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Wardah
Published by Universitas Islam Negeri Raden Fatah Palembang
ISSN : 14123711     EISSN : 25033050     DOI : https://doi.org/10.19109/wardah
Core Subject : Religion, Humanities, Science, Education, Social,
Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences
Wardah is a focus journal on issues surrounding dakwah and Islamic communication, Method of Dakwah The History of Dakwah Communication Dakwah The epistemology of Dakwah Management of Dakwah
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 230 Documents
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Strategi Penerapan Komunikasi Penyiaran Islam di Era Society 5.0 Sri Hertimi; Hamidah Hamidah
Wardah Vol 23 No 2 (2022): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.486 KB) | DOI: 10.19109/wardah.v23i2.15671

Abstract

Abstract: The development of information and communication which has moved rapidly in the globalization era has influenced the islamic broadcasting communication field, meanwhile islamic broadcasting communication were facing the challenges that need to be faced which is the emergence of Society 5.0. Society 5.0 is the real movement of the development of information and technology that is increasingly sophisticated. This development became a challenge for Islamic broadcasting communication field and all community layers. Therefore, the right breakthrough is needed to face the challenges of Society 5.0. The methodology of this research is a qualitative method using a library research approach. The technique of analyzing the data is an interactive analysis model of Miles and Huberman. The conclusion of this research was done deductively. From the results of the research, the method or strategy for implementing Islamic broadcasting communication in the era of Society 5.0 are firstly, to see the target using three approaches, namely, the religion-based mass media approach, religion group approach, and individual approaches through face-to-face communication or direct communication. The second strategy is using social mobilization. In this approach there are 2 (two) strategies that can be used, namely, lecture and discussion methods. Keywords: Society 5.0; islamic broadcasting communication; implementing strategy
Syair-Syair Kemas Azhari al-Palimbani Dalam Kitabnya Badi’ al-Zaman Fi Bayan A’qaid al-Iman: Analisis Tentang Tujuan Dakwah Choiriyah Choiriyah
Wardah Vol 23 No 2 (2022): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.922 KB) | DOI: 10.19109/wardah.v23i2.15690

Abstract

Kemas Azharai al-Palimbani selain sebagai seorang Ulama dan penulis, ia juga seorang Penyair. Syair syair yang ditulisnya biasanya dicantumkan pada bagian awal atau akhir dari kitab yang dikarangnya, seperti yang terdapat pada kitab Badi’ al-Zaman Fi Bayan A’qaid al-Iman.Dalam persfektif dakwah syair syair yang ia tulis pada kitab tersebut mengandung beberapa tujuan dari tujuan tujuan dakwah yaitu : tujuan hakiki dakwah, tujuan khusus dan tujuan umum dakwah.
Implementation Of Qaulan Layyina Communication Principles In Implementing Bureaucracy In The Provincial Government Of Nort Sumatra Ahmad Sampurna; Mhd. Fitriyus; Rubino Rubino
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.15378

Abstract

This study aims to analyze the application of the qaulan layyina communication principles to the bureaucracy in general, identify the momentum to apply the qaulan layyina communication principles to bureaucrats in the North Sumatra Provincial Government, analyze appropriate media to use, and identify communicators who should use the qaulan layyina principles. To obtain the data, interviews, observations, and document studies were carried out. Furthermore, the data were analyzed using the Miles and Huberman model, namely displaying data, reducing data and concluding. In order for the data obtained to be tested for its validity, it is carried out by triangulation testing both the methods, sources, and results. The results show that the application of the qaulan layyina communication principle to the bureaucracy in general today has not been fully implemented properly, because even though there are checks and balances as a means of distribution, sometimes criticism is actually used as defamation or negative accusations, so that when someone wants to convey a message or advice they will think and hesitate to convey it. The point is that there are rules that "shackle" so that information cannot be freely conveyed to bureaucrats in Pemprovsu. The momentum to apply the qaulan layyina communication principles to bureaucrats in the North Sumatra Provincial Government was mainly conveyed at PHBI events or moments that were agreed upon for the delivery of opinions. Media that are appropriate for use for the application of the qaulan layyina communication principle to the bureaucracy in Pemprovsu are print, electronic and online media with 2 categories, namely those registered with the North Sumatra Diskominfo and those that are not registered. Communicators who should use the qaulan layyina principle are all partners both inside and outside the government. It's just that it remains within the corridor of the existing rules by referring to the communication principles that are generally used and the journalistic code of ethics. The results of the study show that the momentum of applying the qaulan layyina communication principle is something that should be implemented through a transparent and realistic process.
Kegiatan Dakwah Sebagai Strategi Komunikasi Politik Islam Di Kota Palembang ikhsan alqodrisyah; Bastian Bastian; Isna Wijayani; Desy Misnawati; Rahma Santhi Zinaida
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.16142

