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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 413 Documents
 38   39   40   41   42 
The Mediating Role of Competitive Advantage in The Relationship Between Capabilities and MSME Sustainability in Bali I Gusti Agung Prabandari Tri Putri; Desak Putu Nitya Dewi; I Gst. Agung Pramesti Dwi Putri; Gusti Ayu Ratnawati; I Made Dwitya Rastiawan
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.374

Abstract

Background: MSME sustainability is a critical for regional resilience in Bali. However, prior studies have not adequately explained how different dimensions of capabilities influence sustainability outcomes through competitive advantage as a mediating.Purpose: This research aims to examine the role of competitive advantage as a mediating variable in the influence of dynamic, management, technological, and innovation capabilities on MSME sustainability in various sectors.Design/methodology/approach: Quantitative data were collected using a questionnaire, with a sample size determined based on a minimum SEM calculation of 5-10 times the number of indicators and research variables. The total sample consisted of 168 MSME owners in Bali, respondents namely MSME owners in Bali, selected through purposive sampling based on predetermined criteria. Data were analyzed using PLS-SEM to examine complex relationship and mediating effects.  Findings/Result: Innovation capability and competitive advantage have a direct and significant effect on MSME sustainability, whereas dynamic, management, and technological capability do not show a significant direct effect. Management and innovation capabilities significantly influence competitive advantage, but only management capability contributes to sustainability through mediation. These findings suggest MSME sustainability is driven more by innovation and competitive positioning than by the development of other capabilities. Conclusion: Sustainable MSMEs can be achieved by improving innovation capabilities and competitive advantage. Competitive advantage functions as a specific mechanism that links management capability to sustainability, suggesting that not all internal capabilities are effectively translated into sustainability outcomes.Originality/value (State of the art): The findings indicate that the impact of capabilities on MSME sustainability is selective, highlighting competitive advantage as a key mediating mechanism in supporting the development of a local product-based economy. Keywords:    sustainable msme, competitive advantage, capabilities, strategic management
Strategic Financial Planning and Business Growth Among Small and Medium Enterprises in North West Nigeria Vincent Olawale Bamidele; Abdulsalam Dauda
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.468

Abstract

Background: Financial planning is fundamental to the survival and growth of firms, yet in developing regions such as North West Nigeria, its application among small and medium enterprises (SMEs) is often limited due to resource constraints and pervasive uncertainty. Despite SMEs accounting for over half of national employment, the region experiences high SME mortality rates, partly attributed to weak financial management systems.Purpose: This study investigates the impact of strategic financial planning practices on the business growth of SMEs across the seven states of North West Nigeria, providing region-specific empirical evidence.Design/methodology/approach: Anchored on Agency Theory and Pecking Order Theory, the study employs a quantitative correlational design. Primary data were collected from 332 SME owners/managers selected through multistage random sampling. Analytical methods included descriptive statistics, Pearson correlation, Ordinary Least Squares (OLS) regression, and Generalized Linear Modeling (GLM) to ensure robustness.Findings/Result: The results reveal a significant and positive relationship between financial planning and SME business growth (β = 1.846; p < 0.001). SMEs that implemented structured budgeting, goal setting, cash flow forecasting, and capital expenditure planning achieved higher growth in assets, sales, and employment. Model diagnostics confirmed the robustness of these findings (Adjusted R² = 0.674; Deviance/df = 1.03).Conclusion: Strategic financial planning acts as a catalyst for SME growth by enabling efficient forecasting, allocation, and control of resources, even in uncertain environments. The study recommends institutionalizing periodic financial plans, adopting digital forecasting tools, and implementing targeted training programs for SME owners.Originality/value (State of the art): This research provides novel, region-specific empirical evidence on the role of financial planning in SME growth within North West Nigeria, addressing a gap in the literature and reinforcing the enduring importance of financial planning in resource-constrained settings. Keywords:   financial planning, budgeting, forecasting, business growth, small and medium enterprises, North West Nigeria  
Customer Orientation and SME Performance in Indonesia: the Moderating Role of Market Environment Dewi Lusiana; Fakhrul Anwar Zainol
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.389

