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Wardah
Published by Universitas Islam Negeri Raden Fatah Palembang
ISSN : 14123711     EISSN : 25033050     DOI : https://doi.org/10.19109/wardah
Core Subject : Religion, Humanities, Science, Education, Social,
Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences
Wardah is a focus journal on issues surrounding dakwah and Islamic communication, Method of Dakwah The History of Dakwah Communication Dakwah The epistemology of Dakwah Management of Dakwah
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 230 Documents
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Starbucks' Marketing Public Relations: A Beverage or a Lifestyle? Muhammad Syendi Apriko; Anita Trisiah
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.17880

Abstract

The old Islamic culture of 'drinking coffee' has become integral to Indonesian people's daily lives. The large variety of Cafés also completes the lifestyle of urban people. The Starbucks brand originating from America, has become an option for many coffee lovers, especially in Palembang. Therefore, researchers want to know whether Starbucks is only a food and beverage brand or is it a lifestyle. Conducting desk research and observation methods at four Starbucks outlets in Palembang and using the 4Ps marketing approach and marketing public relations strategy theory, the researchers found that Starbucks is not only a food and beverages outlet but has embedded its brand as a lifestyle and utilizing a theoretical and digital media to further strengthen the existence of the Starbucks brand to consumers and potential customers.
Da’wah Communication Strategy of Kiai Marogan Islamic Boarding School Palembang in the Mass Media Muslimin Muslimin; Sri Hertimi
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.18382

Abstract

The purpose of this research is to find out how the da'wah communication strategy is implemented in the Kiai Marogan Islamic boarding school in the mass media. Next, to find out what factors that support and barricade the Da’wah program in Kiai Marogan Islamic boarding school. Therefore, the objectives of this study are first, to find out how the da'wah communication strategy is implemented in the Kiai Marogan Islamic boarding school in the mass media. Second, to find out the community's responses to the development of the Kiai Marogan Islamic boarding school. Third, this research can be a reference in making new policies for the development of da'wah programs. Whereas the benefits of this research first, theoretically, the results of this research can add to the repertoire of da'wah and the communication field. Second, practically, the results of this research are expected to give a positive contribution to da'wah activists, both individually, in groups, institutions, organizations, and the government in formulating the most appropriate strategy to overcome the problems in da'wah. This study uses a qualitative method, which aims to understand in depth the phenomenon in da'wah communication which occurs in Kiai Marogan Islamic boarding school.
Peran Jurnalisme Warga dalam Mendukung Aspirasi Masyarakat (Studi Terhadap Serambinews.com) Bustami, Bustami; Kholil, Syukur; Jufrizal, Jufrizal
Wardah Vol 24 No 2 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i2.18689

Abstract

Advances in technology and information have played a major role in advancing society. With the internet, a vast public space is formed through mass media. This has opened up opportunities for broad community participation. The rapid development of media technology and its ability to combine previous media slowly but surely influenced the practice of journalism. Therefore, Citizen journalism was born, which is a form of journalism that involves public participation in conveying information. Anyone, regardless of educational background, has the ability to plan, dig, search, process, and report information to others in any form. Serambinews.com or aceh.tribunnews.com one of the media that has opened a column of community participation in voicing ideas, ideas and opinions through the Kupi Beungoh column. This research uses a qualitative approach, which is a research method used to investigate the condition of objects naturally, with researchers as key instruments. The results showed that Serambinews.com or aceh.tribunnews.com have begun to provide opportunities for the public or the public to fill in their ideas, ideas and opinions through the Kupi Beungoh column. This column is one of the columns given to anyone to fill it in, with a note that all writing is the personal responsibility of the author. Therefore, this column is called Citizen journalism. The results showed that there was still a lack of public interest in writing their ideas and ideas through the Kupi Beungoh Serambinews.com or aceh.tribunnews.com column. This column also has weaknesses and shortcomings, because not many people know that this column is part of citizen journalism.
Pola Komunikasi Organisasi Himpunan Mahasiswa Islam Cabang Palembang Dalam Membangun Loyalitas Anggota Budi Mulia, Jasa; Maharani, Dwi
Wardah Vol 24 No 2 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i2.19279