Abstract

A political party is an organization formed by a group of people who have the same goals and thoughts in achieving political goals. Indonesia is the largest Muslim country in the world, with 86.77% of the population being Muslim. There are many Islamic organizations that are developing in Indonesia, such as PPP, PKB, Muhammadiyyah, Nadhalatul Ulama and one of them is PKS which carries a religious, nationalist Islamic party and provides full support for people's aspirations. This party carries out the spread of Islam and da'wah methods engaged in politics. At this time, organizations that smell of Islam certainly have a negative stigma. Such as radicalism, terrorism and making hate speech against the organization. This type of research uses field research, namely conducting investigations of field symptoms and gathering sources to support research. Data collection techniques in this study used observation, interviews and documentation. The data used qualitatively. The results of this study indicate that the communication carried out by the PKS political party with the PKS DPD case study in Palembang City that using da'wah activities, persuasive communication, providing education to the community, makes Islamic parties at the forefront of people's aspirations, especially the middle to lower class, solid parties as well as prioritizing a sense of justice and prosperity for the people, especially for the future generation of leaders. The community's response strongly supports the work program of the PKS party and makes PKS a forum for people's aspirations as well as a da'wah method in spreading Islam.
Pengembangan Medialog Sebagai Media Kampanye Moderasi Beragama Bagi Kaum Milenial Ajuan Tuhuteru; Eni Murdiati; Lilis Sukmawati
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.16945

Abstract

The presence of new media changes all of human life, including in terms of accessing information. The concept of religious moderation has become the government's priority in building public awareness about diversity, but it is still not optimal in targeting all groups. Therefore there is a need for elaboration in a study. This article aims to determine the development of digital blog-based media as a media campaign for religious moderation, which is abbreviated as “MeDiaLog”, the feasibility and practicality of this media campaign. The research method used is a type of research and development (Research and Development) with the ADDIE development model. MeDiaLog feasibility test or validation is carried out by content experts, media experts, and users. The MediaLog trial was carried out in two stages: a small group trial involving 15 people, while a large group trial involving 100 people. The research results obtained from the development of blog-based digital media as campaign media, after going through the stages of analysis, planning/design, and development that have been approved by material experts and media experts can be seen on the blog link: https://maluku-rumahmoderasi-beragama.blogspot.com/. Furthermore, for feasibility, after being assessed by material experts and media experts, a value of 4.85 was obtained in the very good category by material/content experts, while media experts with an average score of 3.8 were in the good category. While the small group limited trial found an average value of 4.205 in the Good category. Next, for the practicality of the medialog itself, after conducting a large group limited trial, the average score for the material aspect and display aspect was 4.325, which is in the very good category. Thus, it can be concluded that MeDiaLog as a medium for campaigning for religious moderation has been tested for its feasibility as a media campaign
Konten Analisis Program Mimbar Agama Islam Di Radio Dsb 93.80 Mhz Rahmadona Indriana; Abdul Rasyid
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.17441

Abstract

This article aims to discuss the content analysis of the Islamic Religion Mimbar program on DSB Radio 93.80 MHz. Local radio must also compete with national or private television stations which have very strong networks with capital, excellent quality, and professional personnel. Local exhibitions with religious, social, cultural, tourism, economic and other regional characteristics are of course important for all levels of society. As a result, observing the evolution of radio transmission is of little interest to the general public. Has Radio DSB 98.80 Deli Serdang succeeded in presenting content that can attract listeners to the Islamic pulpit program? The purpose of this research is to examine and analyze the positive things that can be studied from the content of the Islamic Religion Mimbar program. The qualitative research approach used is the In-Dept Interview research methodology, which is a technique or method of searching data with this technique which is carried out in detail to informants in the form of questions or oral conversations. The results of the study show that the content presented by Radio DSB 98.80 Deli Serdang has used a communication strategy. The communication strategy implemented so that the content can be heard by many people is to know the audience or target listeners, compose messages into content scripts, and apply informative, persuasive and educative methods.
Interaksi Komunikasi Umat Beragama di Daerah Mayoritas Karo Miranda W. Lubis; Abdul Rasyid
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.17442

