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Muhammad Khairil
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Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako Jalan Soekarno Hatta Km. 9. Kota Palu
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Kinesik
Published by Universitas Tadulako
ISSN : 30479614     EISSN : 23022035     DOI : https://doi.org/10.22487/ejk
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice Social Sciences
KINESIK journal focuses on research and contemporary thinking in the field of Communication Studies in various angles/perspectives. such as: Media, New Media, and Communication Technologies Audio/Visual Communications Marketing Communications Political-Communications Journalism Public Relations Broadcasting
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 205 Documents
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Persepsi Pedagang Terhadap Komunikasi Persuasif dalam Program Relokasi Pasar Anyar Tangerang permadi, muhammad
Kinesik Vol. 12 No. 1 (2025): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i1.1711

Abstract

This study examines the persuasive communication strategies implemented in the relocation program of Pasar Anyar Tangerang, focusing on merchants' perceptions of the communication process. Using a qualitative descriptive approach, this research involved in-depth interviews with three merchants who experienced relocation to Mall Metropolis and Pasar Mambo. The findings reveal that the effectiveness of persuasive communication is influenced by several key factors such as information consistency, process transparency, relocation site selection, and financial considerations. Although management has implemented a dialogical approach through deliberation and intensive coordination, challenges were still found in the form of information inconsistency and changing decisions. Relocation site factors and operational costs became the main considerations for merchants in accepting or rejecting the relocation program.
Representasi Stereotip Gender dan Budaya Patriarki dalam Iklan MR.DIY Indonesia Bulan Ramadan Tahun 2024 di YouTube Hartono, Renata Julianty; Prayogi Restu Adiguno; Nada Nadiah Aulia; Fajar Junaedi
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1667

Abstract

Digital advertisements often serve as a medium for reproducing gender stereotypes and hidden patriarchal power relations. This research aims to explore the representation of gender stereotypes and patriarchal culture in MR.DIY Indonesia advertisements titled "Urusan Berbenah Jadi Mudah" and "Urusan Lebaran Jadi Mudah" through semiotic analysis. Using a qualitative approach and Roland Barthes' orders of significance theory framework, the research dissects the hidden mechanisms behind the construction of meaning in both advertisements. The research findings reveal that gender stereotypes and patriarchal dominance do not disappear, but rather transform into more subtle and disguised forms of representation. Advertisements do not merely showcase products, but present social narratives that perpetuate traditional gender hierarchies.
Klaim Superlatif sebagai Pelanggaran Iklan Etika Pariwara Indonesia pada Iklan di YouTube: Iklan Azarine Kids, Ichitan, Le Minerale, SGM, dan Zwitsal Jenny Najwa Athifah; Prayogi Restu Adiguno; Fajar Junaedi; Suhermanto, Ganing Ajeng Dwi Febriana
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1677

Abstract

This study aims to analyze violations of advertising ethics in the form of superlative claims used in Azarine Kids, Ichitan, Le Minerale, SGM, and Zwitsal advertisements broadcast on YouTube. Superlative claims are often used to attract consumers’ attention by stating product superiority excessively, without any evidence that can be accounted for. The research method used is descriptive qualitative, with data collection through observation and documentation of advertisements. The results of the study indicate that the five advertisements violate the Indonesian Advertising Ethics, especially in the article regulating the use of superlative claims. These violations have the potential to mislead consumers, harm competitors, and reduce public trust in the brand. In addition, the lack of supporting evidence in the claims indicates a non-compliance with ethical standards and advertising regulations.
Semiotika Roland Barthes Representasi Kritik Kelas Pekerja Pada Video Klip Rakesh "Penguasa Malam" Maulana, Mohammad Iqbal; Rahmawati, Rezki; Nuraliah, Dewi; Putri, Pusparani Sahran; Febriany; Utama, Roman Rezki
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1857

Abstract

Rakesh's music video - Penguasa Malam is a story about a worker who experiences a dilemma between the mental burden of work and the need to please himself. This research examines the visual signs of the video clip regarding the social criticism of the working class in response to the development of capitalism. The research method used is descriptive qualitative with semiotic analysis method from Roland Barthes. The results showed that the meaning of the representation of working-class social criticism from Rakesh's video clip – Penguasa Malam presents a representation of class conflict between the lower working class (proletariat) and the upper class (bourgeoisie) under the influence of capitalism, where the concept of 'alienation' is often used as a visual message of criticism from the working class (proletariat) against capitalism, so that forms of criticism are presented such as self-introspection, fighting alienation, seeking peace and freedom, and fighting established social control.
Representasi Makna Pantang Menyerah dalam Lirik Lagu Super Junior “Express Mode” Febriany, Febriany; Putri, Pusparani Sahran; Maulana, Mohammad Iqbal
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.2148

Abstract

Psychological pressure experienced by younger generations due to identity crises and life uncertainty has created a demand for the representation of positive values in popular culture. Express Mode, a song by Super Junior, serves as a medium that conveys the theme of perseverance and resilience. This study aims to analyze how the meaning of never giving up is constructed in the song’s lyrics using Roland Barthes’ semiotic approach. The research method is descriptive qualitative, focusing on three levels of meaning: denotative, connotative, and myth. The findings show that the lyrics construct the image of a modern hero who is progressive and determined in facing challenges. This representation is reinforced by Super Junior’s real-life experience as a group active for over two decades in the entertainment industry. The song functions as a cultural agent that conveys ideological values such as courage, optimism, and determination. In conclusion, Express Mode builds a symbolic narrative that inspires emotional strength among today’s youth.

Page 21 of 21 | Total Record : 205

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