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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 13 Documents
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Search results for , issue "Volume 05, Nomor 02, Januari 2019" : 13 Documents clear
ADOPSI SISTEM E-COMMERCE SEBAGAI MODEL LAYANAN PENGUNJUNG DESA WISATA DI KABUPATEN BONDOWOSO I Ketut Mastika; Sasongko -; Rudy Eka Pramono; Didik Eka Julianto; Sri Wahyuni
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p05

Abstract

This paper examines the adoption of e-commerce system models in the rural tourism sector. Rural tourism business infrastructure barriers be resolved with application ride sharing system named 'Terater’ and e-payment with the name ‘E-bajer’. Research using qualitative methods to explore information from the subject of the research. The existence of a model system for Ride Sharing such Go-jek in 50 cities in Indonesia, able to inspire the TERATER initiator, community, adopt e-commerce system as a model of service to visitors. The utilization of e-commerce helps a lot and makes it easy for rural home industry to market and Transaction. In the E-Commerce systems can guarantee the existence of real data and real money. The results of the research can be used to initiate the expansion of the adoption of e-commerce systems in the development of regional tourism its main tourist village. Keywords: E-Commerce, Tourism Village, Gojek
KREASI IKAT ENDEK SEBAGAI PRODUK PENUNJANG PARIWISATA BALI I Gusti Ayu Melistyari Dewi; I Wayan Ardika; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p10

Abstract

As a tourism destination in the world, Bali attracts many tourists to visit because of its tourist attractions and culture. One form of Balinese cultural products is Balinese endek, a traditional Balinese fabric comes in a myriad of beautiful colors and geometrical designs. The experience of weaving Balinese Endek is the phenomenon of commodification in its essence as a creative industry. The author uses this paper to be able to critically examine the Balinese Endek function with a culture studies approach in relation to the use of endek in the tourism sector. The instrument for analyzing this paper is using the commodification theory, which is explaining about something that is not related to the production process into a product that is consumed in bulk, yet is related to how a product is marketed to the target market in order to meet consumer needs.The methodology used in examining the phenomenon of the commodification of Balinese endek is a critical method that is emancipatory in nature, namely the involvement of producers or weavers and business people (who are involved in the tourism industry). The results of this paper are: (1) The symbolic meaning that is typical of Balinese Endek is an attraction and has the potential to attract tourists, thus helping to improve the economy of the Balinese people. (2) The dynamics of Balinese Endek marketing in the market are in demand by the local market as well as the global market as a creative product. (3) The development of function of the Balinese endek not solely by the local community, but also by tourists to be used as a souvenir. Keywords: Commodification, Tenun Ikat Endek Bali, Bali Tourism
EVALUASI SITUS WEB PARIWISATA WONDERFUL INDONESIA BERDASARKAN MODEL ICTRT (INFORMATION, COMMUNICATION, TRANSACTION, RELATIONSHIP, AND TECHNICAL-MERIT) I Putu Sudhyana Mecha; Agung Suryawan Wiranatha; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p02

Abstract

Information technology, especially in industrial revolution 4.0 has changed the business practices of every sector, in which tourism is no exception. In Indonesia, the example can be found in case of tourism website Wonderful Indonesia. Given the important role of this website as a DMO (Destination Management Organization) website, then the evaluation was carried out in order to know its progress. This evaluation was based on ICTRT model that it consists of five dimensions, such as information, communication, transaction, relationship, and technical merit. There was 48 indicators on the ICTRT model, which can be divided as follows: information (18 indicators), communication (7 indicators), transaction (5 indicators), relationship (10 indicators), and technical-merit (8 indicators). Result of the Wonderful Indonesia website evaluation were obtained from a questionnaire distributed to 80 respondents, in which the sample came from travel agencies organization namely ASITA Bali. Based on evaluation result via IPA (Importance-Performance Analysis) graph, it showed that the indicators contained in Information, Transaction, and Relationship dimension needs to be considered, given the level of importance was high, but the performance was still low. Therefore, further development is required related to the indicators above, such as accommodation information, local weather information, attraction tickets, virtual tour, and privacy policy. Keywords: ICTRT model, tourism information, DMO website, Wonderful Indonesia
ANALISIS MOTIVASI, TIPOLOGI, DAN PERILAKU WISATAWAN YANG BERKUNJUNG KE PURA TIRTA EMPUL I Nyoman Agus Wira Prabawa; I Nyoman Sunarta; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p06

