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INDONESIA
JURNAL SOSIAL HUMANIORA (JSH)
Published by Institut Teknologi Sepuluh Nopember Surabaya
ISSN : 19795521     EISSN : 24433527     DOI : -
Core Subject :
Arjuna Subject : -
Articles 386 Documents
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Pengaruh Fear of Missing Out (FOMO) dan Social Media Marketing terhadap Niat Pembelian pada Produk Healthy Lissa Rosdiana Noer; Prahardika Prihananto; Aqnis Asokawati; Sri Yayu Ninglasari; Ni Gusti Made Rai
Jurnal Sosial Humaniora Vol 17 No 1 (2024)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v17i1.20562

Abstract

The food and beverage industry in Indonesia has stimulated a surge inIndonesian youth's practice of consuming nutritious food, resulting in fiercerivalry among enterprises in the healthy food sector. In order to manage thehighly competitive business environment, organizations have increasinglyresorted to utilizing social media marketing as a means to increase consumerinclination to make purchases. However, the widespread use of social mediahas led to concerns about individuals feeling excluded or perceived asoutdated, a phenomenon commonly known as Fear of Missing Out (FOMO).The objective of this study is to examine the influence of Fear of Missing Out(FOMO) through social media marketing on consumers' inclination to makea purchase. We administered a survey using Google Forms to 120 participantsaged between 18 and 34. We then analyzed the collected data using partialleast squares structural equation modeling (PLS-SEM). The results indicatethat both the fear of missing out (FOMO) and social media marketing have abeneficial impact on the desire to purchase healthy food goods. Utilizing thefear of missing out (FOMO) in social media marketing techniques cansuccessfully enhance consumer attention and stimulate sales in the healthyfood industry.
Social Media Influencers on Facebook and Their Impact on Consumers Janifar Kamal Nova
Jurnal Sosial Humaniora Vol 16 No 2 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i2.19163

Abstract

This study aims to pinpoint the elements contributing to social mediainfluencers' (SMIs) popularity and effectiveness in Bangladesh.Additionally, the study aims to determine how these influencers impactconsumers' purchasing decisions. The study employs a quantitative researchapproach, utilizing an online survey questionnaire. The survey involved 208participants who follow at least one social media influencer on Facebook,selected through a random sampling technique. The study's results highlightthat positive reviews and feedback from other followers/consumers are themost potent factors in creating trust towards SMIs. Additionally, thequality of content and SMI's expertise and knowledge in a specific field/topicmatter most to create an audience base. Besides, most followers believe thatexpertise attracts them to SMIs; hence, SMIs should not promote anythingthey do not know much about, representing their trustworthiness andtransparency to the followers. Also, the recommendation of SMIs and theseconsumer-trust-building characteristics are associated. Brands choose SMIsto convey their message to the targeted audience; the findings also revealthat influencers significantly influence consumers' purchasing decisionsthrough their recommendations, and age is one of the independent variablesthat is associated with the recommendations of SMIs.
Gerakan Sosial Petani Pagar Batu Yuni Puspitasari; Rilus A Kinseng; Saharuddin
Jurnal Sosial Humaniora Vol 16 No 2 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i1.17227

Abstract

The emergence of the Pagar Batu peasant social movement can be attributedto the expression of dissent towards companies involved in oil palmplantations. The conversion of agricultural land into these plantations hasposed a myriad of challenges for the peasants. The primary objective of thisstudy was to investigate the underlying issues between the oil palm plantationcompany and the Pagar Batu Peasant community, while also seeking tocomprehend the social movement instigated by the peasants to address theimpact of these plantations. The research was conducted using a qualitativemethod, adopting a case study approach, and gathering primary data throughobservations, in-depth interviews, and focus group discussions, whilesecondary data was obtained from documents and profiles. The researchfindings revealed that the emergence of the social movements primarilyresulted from concerns pertaining to conflicting land ownership,monopolization of palm oil, alterations in land utilization, andtransformations in people's means of livelihood. The Pagar Batu Peasantsopenly conducted their social movements to raise awareness and gainattention, employing various strategies such as demonstrations, landreclamation, and, on certain occasions, resorting to physical confrontation.
Strategi Marketing Communication Mix: Studi Kasus Wisata Alam pada Desa Minggirsari Kabupaten Blitar Anita Reta Kusuma Wijayanti; Hesty Puspita Sari
Jurnal Sosial Humaniora Vol 16 No 2 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i2.18819

