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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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STRATEGI PENGEMBANGAN WILAYAH PERBATASAN NUSA TABUKAN KABUPATEN KEPULAUAN SANGIHE BERBASIS EKOWISATA BAHARI Juita Carolina Lesawengen
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p13

Abstract

Nusa Tabukan in Sangihe Islands Regency is a cluster of small islands at the outer teritorry, consist of four islands that located in the northern part on Sangihe Island.The aims of this research were to identify potential tourist attractions, analyzing internal and external factors, and formulating proper marine ecotourism strategies and programs.The results indicate that potentials attractions can be developed at Nusa Tabukan. Those are the nature and socio-culture environment.Small islands, white sandy beaches, coral reefs, mangrove forest, sea grass, dugong¸local wisdom as well as economic activities on community can be developed as marine tourism attractions.However, there were some obstacles related to tourism development such as human resources, tourism facilities and infrastructure and accessibility.This research formulated the grand strategy S-O to be applied which is strategy of marine ecotourism development in border cross area, while alternative strategies are also formulated.Roles of relates stakeholder is necessary needed to ensure the development is on the right track of sustainability.
Pembuatan Film Wisata Sebagai Media Promosi Pariwisata di Desa Rumah Galuh Kabupaten Langkat Samerdanta Sinulingga; Jhonson Pardosi; Nur Cahaya Bangun; Hotlan Siahaan
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p06

Abstract

Film and tourism during the 4.0 industrial revolution now have a strategic positioning in attracting tourist visits. Because the film is able to exert a powerful influence on tourist visits, the Ministry of Tourism and Creative Economy then carries out a program that closely targets millennials as a tourist market target with the slogan 'instagramable'. Herein lies the power of film in attracting tourist visits that can be a solution for all tourist areas in Indonesia, especially for Rumah Galuh Village. At the beginning of the pioneering natural tourism in this village, the film had an extraordinary impact on the number of tourist visits. In 2016 until now, the number of tourist visits has increasingly declined. Based on these problems, research on making tourist films as promotional media is expected to be a useful breakthrough. This study uses the science of phenomenology, participant observation techniques, with data analysis: (1) data reduction; (2) data presentation; and (3) drawing conclusions / verification. The making of tourism films in this study uses 2 theories, a secondary theory, namely: the theory of film making with 3 working indicators: pre-production, production and post-production of films, while the primary theory is: film theory as a tourism promotion media with 4 working indicators: color , features, properties and ratios. The results of the application of the seven working indicators of the theory produce a true tourism film as a tourism promotion media. For our next research we recommend the effect or impact caused by the tourist film on the flow of tourist visits to these tourist destinations. Keywords: Tourism Films Making, Tourism Films as Promotional Media.
PERKEMBANGAN DESA WISATA JATILUWIH SETELAH UNESCO MENETAPKAN SUBAKNYA SEBAGAI BAGIAN DARI WARISAN BUDAYA DUNIA Dewa Ayu Diyah Sri Widari
JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v02.i01.p04

Abstract

This article identifies the social, cultural, and economicdevelopment of Jatiluwih tourism village after subak (rice fieldand its irrigation cultural system) in this village was decreed byUNESCO as a World’s Cultural Heritage in 2012, under the labelCultural Landscape of Bali Province: the Subak System as aManifestation of the Tri Hita Karana. It also discusses tourists’perception to the rice field tourist attraction. The data werecollected through observation, interview, and documentary study,and then descriptively and qualitatively analyzed. The informantswere selected using the purposive sampling technique and theaccidental sampling technique. The study shows that the mutualcooperation, the rituals related to the farming activities, and riceplanting system were still well maintained by farmers of the subakmember. The traditional arts were conserved and developed, andthe social organization were also well maintened. The economicaspects which includes job and business opportunities, incomeand investment have improved. The local people’s participationin the planning and controlling phases were manipulative andfunctional. In the development phase, the local people participatedactively. While tourist’s perception on subak is good, but that is notthe case on the poor condition of public facilities and informationservice by local management.
PERAN PRAMUWISATA DALAM PROMOSI KEPARIWISATAAN DI BALI Sang Nyoman Bagus Satya Wira; Ida Bagus Gde Pujaastawa; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p01