Abstract

Background: A strong customer orientation is often associated with improved business performance. Yet, studies examining its effectiveness in emerging market settings, particularly among SMEs, are relatively scarce and highly dependent on contextual conditions.Purpose: This study examines the effect of customer orientation on business performance among Indonesian SMEs and investigates whether market turbulence and competitive intensity moderate this relationship.Design/methodology/approach: This study employs a quantitative, cross-sectional survey design. Data were collected from 122 SMEs using a purposive sampling method, targeting business owners and senior managers. The study focuses on the footwear manufacturing sector in Cibaduyut, Indonesia. Hierarchical regression analysis was used to examine both the direct effect of customer orientation on business performance and the moderating effects of market turbulence and competitive intensity.Findings/Result: The results demonstrate a significant positive association between customer orientation and business performance. Market turbulence enhances this effect, whereas competitive intensity shows no significant moderating role. This suggests that customer orientation may serve as a basic strategic necessity rather than a source of differentiation in intensely competitive markets.Conclusion: Customer orientation serves as a strategic capability that enhances SME performance, especially in turbulent markets. However, its effectiveness is context dependent and may diminish under intense competition unless complemented by additional differentiating strategies such as innovation or customer engagement.Originality/value (State of the art): This study extends market orientation research by empirically examining the moderating role of market environment (competitive intensity and market turbulence) in the relationship between customer orientation and business performance within Indonesian SME footwear manufacturing sector. Unlike prior studies that primarily focus on direct effects of customer orientation, this study provides more specific evidence on how external environmental conditions shape the effectiveness of customer orientation in a developing- country. The findings offer a more precise understanding of when customer orientation is most effective, thereby contributing to the literature on strategic marketing capabilities under environmental uncertainty and resource constraints. Keywords:  business performance, competitive intensity, customer orientation, Indonesia, market turbulence, SMEs
Seamless Retail in Emerging Market: a Transaction-Based Analysis of Omnichannel Customer Experience at Bhinneka.com Dennis Kumara; Elke Alexandrina
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.270

Abstract

Background: Advances in digital technology have changed the way consumers interact with retail brands, encouraging a shift toward integrated shopping experiences across online and offline channels. In Indonesia, empirical studies that explore omnichannel strategies from an internal organizational perspective are still limited. This limitation creates a gap in understanding how omnichannel strategies are implemented at the firm level and how real behavioral data can support better strategic decisions.Purpose: This study examines omnichannel customer experience in the context of Indonesian e-commerce, focusing on how customers actually move across digital and physical touchpoints during their purchase journey. Most existing studies rely on survey data from developed markets, whereas this study fills that gap by using real transaction records from Bhinneka.Com, one of Indonesia's pioneering multi-category e-commerce platforms.Design/methodology/approach: A descriptive quantitative case study design was employed, using internal transaction data from Bhinneka.Com collected throughout 2018 (Q3 2018 – Q4 2018: approximately 16.6 million sessions per quarter). Consumer behavior was analyzed across seven indicators: acquisition metrics, engagement, conversion funnel, product category performance, purchase cycle transitions, campaign effectiveness, and customer segmentation. Analytical techniques included funnel conversion analysis, transition rate analysis, and category-based comparison.Findings/Result: Findings reveal significant friction in the customer journey: bounce rates ranged from 25% to over 61% across quarters, while the checkout stage recorded a cart abandonment rate of 82.44%. Automated email campaigns, particularly abandoned cart reminders, achieved open rates of up to 37.2%, but conversion remained below 1%. Only 40% of first-time buyers completed a second purchase, confirming that the first to second purchase transition is the most critical retention bottleneck.Conclusion: Theoretically, this study extends omnichannel consumer behavior research by providing transaction level behavioral evidence from an emerging market. Practically, the findings show that reducing checkout friction, improving post-first-purchase engagement, and building personalization depth in automated campaigns are the most commercially impactful priorities for Indonesian ecommerce retailers.Originality/value (State of the art): This study provides practical insights based on internal transaction data, offering a data-driven contribution to omnichannel research in the context of Indonesia’s retail industry. Keywords: omnichannel strategy, consumer behavior, ecommerce retailers, e-commerce, Indonesia
Achieving Competitive Advantage Through Digital Transformation and Supply Chain Competence:  Evidence from West Java SMEs Raden Marsha Aulia Hakim; Erna Maulina; Ratih Purbasari
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.400

