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Kinesik
Published by Universitas Tadulako
ISSN : 30479614     EISSN : 23022035     DOI : https://doi.org/10.22487/ejk
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice Social Sciences
KINESIK journal focuses on research and contemporary thinking in the field of Communication Studies in various angles/perspectives. such as: Media, New Media, and Communication Technologies Audio/Visual Communications Marketing Communications Political-Communications Journalism Public Relations Broadcasting
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 215 Documents
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Persepsi Pedagang Terhadap Komunikasi Persuasif dalam Program Relokasi Pasar Anyar Tangerang permadi, muhammad
Kinesik Vol. 12 No. 1 (2025): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i1.1711

Abstract

This study examines the persuasive communication strategies implemented in the relocation program of Pasar Anyar Tangerang, focusing on merchants' perceptions of the communication process. Using a qualitative descriptive approach, this research involved in-depth interviews with three merchants who experienced relocation to Mall Metropolis and Pasar Mambo. The findings reveal that the effectiveness of persuasive communication is influenced by several key factors such as information consistency, process transparency, relocation site selection, and financial considerations. Although management has implemented a dialogical approach through deliberation and intensive coordination, challenges were still found in the form of information inconsistency and changing decisions. Relocation site factors and operational costs became the main considerations for merchants in accepting or rejecting the relocation program.
Representasi Stereotip Gender dan Budaya Patriarki dalam Iklan MR.DIY Indonesia Bulan Ramadan Tahun 2024 di YouTube Hartono, Renata Julianty; Prayogi Restu Adiguno; Nada Nadiah Aulia; Fajar Junaedi
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1667

Abstract

Digital advertisements often serve as a medium for reproducing gender stereotypes and hidden patriarchal power relations. This research aims to explore the representation of gender stereotypes and patriarchal culture in MR.DIY Indonesia advertisements titled "Urusan Berbenah Jadi Mudah" and "Urusan Lebaran Jadi Mudah" through semiotic analysis. Using a qualitative approach and Roland Barthes' orders of significance theory framework, the research dissects the hidden mechanisms behind the construction of meaning in both advertisements. The research findings reveal that gender stereotypes and patriarchal dominance do not disappear, but rather transform into more subtle and disguised forms of representation. Advertisements do not merely showcase products, but present social narratives that perpetuate traditional gender hierarchies.
Klaim Superlatif sebagai Pelanggaran Iklan Etika Pariwara Indonesia pada Iklan di YouTube: Iklan Azarine Kids, Ichitan, Le Minerale, SGM, dan Zwitsal Jenny Najwa Athifah; Prayogi Restu Adiguno; Fajar Junaedi; Suhermanto, Ganing Ajeng Dwi Febriana
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1677

Abstract

This study aims to analyze violations of advertising ethics in the form of superlative claims used in Azarine Kids, Ichitan, Le Minerale, SGM, and Zwitsal advertisements broadcast on YouTube. Superlative claims are often used to attract consumers’ attention by stating product superiority excessively, without any evidence that can be accounted for. The research method used is descriptive qualitative, with data collection through observation and documentation of advertisements. The results of the study indicate that the five advertisements violate the Indonesian Advertising Ethics, especially in the article regulating the use of superlative claims. These violations have the potential to mislead consumers, harm competitors, and reduce public trust in the brand. In addition, the lack of supporting evidence in the claims indicates a non-compliance with ethical standards and advertising regulations.
Semiotika Roland Barthes Representasi Kritik Kelas Pekerja Pada Video Klip Rakesh "Penguasa Malam" Maulana, Mohammad Iqbal; Rahmawati, Rezki; Nuraliah, Dewi; Putri, Pusparani Sahran; Febriany; Utama, Roman Rezki
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1857

Abstract

Rakesh's music video - Penguasa Malam is a story about a worker who experiences a dilemma between the mental burden of work and the need to please himself. This research examines the visual signs of the video clip regarding the social criticism of the working class in response to the development of capitalism. The research method used is descriptive qualitative with semiotic analysis method from Roland Barthes. The results showed that the meaning of the representation of working-class social criticism from Rakesh's video clip – Penguasa Malam presents a representation of class conflict between the lower working class (proletariat) and the upper class (bourgeoisie) under the influence of capitalism, where the concept of 'alienation' is often used as a visual message of criticism from the working class (proletariat) against capitalism, so that forms of criticism are presented such as self-introspection, fighting alienation, seeking peace and freedom, and fighting established social control.
Representasi Makna Pantang Menyerah dalam Lirik Lagu Super Junior “Express Mode” Febriany, Febriany; Putri, Pusparani Sahran; Maulana, Mohammad Iqbal
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.2148

Abstract

Psychological pressure experienced by younger generations due to identity crises and life uncertainty has created a demand for the representation of positive values in popular culture. Express Mode, a song by Super Junior, serves as a medium that conveys the theme of perseverance and resilience. This study aims to analyze how the meaning of never giving up is constructed in the song’s lyrics using Roland Barthes’ semiotic approach. The research method is descriptive qualitative, focusing on three levels of meaning: denotative, connotative, and myth. The findings show that the lyrics construct the image of a modern hero who is progressive and determined in facing challenges. This representation is reinforced by Super Junior’s real-life experience as a group active for over two decades in the entertainment industry. The song functions as a cultural agent that conveys ideological values such as courage, optimism, and determination. In conclusion, Express Mode builds a symbolic narrative that inspires emotional strength among today’s youth.
Strategi Komunikasi Bank Indonesia dalam Kampanye Mositande Masugi Ngata pada Pengendalian Inflasi Sulteng Safitri, Nur; Lampe, Ilyas; Herawati, Andi Febri
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1773

