descriptive statistics with SPSS and Structural Equation Modeling (SEM) with SmartPLS to validate measurement models and test hypotheses. The results indicate that subjective norms, perceived moral obligations, attitudes, perceived quality, and environmental impact significantly affect behavioral intention (BI), with attitudes being the strongest predictor. Trust influenced subjective norms but did not affect perceived moral obligations or attitudes. External influences, including government campaigns and media, shaped trust, subjective norms, and novelty-seeking behavior. Additionally, environmental impact influenced perceived sustainability, and novelty-seeking behavior positively impacted attitudes toward high-speed rail. These findings offer valuable insights into factors driving adoption and provide implications for policymakers and transportation planners.
The Influence of AI-Powered Platforms on Tourist Spending: The Role of Engagement, Trust, and Moderating Factors in Taiwan Kapriani; Hatidja, St.; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.13

Abstract

The growing role of AI in tourism has transformed how tourists plan and make spending decisions. However, limited research investigates how AI-powered platforms influence tourist spending patterns, particularly in Taiwan’s tourism industry. This study aims to fill that gap by examining the relationship between quality recommendations, user engagement, and trust, with perceived value as a mediator and destination familiarity and economic background as moderators. A quantitative research design was used, with data collected from 400 tourists in Taiwan who utilized AI-driven platforms for travel planning. Respondents were selected using purposive sampling. Structural equation modeling (SEM) was employed to analyze direct, indirect, and moderating relationships. The results reveal that quality recommendations, user engagement, and trust significantly affect tourist spending patterns. Perceived value mediates these relationships, while destination familiarity and economic background moderate their influence, particularly for first-time visitors and high-income tourists. This study contributes to the literature by integrating mediating and moderating variables, offering a comprehensive understanding of AI’s impact on tourism. Practically, it suggests that tourism stakeholders should focus on building trust and enhancing AI-driven recommendations to increase spending. Future studies should explore cultural influences and the long-term effects of AI on tourist behavior across different contexts.

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