Abstract

This article aims to discuss the interaction of religious communication in the Karo majority area in Durin Jangak Village. Religious harmony refers to the cooperation of religious communities based on tolerance. In the experience of religious teachings, there must be mutual understanding, mutual respect, and equality. Therefore, looking at the relationship among religious people, the purpose of this research is to review more deeply how the interaction of religious communication exists in the Karo ethnic majority area in Durin Jangak Village. The In-Dept Interview data collection technique is used in a phenomenological qualitative research approach. This includes in-depth interviews with informants in the form of questions or oral conversations. The results of the study show that the communication interactions of religious communities in Durin Jangak Village, where the majority are Karo tribes, are mutual respect, non-judgmental, non-intimidating, greeting each other, accepting differences of religion and opinion, and not forgetting tolerance as a manifestation of avoiding inter-religious conflict.
Efektivitas Akun Instagram @Aniesbaswedan Dalam Meningkatkan Kepercayaan Publik Sri Prihatiningrum; Yopi Kusmiati
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.17518

Abstract

Anies Rasyid Baswedan was the Governor of DKI Jakarta who always shares various information and policies on his personal Instagram account @anesbaswedan. This is because, in this era, Instagram is not only used to express oneself, but also to implement policy transparency and information disclosure with the aim of increasing public trust. One of which is Anies Rasyid Baswedan. Based on this, in this study, researchers looked at the dimensions of the epic model that were most influential in increasing public trust in the @aniesbaswedan Instagram account and saw the effectiveness of the @anesbaswedan Instagram account in increasing public trust based on the EPIC Model. The theory used in this study is the EPIC Model, which is a marketing communication effectiveness measurement tool developed by AC Nielson. This study uses a positivism paradigm with a quantitative approach. The analysis technique used is simple tabulation, the average score is then entered into the EPIC Model scale range. The results of this study indicate that the most influential dimension in this study is the Empathy dimension with a score of 4.26 and the Instagram account @anesbaswedan is declared effective based on an EPIC rate calculation of 4.05 in increasing public trust.
Representasi Peran Ibu Ideal Dalam Islam Pada Film Ali Dan Ratu-Ratu Queens M Yakub; Melisya Febi Damayanti; Indah Fadhilla
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.17559

Abstract

Islam teaches humans to glorify a mother. In carrying out the role of a mother, women face various challenges. A mother's struggle to become an ideal mother can be seen in the scenes in the film Ali and Ratu-Ratu Queens. The representation of the mother's role is seen by using representation theory through the meaning of the scenes that highlight the character of the mother. The approach used in this research is qualitative by using Stuart Hall's representation theory in data collection techniques using observation and documentation. From the results of this study, it can be concluded that the meaning of the mother's role in the film Ali dan Ratu-Ratu Queens is as an educator, a friend, a protector, and as a role model. These roles are part of the intrapersonal communication model of a mother to her child. This research is critical because the film is one of the da'wah media. Even though this film is not a film with a religious theme, this film has a very sharp meaning in representing the communication between mother and child to portray the ideal role of mother in Islam..
Hegemoni Amerika Dalam Film Independence Day: Resurgence Rina Darojatun
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.17591

Abstract

The United States uses Hollywood as a mecca for the world's entertainment industry to instill its ideology in ruling and controlling other countries through films. This article discusses films that can hypnotize audiences and are the product of a socio-political and cultural structure, one of the films entitled Independence Day: Resurgence is inserted by hegemonic practices by instilling ideology in the audiences who watch it. This study aims to explain how the hegemony of the United States in the world through a content analysis approach that is reviewed by media dependency theory and Marxist media theory, data collection techniques by looking at the text in the film and the context behind it. In conclusion, the theory of media dependency analyzing the influence of the media is able to create new cognitions for the reputation of society and the state so that it can easily instill its influence, doctrine and global hegemony. This is evidenced by the film's theme, namely the historic day of "independence day" of the United States. This is where the momentum is to be used as a venue for "proofing" them or the big countries' Self Assertion. Through a Marxist media theory approach, in fact the United States wants to show a friendly face to all countries while maintaining its image as the ruling state and world police. The United States consciously applies the established status quo as a superpower. The scientific argument that is built is that the specific political-economic conditions that develop in a country, have a mutually determining relationship influenced by global political-economic conditions.

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