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Kinesik
Published by Universitas Tadulako
ISSN : 30479614     EISSN : 23022035     DOI : https://doi.org/10.22487/ejk
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice Social Sciences
KINESIK journal focuses on research and contemporary thinking in the field of Communication Studies in various angles/perspectives. such as: Media, New Media, and Communication Technologies Audio/Visual Communications Marketing Communications Political-Communications Journalism Public Relations Broadcasting
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 205 Documents
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KETERTARIKAN PENGGUNA MEDIA SOSIAL TERHADAP KONTEN VISUAL DI INSTAGRAM @himakom.uki Litha, Trianna Sampe; Kreshan, Altisya
Kinesik Vol. 11 No. 1 (2024): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i1.1266

Abstract

The diversity of visual content on Instagram social media triggers users to repeatedly view and access uploads on the target social media. This is in the form of interest which causes a response that is processed first through a stimulus. In this case, it is in the form of visual content on social media Instagram @himakom.uki. This research uses a qualitative descriptive method with data collection techniques using interviews from informants determined based on purposive sampling techniques. This research aims to find out and analyze user’s interest in visual content on Instagram. By using analytical techniques, namely data reduction, data presentation and drawing conclusions, research results show that varied visual content tends to attract the attention of Instagram users to continuously search for information. This is in line with Stimulus, Organism and Response (SOR). Where the stimulus is in the form of a message, the organism is in the form of an Instagram user and the response is in the form of behavior to continuously view visual content uploaded on social media.
Penggunaan Beauty Key Opinion Leader Dalam Strategi Membangun Kesadaran Merek Produk Kecantikan Lokal Indonesia Paramasari, Silvia Nevane
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1359

Abstract

Key Opinion Leader s are individuals who have great influence in a particular industry or community, especially in the context of marketing and promotions. The aim of this research is to analyze marketing communication strategies in building brand awareness of local Indonesian beauty products. The method used is qualitative descriptive research with an interactive analysis technique approach in analyzing data. Data collection was carried out by interviews, observations and documentation studies. The research results show that the marketing communication strategy combines several existing strategies, namely KOL selection strategy, creative content creation, unboxing content with PR packages, and hard selling content.
Kajian Literatur: Penerapan Big Data dan Artificial Intelligence untuk Perkembangan Bidang Edukasi dan Bisnis Sunarto, Shilvy Andini; Maulidina, Citra Puspa; Wijaya, Widiastiana Vista
Kinesik Vol. 11 No. 3 (2024): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i3.1366

Abstract

Big Data and AI (Artificial Intelligence) are the results of technological developments that can be enjoyed today. Big Data and AI are very helpful in the development of education and the business world. The purpose of this paper is to look at and analyze related literature studies on the application of Big Data and AI Communication in the field of education and the business world. This writing uses the literature review method from the Google Scholar online database. Four international journals related to Big Data and AI have been curated. The results of the journal literature review that have been analyzed show that Big Data and AI are closely related and help in the development of the education field and the business world such as making advertisements, post Covid-1 interactive learning, and can analyze important issues to create business value through Big Data analysis. So that the application and integration of Big Data and AI is a great opportunity to increase efficiency and effectiveness in various fields, especially in education and the business world.
Eksistensi Industri Musik Korea (K-Pop) pada Perubahan Gaya Berkomunikasi dan Perilaku Konsumtif K-Popers di Surabaya Rohima , Qonitatul Mustafidha; Setyarahajoe, Ratna; Aini, Devi Nur
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1375

Abstract

The K-pop phenomenon has become one of the major forces in the global music industry. Not only trending in South Korea, K-pop has taken the international stage with a large and diverse fan base around the world. However, the appeal of K-pop is not only limited to the music aspect; this phenomenon also affects various aspects of teenagers' lives, including their communication style and consumptive behavior. This study aims to determine the communication style and consumptive behavior of fashion innovation kpopers in Surabaya. This research uses a qualitative approach by spreading google forms on social media, such as WhatsApp, Instagram, and Twitter. The results of this study show that the existence of K-Pop has changed communication patterns between fans and expanded interactions through social media. In addition, the K-Pop industry also encourages consumptive behavior among fans with increased interest in Korean pop culture merchandise (fashion).
Analisis Semiotika Representasi Isu Toxic Masculinity dalam Film “Seperti Dendam, Rindu Harus Dibayar Tuntas” Aditya Kusuma, Bima; Hartono, Aurelia Lintang Pramesti; Setyarahajoe, Ratna
Kinesik Vol. 11 No. 3 (2024): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i3.1376

Abstract

This article aims to describe the representation of toxic masculinity in the film "Seperti Dendam Harus Dibayar Tuntas". This research uses a descriptive qualitative approach and the technique of semiotics data analysis from the John Fiske model. There are three levels of encoding in this model: realities, level representation, and level ideology. The results show that the representation of toxic masculinity depicted by the main characters can be seen at the level of realities in the category of costume. The representation is also shown through medium shot, close-up, two-shot, and over-the-shoulder shot in level representation. Level ideology is shown by Ajo Kawir's high individualism, which includes a superiority complex, acting for personal interests, and a tough head. The toxic masculinity of the main characters is influenced by past trauma and the patriarchal society. Level realities of social coding are shown through costumes, speech patterns, and expressions. Level representation of social coding is shown through camera angles and lighting. Level ideology of social coding is shown through actions, dialogues, and characters.
Dampak Media Sosial Twitter Akun @FiersaBesari pada Gaya Komunikasi Remaja Dwi Inkasari, Adis; Setyarahajoe, Ratna; Widodo, Fitri Rahmatillah
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1377