Abstract

Tourism promotion is becoming the most important factor for the success of any destination. Every destination is applying the strategy based on its resources. For Balinese tourism, which is enriched by its cultural aspects, the role of tourist guide is still necessarily required. The essence of tourist guiding somehow is rarely recognised as promotional tool that should have been very possible to be focused on. Therefore, this study is aimed to discover the role of tourist guide as indirect promoter for the Balinese tourism. In order to accomplish that objective, examination was laid on Balinese promotion system, expectation of stakeholders/users, and tourist’s perception toward the roles of tourist guide. Based on the findings, the author has proposed a concept regarding the utilization of tourist guiding as word-of-mouth promotion strategy for the importance of Balinese tourism. Its composition consists of tourist guide as the promoter; actual tourist as the channel; and potential tourist as the target. Keywords: tourist guide, informal role, tourism promotion, word-of-mouth
Pengembangan Kawasan Kampung Pelangi Semarang: Persepsi dan Dukungan Masyarakat Aurilia Triani Aryaningtyas; Renny Aprilliyani; Hartoyo Soehari
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p15

Abstract

This study attempts to make a little contribution to the sustainable development of tourism by examining the residents’ perceptions and support on the impact of the development of the Rainbow Village area as a tourist attraction in Semarang. Data were collected by means of a questionnaire. Based on 100 respondents surveyed, the findings show that the majority of respondents were male, aged between 36-45 years, were a native, who were born and lived in Wonosari village for more than 15 years. Overall, respondents viewed tourism positively and would support this development, because they consider the development of rainbow Village to contribute economically as well as socio-culture in Kampung Wonosari Semarang. They were generally in favor of development of rainbow Village that contributes economically and socio-culturally to Wonosari village. They were, however, slightly ambivalent to environmental impacts of tourism. Implications, policy recommendations and limitations of study are presented in the conclusion. Keywords: perception, support, residents, development, rainbow village
Dampak Sosial Budaya Pariwisata: Studi Kasus Desa Wisata Pulesari dan Desa Ekowisata Pancoh Elisa Dwi Rohani; Nuryuda Irdana
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p07

Abstract

Tourism can be seen not only as an economic phenomenon, but also as a socio-cultural phenomenon. Tourism is a phenomenon of cultural interaction which ultimately affects the cultural changes and behavior of local people as tourism actors. This study aims to provide a different picture related to the impact of tourism by presenting an overview of the socio-cultural life of the community after tourism activities in tourist villages. In this study using a comparative study method. The positive impacts that occur between the two villages are very different in social aspects, namely: 1) The spirit of the community that naturally awakens in the Pulesari tourist village, 2) strengthening organization (strengthening the organization), 3) the emergence of leaders (the emergence of leaders). While the negative impacts from the social aspect include 1) the impact that occurs in the community (Community Division) 2) social problems (social problems) related to drugs or prostitution, 3) Conflicts begin to emerge in the form of the emergence of new tourist villages that carry the same concept. Cultural events that occur include 1) preservation of local culture (preservation of local culture), 2) exchange of information between hosts and guests regarding village potential, arts, traditions, customs, patterns, patterns of life and culture that lead to deeper interactions. While the negative impacts that occur include 1) commercialization of culture, 2) imitating other cultures (imitating other cultures). Keywords: Impact, Socio-cultural, Tourism, Tourism Village
Kreativitas Netizen dalam Strategi Pemasaran Restoran untuk Menarik Wisatawan (Studi Kasus Restoran Hotel Best Western Premier La Grande Bandung) Murdiani Sukarana; Muhammad Anas
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p12

Abstract

The aim of this research is to explain the role of hotels in promoting their restaurants and create new ideas on the resources owned by hotels to develop marketing techniques with digital and contemporary channels. The research was conducted at the Restaurant Best Western Premiere La Grande Bandung. This research is a qualitative research with data and analysis results presented in the form of descriptions through observation methods, in-dept interviews, and documentation. Data analysis technique with steps; data processing, data analysis, and interpretation of data analysis results. The result of this research is that marketing media through the internet (digital promotion) has a very significant effect on visitors to the Best Western Premiere La Grande Hotel Restaurant, Bandung. Among the online media used by restaurant management, Instagram has the greatest impact on promotional results to visitors. Consecutively the role of digital media in marketing results, namely 45% of the Instagram hashtag, 32% of the website and 23% of the e-brochure. Thus the digital marketing strategy has a high level of effectiveness in introducing hotels in general and specifically at the Restaurant Hotel Best Western La Grande Bandung. Keywords: marketing strategy, creativity, netizen
Penerapan Empat Fungsi Manajemen Pada Pengelolaan Pariwisata Bahari Berkelanjutan di Desa Jungutbatu, Kecamatan Nusa Penida I Gede Ngurah Primanda S Rahadiarta; Agung Suryawan Wiranatha; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p03

