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INDONESIA
Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : 14103133     EISSN : 28291778     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management Library & Information Science
Jurnal online Paradigma mengundang peneliti dan akademisi untuk menuliskan hasil penelitiannya untuk dipublikasikan sesuai dengan tema-tema di bawah ini kebijakan di bidang : (1) Ilmu Administrasi Bisnis; (2) Ilmu Hubungan Internasional dan (3) Ilmu Komunikasi.
Arjuna Subject : -
Articles 260 Documents
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Food Estate: Problem Solving or Destruction? Netnography Approaches Using Network Analysis Through Youtube Channel BBC News Indonesia Abadi, Medi Trilaksono Dwi
Jurnal Paradigma Vol 29 No 1 (2025): January 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i1.14417

Abstract

This research focuses on netnographic studies using a social network analysis approach related to the Food Estate program in Gunung Mas, Central Kalimantan. The research location is the BBC News Indonesia YouTube channel with the video content research object entitled Food Estate: Forests are gone, thousands of hectares of gardens and rice fields have failed to harvest - BBC News Indonesia which was uploaded March 15, 2023 with the unique video code Zv_6jPUDAM4&t=63s. This research is research with secondary data. The results of the research show that according to netizens' responses, the food estate program is considered a failed program, even since 1970 the era of "rice estate" has only now been replaced by the name "food estate". Netizens responded via the comments column with a variety of positive and negative tones.
PALSU BUDAYA MELALUI DOKUMENTER: KASUS CLEOPATRA abouelyazid, asmaa
Jurnal Paradigma Vol 29 No 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i2.14795

Abstract

Cultural falsification has a direct and negative impact on collective consciousness and on the stereotypical image of peoples and communities in the perceptions and beliefs of other societies. Given the strong influence of visual media in shaping individuals' opinions and awareness, documentary films have an amplified effect, as they are often regarded as reliable sources of historical information. Therefore, any distortion or falsification in the information they present can have deep and lasting effects on the audience’s collective consciousness.This study examines the phenomenon of cultural falsification through visual media, with a focus on documentary films due to their significant role in shaping cultural awareness among viewers. The study analyzes the 2023 Netflix docudrama Queen Cleopatra, which stirred wide controversy upon its release for portraying Queen Cleopatra VII with dark African features, despite historical evidence affirming her Macedonian origin. The film is compared with another documentary titled Queen Cleopatra: The Search for the Truth, which features Egyptologist Dr. Zahi Hawass along with a number of other scholars.
Speech Acts in the Communication of Traditional Tongkang Burning Culture nazhifah, nazhifah; Sumaiyah
Jurnal Paradigma Vol 29 No 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i2.14814

Abstract

Abstract This research aims to investigate communication in the Bakar Tongkang tradition in Bagansiapiapi, Rokan Hilir, using Speech Act Theory. The focus is directed towards the context, events, and communicative behaviour within the ritual. The research methodology employs a qualitative descriptive approach, through interviews, observations, and documentation over six months with community leaders. The results indicate that the Bakar Tongkang tradition, as a tribute to Chinese ancestors and the deity Kie Ong Ya, encompasses a series of symbolic communications, such as the construction of the tongkang, the celebration of the deity's birthday, and the burning of the tongkang symbolising new beginnings. This study highlights the context and communicative opportunities that foster cultural values and connect participants with their past. Both verbal and non-verbal communication within the ritual demonstrate respect, reinforcement of community identity, and cultural continuity. The conclusion of the research emphasizes a close relationship between speech acts, cultural identity, and collective memory. This study contributes to enriching the study of cultural communication by highlighting the role of language in the preservation of traditions. Further research is suggested to examine intergenerational communication and the role of media in maintaining the continuity of these traditions. Keywords: Burning Tongkang, Cultural Communication, Rituals, Speech Acts
The UNITED NATIONS SECURITY COUNCIL'S POWERLESSNESS TO HALT THE RUSSIA-UKRAINE CONFLICT BETWEEN 2022 - 2024 Aryo Wicaksono; Ratnawati
Jurnal Paradigma Vol 29 No 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i2.14958