Abstract

Background: Digital Transformation has been observed to significantly enhance the supply chain operations of various SMEs across different sectors, and Supply Chain Competence is needed in businesses as this fosters the development and achievement of strategic goals capable of increasing Competitive AdvantagesPurpose: This study aimed to examine the influence of digital transformation (DT) and supply chain competence (SCC) on competitive advantage (CA) in small and medium enterprises (SMEs) in West Java, IndonesiaDesign/methodology/approach: In order to achieve the stated objective, a quantitative approach was adopted to examine the mediating role of SCC in the relationship between DT and CA. Accordingly, data analysis was conducted using Partial Least Squares in Structural Equation Modeling, which provided strong insights into the relationships between the dependent and independent variablesFindings/Result: The results confirmed that DT significantly influences both CA (T=4.159, p=0.000) and SCC (T=19.355, p=0.000), while SCC significantly affects CA (T=6.535, p=0.000). Importantly, SCC significantly mediated the DT–CA relationship (T=5.822, p=0.000), indicating that DT enhanced CA both directly and indirectly through SCC. Conclusion: This study extends the Resource-Based View (RBV) and Dynamic Capability Theory by demonstrating that SCC functions as a mediating dynamic capability linking DT to CA in SME contexts. For practitioners, SME managers should prioritize integrated digital supply chain strategies, while policymakers in developing economies should facilitate digital infrastructure and competence-building programs to strengthen SME competitiveness.Originality/value (state of the art): This study contributes to the literature by providing an integrated capability-based model that empirically tests SCC as a mediating mechanism between DT and CA among SMEs in a developing economy. While prior studies predominantly examined DT–CA linkages in large firms within developed economies, this research uniquely demonstrates how specific SCC dimensions customer focus and responsiveness serve as dynamic capabilities that translate DT investments into sustained CA for resource-constrained SMEs in West Java, Indonesia Keywords: digital transformation, supply chain competence, competitive advantage, SMEs
The Green Scepticism Paradox: How Green Marketing Drives Willingness to Pay More Through Brand Image in Hospitality Ni Made Pinkan Pitaswari; Agung Artha Kusuma
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.344

Abstract

Background: Growing environmental awareness has encouraged companies to adopt green marketing strategies to attract more conscious consumers and increase their willingness to pay. However, green scepticism persists even when a brand has a strong green image, meaning that consumers may continue to question the credibility of environmental claims despite positive brand perceptions.Purpose: This study examines how green marketing influences willingness to pay more through green brand image, with green scepticism acting as a moderating variable among Millennials and Gen Z.Design/methodology/approach: This study employed a quantitative approach using purposive non-probability sampling. Data were collected from 245 Millennials and Gen Z consumers engaged with sustainable hospitality in Indonesia and analysed using SEM-PLS with a moderated mediation approach.Findings/Result: Green marketing significantly strengthens green brand image, which subsequently increases willingness to pay more. Green brand image also mediates the relationship between green marketing and willingness to pay more. However, green scepticism does not significantly moderate the relationship.Conclusion: The study reveals that a strong green brand image directly drives consumers’ willingness to pay more by fostering long-term commitment. Furthermore, green scepticism fails to weaken this relationship, proving that established brand trust allows positive purchasing behavior to persist despite general consumer doubts.Originality/value (State of the art): This study addresses a key literature gap by applying the Stimulus-Organism-Response framework to green marketing, a methodology that has not yet been sufficiently utilized to examine how green marketing forces shape consumer attitudes and behaviors toward sustainable brands. It extends sustainable hospitality research by evaluating willingness to pay more through green brand image and green scepticism in the Indonesian context. Keywords:  green marketing, green brand image, green scepticism, willingness to pay more, sustainable consumer behavior
Social Presence in Omega-3 Supplement Marketing: Elaboration Likelihood Processing Among Young Adults Vivi Triyanti; Aretha Jerika Halimin; Ronald Sukwadi; Riana Magdalena Silitonga; Hotma Antoni Hutahaean; Yann-Mey Yee; Nguyen Thi Bich Thu
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.241

