cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota malang,
Jawa timur
INDONESIA
Habitat
Published by Universitas Brawijaya
ISSN : 08535167     EISSN : 23382007     DOI : -
Core Subject : Education,
Other
Arjuna Subject : -
Articles 297 Documents
 22   23   24   25   26 
The Influence of Service Quality on Consumer Satisfaction and Purchase Intention at The Legendary Restaurants in Malang Andriyani, Dwi Retno
HABITAT Vol. 35 No. 1 (2024): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.1.2

Abstract

The high-quality service is provided for customers to achieve customer’s satisfaction goals which actually could be mediated by their emotion. Therefore, to increase the customer satisfaction, the company need to pay attention to the quality service that is provided to add the positive emotions and reduce negative emotion. Consumer satisfaction also has an impact on customer loyalty that affects business development in the future. The customer satisfaction also has an impact on customer loyalty that affects the business development in the future. Similarly, the legendary restaurant nowadays has to survive in this onslaught era with many modern restaurants are emerging. Thus, it is necessary to improve the quality service in the terms of product quality, service providing, and the restaurant’s atmosphere. This research analyzed using SEM-PLS method by analyzing the tools used in WarpPLS. The result found that quality service has a positive impact on the positive emotions of the customers. It is compared If the quality service has a negative impact, it causes negative emotions also. So that, it could be guaranteed that the provided quality service succeeded in building positive emotions in customers. The positive emotions that experienced by the customers automatically defined their satisfaction and that thing also indirectly drive them to become a loyal customer. The Influence of Service Quality on Consumer Satisfaction and Purchase Intention at The Legendary.
The Willingness of Farmers to Adopt Innovations from Farmer-Owned Enterprises (BUMP) Wicaksono, Karuniawan Puji; Kusuma, Bayu Adi; Permanasari, Paramyta Nila; D.P, Della Aprillia; Dewi, Rahma Wilda Kusuma; Ramadhani, Mirza; Rohman, Ach. Ainur
HABITAT Vol. 35 No. 1 (2024): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.1.4

Abstract

A Method to increase the capacity of farmers is through farmer institutions. BUMP or know as (Farmer-Owned Enterprise) is one of the farmer institutions which incorporate in the agricultural commodity association. BUMP is helpful association for increasing farmer’s income and knowledge, facilitating farmers in obtaining production facilities and also capital, and facilitating the sale of crops to increase the productivity of agricultural products. However, behind the benefits provided, there are challenges that must be faced related to the willingness of farmers to adopt innovations. This study pays attention to how the influence of self-efficacy and attitude on the willingness to adopt is supported by the variables Perceived Ease of Use and Perceived Usefulness. This research was conducted in Dadaplangu Village, Ponggok District, Blitar Regency. Respondents in the study consist of 35 members of Gapoktan Rukun Sentosa who were taken by a saturated sampling technique. The result analysis of this study using SEM PLS showed that self-efficacy, attitude, perceived ease of use, and perceived usefulness influenced the farmers' willingness to adopt the innovation.
The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business Mekasari, Firsta Koesdyah; Setiawan, Budi; Isaskar, Riyanti; Koestiono, Djoko; Syafrial; Maulidah, Silvana
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.21

Abstract

Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers. The purpose of this research is to analyze the effect of relationship marketing on customer gratitude and the effect of customer gratitude on customer loyalty at Farm to Table Business. This study used a purposive sampling technique to determine the sample with a total of 100 respondents. The data analysis technique in this study used SEM PLS (Partial Least Square) with Warp PLS 7.0 software. The results of this research show that: (1) Relationship marketing has a positive and highly significant effect on customer gratitude by 0.22; (2) Customer Gratitude has a positive and highly significant effect on customer loyalty by 0.56.
Participatory Communication to Strengthen Farmers' Empowerment and Adaptation in Facing the Impacts of Climate Change Abdullah, Said; Sarwoprasodjo, Sarwititi; Hapsari, Dwi Retno
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.22

