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Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : 14103133     EISSN : 28291778     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management Library & Information Science
Jurnal online Paradigma mengundang peneliti dan akademisi untuk menuliskan hasil penelitiannya untuk dipublikasikan sesuai dengan tema-tema di bawah ini kebijakan di bidang : (1) Ilmu Administrasi Bisnis; (2) Ilmu Hubungan Internasional dan (3) Ilmu Komunikasi.
Arjuna Subject : -
Articles 260 Documents
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Fashion Ekologis di Yogyakarta: Membangun Brand Awareness melalui Keterkaitan Diri dan Produk Rachmahwati, Ayu
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11422

Abstract

This study delves into the brand communication strategy and the implementation of sustainability values in the small and medium-sized fashion enterprise (SME), Lori Lurik, highlighting its success in amalgamating brand identity, sustainability, and communication strategies to foster personal and emotional connections with its consumers. Grounded in the Self-congruity Theory and the Message Planning Model, Lori Lurik consistently opts for handwoven lurik fabric as its primary material, reflecting local and cultural values. Following the principles of self-congruity, Lori Lurik successfully builds brand awareness through compelling narratives on Instagram and engaging consumers in interactive quizzes. Design innovations, such as the distinctive asymmetrical features, provide differentiation in the competitive fashion industry. The utilization of leftover production materials and a zero-waste packaging strategy underscores the commitment to sustainability, while challenges in leveraging influencers serve as crucial considerations for enhancing brand awareness. This research contributes practical insights for similar SMEs, emphasizing the importance of integrating sustainability values and communication strategies to strengthen brand images in dynamic markets.
Social Media in Indonesia: Communication Network Analysis on Twitter Concerning the Issues of the Disbursement of Retirement Insurance Arswendi, Alif; Prayudi, Prayudi; Susilo, M. Edy
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11573

Abstract

The government creates a retirement insurance program for workers to prepare for their lives when they retire. However, the regulation draft No. 20 of 2022 in one of the articles stipulates that payment of the program can only be disbursed after a worker reaches the age of 56. This has caused many reactions of rejection from various parties, especially workers. In the real world, this rejection also occurs in the social media network Twitter. Therefore, this study aims to determine the network structure and the actors' roles in the communication network with the old age security editor on social media Twitter within February 12 – 18, 2022. This research uses descriptive quantitative methods and is analyzed using Social Media Network Analysis. The theory used was the theory of communication networks. Data was collected and analyzed using NodeXL and Netlytic software. The old-age security communication network has become a trending topic because of the many tweets users provide for different purposes. This shows that a hashtag in social media conveys the community's voice against government policies and can also be used for other interests.
The Role of Social Media Literacy and Use in Determining Emotional Wellbeing Afy Shovmayanti, Noor; Rizky Putri, Nisrina Akbar; Ardiansyah, Ardiansyah
Jurnal Paradigma Vol 28, No 2 (2024): July 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i2.13148

Abstract

Social media life is where communication and individuals and communities are characterized through social media networks. Concerns about the adverse effects of social media have directed public attention to media literacy as a potential solution. The SMILE Model is an effort to equip social media literacy that can influence social media use (in terms of exposure and self-expression), ultimately positively impacting individual/adolescent well-being. The results showed that most respondents preferred video content and a combination of video and text. Influencers' influence also influenced the use of social media, but only 25% of respondents felt that influencers had a significant impact on their use. Good social media literacy involves cognitive understanding and emotional regulation to improve emotional well-being. Balanced and healthy social media use can reduce loneliness and increase social support.
Instagram Content Analysis of the Women's Empowerment Service, Child Protection and Population Control, Yogyakarta Province on Gender Mainstreaming Issues Purnamasari, Delima; Edy Susilo, Muhammad
Jurnal Paradigma Vol 28, No 2 (2024): July 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i2.12504