Abstract

Tourism activities in Nusa Penida have experienced a very rapid increase in recent years, mainly in Jungutbatu Village, which is the village where Nusa Penida tourism began around 1970. After the transition from the seaweed farming activities in recent years, now the community relies on the tourism sector. The rapid development of marine tourism and the importance of this to the economy of the community of Jungutbatu Village, requires its management be carried out properly and sustainably. The purposes of this study were to determine the management of marine tourism in Jungutbatu Village through the application of four management functions (Planning, Organizing, Actuating, and Controlling), and to analyze tourist perceptions on the application of sustainable tourism management in Jungutbatu Village. The research approach was descriptive qualitative and data collection methods were observation, interviews, questionnaires and literature study. The results of this study indicated that the management of marine tourism in the Jungutbatu Village was carried out by involving various parties such as the community, entrepreneurs, non-governmental organizations, and the government. The planning, organizing and actuating processes that involved and accommodated the interests of various parties built a sense of responsibility and awareness to participate in the controlling process. Good management led to a good perception of tourists who came to visit, which in turn affected satisfaction and then influenced loyalty to revisit or recommend the marine tourism area of Jungutbatu Village to others. Keywords: management, perception, sustainable tourism, marine protected areas
Promosi Pariwisata Bali Utara Berbasis Sastra Melalui Novel “Aku Cinta Lovina” dan “Rumah Di Seribu Ombak” Ni Nyoman Arini; I Nyoman Darma Putra; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p16

Abstract

Tourism promotion can be actualized through brochures, advertising, films, literary works, and works of art by doing direct marketing or word of mouth recommendations to promote local tourist attractions. Literary works can also describe tourist attractions through myths, folklore, travel books, novels, and films. This study analyzed the promotion of North Bali tourism through novels. The novels used as research objects are the novel Aku Cinta Lovina by Sunaryono Basuki and Rumah di Seribu Ombak by Erwin Arnada. The novel Aku Cinta Lovina is considered as tourism promotion because it has a background story in Lovina, describing the tourist attraction of North Bali, the interaction between local people and foreign tourists, cultural diversity, the hospitality of the local people, and the story of cross-country travel between European tourist and Balinese girl. Meanwhile, the novel entitled Rumah di Seribu Ombak has been adapted into a film with the same title. The best-selling novel took the location of filming, most of which took place in North Bali. This study aimed to examine tourism in North Bali through the novel Aku Cinta Lovina and Rumah di Seribu Ombak as a literature-based medium for promoting tourism in North Bali. This study also contained the opinions of stakeholders related to tourism promotion through novels. The main theory used in this research is literary tourism theory, supported by promotion theory, host and guest theory. The relevant research approach used in this study was qualitative. The data analysis technique in this study used Content Analysis. Data were collected through observation, interviews, and documentation. This study concludes that the story's content in the novel Aku Cinta Lovina and Rumah di Seribu Ombak depicts natural and cultural tourist attractions, promoting North Bali tourism through natural beauty history, tradition, and culture of the local community. Keywords: literary tourism, North Bali tourism, tourism promotion.
Dari Sejarah Menuju Pengembangan Pariwisata Berkelanjutan: Studi Kasus Kampung Wisata Pancer Irwan Tamrin; Rusdin Tahir; M. Liga Suryadana; Arfah Sahabudin
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p08

Abstract

Indonesia has made tourism as the leading sector in economy. This has prompted many regions to compete to develop their tourism potential, including Kota Serang - Banten by launching Kampung Wisata Pancer. Kampung Pancer is closely related to the history of the Karangantu Harbour area, which was an international port during the Banten Kingdom era. Not many studies have discussed about the development of sustainable tourism in the Banten region. This article aims to show the progress of tourism in Banten today. Its development has allowed tourism to stand on its own feet. This study is based on an overview of secondary sources and observations and personal interviews with several informants and tourism experts. The results of this study showed that the tourism development efforts in Kampung Wisata Pancer are not in accordance with the concept of sustainable tourism development. Keywords: Tourism Village, Community Based Tourism, Sustainable Tourism Development

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