Abstract

Agriculture and farmers are sectors and parties affected by climate change. Unfortunately, farmers' knowledge and adaptive capacity are still low due to the limited climate change information that they receive. The development of communication models to strengthen the interaction and flow of information has been very active. However, it has not yet addressed the lack of empowerment and scarcity of farmer participation. Therefore, we need a dialogical, horizontal, participatory communication model with an emphasis on empowerment and farmer participation. This research, using a participatory communication model, aims to see how participatory communication can encourage the empowerment and adaptability of farmers to climate change. This study uses a participatory action research approach with participatory data collection techniques for the Rural Communications Assessment (PRCA). The theory used is participatory communication and social change, which allows farmers and researchers to be equally involved and dialogue to occur. This research demonstrates the fact that participatory communication through a dialogue process can promote common goals and action in dealing with climate change. In addition, this research was also able to increase farmer empowerment, which was marked by changes at the individual farmer and social levels. These changes take the form of strengthening farmers' knowledge, perceptions, and skills related to climate change and adaptation actions and increasing farmer participation in village development planning. Farmers have been able to push the issue of strengthening farmer resilience to become part of the village development plan.
Livelihood Resilience of Small Fishers Households in Rural Areas, Indonesia Nissa', Zulfa Nur Auliatun; Nurmastiti, Ardela; Setyowati, Ratih; Mariyani, Siti
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.23

Abstract

The concept of livelihood resilience provides a unique framework for examining the utilization of livelihood capital and resilience values of farming households in ensuring sustainable communities. This study was conducted in Muarareja Village, Tegal Barat Subdistrict, Tegal City, in January-March 2019 by assessing the utilization of five livelihood capitals and livelihood resilience actions of fisher households facing social, economic, and ecological pressures. Data were collected through surveys, observations, and structured interviews, supported by a literature review. Purposive stratified-accidental sampling was used to interview fishermen from every socioeconomic class. The sample was 40 small-scale fisher households divided into 35 lower-layer fisher households and five upper-layer fisher households. Data analysis was conducted descriptively with simple tabulation to describe the condition of the study area. The results showed that social capital is the main capital utilized by lower-layer fishermen. Meanwhile, physical and financial capital are mostly utilized by upper-layer fisher households. Genealogical relationships and territorial ties in the study location make social capital dominant. Self-organization is the highest resilience action by lower-layer fisher households by prioritizing the value of trust. Meanwhile, upper-layer fishermen households have a high resilience value in the capacity of learning action on the value of experimentation. Ownership of larger production capital makes it easier for upper-layer fishermen households to make many alternatives to continue fishing. Meanwhile, due to limited ownership and access to production capital, lower-layer fishing households prioritize the value of trust between neighbors and relatives as their social safety net.
Development of Indonesian Soybean Industry: Comparison Between Self-Sufficiency and Import Policies Meliany, Birka Septy; Novianti, Tanti; Tuga, Gordius Woltman
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.24

Abstract

The aims of this article to analyze and evaluate soybean self-sufficiency and import policies in Indonesia through policy simulations for the development of soybean self-sufficiency and imports in Indonesia. The data used in this study are annual secondary data in the form of a time series from 1995 to 2020. This research uses descriptive analysis methods, simultaneous equation models (2SLS) and alternative policy simulations. The results shows that The GDP per capita in Indonesia and the considerable 5% increase in the price of soya beans are just two of the favorable factors influencing imports. However, it also demonstrates that there are no external variables influencing Indonesia's export of soy beans. The yield of soy beans is also positively and significantly impacted by the area of the land. On the other hand, Indonesia's soya bean net export is negative and significant. There are several alternative scenarios for Indonesia's soybean policy, including the escalation of land-size (20%), GDP per capita (30%), and official exchange rate (10%). The result of the policy simulation shows that the land-size is important factor to encouraging Indonesian soybean self-sufficiency due to essential input factors.
Price Volatility of Horticulture Commodity During the Pandemic in East Java, Indonesia Hartono, Rachman; Rahman, Moh. Shadiqur; Retnoningsih, Dwi; Shaleh, Mohammad Ilyas
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.25