Abstract

Following the pandemic, there has been a surge in interest in natural tourismas a means to attract travelers. Minggirsari Village, since 2019, has beenactively harnessing its natural resources to entice tourists and has emerged asa trailblazing model village in Blitar Regency, successfully preserving andleveraging its natural splendors for tourism. This study endeavors to delineateMinggirsari's marketing communication strategy in promoting its naturaldestinations, employing the Marketing Communication Mix model. Thequalitative case study methodology was employed, involving on-siteobservations, interviews with tourism managers, and activity documentationto gather and subsequently analyze data, following the Miles and Hubbermentheory's stages of data collection, processing, presentation, and conclusiondrawing. Minggirsari Village's Nature Tourism employs a diverse marketingcommunications mix encompassing personal sales, advertising, promotions,and public relations to augment tourist footfall, encapsulated by the rallyingcry "Ayo Dolan Nang Minggirsari" ("Let's Play in Minggirsari"). Theintegration of natural tourism with Minggirsari's creative economicpotential, epitomized by the #ayodolankeminggirsari movement,demonstrates effective management of human resources, promotions, andauxiliary tourism facilities. Future research avenues could focus on gaugingthe responses of visitors to Minggirsari Village's natural tourism offerings,thereby enriching our understanding of its impact and efficacy.
The Obligations and Rights to Obtain Compensation as a Result of the Space Objects Discovery Sinar Aju Wulandari; Izzah Khalif Raihan Abidin; Zainal Abidin Achmad; Muhammad Ardy Prakoso
Jurnal Sosial Humaniora Vol 16 No 2 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i2.17440

Abstract

Indonesia, as a nation where foreign space objects are discovered, holds theright to seek compensation, thereby addressing the country's claims toreinstate pre-damage conditions. Under international regulations, anycountry launching objects into outer space from its territory or launchfacilities assumes responsibility for damages incurred in other nations. Thisresearch employs a qualitative legal research methodology, employing bothstatutory and conceptual approaches. The statutory method scrutinizes lawspertinent to the identified legal concerns. The primary sources encompass the1967 Treaty on the Principles Governing State Activities in SpaceExploration and Utilization, including the Moon and Celestial Bodies, andIndonesia's Law Number 16 of 2002, Gazette Number 34 of 2002,Supplement State Gazette No. 4195. The study's findings highlight that the1968 Rescue Agreement broadened a state's obligations concerning astronautrescue, recovery, and repatriation, extending these responsibilities toencompass the return of space objects for exploration purposes. Therepatriation of foreign space objects mandates compensation for any damageresulting from the descent of celestial bodies. Therefore, Indonesia, underinternational legal frameworks, can pursue restitution for damages caused byspace objects from other nations, ensuring accountability and restoration ofaffected conditions.
Smart Greenhouse Design for Strawberry Cultivation in Pandanrejo, Batu City Muhammad Arief Bustomi; Bachtera Indarto; Iim Fatimah; Suyatno4; Sudarsono; Yono Hadi Pramono
Jurnal Sosial Humaniora Vol 16 No 2 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i2.14520

Abstract

Batu City, which is famous as a tourist city, is not only an urban area. Mostof the Batu city area is a rural area, especially the northern area which isincluded in the Bumiaji sub-district. As a tourist area, Batu City has a largeenough economic potential to improve the welfare of its people. Most of thepeople of Batu city who live in rural areas are fruit and vegetable farmers.Pandanrejo village in Bumiaji sub-district is an example of a strawberryproducing village in Batu city. Various problems are faced by strawberryfarmers in Pandanrejo village. One of them is related to the uncertainweather conditions in their village. The ITS Physics department teamprovides solutions related to these weather conditions with an innovativeclimate conditioning technology that can be applied in agriculture. Thistechnology is a smart greenhouse in which there is control of environmentalconditions for strawberry plants. With the application of smart greenhousetechnology, it is expected to increase the productivity of strawberries and thewelfare of the farming community of Pandanrejo village, Batu city.
Model Kolaboratif Penanggulangan Kemiskinan Ekstrem melalui Konsep Hexahelix di Provinsi Papua Barat Daya La Ibal; Rahful A. Madaul; Nabila Nur Rifqah
Jurnal Sosial Humaniora Vol 16 No 2 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i2.19505

