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Jl. Prof. K. H. Zainal Abidin Fikri No. 01 KM. 3.5, Kel. Pahlawan, Kec. Kemuning, Palembang 30126, Sount Sumatra, Indonesia
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Wardah
Published by Universitas Islam Negeri Raden Fatah Palembang
ISSN : 14123711     EISSN : 25033050     DOI : https://doi.org/10.19109/wardah
Core Subject : Religion, Humanities, Science, Education, Social,
Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences
Wardah is a focus journal on issues surrounding dakwah and Islamic communication, Method of Dakwah The History of Dakwah Communication Dakwah The epistemology of Dakwah Management of Dakwah
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 230 Documents
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Factors Affecting Toxic Friendship Communication In WorkOrganizations In Palembang City Pebriana, Rina; Astrid, Gita; Indasari, Fera
Wardah Vol 25 No 1 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/azmet184

Abstract

The work environment is a second home for people who have jobs. Communication behavior in friendship is important in building a good social relationship. However, not all friendships can have a positive impact, on the other hand, they can also have a negative impact, such as the term toxic friendship (bad/toxic friendship) in the work environment. This research aims to determine the factors that influence toxic friendship communication in work-organizational life in Palembang City. The theory used in this research is social identity theory. The research method uses quantitative with a total of 50 respondents. The data uses questionnaire data collection techniques via Google Forms. The research results show that if it is known that the KMO MSA value is 0.500 < 0.50 and the Bartlett's Test of Sphericity (Sig.) value is 0.000 < 0.05, then the factor analysis can be continued because it meets the first requirement. The MSA value of all variables studied is > 0.50, so the second requirement in this factor analysis is fulfilled. The extraction value for all variables is >0.50. Thus it can be concluded that all variables can be used to explain factors. The variance explained table and Screen Plot show that 4 component points have an eigenvalue >1, so it can be interpreted that 4 factors are formed in toxic friendship communication that occurs in the work environment in Palembang City. The research results show that friendship dynamics can reveal the emergence of toxic friendships with unhealthy patterns. Friendships in a toxic work environment in the city of Palembang can be characterized by a lack of boundaries in communication, conflicts that are not resolved properly at work, and the emergence of passive aggressiveness at work, or even emotional manipulation
Community Empowerment in Preventing Drug Abuse Rasmanah, Manah; Jannati, Zhila; Komaruddin
Wardah Vol 25 No 1 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/prvq3p86

Abstract

This research-based service research departs from the problem of drug abuse in Mulyorejo village, taking into account the strategic geographical location for drug trafficking, the surrounding villages' high drug case rates, and the public's lack of understanding of the dangers of drugs. This drug problem has existed for a long time, but neither the government nor the community has made any effort to address it. The community assistance approach used was Asset-based Community Driven Development (ABCD), a method of community empowerment that draws on the community's strengths, potential, and assets to overcome problems and promote community development. The ABCD approach comprises five stages: inculturation, discovery, design, definition, and reflection. The Women and Children Forum's empowerment process has resulted in several outcomes, including the realization by the assisted community that they have numerous assets/potentials that can be used to develop and solve problems, particularly drug abuse. The assisted community understood the dangers of drugs and was aware of the importance of prevention. The assisted community could identify needs and develop activity plans to address drug abuse issues. The assisted community could also engage in activities such as drug danger socialization, drug alert family strengthening, and drug abuse prevention advocacy with village governments and religious institutions.
The Ethics of Presenting Content on Social Media in the Perspective of Hadith Strong Reprimand for Lying: An Overclaim Case Study Wulandari, Maslaqha Yunika; fathoniz zakka
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/r4e60924

Abstract

The phenomenon of overclaims in the skincare industry on social media is the focus of this research because it has an impact on consumer trust and the possibility of disinformation. The selection of this topic is based on an increasing number of exaggerated claims that raise concerns about the health of users that are not supported by scientific evidence. The hypothesis is that honesty contained in Islam can be used to overcome the practice of overclaiming. This research was conducted qualitatively by conducting interviews with customers and industry players and analyzing the content of various social media posts. A study found that many skincare brands often make excessive promises to attract attention, which ultimately leads to dissatisfied customers and a loss of trust. The study also found that people need to be educated about the importance of accurate and honest information when choosing skincare products. The results show that applying the values of honesty is not only important in da'wah but also in contemporary business practices. Therefore, the findings of this study contribute significantly to the advancement of da'wah communication and ethical practices in the cosmetics industry, as well as encourage industry players to be more responsible in providing information to consumers.
MAKNA QOLBUN SALIM PADA LAGU TERAMINIKARYA GHEA INDRAWARI Sari, Pilga Ayong
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/gm3byw03

