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INDONESIA
Komunikator
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 19796765     EISSN : 25499246     DOI : 10.18196/jkm
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem e-journal komunikator pada laman ini dengan cara registrasi terlebih dahulu. Naskah yang masuk akan disunting untuk keseragaman format, istilah dan tata cara lainnya.Jurnal Komunikator diterbitkan oleh Jurusan Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta.
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Articles 10 Documents
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Search results for , issue "Vol. 17 No. 2 (2025)" : 10 Documents clear
Improving Indonesia's Culinary Image Through Gastrodiplomacy at the MSMEs Restu Mande Astuty, Nadhira Triana; Setiawati, Sri Dewi
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.26342

Abstract

As part of gastrodiplomacy, Micro, Small, and Medium Enterprises (MSMEs) play an important role in introducing Indonesian culinary products to the global market. However, they continue to face challenges, particularly in the transition to digital platforms. This study analyzes the strategies implemented by MSMEs in building the image of Indonesian cuisine—specifically rendang—and examines how digital content is used to shape perceptions in the international market. This research employs a qualitative approach using a case study of MSMEs Restu Mande. Data were collected through interviews, observations, and digital content analysis, and analyzed using the Miles, Huberman, and Saldaña technique with the support of Nvivo 12 Pro. The study utilizes the Associative Network Memory Model and Brand Awareness theory. The findings show that Restu Mande builds a positive international image of rendang through storytelling and digital content. Collaboration with local communities and participation in culinary festivals contribute to strengthening brand awareness as a collection of associative nodes that position rendang as an authentic symbol of Indonesian cuisine. The narratives presented by Restu Mande emphasize community empowerment, collaboration, and the spirit of gotong royong, reflecting distinctive aspects of Indonesian culture
Social Media, the Contradiction of Journalism, and the Dilemmas of News Start-ups in Indonesia Purnama, Finsensius Yuli; Krisdinanto, Nanang
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.26707

Abstract

This research focuses on the implications of social media adoption for journalistic practice among news start-ups in Surabaya and Jakarta. Within the framework of news-media logic analysis, technology (including social media) is assumed to amplify the classic contradiction between professional and commercial aspects of journalistic practice. This research explores the extent to which social media amplifies this contradiction and how journalists negotiate it in their daily professional practice. This research uses a qualitative-descriptive approach. The findings show paradoxical results. On the one hand, news start-up journalists try to negotiate the increasingly strong contradictions through the discipline of verification of sources or news material from social media. On the other hand, the monetisation of news content on social media creates new problems in a commercial and professional context, which triggers a stronger dependence on global social media platforms, reduces reader trust, and shifts readers' focus from important and quality news in the media to provocative and sensational commercial news on social media. This research serves as a ‘warning’ to the idealism of digital journalism, in which there is hope that it will be more democratic, transparent, participatory, improve the functioning of democracy, and give more voice to the voiceless
Integrating Digital Media into Culturally Rooted Environmental Events to Promote Sustainable Lifestyle Dhamayanti, Meilani; Sari, Siti Dewi Sri Ratna; Alfathi, Bintang Ridzky
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.26789

Abstract

Deforestation remains one of Indonesia’s most pressing environmental challenges, driven primarily by plantation expansion, illegal logging, mining, and forest fires. Public awareness of deforestation risks is essential to support preventive efforts. Sedekah Hutan is a social campaign that combines environmental advocacy with cultural rituals, encouraging wider community participation. Although digital media offers significant potential to strengthen conservation education, its use in culturally rooted environmental campaigns often remains limited to event promotion. This study explores the current role of digital media in such campaigns and examines its potential for more transformative awareness-building.  Utilizing participatory and dialogical communication and media ecology theories, this qualitative research draws on participatory observation, interviews, and document analysis. Despite the limited use of digital media, it was important in communicating messages of cultural identity and care for the environment, especially for younger audiences. The event text drew on cultural conditions for its success, but carry-over awareness was reliant on working with stakeholder, and being more strategic in our engagement via digital media. Academically, this study contributes to environmental communication scholarship by connecting digital strategies with local wisdom. Practically, it offers insights for educators and campaigners to utilize social media beyond promotion—as a meaningful tool for long-term environmental advocacy.  
Online Blind Buying of Local Perfume: Reducing Uncertainty through Digital Cues Argyanti, Talitha; Ananda Sabil Hussein; Fitri Hariana Oktaviani
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27086

