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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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DAMPAK KEBERADAAN SEKTOR PARIWISATA TERHADAP PENINGKATAN FAKTOR SOSIAL EKONOMI MASYARAKAT KAMPUNG TENUN SAMARINDA DI KOTA SAMARINDA KALIMANTAN TIMUR I Wayan Sudarmayasa; I Wayan Lanang Nala
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p04

Abstract

The purpose of this study is to examine the contribution of the impact provided by the existence of tourist destinations on the social and economic influence of the local community's destination. This method uses qualitative descriptive method and purposive sampling method, focuses on the chairman of the business group. The results of this study indicate that there is a synergy between the existence of the tourism sector to improve the economy and social community in tourist destination areas. Keywords: Tourism, Impact, economy, social, Destinations
PENGGUNAAN SITUS WEB HOTEL DAN “ONLINE TRAVEL AGENCY” SEBAGAI MEDIA PROMOSI DAN PENJUALAN BAGI HOTEL MELATI DI UBUD Pande Putu Indrayana Tirtayasa; Syamsul Alam Paturusi
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p05

Abstract

The growth of the number of hotel rooms in Ubud has caused increasing business competition among the so called non-star melati hotel.Non-star melati hotel is a category of hotel which is not qualified to be awarded as a star hotel by Indonesian Ministry of Tourism.In response to the competition, the hotels embrace internet as a sales and promotion media by developing hotel websites.Individual tourism trend ignites the emergence of online travel agency websites (OTA) which used by tourists to compare and choose hotels thus increasing the importance of internet as a channel for selling and promoting hotel products.The purposes of this research are to identify motivation, perception, advantages and disadvantages of hotel website and OTA by non-star melati hotel operator’s perspective.Theories used are motivation, perception, and SWOT theory. Data was analyzed with descriptive qualitative method.Results show that hotel website and OTA have its own advantages and disadvantages. Motivation in using hotel website and OTA are very high.Perception in using hotel website and OTA are very agree. It is advised that hotels need to focus more on using OTA as source of getting guests, but also using hotel website, together as medium for promotion and sales activities.
FRONT MATTER JUMPA VOL. 6 NO. 2 2020 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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FESTIVAL HERITAGE OMED-OMEDAN SEBAGAI DAYA TARIK WISATA DI SESETAN, DENPASAR I Wayan Didik Roy Mahardika
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p08

Abstract

Despite its natural beauties, Bali is also well-known for its traditional cultures which can attract many tourists to come. Along with the development of tourism, traditional cultures are performed as tourist attractions. This article analyses the development of omed omedan thug of war in Banjar Kaja, Sesetan Village, Denpasar, as atourist attraction. This tradition has been praticed for many decades yet since 2009, the community adopted it as “Sesetan Heritage Omed-omedan Festival” (SHOOF) with two aims, that is to support the Denpasar as “city of cultural” and to perform the tradition in a more professional festival thus not only to maintain the pride of young generation of the local community to preserve their tradition, but also as a unique tourist attraction in an urban setting. Survei was coducted to get perception of both local people and visitors who watch the festival. The article concludes that Sesetan Heritage Omed-omedan Festival has a great potential to develop as a cultural icon for Denpasar tourism. However, to make it a more an attractive event for visitors management improvementis required.
Eksplorasi Segmentasi Pasar dan Motivasi Wisatawan Kuliner di Gudeg Pawon Yogyakarta Ahmadintya Anggit Hanggraito; Budiani Budiani
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p18

Abstract

Studies on culinary tourists in Yogyakartais rarely explored in depth. In fact, Yogyakarta has become an area with various culinary attractions that have a variety of local foods. Gudeg Pawon is one of the top culinary destinations in Yogyakarta. Through a descriptive method with a qualitative approach, this research explores market segmentation and motivation of culinary tourists in Gudeg Pawon. The results of this study explain that the types of experiencers and enjoyers can represent the market segmentation of culinary tourism in Gudeg Pawon. In addition, there is a structured pattern in showing the main motivating factors for culinary tourists in Gudeg Pawon. Exploration of market segmentation and motivation of culinary tourists can be a deep consideration regarding the management of local food which has great potential in the development of new culinary tourism atractions. Keywords: Culinary Tourism, Market Segmentation, Tourist Motivation, Local Foods
EVALUASI PARADE OGOH-OGOH SEBAGAI PENDUKUNG PENGEMBANGAN PARIWISATA BUDAYA DI KOTA DENPASAR Ni Luh Putu Aristrawati
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p08