Abstract

The use of social media, specifically Twitter, has a significant impact on teenagers' lives and their communication styles. Teenagers often use Twitter as a platform to share information, photos, videos, tweets, and engage with others through comments and likes. The @FiersaBesari Twitter account is an influential account that shares a variety of content including upset and encouraging quotes, jokes, poetry, and response to current problems. The account is popular among teenagers due to its unique and expressive language style. The research conducted on this topic used descriptive qualitative methods, which involved describing and analyzing the social activities, attitudes, beliefs, perceptions, and thoughts of individuals and groups. The study found that Twitter is widely used by teenagers as a source of the latest information that is easily accessible to anyone. Moreover, the communication style of the @FiersaBesari account is interactive, and it has influenced teenagers to comment using a poetic language style that aligns with Fiersa's unique writing style.
Menjalin Kedekatan Melalui Aplikasi Tinder Khoiriyah, Aqilatul Munawaroh; Harjun; Hayati, Afita Nur
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1388

Abstract

This research aims to analyze the role of the Tinder application in forming social closeness and intimacy among students, using the Social Information Processing (SIP) theoretical framework. The method used is literature study, which involves critical analysis of scientific articles, journals, and other relevant library sources. The research results show that Tinder users utilize app features such as profiles, bios, and messaging systems to build initial impressions, reduce uncertainty, and gradually reveal more personal and emotional information. This process is in line with SIP principles, where text-based communication can facilitate the formation of social closeness comparable to offline interactions, although it takes longer. Furthermore, it was found that relationships formed through Tinder follow development stages similar to offline relationships: orientation, affective exploration, affective exchange, and stability. This research confirms that Tinder, although limited to text-based communication, can facilitate the formation of meaningful social closeness and intimacy among students and expand the application of SIP theory in the context of modern communication technology.
Penguatan Identitas dan Daya Tarik Wisata Bukit Waruwangi Melalui Rancangan Desain Maskot dan Logo Merchandise Hafizh, Sulthan; Gumelar, Rangga Galura
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1442

Abstract

Tourism is one of the economic sectors that has great potential in increasing regional and national income. Bukit Waruwangi tourist attraction located in Serang Regency, Banten Province has great potential to attract both domestic and foreign tourists who contribute directly to the economy through various sectors such as accommodation, transportation, and culinary. Therefore, in the increasingly fierce competition in the tourism industry, an effective marketing strategy is needed to increase the attractiveness and visibility of a tourist attraction, through designing a mascot visual design as a strengthening identity that can be applied to various merchandise.
Peran Humas Universitas Boyolali Dalam Upaya Meningkatkan Kerjasama Multinasional: Studi Deskriptif Penggunaan Teori Excellent Public Relations oleh Grunig Anisa, Silvina Nur; Hartini , Sri; Setiawan, Topan; Hartini, Sri
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1462

Abstract

UBY Public Relations has had an extraordinary role in improving the image and multinational cooperation at UBY in the last 3 years. The aim of this research is to describe the role of UBY Public Relations in efforts to increase multinational cooperation. This research was studied using the Excellent Public Relations theory by Grunig. Data collection techniques were carried out using in depht interview, observation, and documentation. The research result show that: a) Public Relations is involved in all activities related to cooperation; b) Public Relations uses social media to disseminate information; c) Public Relations as a center for information related to cooperation; d) Public Relations empowers its team through jobdesk division; e) Public Relations acts as a communicator; f) Public Relations carries out two-way communication; g) Public Relations provides internal opportunities to provide criticism and input regarding Public Relations performance; h) Public Relations prevents acts of discrimination within the institution.
Komunikasi dan Kolaborasi: Pemerintah, Lembaga Non Pemerintah, dan Masyarakat dalam Pengelolaan Sampah Plastik Ade, Risan Agung; Andriansyah
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1484

Abstract

This research aims to determine environmental collaboration between the government, Non-Governmental Organizations (NGOs), and the community in reducing plastic waste in Makassar City. The research method used is a descriptive qualitative approach. Data was obtained through interviews, observation and documentation. The research results show that collaboration between the Makassar City Environmental Service (DLH), the Peduli Negeri Foundation (YPN), and the community has shown success in reducing plastic waste. Through educational campaigns, waste bank programs and supportive government policies, this collaboration has succeeded in increasing public awareness and participation in efforts to reduce plastic waste. Good coordination and synchronization between government, NGOs and the community is the key to the success of this collaboration. The government provides regulations, policies and infrastructure, while YPN focuses on education and outreach, and the community plays an active role in sorting waste and participating in recycling programs.

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