Abstract

Local perfumes have increasingly entered Indonesia’s e-commerce market, yet competition remains dominated by long-established local and global brands available in physical stores. New brands that rely mainly on online distribution face a significant challenge because perfumes are sensorial products that cannot be directly experienced prior to purchase, resulting in high product uncertainty. Drawing on Uncertainty Reduction Theory, this research investigates how marketplace and social media as digital platforms through product descriptions, online reviews, and interactions with the seller shape consumers’ intention to blind buy local perfumes online, while also examining the mediating role of perceived product uncertainty. A quantitative explanatory design was employed, using an online survey of 306 consumers with prior blind buying experience of local perfumes through PLS-SEM. The findings reveal that product descriptions and perceived product uncertainty significantly drive blind buying intention, whereas online reviews and interactions with the seller do not exert a direct effect. All three information cues significantly influence perceived product uncertainty, and mediation analysis indicates that seller interactions indirectly enhance blind buying intention via reduced perceived product uncertainty. These results extend the application of Uncertainty Reduction Theory by highlighting the mediating role of perceived product uncertainty in the context of online perfume purchases.  
Digital Movement of Opinion Analysis in Social Media X: The Rohingnya Refugees Huda, Anam Miftakhul; Tsuroyya, Tsuroyya; Nurwahid, Aditya Fahmi; Firmannandya , Ade; Miarta, Wahyu Mahesa; Syahputra, Alif Nizar; Ismail, Adibah binti
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27344

Abstract

The expansion of social media has generated increasingly dynamic and spontaneous digital opinion movements, particularly on humanitarian issues such as the Rohingya refugee crisis. As a persecuted minority facing systemic discrimination in Myanmar, the Rohingya have become the subject of intense discussion on Social Media X (formerly Twitter). This study focuses on the structure of the communication network, identification of key actors, information-dissemination patterns, and temporal dynamics of conversations throughout 2023. Data were collected using Indonesian-language tweets retrieved with the keyword “Rohingya lang:id” and analyzed using NodeXL. The results show that public opinion was dispersed across more than 45,185 accounts, 116,415 interactions, and approximately 2,000 discussion clusters, yet was predominantly shaped by replies and mentions from low-influence accounts. Conversation intensity peaked in December 2023, triggered by on-the-ground events in Aceh. Negative sentiment dominated (49%), reflecting a trend of Indonesian netizens expressing ridicule toward Rohingya refugees. The absence of influential actors—such as President Jokowi or UNHCR Indonesia—combined with the massive volume of discourse generated by non-influential users resulted in an uncontrolled spread of narratives. This study recommends strengthening the monitoring of digital opinion movements to support more responsive and evidence-based policymaking on refugee issues.
Paradoxical Engagement: How Outsourcing Shapes Organizational Identity in Digital Public Spheres Prasetyo, Bambang Dwi; Muchtar, Moch. Shobastian Mahendra; Artanti, Neni Puji
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27399

Abstract

This research examines the paradox of outsourcing digital engagement in organizational communication, highlighting how third-party agencies and independent content creators influence brand identity in online public spaces. With more organizations turning to external contributors for social media management, questions arise about the consistency and authenticity of their messaging. The study aims to determine whether outsourcing boosts audience interaction while compromising alignment with organizational values. Adopting a mixed-methods design, it incorporates digital ethnography and content performance triangulation through thematic analysis, engagement metrics, and stakeholder perception surveys involving internal teams, agencies, and creators. Results show that while outsourced content generates greater engagement, it is often viewed by internal teams as lacking authenticity and deviating from core values. This indicates a tension between creative impact and brand consistency, underlining the need for deliberate, strategic collaboration. Organizational identity in digital platforms is thus portrayed as fluid and negotiated, offering insights for managing co-created content across evolving communication landscapes
Sport Public Relations Sponsorship: Manchester United Fans’ Emotional Engagement in Adidas–Stone Roses Collaboration Fadilah, Alya Najla; Hidayat, Dasrun
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27860