Abstract

Yogyakarta is a province with very good gender development when viewed from the Gender Empowerment Index and Gender Development Index. However, gender mainstreaming and performance content produced from the official Instagram @dp3ap2diy is still so minimal that it needs to be examined and analyzed. This research uses descriptive research with a qualitative approach. The data found was analyzed through the process of data collection, data reduction, data presentation, and drawing conclusions. The research results showed that there was 61 content with the theme of gender mainstreaming during the period August 2022-July 2023. The majority of the content, namely 32 uploads were in the form of documentation. The lowest performance was in September with 26 likes, while December was the highest with 1,579 likes. In August, September, January, March, and June no comments were obtained. The message entitled gender mainstreaming shows inconsistencies and there is still content that tends to be masculine or supports excessive burdens on women. Further analysis using the NPower Northwest approach shows that financial aspects can have a broad impact, but there are still shortcomings in conducting research and setting goals. The use of resources is less than optimal and causes organizations to use more reactive communication practices. 
Analisis Kesuksesan Inkubator dan Akselerator Bisnis Dalam Membangun Startup Yunika, Karina; Dewanti, Ida Susi; Indarwanta, Didik
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.9934

Abstract

This study aims to determine the success of incubators and accelerators in building startups. This type of research is descriptive research with a qualitative approach. Data obtained through observation and in-depth interviews. The research data analysis technique was carried out using the Miles and Huberman model which consisted of three stages, namely; data reduction, data display, and conclusion/verification. Analysis activities are carried out from data collection to drawing conclusions. The results showed that PT Gama Inovasi Berdikari's assessment met the characteristics of the accelerator program including: Program Structure, Operational Features, Financial Capital & IP Rights, Social Capital & Networking. Next is the impact received by the assisted startups after participating in the accelerator program, namely: increasing education related to startups, having a forum or place for innovation related to startups, startups participating in the accelerator and incubator programs at PT Gama Inovasi Berdikari get quite a positive impact, get directions to run the company, looking for investors, from a legal perspective, providing support, managing investments, and maintaining valuations. Based on the results of the research, it can be concluded that PT GIB has succeeded in providing the program as desired by startups with programs that have been designed by PT GIB through the selection process, support services, and network owned by PT GIB
Pentingnya Pengetahuan: Menyelidiki Pengaruh Literasi Keuangan terhadap Perilaku Keuangan di Kalangan Gen Z Mu'afi, Muhammad Irfan; Afifah, Difansya Arkannisa; Binantara, Axelliano Dinovan
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11392

Abstract

Gen Z faces difficulties in managing finances wisely, such as difficulties in making ends meet from the income they have and worries about their ability to meet their expenses. Gen Z's financial behavior is associated with changes in consumption patterns that are influenced by technological advances and the rapid development of the times. This factor is often accompanied by a lack of social responsibility and a lack of financial planning, including saving, investing, planning emergency funds, and allocating funds for the future. The purpose of this study was to determine the effect of Financial Literacy on Financial Behavior in UPN Veteran Yogyakarta students. The population used in this study were UPN Veterans Yogyakarta students and the sampling technique used was a purposive sampling technique because it requires certain criteria to answer research problems with the sample criteria being active students from Yogyakarta National Development University, class of 2019-2022 whose average age is 18 -20 years. The samples taken were 250 respondents. In this study it was concluded that financial literacy has a significant positive effect on financial behavior. The better one's level of financial literacy, the better one's financial behavior will be.
Disaster Preparedness Communication for Residents at Kalibata City Apartment Wibowo, Teguh; Nugrahajati, Susilastuti Dwi; Paripurno, Eko Teguh
Jurnal Paradigma Vol 28, No 2 (2024): July 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i2.12277

Abstract

The construction of vertical housing or apartments is one of the government's efforts to meet the increasing residential needs of urban communities. The hazards that haunt a housing area such as the occurrence of unit fires, the feeling of earthquakes to other events will cause potential disasters and pose a risk. Residents have the right to live in a safe and comfortable residence, of course, with the obligation of the building manager to be able to facilitate these conditions. Effective communication is an important part of receiving messages and information that suits the needs of residents in understanding the risks that exist. The research was conducted to see the ways of communication carried out by residents who live in Kalibata City apartments as a form of disaster preparedness. The method of observation and direct involvement in forums in the Kalibata City resident community was carried out by combining literature review from previous documents. The result of the research is a communication method found in a community in a vertical residential area that matches the character of urban society.
Peranan Dewan Pengawas Syariah ( Dps ) Terhadap Kepatuhan Penerapan Akad Syariah Sesuai Fatwa Dsn-Mui Dalam Pembiayaan Lembaga Keuangan Syariah (Studi Kasus Pada Koperasi Syariah Di Kabupaten Agam) Taufik, Muhammad; Alfin, Aidil
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11460