Abstract

This Study is to answer why the United Nations Security Council can not reduce the escalation of Russia-Ukraine conflict from 2022 until 2024. This conflict still exists and the Security Council looks like did not stop or reduce the conflict at least into a ceasefire agreement, while the Security Council has the authority and ability to stop or reduce this conflict. Any research about the United Nations and Security Council role focuses on comparative normative studies based on legal review or law approach. This study offers a new exploration and finds another perspective about the root problem: the United Nations Security Council can not reduce the Russia-Ukraine conflict. With Hegemonic Stability theoretical approach by Robert Gilpin on Pease (2009) and International Organization Role as an Instrument concept by Clive Archer (2001). This Research deeply explores why the UN Security Council can not use its authority to reduce Russia-Ukraine Conflict. Using qualitative methodology based on depth literature review study and explanatory analysis. The finding reveal that the reform of the League of Nations into the United Nations and the decision-making system of the United Nations and Security Council its closely related to the World War II winner's interest to maintain their power to influence by occupying strategic positions as Permanent Member of the Security Council that have privilege to use absolute negative vote (Veto rights). Russia, as the main actor in this conflict, uses the weakness of the UN Security Council’s decision-making system with Russia's strategic positions as a Permanent Member of the UN Security Council.
THE ROLE OF GREENPEACE INDONESIA IN ENCOURAGING THE JAKARTA PROVINCIAL GOVERNMENT TO ADDRESS AIR POLLUTION (2021–2023) Shafiyah Kirana Putri; Muharjono, Muharjono
Jurnal Paradigma Vol 29 No 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i2.14961

Abstract

ABSTRACTAir pollution in Jakarta during the 2021–2023 period became an urgent environmental issue due toits direct impact on public health. In this context, Greenpeace Indonesia actively pushed theProvincial Government of DKI Jakarta to become more responsive, despite the absence of anyformal cooperation agreement. This study aims to analyze the advocacy and campaign strategiesused by Greenpeace Indonesia to influence public policy on air pollution control. Using aqualitative descriptive approach and Clive Archer’s theory of International Organizations, thisresearch explores the interaction between Greenpeace Indonesia and the DKI Jakarta Governmentas non-state and state actors in the international system. The findings show that through digitalcampaigns, community engagement, and collaboration with academics and media, GreenpeaceIndonesia effectively raised public awareness and exerted moral-political pressure on the DKIJakarta Government. These findings affirm the vital role of civil society organizations in shapingenvironmental policy responses, particularly when formal mechanisms are absent.Keywords: Greenpeace Indonesia, air pollution, advocacy, DKI Government
From Scroll to Stroll: How Ibarbo Park Uses TikTok to Drive Tourist Engagement Irfani, Susmita; Haq, Mochammad Fauzul
Jurnal Paradigma Vol 29 No 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i2.15053

Abstract

The rapid development of social media has made platforms like TikTok a strategic medium for promoting tourism destinations, especially among younger audiences. Ibarbo Park, a developing recreational site in Yogyakarta, utilizes TikTok to build awareness and attract visitors through engaging and interactive content. This study aims to explore the content management strategy implemented on TikTok by Ibarbo Park in promoting its tourism destination. The study aims to get deep understanding how digital content can influence public interest and drive engagement in the tourism sector. Employing a qualitative descriptive method, data were collected through in-depth interviews with content managers and visitors, observations of TikTok activities, and documentation. The research adopts the Circular Model of SOME to analyze the stages of content planning, interaction, and evaluation, while also using the 5A framework to understand audience behavior, from awareness to advocacy.
Who Matters Most? Rethinking Stakeholder Priorities in Nickel Mining Companies Central Sulawesi Ayu Sagita, Virginia; Dwi Abadi, Medi Trilaksono; Rahmawati, Keny; Wisnu Lusantono, Oktarian; Hervianto, Arif
Jurnal Paradigma Vol 29 No 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i2.15116