Abstract

In the past two years, market information and the distribution of agricultural products have been affected by the COVID-19 pandemic, which has limited the distribution of information and the movement of agricultural products. As a result, the COVID-19 pandemic can lead to non-competitive behavior among intermediary traders, especially those operating in concentrated markets. This research aims to analyze the price volatility of horticulture commodity during the pandemic in East Java, Indonesia. The research data was collected through the official website of the Information System for Availability and Price Development of Basic Necessities in East Java (SISKAPERBAPO). The method used to analyze the impact of COVID-19 on horticultural agricultural product prices is ARCH (Autoregressive Conditional Heteroscedastic) and GARCH (Generalized Autoregressive Conditional Heteroscedasticity). The volatility results show that the prices of chili and shallots often fluctuate with high and unpredictable variations. However, the fluctuations in the prices of these two commodities are not due to a lack of supply or high demand, but rather due to the characteristics of these commodities, which are perishable and highly dependent on the season of production. The lower the quality, the lower the price will be. The price of shallots is relatively stable compared to chili due to its longer shelf life and less depreciation. The constraint faced by farmers of these two commodities during harvest time is the lack of storage facilities to store their harvest, forcing them to sell all their produce to middlemen or traders, which is one of the causes of the fluctuation of commodity prices.
The Prospects of Lampung's Pepper Export to the Global Market: An Analysis Using the ARIMA Model Putri, Najah Hanifah; Abidin, Zainal; Situmorang, Suriaty
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.26

Abstract

Pepper is one of Lampung's leading export commodities. It can be seen from the contribution of Lampung Province's pepper, which accounted for 42 percent of Indonesia's overall pepper exports. However, pepper production and export volume in Lampung Province continue to decline annually.  This study aims to analyze the prospect of Lampung’s pepper export to the international market for ten years, from 2023 - 2033. This research used ARIMA (Auto Regressive Moving Average) t model tool using E-views statistical software to forecast the trend of export of Lampung pepper to the International market. The data used was secondary data from the quarterly export of Lampung’s pepper from 2002 to 2022. The study suggested that  Lampung's pepper exports are projected to decrease from 2023 to 2033, with a decrease of 10 percent each year.  Finally, in 2033, Lampung's pepper exports to the international market only reached 998 tons.
Identification and Mitigation of Pameling Avocado Supply Chain Risk Using The Fuzzy Analytical Hierarchy Process (F-AHP) Method Naafila, Ludzna Yus'ida; Isaskar, Riyanti; Dewi, Heptari Elita; Assawwa, Laily Yuthiika
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.30

Abstract

Risk is related to uncertainty that has the potential to occur and can have a negative impact on the company if not handled. Risks in the product supply chain have a greater impact on agricultural products. The purpose of this research is to analyze the pameling avocado supply chain system at PT. S, knowing supply chain risk priorities based on fuzzy AHP calculations, and determining pameling avocado supply chain risk mitigation at PT. S for each actor. Respondents were taken by purposive sampling consisting of 3 farmers, 3 middleman, 1 person from the company, namely the marketing general manager, and 1 retailer representative. Pameling avocado supply chain system at PT. S has 2 types of marketing channels, so that supply chain actors consist of 4 actors, namely farmers, middlemen, companies (PT. S), and retailers. Based on the Fuzzy AHP calculation, the priority risk at the farm level is environmental risk, with priority risk indicators being that land conditions do not support growth requirements (too dense soil, lack of nutrients). At the middleman level, the priority risk is price risk, with the priority indicator being the amount of marketing/distribution costs. At the company level, the highest risk priority is quality risk, with product damage priority risk indicators. Then, At the retailers, the highest risk priority is supply risk, with priority risk indicators in the form of uncertainty in the quantity of pameling avocado stock. Risk mitigation is designed using a descriptive analysis method with interview techniques and literature studies.
Emphasizing Food Expenditure as a Food Waste Mitigation Initiative at Restaurants in Banyumas, Indonesia Ibtiyah, Anggita Khoerutul; Romadlon, Fauzan; Nurisusilawati, Isnaini
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.27