Abstract

This study aims to research the meanings of qolbun salim in Teramini song by Ghea Indrawari. The research method used is qualitative research. The primary data used are song lyrics. The secondary data is a literature study from various sources and literature, such as books, journals, and sources from the internet. This data is taken by listening to the song, writing down the lyrics, and classifying them. This study was conducted in several steps. First, understanding the song carefully, the flow of Teramini's song is carefully observed to understand the meaning conveyed by the singer to the listeners through the song. Second, recording the data that obtained from the song lyrics that show the signs and meanings of Qolbun Salim. Third, the data is classified into three, namely denotation, connotation and myth. Fourth, combining all the data results to get a conclusion about the meaning of Qolbun Salim in the lyrics of Teramini song. The results of this study indicate that this song has the meanings of qolbun salim as included in five basic terms, namely; Every human being must always have a patient, sincere heart, not easily discouraged, grateful and must always have faith and devotion to Allah SWT in living a life full of obstacles, challenges and tests.
MASS MEDIA TECHNOLOGY IN WILDLIFE TRADE IN INDONESIA Urrasyidin, Andika
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/cmny5d27

Abstract

This study examines the role of technology, particularly social media, in facilitating illegal wildlife trade in Indonesia, as well as efforts to combat it. Online wildlife trade has grown along with technological advances, which provide criminals with wider access and anonymity that facilitate illegal transactions. Social media platforms and e-commerce have become the main channels for this trade, with perpetrators taking advantage of anonymity features and effective marketing through paid advertising and visual content. To address this problem, several mitigation efforts that can be made include increasing digital literacy for the community, collaborating with social media and e-commerce platforms to develop reporting mechanisms, developing artificial intelligence-based detection technology, and strengthening law enforcement. This study highlights the importance of collaboration between various parties, as well as the use of technology to detect and prevent wildlife trade more effectively.
Social Ethics In The Perspective Of Hadith: Relevance And Application In The New Media Era Mumtaz Muizza, Muhammad Ahmad; Al Ayubi, Sholahuddin; Fateha, Tazkia Nur; Kamilah, Siti Waspiatul
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/avmk9302

Abstract

This research explores the application and relevance of social ethics in the perspective of hadith in the new media era, aiming to understand how ethical principles can be applied in increasingly complex digital communication. Using qualitative methods and literature studies, the study identifies important aspects of healthy communication, such as polite language selection, information verification, and respect for individual privacy. In the context of new media, good speech serves as an indicator of faith, where individuals who maintain speech tend to show a higher level of faith. In addition, responsibility for content shared on social media is essential for creating a safe and positive communication environment. The study also highlights the importance of respecting differences of opinion and creating inclusive discussion spaces to enrich social interactions. By applying ethical values in every interaction, social media users are expected to contribute to the development of a better and harmonious digital society, providing valuable insights for individuals in improving communication ethics in the new media era.
Hustle Culture in Generation Z Study of Thematic Hadith Permatasari, Murnia Andini; Al Ayubi, Sholahuddin; Makhzumi; Alfariz, Ardan; Waesul Kurni
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ea7fz503

Abstract

Analyzing the phenomena known as "hustle culture," which describes a culture of high ambition and intense labor, frequently at the sacrifice of personal wellbeing. Extreme dedication to work, giving up personal time, and internet connectivity that enables people to display their accomplishments are characteristics of hustle culture. This culture has a variety of effects on Generation Z. up the one hand, hustle culture can inspire self-reliance and an entrepreneurial mindset, giving this generation the will to experiment and take up unorthodox professions. On the other hand, the pressure to constantly be productive can lead to mental health problems, stress, and anxiety in addition to interfering with a healthy work-life balance. In contrast to other generations, Generation Z encounters hustling culture in a distinct setting. where their work style and personality are greatly influenced by technology and social media. They are nonetheless impacted by the pressure to succeed, even though they are more conscious of the value of work-life balance. Finding strategies to cope with this strain, foster an atmosphere that promotes wellbeing, and reward success without compromising mental health and interpersonal relationships is crucial for both people and society as a whole.
PMB PTKIN: Analisis Strategi Branding di Media Sosial Periode 2021-2024 Khodijah, Nyayu; Apriko, M. Syendi; Trisiah, Anita
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/cyba7357