Abstract

Community empowerment and development (PPM) is the focus of this study, which examines the nickel mining business in Central Sulawesi, Indonesia. The primary objective of the study is to identify, prioritize, and engage with internal and external stakeholders. Everyone from affected communities to non-profits and even city councils might be considered a stakeholder. It makes use of the Power-Interest Matrix and Freeman's theory of stakeholders. It becomes more difficult to maintain social, economic, and environmental stability as more enterprises relocate to areas with abundant resources. The interplay between stakeholders was investigated in this qualitative study via the use of tools such as social mapping, in-depth interviews, focus groups, field observations, and community involvement forums. Stakeholders' objectives shift with time in response to environmental, social, and political variables, according to the findings. Every one of the matrix's four corners considers the actions and worries of the most influential parties. The findings highlight the significance of adaptive approaches, transparent supervision, and site-specific planning in the success of PPM. Infrastructure, economic resilience, health, and education are just a few sectors that can benefit from hearing from those who will really be using a program. More resources can be used, more people can accept them, and organizations can stay in business longer with the help of stakeholder power mapping. By enhancing the CSR approach with spatial data and participative models, this work improves stakeholder theory. This provides extractive companies with procedures that can be used by many different persons and can be reused.
IMPLIKASI TEORI AKUNTANSI POSITIF DAN TEORI KEAGENAN DALAM PRAKTIK MANAJEMEN LABA Suripto, Suripto; Supriyanto, Supriyanto
Jurnal Paradigma Vol 25 No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5325

Abstract

The purpose of this study is to test positive accounting theory by analyzing the effect of audit committees, independent commissioners on earnings management through debt hyphothesis testing, bonus motivation on earnings management, by adding the firm size variable as a control variable on earnings management in banking companies listed on the Indonesia Stock Exchange 2015-2020. The results of the study confirm that the independent commissioners partially have a significant influence on earnings management. The audit committee has a significant effect on earnings management and bonus motivation has no effect on earnings management and debt motivation has no effect on earnings management. While the firm size variable has no effect on earnings management. Simultaneously independent commissioners, audit committee, bonus motivation, and firm size have a significant effect on earnings management. This findings indicates that the motivation developed in positive accounting theory in earnings management.
KEPUTUSAN PEMBELIAN DITINJAU KUALITAS PRODUK, LABEL HALAL DAN BRAND IMAGE Fajritami, Khayrina Nurul; Utomo, Hastho Joko Nur
Jurnal Paradigma Vol 25 No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5326

Abstract

Samyang instant noodles were once a highly sought after product and had reaped the pros and cons of being halal in Indonesia. This study is to analyze the effect of product quality and halal label on purchasing decisions through brand image variables. Students majoring in Business Administration who have consumed Samyang instant noodles are the population of this study. The research sample consisted of 67 respondents, collecting data using a questionnaire. Data analysis with descriptive statistical analysis and inferential statistics (in this case Structural Equation Modeling using Smart PLS 3.0). The results of the study state that the halal label has a significant effect on brand image, has no significant effect on purchasing decisions, while product quality has a significant effect on brand image, has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. This study provides managerial implications in the form of the need for an integrated product planning policy that includes product quality, brand image and halal labeling.
ANALISIS SIKAP DAN KEPUTUSAN NASABAH DALAM PENGGUNAAN PRODUK JENIUS-PERBANKAN DIGITAL (Studi pada Forum Komunitas Jenius- Jenius Co.Create) Putri, Atalya; Kancana, Sauptika; Mulyanto, Indro Herry
Jurnal Paradigma Vol 25 No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5327

Abstract

This research was conducted to determine the customer's attitude in the use of Jenius-Digital Banking products and also customer decisions in the use of Jenius-Digital Banking products through Fishbein Multi attribute method.  The population in this study is a member of the Jenius Community Forum - Jenius Co.Create. The determination of the sample count will be determined by a level of confidance of 90% and a margin of error of 10%. The sample determination technique used in this study is based on the Non Probabiliy Sampling method using the Accidental Sampling approach. The results showed that (1) the results of the calculation of the attitude of Jenius-Digital Banking customers with the Fishbein Multi attribute model show attitudes with positive interpretation and can be interpreted that respondents who are Jenius-Digital Banking Customers at the Jenius Community Forum - Jenius Co.Create have a positive attitude towards the attributes of Jenius-Digital Banking products; (2) The decision of Jenius-Digital Banking customer indicated by B≈BI result is positive which can be said that the customer will take the decision to continue using Jenius-Digital Banking products.

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