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Sugeng Santoso
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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Analisis Efisiensi Sumber Daya dan Produksi Bersih di Desa Wisata Pulesari, Sleman, Yogyakarta Muhammad Dzulkifli; Jussac Maulana Masjhoer
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p04

Abstract

This study aims to describe the results of the Resource Efficiency and Cleaner Production (RECP) analysis based on the RECP assessment indicators from UNIDO and to give RECP recommendations based on the result of the assessment. The analysis shows that in the management of Desa Wisata Pulesari (Dewi Pule), there are three main activities that uses many resources, namely homestay, Dasa Wisma kitchen and Pendopo. The result says, inefficiencies of energy were found in kitchens and homestays. The use of energy in homestays can be saved by replacing ordinary lamps with LED lights. Efficiency in the kitchen can be done by using magnets on the gas hose and using a healthy energy efficient stove (TSHE) stove. From the results of these recommendations, Dewi Pule has the potential to reduce carbon by 65,279.9 CO2eq kg / year and in terms of economy Dewi Pule has the potential to save a total of IDR 33,412,106 / year. The assessment and application of RECP in a tourism village requires adjustments to the indicators. This is because the character of the resources and energy use in tourism villages is very different from the industries that have implemented the RECP method from UNIDO. Keywords: Efisiensi Sumberdaya, Produksi Bersih, Desa Wisata, Pulesari
DAMPAK PERKEMBANGAN CITY HOTEL TERHADAP USAHA HOTEL MELATI DI KOTA DENPASAR Ketut Ngurah Trisni Sakawati
JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v02.i01.p02

Abstract

The tourism sector of Bali has developed rapidly in the last tenyears, especially when it is seen from the trend of the numbers ofdomestic and foreign tourist arrivals. This trend is accompaniedwith the increasing number of accommodation facilities. Denpasaris a region which shows the rapid growth of accommodationfacilities, such as the presence of a number of hotels in the city areawhich is often referred to as a city hotel. This study examines thefactors that cause the growth of city hotels, the impacts of the cityhotel growths on the budget hotel businesses, the competition andbusiness strategies of inter-city hotels as well as their influences onbusiness strategies of budget hotels in Denpasar City. The theoriesapplied in the study were the theory of supply and demand, theimpact theory and the theory of tourism policy. Data were collectedthrough observation and interviews with relevant tourismstakeholders. The findings show the rapid developments of the cityhotels have given negatif and positive impacts on the businesses ofthe budget hotels in Denpasar. To prevent excessive developmentof the city hotel, it is recommended to Denpasar government todevelop a needs assessment of hotel rooms and some policies suchas standard setting policies of room rates or equitable policy of thehotel developments.
USAHA PONDOK WISATA SEBAGAI PENDUKUNG PARIWISATA BUDAYA BERKELANJUTAN DI DESA WISATA UBUD I Made Agus Wiguna; I Made Adhika; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p12

Abstract

Tourism are progressing and even expanding to some remote villages in Bali. Developing a tourist village is considered important since it engages local people in any tourism industry activities. The four elements of tourism, namely: tourist attraction, accessibility, amenities, and ancillary services are “must have” elements for a tourist destination in order to develop tourism in an area. One of the elements namely facilities (amenities) are providing tourists with their needs for accommodation and homestay as an ideal solution for tourist villages to engage local people (community-based tourism) in tourism industries. The purpose of this research is to identify the influence of cottage / homestay business managed by local community to develop a tourist village in Ubud. This study uses the theory of causality (the theory built by cause and effect), and the concept of sustainable tourism. The research method used is qualitative method, and the analysis used is SWOT analysis to identify the influence of homestay on the development of tourist village in Ubud. The results of this study show that the existence of homestay as a main support of sustainable cultural tourism greatly affect the development of tourist villages in Ubud area.
‘WARUGA’ SEBAGAI DAYA TARIK WISATA DI DESA SAWANGAN, KABUPATEN MINAHASA UTARA Mikhael Credo Samuel Mangolo; I Putu Gde Sukaatmadja; Ida Bagus Gde Pujaastawa
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p08