Abstract

This article discusses the evaluation of ogoh-ogoh (giant effigies) parade based on three aspects, such as the implementation of ogoh-ogoh parade, the contribution of ogoh-ogoh parade to the development of cultural tourism in Denpasar and to provide recommendations for strategy implementation of ogoh-ogoh parade. This article used culture tourism and evaluation theory. The data presented in this article was collected through observations and complemented by interviews and other published sources with qualitative approach. The collected data analyzed by CIPP (Context, Input, Process and Product) evaluation model, expert judgment and qualitative descriptive. The result shows that ogoh-ogoh parade meet the criteria as an event that contributes as an effort to assert Denpasar as a cultural city. Ogoh-ogoh parade also contributes and supports Denpasar in developing cultural tourism. The implementation strategy of ogoh-ogoh parade can be done through competition and increasing promotion strategy. From this article it can be concluded that as one of the cultural events in Denpasar city ogoh-ogoh parade can support the development of cultural tourism in the city of Denpasar, although in its implementation it requires sustain improvement.
EVALUASI PENGEMBANGAN DESA BUDAYA KERTALANGU DENPASAR SEBAGAI DAYA TARIK WISATA I Made Agus Asta Panca; I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 02, Nomor 02, Januari 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v02.i02.p10

Abstract

The Kertalangu Cultural Village, located just north of Sanur beach, was established in 2007 and meant to be an alternative tourist attraction in Denpasar. Initially, this cultural village had developed as planned, but later on it faced a phase of decline. This article evaluates the  implementation of Kertalangu Cultural Village development program seen from the aspect of context, input, process and product. Data were collected by interviewing and distributing questionnaires. The total number of respondents was 97, determined using the Slovin formula, with the disproportionate stratified random sampling technique. Data were analyzed by Evaluation Theory, Theory of Sustainable Tourism Development and Tourism Regional Development Theory. The results show that the implementation of Kertalangu Cultural Village development programs is still not running optimally. The constraints that faced are the management is not optimal, the limited budget allocated to the development of tourism potential and the lack of good coordination between the manager and the manager at the Kesiman Kertalangu Village.
Peran Masyarakat dalam Pengembangan Desa Wisata Berbasis Masyarakat Dian Herdiana
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p04

Abstract

Village tourism is an alternative form of tourism that presents the beauty of nature, social life and culture, it offers direct interaction with the local community as a form of tourist attraction offered. However, in practice, community is not fully involved in the process of village tourism development hence the community is not benefited from the village tourism. On the basis of existing problems, this article is intended to explain the importance of community involvement in village tourism development. This research is a qualitative study using a library research approach. The results show that the village tourism will be going to succeed if the community is being involved in the whole process. The community should be placed into 2 (two) roles at once, namely the community as the subject that has the right to determine the direction of village tourism development. Secondly, the community as an object where the goal of increasing community welfare is a priority in the village tourism development.Keywords: Village Tourism, Community, Empowerment, Development.
BIOGRAFI PENGUSAHA HOTEL SEBAGAI SUMBER SEJARAH PARIWISATA BALI Slamat Trisila
JURNAL MASTER PARIWISATA Volume 01, Nomor 01, Juli 2014
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2014.v01.i01.p10

Abstract

Dari dua buku ini, usaha Darma Putra menuliskan kisahbiografi tokoh pariwisata patut diapresiasi. Kahdiran buku initidak saja menjadi rekaman tersendiri kisah hidup tokoh yangdituturkan, tetapi juga banyak mengandung informasi tonggaktonggakpariwisata Bali. Untuk selanjutnya, langkah Darma Putramenulis biografi ini perlu dilanjutkan oleh sarjana dan penulis lainsehingga lebih banyak lagi buku biografi bisa kita simak. Apalagimemang fakta menunjukkan, Bali memiliki banyak tokoh yangmemiliki pengalaman hidup yang menarik dan berjasa dalamperkembangan pariwisata Bali.Terlepas dari isinya yang berkaitan dengan perjalananpariwisata Bali, biografi selalulah bisa memberikan inspirasitertentu pada pembacanya untuk belajar dari atau menirukesuksesan sang tokoh.
Hubungan Memorable Culinary Tourism Experiences dan Minat Berkunjung Kembali Wisatawan di Warung Kopi Klotok Yogyakarta Intan Widyaningrum Puji Rahayu; Mohamad Yusuf
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p09

Abstract

Several studies have confirmed that experience is the main goal of the tourism industry and as a significant impression for the tourist. However, there has been few studies investigating the memorable tourism experience (MTE) concept in culinary tourism, and more specifically in traditional culinary tourism, which is called the Memorable Culinary Tourism Experience (MCTE). This research aims to investigate the application of MCTE in traditional culinary tourism of Warung Kopi Klotok, and to discover the correlation between MCTE and the tourist revisit intention. Five aspects of MCTE were applied, namely local culture, decore, service quality, social interaction, and novelty. There were 267 respondents involved in this research coming from various areas in Indonesia. Two steps of data analysis were performed. We conducted a descriptive analysis to investigate level of agreement of tourist toward MTCE variables. In addition, we conducted a correlation analysis to investigate the extend of which MCTE variables are correlated with tourist revisit intention. This study shows that local culture has the highest level of agreement among the tourists, followed by social interaction, décor, service quality and novelty. Social interaction has the higest and positive correlation with tourist revisit intention, followed by décor. Interestingly, local culture has the second lowest and positive correlation with revisit intention after novelty variable. Keywords: culinary tourism, memorable culinary tourism experience, revisit intention, Warung Kopi Klotok Pakem, Yogyakarta

Page 13 of 28 | Total Record : 274

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