Abstract

This research focuses on the Mositande Masugi Ngata (Let's Synergize to Control Inflation) campaign, which aims to analyze the communication strategy implemented by BI Central Sulawesi by utilizing cultural strengths to support inflation control. This research is based on the communication strategy theory based on the Harold D Lasswell paradigm with a qualitative approach based on case studies. The results of the research show that BI Central Sulawesi's communication strategy in the Mositande Masugi Ngata campaign is carried out through five main stages: (1) Identification of  Stakeholders and Their Roles (who), (2) Development of Local Wisdom- Based Themes (says what), (3) Selection of Communication Channels (in which  channel),  (4)  Implementation  of  Campaign  Communication  (to whom), and (5) Campaign Evaluation (with what effect). The application of local wisdom principles is a key element in building campaign messages that are relevant to the local community's culture in strengthening coordination between stakeholders, while creating more effective communication.
Implementasi Strategi Komunikasi untuk Meningkatkan Pemanfaatan Website Klampid New Generation Pada Dinas Kependudukan dan Pencatatan Sipil Surabaya Rahmatia, Alaiki Rizky; Roosinda, Fitria Widiyani; Alfraita, Ariyan
Kinesik Vol. 12 No. 3 (2025): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i3.1790

Abstract

Although the innovation of digitalization of population administration services has been launched through the Klampid New Generation (KNG) website, the utilization of this platform among the community is still not optimal. This study aims to analyze the implementation of communication strategies used by the Surabaya Population and Civil Registration Service in increasing the utilization of the Klampid New Generation website. This study uses a qualitative descriptive method using Berlo's Communication Model Theory. The results of the study show that the Surabaya Disdukcapil implements a multi-channel communication strategy through social media, official websites, and direct counseling in sub-districts and villages. This strategy is supported by informative and relevant content that is easy for the community to understand. By implementing Berlo's communication theory, each element of communication is optimized, including training of officers in sub-districts to improve understanding of the KNG community.
Penerapan Konvergensi Media Dalam Komunikasi Pemasaran Untuk Memperkuat Citra Merek Voks Radio Bali 102 FM Dewi, Ni Nyoman Cipta; Sutika, I Made; Prasyudyo
Kinesik Vol. 12 No. 3 (2025): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i3.1920

Abstract

The purpose of this article is to analyze the implementation of media convergence in the marketing communication strategy conducted by VOKS Radio Bali 102 FM and identify the challenges faced by VOKS Radio Bali 102 FM in implementing media convergence to strengthen brand image. This research uses qualitative descriptive method. The subjects in this study were employees of the program division and marketing promotion division of Voks Radio Bali 102 FM. The data analysis technique used in analyzing the data of this research is inductive technique by assessing the empirical facts found then matched with the basis of theoretical studies and existing indicators. The results showed that Voks Radio Bali 102 FM implemented Media Convergence by utilizing Mobile Applications, thus it had a significant impact on improving Brand Image. The obstacles faced in implementing Media Convergence are the equipment needed to produce content in various formats and the employees' capabilities that need to be improved.
Representasi Gibran Rakabuming Dalam Dinamika Pemakzulan Wakil Presiden Pada Sampul Majalah Tempo Edisi 5 – 11 Mei 2025 Yuwono, Andri Prasetyo
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.2012

Abstract

This study analyzes the representation of Gibran Rakabuming Raka in the political context of the vice presidential impeachment discourse, as depicted on the cover of Tempo Magazine, edition May 5–11, 2025, titled "The Orchestra of Gibran’s Impeachment." The political momentum intensified after the Indonesian Military Retirees Forum officially submitted an impeachment request to the House of Representatives and the People’s Consultative Assembly. This study aims to identify the construction of meaning through visual and textual signs on the magazine cover, using the semiotic approach of Charles Sanders Peirce. A descriptive qualitative method is employed. The findings reveal that the media constructs Gibran’s image through a paradoxical visual narrative—serene in appearance, yet situated within a fragile and threatened political structure. The study concludes that mass media plays a strategic role in shaping public perceptions of political figures through non-neutral visual representation, especially in moments of leadership crisis.
Pop, Luka, dan Tekanan untuk Pulih: Maskulinitas dan Emosi dalam Budaya Kawula Muda Indonesia Naim, Chanif Ainun
Kinesik Vol. 12 No. 3 (2025): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i3.2042

Abstract

Focusing on the works of Tulus, Hindia, and Kunto Aji, this study explores how themes of anxiety, healing, and self-reflection are articulated through the intertwined logics of late capitalism and metamodern sensibility. Employing perspectives from affect theory, gender studies, and political economy, the analysis reveals that these emotional narratives, while intimate and seemingly subversive, often reproduce neoliberal norms by transforming vulnerability into a consumable aesthetic. The emergence of “affective masculinity” complicates dominant gender expectations by embracing softness and introspection, yet it remains entangled in capitalist modes of emotional labor. Ultimately, Indonesian pop music becomes a site where sincerity and commodification, rebellion and resignation, continuously oscillate. This article argues for deeper critical engagement with how affective expression in youth culture both reflects and regulates emotional life under capitalism.

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