Abstract

Waruga grave stone coffin is a cultural heritage of Minahasa that have been designated as a cultural attraction. The purpose of this study was to describe the internal and external factors that influence the development of the Waruga Cultural Heritage as a tourist attraction, as well as formulate the development strategy for the tourist attraction of Waruga Cultural Heritage in realizing the sustainable tourism. This study used qualitative descriptive analysis using the collecting data techniques through observation, in-depth interview, documentation, and literature study. Informants were determined by purposive sampling and the acquired data were analyzed using SWOT analysis. The results of this study indicated that in order to maximize the development of the tourist attraction as well as realizing sustainable tourism to the Waruga Cultural Heritage, it is necessary to develop the strategies and programs such as empowerment of local communities, develop the facilities and infrastructure of the tourist attraction, improve the safety and convenience for tourists, protection against the cultural heritage, as well as develop the institutional and human resources.
Pengembangan Desa Wisata Berbasis Pemberdayaan Masyarakat Desa Wisata Kaki Langit Padukuhan Mangunan Anggit Kurnia Prihasta; Suswanta Suswanta
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p10

Abstract

Local tourism is currently developed such as Tourism Village development. Kaki Langit Tourism Village one of the tourism village that is currently developing and as a tourism village of Bantul Regency and special region of Yogyakarta. Kaki Langit Tourism Village uses the concept of community empowerment around Padukuhan Mangunan in which the tourism village stands. The natural beauty, cultural diversity, traditions and potential of the community have been the drive of the thriving Kaki Langit Tourism Village. Kaki Langit Tourism Village is developing. The community develops traditional culinary tourism, the lodging of Javanese rural concept, outbound tourism, and nature tourism. With the community being included directly today the community feels the impact of the economy with the additional income they can. This research uses qualitative descriptive methods. The result is that local tourism through the development of tourism village with Community Empowerment is able to bring economic impact to the community. Keywords: Development of tourist village, community empowerment, and economic impact
STRATEGI PEMASARAN BALI NYUH GADING VILLA DI KEROBOKAN KABUPATEN BADUNG Made Adi Krisna Dwipayana
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p10

Abstract

The aims of this study is to determine the internal and external factors of strengths, weaknesses, opportunities, and threats of Bali Nyuh Gading (BNG) Villa, North Kuta, Bali, in order to design its appropriate marketing strategy.Respondents in this study are the general manager, director of sales, and finance manager of the villa, because all of these three are the decision maker in the villa. The technique of data analysis used is SWOT analysis and mapped in SWOT diagram.The study shows that the indicator of internal factors which become the strength of BNG Villa for the coming year (2015) is in the indicator of product offered, price, distribution channel, service, physical environment, management process, human resource, organizational structure, net income, and cash flow.The weaknesses is in the promotion indicators. Indicators of external variable which become an opportunities for BNG villa for next year (2015) are the security situation in Bali, government policies, exchange rates, and technology used by the villa.Threats to be faced are local culture and competition between villas.Alternative strategy which should be done is an aggressive strategy with a growth oriented strategy.
Peran Gojek Sebagai Akses Publik Wisatawan di Bali dan Pelopor Ekonomi Kreatif Made Handijaya Dewantara
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p08

Abstract

This study aims to understand the position of Gojek as public access to tourists when traveling in Bali, by looking at the positioning strategy of Gojek as an innovative model for online platform in the field of transportation services, as well as one of the alternative solutions for tourism accessibility, which can be beneficial in sustainable tourism in Bali. The research was conducted through in-depth interviews and in-depth observation. Through the research conducted, it can be concluded that the Gojek application as an online application based on transportation and public access has a significant role in the tourism industry in Bali. As the first decacorn in Indonesia, Gojek has demonstrated its commitment to fulfill the satisfaction of all the needs and desires of customers with requests that change from time to time, especially for those who have activities in Bali. This was demonstrated through various application variants released by Gojek as a start-up company. By understanding the needs and desires of tourists vacationing in Bali, Gojek can understand the behavior of consumers who use services again continuously which will lead to customer loyalty. Gojek also provides important positioning through their marketing strategies. As a transportation-based application, Gojek also make partners with local entrepreneurs who can generate creativity and a shared economy model. This creation is demonstrated through innovation and creativity and business that provides many job opportunities for Gojek partners. The reliability of Gojek in their marketing strategy is demonstrated through their seven-marketing mix.Keywords: transportation, innovation, creativity, accessibility.
STRATEGI PENGEMBANGAN KUTA LOMBOK SEBAGAI DESTINASI PARIWISATA BERKELANJUTAN K a n o m K a n o m
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p03