Abstract

This research examines the collaboration between Manchester United, Adidas, and The Stone Roses as a sponsorship strategy that integrates football, music, and fashion using a qualitative phenomenological approach. Data were collected through in-depth interviews with 7 Manchester United fans. The researcher employed a Sport Public Relations approach to analyse the sponsorship collaboration's effect on emotional engagement and club identity. The research findings indicate that although this collaboration does not directly influence the core loyalty of fans, it reinforces pride and emotional connection with the club. Digital media plays a crucial role in expanding the reach of the campaign and enhancing fan interaction. This finding also provides insights for local football clubs to implement similar strategies by adjusting for cultural factors and the purchasing power of their fans. In conclusion, sponsorship in football serves not only as funding but also as a strategic tool in building club identity and enhancing fan engagement. The integration of cultural elements in sponsorship has been shown to increase the club's appeal and create long-term relationships between the club, sponsors, and its fan community.
TikTok as an Alternative Learning Space: The Phenomenon of Live Streaming Learning Meidina, Aulia Putri
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.28171

Abstract

In recent years, short-video platforms such as TikTok have rapidly grown beyond entertainment, increasingly being used as spaces for knowledge sharing and learning space. This trend raises questions about the phenomenon of using live streaming on TikTok as an informal learning space in Indonesia, with a case study of the @mbahgurumatematika account. Employing a study case method within an qualitative approach, the author observes patterns of content delivery, audience interaction, and the application of Vygotsky’s social constructivism theory, particularly the concepts of scaffolding and the zone of proximal development (ZPD). The findings indicate that a slow and structured teaching style enhances the understanding of mathematics, fosters the formation of a learning community, and facilitates collaborative interaction. The article concludes that TikTok can serve as a participatory alternative learning medium, although it cannot replace formal education.
An Experimental Study of OTT–Influencer Effects and Cultural Moderation for Indonesia’s Culinary Nation Branding Hidayatullah, Muhammad; Awaluddin, Muhammad; Firdaus, Acmad; Suherman, Ansar
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.28483

Abstract

This study compares OTT and influencer advertising across Malaysia and Russia and examines how cultural proximity shapes destination-marketing outcomes. A 2×2 between-subjects experiment (OTT vs. influencer × Malaysia vs. Russia) was conducted with online adult participants. The results show a significant main media effect on visit and purchase intention, as well as a Media × Culture interaction: influencer advertising performs better in Malaysia, whereas OTT performs better in Russia. Cultural proximity is positively associated with ad attitude, intention, and destination brand equity, and it also amplifies media effects. Practically, in markets similar to Malaysia, organizations should prioritize influencer-led strategies featuring culturally resonant creators. In markets similar to Russia, they should anchor reach and frequency through OTT, complemented by curated influencer activations. Overall, the findings clarify an operational bridge between nation-branding objectives, straightforward reach–frequency planning, and cultural proximity.
National Fiqh Discourse in the Digital Public Sphere: A Case Study of TVMu’s Dialektika Program Umar, Tia Muthiah; Atie Rachmiatie; Kiki Zakiah; Makroen Sanjaya
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.28533

Abstract

The discourse of national fiqh within Indonesia’s digital public sphere has become increasingly prominent with the rise of digital media, particularly as religious discussions intersect with issues of nationality, pluralism, and civic identity. This study examines how the concept of national fiqh is articulated through TVMu’s Dialektika program, which functions as a digital deliberative arena for Islamic communication. Using a qualitative case study approach, the research analyzes four selected episodes and incorporates insights from interviews with the editorial team, supported by NVivo-assisted coding (open, axial, and selective). The findings indicate several key dimensions: the strategic selection of credible communicators; message framing that emphasizes justice, pluralism, and the integration of Islamic principles with Pancasila; the use of multiplatform distribution through television, YouTube, and social media; a dual audience strategy addressing both Muhammadiyah members and the wider Muslim public; and a discursive shift from provocative narratives toward ethical deliberation. Overall, Dialektika functions as a moderate Islamic medium that not only delivers normative da'wah but also fosters an inclusive deliberative public sphere, reinforcing the relevance of national fiqh in sustaining social cohesion and shaping civic Islam. The novelty of this study lies in its integration of national fiqh discourse, digital media analysis, and deliberative public sphere theory while positioning the Lasswell model solely as a technical mapping framework

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