Abstract

The competition among universities to attract prospective students requires each institution to develop a competitive strategy, i.e., branding strategies, such as those implemented by State Islamic Higher Education Institutions (PTKIN). Each year, the branding strategy for new student admissions at PTKIN differs. This study implements a descriptive qualitative approach to analyze the branding strategies employed by the national committee for PMB PTKIN from 2021 to 2024. The focus of this study encompasses branding elements within the scope of brand design, the effectiveness of communication strategies in terms of supporting facilities and resources, and perceptions involving key stakeholders related to branding. The researchers analyzed the branding strategies utilized during 2021-2024 through observation, document analysis, and unstructured interviews as data complement. The findings indicate that effective branding elements include using relevant narratives, particularly those rooted in religious values, using digital media to target prospective students, and collaborating with Islamic higher education institutions under the Ministry of Religious Affairs. However, the study also identified several challenges, such as the suboptimal use of digital platforms and the gap between the projected brand image and public perception. Based on these findings, this study recommends strengthening the branding strategy by developing a consistent visual identity, increasing digital-based promotional activities, and aligning branding messages with the needs and preferences of the target audience. These findings are expected to assist PTKIN in building a stronger brand to attract prospective students to enroll in state Islamic higher education.
Public Relations Strategy In Improving The Image Of  Iqra' 1 Integrated Islamic Primary School (SDIT) Bengkulu City Evi Hafizah; Marlina, Neneng Cucu
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/qtzwa602

Abstract

Public Relations (PR) plays an important role in the school's reputation and the education delivery process. Public relations functions to support relationships and a good name to the community. This good relationship can help obtain public support so that students can realize the school's vision and mission. The research  method used is a case study, which will examine public relations strategies including planning, implementation and evaluation of activities carried out to improve the school's image. The results of the research show that the Public Relations strategy of SDIT Iqra' 1 in the city of Bengkulu carried out several stages including: 1) Planning, SDIT Iqra' 1 set specific, measurable and relevant goals, such as increasing recognition of academic achievements and strengthening relationships with the community. This plan includes developing a consistent message and choosing effective communication channels to reach the target audience. 2) Implementation, SDIT Iqra' 1 utilizes various media, including social media (Facebook, Instagram, and TikTok), digital tabloids, and radio broadcasts to disseminate information and reach a wider audience, then carry out social activities for the community such as the Friday sharing program and sharing sacrificial meat during the Eid al-Adha holiday, 3) The evaluation carried out by SD IT Iqra' 1 includes media analysis, long-term impacts, and community involvement.
Faktor-Faktor Penghambat Pengembangan Pemasaran Melalui E-Katalog UMKM Berbahan Dasar Nanas Kota Prabumulih Ermanovida; Aulia Utami Putri; Dwi Mirani; Sylvie Agustina; Zakiyah, Zakiyah
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/2kxqyn97

Abstract

The national development of Indonesia involves the active participation of society, with the government serving as a guide and facilitator in achieving general welfare. One sector that is a focus of development is Micro, Small, and Medium Enterprises (MSMEs), which play a significant role in enhancing the economy, creating jobs, and supporting income distribution. In the city of Prabumulih, known for its pineapple potential, pineapple-based MSMEs are crucial to the local economy. However, MSME actors in Prabumulih face challenges in accessing digital marketing, particularly in utilizing government procurement platforms through E-Catalogs. Therefore, this study aims to identify the factors that hinder the development of marketing for pineapple-based MSMEs in Prabumulih through the E-Catalog system. Using a descriptive qualitative method and in-depth analysis, this research finds that a lack of guidance in digital marketing, limited access to information, and difficulties in meeting the formal requirements for e-purchasing are the main obstacles. This study recommends enhancing digital training, improving access to information, and providing technical assistance to MSME actors so they can adapt to the E-Catalog mechanism and thrive in the digital era.

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