Abstract

Backgrounds: The high prevalence of cholesterol in young adults has increased the popularity of dietary supplements. Brochures, both online and offline, are common mediums for communicating product benefits. As humans are inherently social, incorporating social presence into product visuals may enhance user engagement.Purpose: This study examines the effect of varying levels of social presence in omega-3 supplement photographs on consumers’ emotional valence, emotional arousal, and perceived product diagnosticity using the Elaboration Likelihood Model to distinguish between central and peripheral processing routes.Design/methodology/approach: This study hypothesizes that social presence influences peripheral variables emotional valence and emotional arousal as well as the central variable of product diagnosticity. Fifteen questionnaire items measured these constructs across three social presence scenarios (low, moderate, and high). A total of 114 participants who were familiar with omega-3 supplements and had experience using Instagram were recruited for the study. Data were analyzed using the Friedman test to identify differences between conditions.Findings/Result: Significant differences were observed across social presence levels. Images with high social presence generated the strongest positive emotional valence and arousal, whereas images with low social presence resulted in superior product diagnosticity. The moderate social presence condition yielded comparatively lower scores across all variables, suggesting limited effectiveness in activating either processing route.Conclusion: High social presence effectively elicits emotional valence and arousal through peripheral processing, whereas low social presence enhances product diagnosticity via central processing. Moderate social presence failed to strongly activate either route, underscoring the strategic role of visual social cues.Originality/value (State of the art): This study offers actionable insights for designing health supplement brochures that balance emotional appeal and cognitive clarity, advancing research on social presence and consumer engagement in health communication and marketing. Keywords:  social presence, elaboration likelihood model, omega-3 supplement, friedman test, health supplement brochures
Knowledge About AI and Online Purchase Intention Among Gen Z: a Multi-Group Gender Analysis Dewi Mustikasari Immanuel; Yuli Kartika Dewi; Aria Ganna Henryanto; Clivyne Eugenia Charles
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.254

Abstract

Background: The rapid integration of artificial intelligence (AI) into e-commerce has transformed how consumers interact with online shopping platforms, particularly among Generation Z, who exhibit high digital literacy and strong acceptance of emerging technologies. Despite the growing adoption of AI-driven features, empirical findings regarding how AI knowledge influences purchase intention remain inconclusive, especially when perceptual factors and gender differences are considered.Purpose: This study aims to examine the effect of knowledge about artificial intelligence on Generation Z’s online purchase intention, with perceived usefulness and perceived ease of use of AI as mediating variables, and to investigate the moderating role of gender in these relationships.Design/methodology/approach: A quantitative, cross-sectional research design was employed, employing purposive sampling. Data were collected from 200 Generation Z consumers in Indonesia through an online questionnaire. The measurement items were assessed using a five-point Likert scale. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM), including mediation testing and multi-group analysis to evaluate gender moderation.Findings/Results: The results indicate that knowledge of AI significantly influences perceived usefulness and perceived ease of use. Both perceived usefulness and perceived ease of use have positive and significant effects on purchase intention and function as mediators in the relationship between AI knowledge and purchase intention. However, the multi-group analysis reveals that gender differences were not significant in this study.Conclusion: The findings suggest that AI knowledge influences purchase intention both directly and indirectly through perceived usefulness and perceived ease of use. Strengthening AI literacy and designing user-friendly, value-oriented AI features are therefore essential to enhance Generation Z’s purchase intention in online shopping environments.Originality/value (State of the art): This study extends the Technology Acceptance Model (TAM) by positioning AI knowledge as a cognitive antecedent of purchase intention through perceptual mediators, while simultaneously testing gender dynamics using multi-group analysis. The research provides novel insights into AI-driven consumer behavior among Generation Z in an emerging market context. Keywords:   artificial intelligence, knowledge about ai, perceived usefulness, perceived ease of use, purchase intention
Beyond Big Data: the Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets Nuri Purwanto; Amelia Amelia; Nico Irawan
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.283