Abstract

This study aims to determine the communication patterns of Islamic student organizations in the Palembang branch in building member loyalty. This study uses a qualitative descriptive research method. Data collection techniques in research are using observation techniques, interviews and documentation. In qualitative research, the communication patterns used include wheel patterns, Y patterns, chain patterns, star patterns and circle patterns as well as communication patterns from top to bottom. The results of the study found out about the communication patterns of Islamic student organizations in the Palembang branch in building member loyalty, namely the loyalty of members of the Palembang branch of the Islamic student association has basically been formed. This loyalty is formed because of a sense of togetherness, friendship, togetherness, mutual trust, a sense of mutual need and mutual assistance among members resulting from the existence of general training education and special training education.
Moderasi Beragama Melalui Penguatan Media Siber Aswaja LTN NU Temanggung Sebagai Kontra Radikalisme Mubarok, Najib; Azizah, Farinka Nurrahmah
Wardah Vol 24 No 2 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i2.19924

Abstract

The aims of this research are to develop the values ​​of religious moderation through the Aswaja cyber media and to test the Aswaja cyber media as counter-radicalism. The research method used is Participatory Action Research (PAR). The data collection instruments used in this research are focused Group discussions (FGD), observation, and documentation. In this research, it was concluded that Aswaja cyber media at LTN NU Temanggung was very weak. The weakness of Aswaja cyber media is caused by five factors : media ideology, content theme determination, trust, media sustainability, and low content traffic. To overcome the existing problems, training on content, SEO, marketing strategies, and journalistic workshop were carried out. In addition, the media website aswajanesia.com was created as a trial for Aswaja cyber media as counter radicalism
Analisis Framing Pemberitaan Kasus Obstruction of Justice Ferdy Sambo dalam Media Online Asing Al Fatah, Muhammad Ghozy; Irfanuddin, Fahmi
Wardah Vol 24 No 2 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i2.19942

Abstract

Abstract. This research aims to reveal or understand the frame built by foreign media regarding the reporting of the Obstruction of Justice case involving Inspector General Ferdy Sambo and how these frames were built, using Robert N. Entman’s analysis technique. Media as the fourth estate have a big influence in building the public perception of an event. The increasing development of information technology certainly increases the possibility of forming public opinion through digital-based media which possess a greater level of flexibility and accessibility than conventional media. The Obstruction of Justice case is important to research considering the popularity of this case for several months and how this case is an illustration of the upholding of justice in Indonesia. The research used a descriptive qualitative approach and referred to the framing analysis technique formulated by Robert Entman by focusing on four analysis aspects to reveal the frames constructed by media. The research revealed that the frame built by foreign online media was in the form of a narrative of the National Police as an institution with problems internally and externally, and the Obstruction of Justice case as well as a series of problems that followed were the result of problems within the National Police. In this case, foreign online media emphasized the issue of a culture of impunity as the cause of obstruction of law enforcement in Indonesia which seemed sharp upwards but blunt downwards. Keywords: Framing Analysis, Obstruction of Justice, Ferdy Sambo, Foreign Online Media
The Phenomenon of Self-Diagnosis Behavior on Self-Healing Style in Young People Ginting, Eraskaita; Hati, Putri Citra
Wardah Vol 24 No 2 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i2.20325

Abstract

The phenomenon of self-diagnosis, which is widely discussed on social media, has made many young people carry out self-healing in their way. This research aims to discover how self-diagnosis behavior affects the style of self-healing in young people and whether the concept of self-healing, which is popular among the younger generation, is by actual self-healing. This research method uses a qualitative descriptive approach with literature studies and data collection through secondary data obtained through literature studies such as reference books, journals, articles, and other sources related to research. The results of this research show that stigma and discrimination are still obstacles for mental health sufferers in getting appropriate and adequate treatment. This triggers the younger generation to carry out self-healing independently in their style, and this has an impact on the actual concept of healing. Several ways can be used as references for young people for self-healing, including mindfulness, guided imagery, self-talk, and expressive writing.
The Effect of Good Governance Practices and Decision Making at Da’wah and Communication Faculty UIN Raden Fatah Palembang M. Ed, Manalullaili
Wardah Vol 24 No 2 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i2.21012