Abstract

Southwest Papua Province, part of Indonesia, faces significant developmentalchallenges, especially extreme poverty influenced by its adherence tocustomary law. With a poverty rate of 14.2 percent, this research employsproblem-solving methods like qualitative and descriptive approaches. Thestudy reveals a collaborative approach to combat extreme poverty in the region,involving various stakeholders and supported by additional contributors. Thiscoalition includes regional authorities, academics, businesses, privateindividuals, media, communities, and traditional institutions. Further supportcomes from banks, NGOs, markets, local industries, and small-scaleentrepreneurs. Each party has a distinct role: the government oversees,academics provide frameworks, businesses support, communities driveprogress, media spreads information, and traditional institutions planinterventions. This multi-stakeholder strategy is crucial in addressing extremepoverty in Southwest Papua Province, harnessing diverse roles for sustainablechange.
Communication Technology: Rebuilding a Better Global Civilization on Earth Faustinus Sirken
Jurnal Sosial Humaniora Vol 16 No 2 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i2.19476

Abstract

The evolution of communication technology fuels ongoing introspectionamong humans, shaping their self-perception and worldview. As reliance onthese tools deepens, individuals delve into their existence and the societalconstructs that govern their lives, potentially steering the development ofcommunication tech for global betterment. Historically, humans havepondered their role as sources of authority and meaning. Liberal perspectivesframe humans as subjective authorities, emphasizing internal experiences toinspire universal meaning. In contrast, Dataists view humans as sources ofauthority and meaning within collective narratives, highlighting therichness of intersubjective experiences among many individuals in oneworld. Utilizing advanced communication technology, notably computeralgorithms, to interpret collective human narratives, this paper suggests apathway for enhancing global civilization. It advocates harnessingtechnology, specifically algorithmic intelligence, to restore a cohesive globalidentity founded on principles of freedom and equality. Employingphenomenological methods, this research examines human experienceswithin the realm of communication technology, drawing on humanism,subjectivism, intersubjectivism, and dataism as theoretical frameworks.
Exploring the Impact of Trust, Perceived Utility, Ease of Use Perception, and Social Influence on E-Payment Adoption Lissa Rosdiana Noer; Jihan Fadhilah; Prahardika Prihananto; Bustanul Arifin Noer
Jurnal Sosial Humaniora Vol 16 No 1 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i1.18667

Abstract

Consumer behavior shifts from cash to digital transactions due to innovationsin payment system digitization, primarily through electronic payments likemobile banking and electronic wallets. In Indonesia, Shopee Pay emerged as aprominent non-bank QRIS provider in 2021, with the Quick Response CodeIndonesia Standard (QRIS) mandated for all payment service providers.QRIS usage potential is high in East Java, particularly in Surabaya, whereGeneration Z constitutes the dominant user group for digital payments. Tounderstand the factors influencing Generation Z's e-payment adoption, astudy investigated the impact of payment mediums (Shopee Pay and mobilebanking) on key variables: trust, perceived usefulness, perceived ease of use,social influence, intention to use, and actual usage of e-payment. UsingStructural Equation Modeling (SEM) and Multi-Group Analysis (MGA) on390 data points, the study revealed that trust, perceived usefulness, perceivedease of use, and social influence significantly influence intention to use,subsequently affecting actual e-payment usage. Furthermore, the study foundthat the effect of payment media on the relationship between trust andintention to use is notable only in mobile banking, whereas social influence'simpact on intention to use is significant exclusively for Shopee Pay, asindicated by MGA results.
Analisis Pengembangan Desa Wisata untuk Keberlanjutan Petani Strawberry di Desa Wisata Pandanrejo Menggunakan Metode Participatory Rural Appraisal (PRA) Deti Rahmawati; Soedarso; Arfan Fahmi
Jurnal Sosial Humaniora Vol 16 No 1 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i1.15415

Abstract

The concept of Village-City Development's hegemony is being clarified invarious media outlets, necessitating periodic reviews to strike a balancebetween the two. The harmonization of village development is evident in therapid improvement and transformation of villages, exemplified by theemergence of tourist villages. Among these, Pandanrejo Tourism Villagestands out, offering strawberry barn tourism that has been operational sincelate 2018. This tourism destination not only showcases strawberry gardensand products but also provides educational tours related to strawberries. Tosupport the success of tourism villages, efforts can be made by mapping thecommunity's potential and needs, which will inform the developmentprograms aimed at empowering the local populace. The research undertakenin this study employed the Participatory Rural Appraisal (PRA) method,which ensures that the people of Pandanrejo Tourism Village are not mererecipients of top-down programs, but active participants in designing bottomup development initiatives. This approach encourages the community'sinvolvement throughout the development process. The study encompassesseveral stages of analysis, allowing village communities to actively participatein identifying social problems and their root causes, devising solutions, andsubsequently formulating programs. These programs will receive budgetarysupport and be implemented based on principles of cooperation,empowerment, and community independence.

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