Abstract

Koperasi Syariah Merupakan lembaga keuangan non-bank yang termasuk dalam kategori mikro dalam mempraktekkan pola pembiayaan syariah di tengah masyarakat. Untuk mengawasi penerapan prinsip-prinsip yang sesuai dengan ketentuan syariah tersebut, pihak yang diberikan tanggung jawab sebagai perpanjangan tangan DSN-MUI adalah Dewan Pengawas Syariah (DPS). Hasil penelitian ini menunjukkan bahwa: Rata-rata DPS pada koperasi syariah Kabupaten Agam belum berperan aktif dalam menerapkan kepatuhan pelaksanaan akad syariah pada produk pembiayaan. Hal ini terbukti dengan hanya adanya dua koperasi dari lima koperasi yang diteliti yang DPS-nya benar-benar berperan aktif dalam upaya penerapan kepatuhan pelaksanaan akad pembiayaan syariah pada koperasi syariah di Kabupaten Agam. Metode penulisan artikel ini dilakukan secara kualitatif yang dideskripsikan dengan tambahan informasi dari hasil wawancara dan pemeriksaan dokumen. Tujuan dari penulisan ini adalah untuk mengetahui seperti apa peran DPS dalam penerapan kepatuhan syariah yang dilakukan oleh koperasi syariah terkait Penerapan Akad dalam produk pembiayaan yang sesuai dengan Fatwa DSN-MUI.
Pengaruh Financial Attitude dan Fintech Literacy pada Financial Inclusion (Studi Kasus Pada Mahasiswa UPN Veteran Yogyakarta) Koraag, Satrio Tegar Gunung; Pratita, Mutya Paramita
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11840

Abstract

Abstract   This research aims to investigate the impact of Financial Attitude and Fin-Tech Literacy on financial inclusion among UPN Veteran Yogyakarta students who use Go-Pay services. A total of 200 respondents were selected using a non-probability sampling method. Data analysis was carried out using Smart PLS statistical test tool. The research results show that both Financial Attitude and Fin-Tech Lietracy have a significant and positive influence on student financial inclusion. These findings highlight the positive role of financial attitudes and fintech literacy in encouraging student involvement in financial inclusion, particularly through the use of Go-Pay. This research provides valuable insights for the development of financial inclusion programs in academic environments, emphasizing the importance of understanding and improving financial attitudes an fin-tech literacy in supporting students’ active participation in digital financial services such as Go-Pay.
INDIA DECISION-MAKING FACTORS IN SUPPORT OF ISRAEL IN THE WAR AGAINST HAMAS (PALESTINE) IN 2023 Firdausi, Rayhan Fasya
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11301

Abstract

The Israeli-Palestinian war erupted again after Hamas attacked Israel in 2023. This war drew responses from various parties. Among the many Asian countries that provide support to Palestine, India is one of those that takes different actions: they prefer to support Israel. The author aims to dissect the factors that make India support Israel. This is of course, related to decision-making carried out by a country, as explained by Richard Snyder. Decision-making is influenced by internal and external factors that show cause-and-effect relationships. Using descriptive-qualitative research methods, the author found several factors that made India prefer to support Israel. This form of support occurs because of the diplomatic relations the two countries have established to increase defense cooperation. India is doing this because the country is still overshadowed by the long-standing conflict that occurred due to mutual claims on the Kashmir border region with Pakistan. Besides that, India and Israel also collaborate in tourism and humanitarian matters, which are assessed using human environment indicators. All these factors show the rationality used by India in providing support to Israel.

Page 18 of 26 | Total Record : 260

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