Abstract

Food waste can be defined as waste at the final stage of the food supply chain related to retailers and consumer behavior (distribution and market, consumption). The population expected to increase over the years, will also affect food availability and consumption. The problem can be solved by increasing food production, but it does not help much if the quantity of loss and waste is not minimized. In Indonesia, consumption activities are not only to fulfill hunger but also become a lifestyle such as visiting restaurants. Restaurants have a high potential to create food waste and in Banyumas the restaurant contribute more waste after households. the study aims to find the role of food expenditure at restaurant to reach food waste management initiatives. It relates to how restaurants see food expenditures as a strategy to procure and sell the menu based on portion adjustment. The method used was quantitative and obtained data by distributing questionnaires to 103 restaurants in Banyumas using ANOVA. The result showed the demographics affect food expenditure at restaurants in Banyumas. The restaurants can conduct food waste mitigation initiatives by enhancing restaurant services, adjusting the meal menu with consumers, forecasting procurement quantity, considering storage for raw material, and focusing on food consumption. Furthermore, the restaurant shall consider to manage menu to avoid food waste by adding more refrigerator or utilizing the waste.

Page 24 of 30 | Total Record : 297

 22   23   24   25   26 

Filter by Year

2011 2026


Reset
Filter By Issues
All Issue Vol. 37 No. 1 (2026): April Vol. 36 No. 3 (2025): December Vol. 36 No. 2 (2025): August Vol. 36 No. 1 (2025): April Vol. 35 No. 3 (2024): December Vol. 35 No. 2 (2024): August Vol. 35 No. 1 (2024): April Vol. 34 No. 3 (2023): December Vol. 34 No. 2 (2023): August Vol. 34 No. 1 (2023): April Vol. 33 No. 3 (2022): December Vol. 33 No. 2 (2022): August Vol. 33 No. 1 (2022): April Vol. 32 No. 3 (2021): December Vol. 32 No. 2 (2021): August Vol. 32 No. 1 (2021): April Vol. 31 No. 3 (2020): December Vol. 31 No. 2 (2020): August Vol. 31 No. 1 (2020): April Vol. 30 No. 3 (2019): December Vol. 30 No. 2 (2019): August Vol. 30 No. 1 (2019): April Vol. 29 No. 3 (2018): December Vol 29, No 2 (2018) Vol 29, No 2 (2018) Vol 29, No 1 (2018) Vol 29, No 1 (2018) Vol 28, No 3 (2017) Vol 28, No 3 (2017) Vol 28, No 2 (2017) Vol 28, No 2 (2017) Vol 28, No 1 (2017) Vol 28, No 1 (2017) Vol 27, No 3 (2016) Vol 27, No 3 (2016) Vol 27, No 2 (2016) Vol 27, No 2 (2016) Vol 27, No 1 (2016) Vol 27, No 1 (2016) Vol 26, No 3 (2015) Vol 26, No 3 (2015) Vol 26, No 2 (2015) Vol 26, No 2 (2015) Vol 26, No 1 (2015) Vol 26, No 1 (2015) Vol 25, No 3 (2014) Vol 25, No 3 (2014) Vol 25, No 2 (2014) Vol 25, No 2 (2014) Vol 25, No 1 (2014) Vol 25, No 1 (2014) Vol 24, No 3 (2013) Vol 24, No 2 (2013) Vol 24, No 2 (2013) Vol. 24 No. 1 (2013) Vol 22, No 2 (2011) Vol 22, No 2 (2011) Vol 22, No 1 (2011) Vol 22, No 1 (2011) More Issue