Abstract

In the dynamic landscape of higher education, effective governance practices and decision-making within academic institutions are pivotal for shaping the academic environment. This holds particularly true for faculties dedicated to Da'wah and Communication, where religious principles, communication, and academic rigor converge. This study explores governance practices and decision-making dynamics within the Da’wah and Communication Faculty at UIN Raden Fatah Palembang. The research delves into administrative structures, decision-making processes, and their impact on academic, religious, and communicative dimensions. Differentiating educational governance from corporate governance, the study underscores the complexity of educational contexts. In the Da’wah and Communication Faculty, the Management Review Meeting serves as a crucial governance practice. The meeting involves agenda overview, prior meeting evaluation, academic contributions, student affairs, financial analysis, technology assessment, and open discussion. This strategic approach enhances organizational performance, aligning with the principles of good governance. The research methodology employs a quantitative approach, utilizing cross-sectional data from interviews and questionnaires. The Likert scale measures perceptions, with decision-making as the dependent variable and good governance as the independent variable. Hypothesis testing involves simple linear regression and partial tests. Research findings suggest a positive but statistically insignificant correlation between knowledge management (KM) and decision making (DM). Influencing factors include small sample sizes, high variability, insensitive measurement methods, unaccounted control variables, temporal aspects, and chance factors. Enhancing significance requires expanded sample sizes, detailed control variables, and robust statistical methods. Contextual considerations are crucial, emphasizing the context-dependent nature of the KM-DM relationship. In conclusion, the KM-DM relationship is generally perceived as positive, yet lacks consistent statistical significance. Factors influencing this relationship necessitate methodological improvements. Recognizing the context-dependent nature of KM's impact on decision-making outcomes, researchers can refine strategies for more targeted decision-making in educational organizations.
Penerapan Fungsi Manajemen pada Gerakan Dakwah di Pimpinan Daerah Muhammadiyah (PDM) Kota Medan Tanjung, Yudha Ferdiansyah; Ritonga, Hasnun Jauhari
Wardah Vol 24 No 2 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i2.21088

Abstract

The function of da'wah management consists of 4 (four) functions, namely takhthith, thanzim, tawjih, and riqobah. Muhammadiyah has a da'wah movement that is carried out in accordance with the Muhammadiyah Regional Leadership (PDM) of Medan City which is one of the structural Muhammadiyah organizations appointed in accordance with the congress formed based on previous Muhammadiyah deliberations. The da'wah movements carried out by PDM Medan City are: a) da'wah bil lisan; b) da'wah bil hal; c) da'wah bi tadwin; d) da'wah bil hikmah. The application of the management function to the cultural da'wah movement carried out by the Muhammadiyah Regional Leadership of Medan City is applied by paying attention to the cultural da'wah approach. The management function refers to takhtith (da'wah planning) where Muhammadiyah previously conducted deliberations and then would lower the decision to carry out how to da'wah, thanzim (organizing da'wah) where this organization is adjusted to the existing organizational structure, tawjih (driving da'wah), namely the implementation of da'wah that has been decided or planned in deliberations then realized, finally riqobah (control and evaluation of da'wah), namely supervision carried out on da'wah is carried out so that there is no confusion in da'wah.
Pengaruh Word of Mouth dan Brand Image terhadap Keputusan Memilih Layanan Rumah Sakit Pendidikan Universitas Hasanuddin Indriani, Dian; Akbar, Muhammad; Arianto, Arianto
Wardah Vol 24 No 2 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i2.21184

Abstract

Hospitals are now public health service facilities that are not only socially oriented but also have business aspects. Increasingly tight competition between health service facilities requires hospitals to pay attention to the factors that underlie, direct and encourage patients' decisions in choosing a hospital, including word of mouth (WOM) communication and brand image. This study aims to determine the influence of WOM and brand image on the decision to choose outpatient services at Rumah Sakit Pendidikan Universitas Hasanuddin. This research was conducted using descriptive quantitative methods. Data collection was carried out by distributing questionnaires to 201 respondents. The sampling technique used was accidental sampling, namely distributing questionnaires to respondents who happened to be present or available in a place according to the research context. Processing research data using the SPSS version 25.0 application. Instrument testing was carried out using validity and reliability tests. Data testing was carried out using the classic assumption test. The analysis used is multiple regression analysis. Hypothesis testing was carried out using the t test and F test. The results of the study stated that there was an influence of word of mouth and brand image on the decision to choose hospital outpatient services both partially and simultaneously, but the influence of the WOM and brand image variables together (simultaneously). ) is only 33.8%, or can be said to have a weak influence.

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