Abstract

This article is about development strategy of Kuta Lombok as a sustainable tourism destination. It aims were identifying and analyzing potencies, obstacles, and formulating the strategies and programs.This article applied theory of planning and theory of tourism area life cycle. The data were collected by observation, in–depth interviews, and documentation studies. Data was analyzed by descriptive qualitative method, and analysis of matrix SWOT: Strengths, Weakness, Opportunities, and Threats.Potency of Kuta Lombok as a sustainable tourism destinations are consists of nature and social culture potency. The factors are that become obstacles as such the lack of adequate human resources, management of tourism destination, lack of public awareness in preventing the cleanliness and environmental sustainability, also security and comfort. The article proposes that two grand strategies include strategy of market penetration and development of tourism product.
Pengembangan Desa Muntigunung sebagai Desa Wisata Baru di Kecamatan Kubu Kabupaten Karangasem I Wayan Adi Putra Ariawan; Made Antara; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p13

Abstract

Muntigunung Tourism Village is currently designated as a tourist village by the Karangasem Regency Government. The reason of Muntigunung Tourism Village as a new tourism village in Karangasem Regency because Muntigunung Tourism Village has natural beauty that is still natural, a culture that is still traditional and expected to minimize the level of poverty and beggar activities carried out by the Muntigunung Tourism Village community. This research analyzes the development strategy of Muntigunung Tourism Village. The data can be described descriptively qualitatively and analyzed using SWOT analysis techniques. The research of this study indicate that the strategy S-O (strengts-opportunities) that is applied aims to use the power possessed by utilizing the opportunities that exist. The S-T Strategy (Strenghts-Threats) that is applied aims to utilize the strength that is possessed to minimize existing threats. W-O (weakness-opportunities) strategy that aims to minimize weaknesses that are owned by exploiting opportunities. W-T (Weakness-Threats) strategies are implemented to minimize weaknesses to avoid threats. Keywords: SWOT, Development Strategy, Tourism Village
PERSEPSI PENGUNJUNG TERHADAP AGROWISATA SAPI PERAH NUSA PELANGI DI KABUPATEN MALANG Ahmad Ridwan; Siti Azizah; Anie Eka Kusumastuti
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p03

Abstract

Research was conducted at Nusa Pelangi Dairy Agrotour- ism, Gubugklakah Village, Poncokusumo District, Malang Regency, starting from September 20th to October 31st, 2017. The purpose of this research were to identify profile, tourist characteristics, and tourist perception of Nusa Pelangi Dairy Agrotourism. Respondents were tourists who visited Nusa Pelangi Dairy Agrotourism with the age was more than 12 years old. The research used survey methode and analyzed by statistic descriptive and explorative descriptive. Data analysis showed that perception index of convenience and impression variable was 75,92 (high), perception index of sociability vari- able was 80,90 (high), perception index of use of facilities vari- able was 76,00 (high), perception index of access and linkage variable was 78,53 (high). It can be concluded that Nusa Pelan- gi Dairy Agroturism was a tourist attraction that located in Gubugklakah Tourist Village, Poncokusumo District, Malang Regency with temperature was 20 to 22oC, so it was suitable for dairy agrotourism development. The tourist caracteristics at Nusa Pelangi Dairy Agrotourism age ranging from 12th-21st years old, generally as student, and lived in Malang Regency. Overall tourist had good perception towards Nusa Pelangi Dairy Agroturism.

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