Abstract

Background: Digital marketplaces leverage Big Data Analytics (BDA) to understand customer behavior, but the mechanisms by which BDA forms loyalty remain unclear, particularly through personalized perceptions and customer engagement; whereas competition and low switching costs make loyalty difficult to maintain. Purpose: The purpose of this study is to examine the effect of BDA capabilities on customer loyalty and the dual mediating role of perceived personalization (PP) and customer engagement (CE) in the digital marketplace.Design/methodology/approach: A cross-sectional quantitative study on 300 marketplace users in Surabaya (≥17 years; ≥3 transactions/6 months) with purposive sampling. Data were collected via a Likert scale online questionnaire (items adapted from the literature) and analyzed with PLS-SEM (SmartPLS 4.0) and bootstrapping for mediation testsFindings/Result: The results show that the use of big data analytics in digital marketplaces is able to strengthen customer loyalty through two main channels. First, as the platform gets better at processing and utilizing customer data, customers increasingly feel that there are services that suit their personal needs, such as relevant product recommendations, targeted offers, and a shopping experience that feels "understood". Second, the use of big data analytics also encourages customers to be more involved, for example more actively interacting with platform features, providing responses, and building more intense relationships with the marketplace. Furthermore, both customers’ perceived sense of personalization and increased engagement have been shown to contribute to loyalty, which can be seen in the tendency of customers to continue using the same marketplace, make repeat purchases, and recommend them to others. These findings also confirm that big data analytics not only directly affect loyalty, but primarily work by improving the personalized customer experience and encouraging active engagement, both through individual channels and as a series of interconnected processes.Conclusion: Big data analytics capabilities are an important determinant in building loyalty in the digital marketplace, but the benefits are strongest when big data analytics is realized as an experience that feels personalized and triggers active customer engagement. Based on these findings, companies need to integrate analytics investments with relevant personalization designs and ongoing engagement strategies to build long-term loyalty. Originality/value (State of the art): This study proposes an integrated dual/sequential mediation model that combines resource-based theory and customer engagement theory to explain the psychological behavioral pathways of loyalty formation in the Indonesian digital market. Keywords:  big data analytics, perceived personalization, customer engagement, customer loyalty, digital market
Assessing Customer Satisfaction of Halal Inspection Institutions Using Servqual-AHP for Halal Logistics Certification in Jabodetabek Wynd Rizaldy; Prasadja Ricardianto; Sita Aniisah Sholihah; Bagus Sumargo; Nor Aida Abdul Rahman; Rizki Eri Utomo
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.309

Abstract

Background: Halal logistics research in Indonesia is critical to ensure compliance with Islamic principles, enhance product safety and quality, and support business actors in the food, pharmaceutical, and manufacturing sectors to meet growing domestic and international demand. Currently, only 11% of logistics companies in Indonesia are halal-certified, indicating limited readiness to support halal supply chains by the end of 2024. High certification costs, complex procedures, and lengthy approval processes are key barriers.Purpose: This study develops a service quality analysis-analytical hierarchy process (SERVQUAL-AHP) model to strengthen halal policy and standardization in Halal Inspection Bodies (LPH) located in the Jakarta, Bogor, Depok, Tangerang, and Bekasi (JABODETABEK) regions, in accordance with Law No. 33 of 2014 on Halal Product Assurance (JPH). aligning with Law No. 33 of 2014 on JPH.Design/methodology/approach:  Using a mixed-method approach with 77 logistics business actors and five experts. This study applies SERVQUAL, Importance Performance Analysis (IPA), and the AHP to identify service priorities and measure customer satisfaction using the Customer Satisfaction Index (CSI) at LPH.Findings/Result: The results highlight priority areas for service improvement and indicate a high level of customer satisfaction, suggesting strong potential to further enhance the service quality of LPH in the JABODETABEK regionConclusion: The study concludes that improving halal logistics certification To improve the quality of services at LPH, both responsiveness and assurance must be strengthened, particularly through secure digital systems and complete documentation. The findings also contribute theoretically by demonstrating the integration of SERVQUAL, IPA, AHP, and the CSI as a structured framework for evaluating and prioritizing service quality improvements in halal-certified services. Although the CSI is already high (CSI = 89%), the presence of SERVQUAL gaps is −0,19 indicates the need for continuous improvement to fully meet customer expectations.Originality/value (State of the art): Previous studies on halal logistics mainly focus on food products and general logistics performance, while research on the service quality of halal logistics certification is limited. This study fills this gap by developing an integrated SERVQUAL–AHP model to evaluate service quality, prioritize improvements, and measure the CSI in halal logistics certification services provided by LPH in Indonesia. Keywords: SERVQUAL, halal logistics, customer satisfaction, certification, complexity

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