Abstract

Pura Tirta Empul is a tourist attraction located in Gianyar regency of Bali. As a tourist attraction that provides nature and culture, Tirta Empul Temple is visited by many tourists, especially foreign tourists. Tirta Empul Temple becomes the locus in this research. The purposes of this study are to determine the motivation of tourists, characteristics / typology of tourists, and the behavior of tourists who visit Tirta Empul Temple. The theory used in this research is motivation theory that is divided into two factors, namely pull factor and push factor. While the concepts used are concept of cultural tourism, concept of motivation, concept of tourist typology, and concept of tourist’s behavior.The results showed that the main motivation of tourists in visiting Tirta Empul Temple is dominated by two factors, namely natural and cultural attractions and the desire for relaxation. While the typology of tourists, tourists who visit Tirta Empul Temple mostly are sightseeing tourists. As for the tourist behavior especially about the tourst’s activity is divided into two, namely activities related to religious and recreational activities. The number of tourist’s expenditure is not too much and the majority of tourist said their intent not to return. Keywords: motivation, typology, tourist behavior, tirta, empul
PERAN DAN FUNGSI PENELITI DWI BAHASA (BILINGUAL): STUDI KASUS : WAWANCARA DENGAN INFORMAN DI DESA JATILUWIH, BALI INDONESIA Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p11

Abstract

This study discusses the process of translating and adapting an interview content in Indonesian or regional (in this case Bali) into English in a Tourism study. This process certainly cannot be overlooked because of differences in Indonesian language and culture that are quite significant towards English and western culture. Therefore, this research offers a new insight in how a bilingual researcher takes action hence a translated interview will not lose its essence when it is analysed. The researcher used Computer Assisted/Aided Qualitative Data Analysis Software (CAQDAS) namely Nvivo in analyzing interviews from informants. In this study it also explains about how the meaning of the contents of an interview lose the meaning at the analysis phase when error occurs. Keywords : bilingual, indonesian, bali, english, interview, research, researcher
DAMPAK EKONOMI PENGEMBANGAN COMMUNITY BASED TOURISM TERHADAP MASYARAKAT LOKAL DI KABUPATEN MALANG (Studi Kasus Destinasi Wisata Cafe Sawah Pujon Kidul) Tomi Agfianto; Made Antara; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p03

Abstract

This study aims to identify and analyze the extent to which CBT can have an impact on the income of local people originating from tourist expenditure in tourist destinations. This study uses quantitative research methods from the results of questionnaires to tourists, labor, business units, and managers at Cafe Sawah tourist destinations in Pujon Kidul Village, Malang Regency. The finding in this study is that the multiplier effect value in the Cafe Sawah tourist destination has a Keynesian Income Multiplier number of 0.27 or 00 1.00, so that the destination has not been able to have a significant impact on the surrounding community, especially those who do business in that location. The results of this study explain that Community Based Management has not been able to provide a significant impact, so there needs to be a fundamental evaluation of the local district government where the function of the government is as a regulation and providing assistance to existing tourism destinations in the area. Keywords: Community Based Tourism, Sustainable Tourism, Tourism Economic Impact, Cafe Sawah
FENOMENA PENGELOLAAN ATRAKSI WISATA SWAFOTO DAN IMPLIKASINYA BAGI MASYARAKAT DI DESA WANAGIRI KECAMATAN SUKASADA KABUPATEN BULELENG I Gede Ngurah Wirayuda Arsana; I Nyoman Sunarta; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p07

Abstract

The increase in number of tourists dominated by millenials that always wants to get attention on Instagram (instagrammable) or other social media, such as facebook, whatsapp, line, and twitter giving opportunities to community of Wanagiri Village for developing selfie tourism. Along with their creativity, community of Wanagiri Village carried out selfie tourism around Nature Tourism Park of Lake Buyan and Tamblingan, which increased disharmony between local people (in this case represented by desa adat) with local government. This research was conducted based on qualitative research with descriptive model, which the purposes are: 1) Knowing the development of selfie tourism in Wanagiri Village; 2) Examining the implementation of policies for selfie tourism in Wanagiri Village; 3) Knowing the implications of selfie tourism for local people in Wanagiri Village. The results showed three main things. First, selfie tourism in Wanagiri Village creates relation pattern between the desa adat Wanagiri, Bali Natural Resources Conservation Center, Buleleng Regency Tourism Office, and the investors. The relation pattern forms synergy that occurs between all of them through the beliefs and all parties to regulation, as happened in Balinese concept "Sagilik Saguluk Salunglung Sabayantaka". Second, there are job diversification. Last, public awareness of nature conservation can be maintained. Keywords: Selfie tourism, Wanagiri Village, Development policy
POTENSI DAN PENGEMBANGAN DESA WISATA SURANADI DI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT Ni Putu Rika Sukmadewi; I Nyoman Darma Putra; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p12

Abstract

Indonesia has many areas with the various tourism potentials but faces obstacles in the management, one of them is Suranadi Tourism Village in Narmada District, West Lombok Regency. This research aimed to analyze 1) the potential and tourism management system in Suranadi Tourism Village; 2) internal and external factors affecting the development of Suranadi Tourism Village; 3) the development strategy of Suranadi Tourism Village. This research applies some theories such as tourism destination development theory by Cooper (1993), irridex theory by Doxey (1976), and tripartite attraction design theory by Gunn (1972). This research used qualitative approach with descriptive method. Data obtained through interviews and observation. The method of data analysis in this research is by qualitative data analysis and SWOT analysis. The results showed that the potential of Suranadi Village as a cultural tourism village that is the potential of nature and culture. The various of potentials in the Suranadi Tourism Village as a whole has not managed professionally and optimally so that economic benefits are not fully felt for local community. The results of SWOT matrix analysis showed that there are four alternative strategies generated such as SO strategy (Strengths-Opportunities), ST strategy (Strengths-Threats), WO strategy (Weaknesses-Opportunities), WT strategy (Weaknesses-Threats). Keywords: tourism potential, development strategy, Suranadi Tourism Village, SWOT
DAMPAK KEBERADAAN SEKTOR PARIWISATA TERHADAP PENINGKATAN FAKTOR SOSIAL EKONOMI MASYARAKAT KAMPUNG TENUN SAMARINDA DI KOTA SAMARINDA KALIMANTAN TIMUR I Wayan Sudarmayasa; I Wayan Lanang Nala
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p04

Abstract

The purpose of this study is to examine the contribution of the impact provided by the existence of tourist destinations on the social and economic influence of the local community's destination. This method uses qualitative descriptive method and purposive sampling method, focuses on the chairman of the business group. The results of this study indicate that there is a synergy between the existence of the tourism sector to improve the economy and social community in tourist destination areas. Keywords: Tourism, Impact, economy, social, Destinations
KUALITAS LAYANAN WISATA MEDIS YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS WISATAWAN MANCANEGARA DI BALI Yudha Eka Nugraha; Syamsul Alam Paturusi; Ni Made Sofia Wijaya
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p08

Abstract

Medical Tourism is a potential sector to develop in Bali. Medical clinics offer various medical services treatment to attract tourists. The clinics must have an excellent quality of standard services to get customers satisfaction. The aim of this study is to analyze the influence of the medical services quality on tourist satisfaction and tourist loyalty in Radiance Clinic Bali. They were about 200 respondents and selected using accidental sampling technique. The analysis uses Structural Equation Model (SEM), calculated with AMOS program. The result of research examines that service quality is a main variable with significance effects on the satisfaction and loyalty of tourists’ customers in Bali. Results of the research indicated that there is direct effect between service quality to satisfaction and satisfaction to loyalty. On the other hand, indirect effect happens between service quality to loyalty. Keywords: Service Quality, Tourist Satisfaction, Tourist Loyalty

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