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Komunikator
ISSN : 19796765     EISSN : 25499246     DOI : 10.18196/jkm
Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem e-journal komunikator pada laman ini dengan cara registrasi terlebih dahulu. Naskah yang masuk akan disunting untuk keseragaman format, istilah dan tata cara lainnya.Jurnal Komunikator diterbitkan oleh Jurusan Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta.
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Articles 314 Documents
The Meta Analysis in Public Relations Theory in the Era 1.0, 2.0, 3.0, 4.0, and Artificial Intelligence Darmastuti, Rini; Winarso, Sri; Christianto, Erwien; Klangrit, Suriya; Mayopu, Richard G.
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24396

Abstract

This research delves into the evolution of public relations theory from 1964 to 2024 using a meta-analysis approach and bibliometric techniques. By examining 12,186 articles from the Scopus database, we chart the development of PR theory across five distinct phases: 1.0 (1964-1980), 2.0 (1981-1990), 3.0 (1991-2000), 4.0 (2001-2010), and 5.0 (2011-2024). Our research demonstrates a transition from Traditional one-way communication methods to interactive, data-driven strategies that integrate artificial intelligence. Notable trends include the increasing significance of digital platforms, social media, and AI-driven analytics in public relations. This study offers valuable perspectives on the evolving nature of public relations theory and practice, emphasizing the industry's ability to embrace technological progress and meet changing societal demands. As a result of this analysis, we provide an overview of the main themes, emerging trends, and shifting patterns in PR theory over time, providing a basis for future research in the era of AI-driven Public Relations.
How Digital Communication Transparency and Public Trust Shape Crisis Communication through Public Engagement Kumalasari, Ana; Musa, Hussein Gibreel; Garad, Askar; Emovwodo, Silas Oghenemaro; Aditasari, Krisnayanti
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24485

Abstract

This study examines the influence of digital communication transparency and public trust on crisis communication effectiveness in local governments in the MENA region, with public engagement as a mediator. Using a quantitative approach and Structural Equation Modelling (SEM) with data from 228 respondents, findings indicate that while transparency enhances public engagement significantly, trust alone does not directly boost engagement. Public engagement plays a vital mediating role, strengthening the effects of both transparency and trust on communication effectiveness. These results suggest that MENA governments should prioritize strategies fostering public participation alongside transparency to improve crisis communication outcomes. By actively engaging citizens, governments can enhance crisis management, strengthen public trust, and achieve more effective communication. This study contributes to the literature by underscoring the critical role of public engagement in crisis communication strategies.
Digital Transformation Strategy in Advertising: A Study Bibliometric Analysis Sukmono, Filosa Gita; Lestari, Nastiti Dyah; A. Rahman, Suria Hani; Ahmad, Murtada Busair
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24563

Abstract

This study analyzes digital transformation in advertising strategies. A search using the keywords “Digital Transformation” and “Advertising” in the Scopus database yielded 114 documents. Using the PRISMA method, the researchers applied inclusion criteria, selecting articles, conference papers, book chapters, conference reviews, books, and reviews available in English, Spanish, Portuguese, German, and Russian. This bibliometric analysis identified key themes, such as “Digital Transformation,” “Advertising,” and “Artificial Intelligence,” with the United States and Germany as the most influential countries. Eight thematic clusters were identified, such as digital transformation based on data and technology, digital business management, digital marketing strategy, data-driven marketing automation, technology, and workforce management, digital innovation in sustainable marketing, technology integration and professional skills development, communication in digital marketing, and the impact of COVID-19 on marketing models. This pioneering bibliometric study provides essential insights for academics and professionals aiming to understand current advancements in digital transformation within advertising. Companies are encouraged to integrate artificial intelligence into digital campaigns to improve personalization and effectiveness in advertising strategies.
The Phenomenon of Artificial Intelligence Usage in News Writing Styles by Journalists of Bengkulu Ekspress.com Kurnianti, Indah; Hadiprashada, Dhanurseto; Muzni, Nurlianti; Ceesay, Sait
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24573

Abstract

The emergence of Artificial Intelligence (AI) technology in journalism has brought about significant changes. Equipped with AI-powered tools, this technology has become an integral part of journalistic work, transforming the way news is processed. These advancements enable more efficient news production, increasing processing capacity in the digital era. This study examines the phenomenon of AI technology adoption in news writing by journalists at Bengkulu Ekspress.com. As AI evolves rapidly, many media outlets are integrating it to enhance efficiency in content creation. Employing a qualitative approach, this research incorporates in-depth interviews with several journalists and analyzes news content published on the Bengkulu Ekspress.com platform. The findings reveal that while AI contributes to various aspects of news writing, such as data processing and automated report generation, it does not entirely replace the role of journalists. Journalists retain primary control over key elements, including narrative construction, perspective, and the values conveyed in the news. Moreover, AI primarily functions as a tool to expedite workflows and improve information accuracy. Despite AI’s growing influence on the media industry, the role of human journalists as creators of news content remains indispensable. 
Developing Journalism to Strengthen the Foundations of Democracy Pramono, Dedi; Fadillah, Dani; Long, Bai
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.24201

Abstract

This study aims to evaluate the development of scholarly discussions on the function of journalism within the field of communication studies. The keywords “communication” and “democracy” were used to search the Scopus database, resulting in 1,367 documents relevant to the scope of this research. Then, search criteria were applied by limiting the inclusion of articles to English-language journal publications published between 2013 and 2022. Based on these parameters, 527 documents met the research criteria. The data were subsequently processed using VOSviewer and Bibliometrix software. The outputs from both applications were combined to generate visual graphs that enabled the author to analyze and summarize the research findings. The study concludes that journalism, particularly in areas related to democracy, such as investigative journalism, press freedom, participatory journalism, and political dialogue, plays a significant role in advancing democratic processes. Future research on journalism and democracy may benefit from adopting thematic academic study formats and trending topics as reference points. The establishment of journalism grounded in democratic principles shows strong potential for success.
State Financial Education on Instagram by Surakarta’s State Treasury Office: a Content Analysis Satria, Ardy; Dwi Astuti Nurhaeni, Ismi; Rahmanto, Andre
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.24319

Abstract

Economic uncertainty in the era of globalization requires the public to enhance their literacy regarding state finances. However, access to information about state finances remains limited, making the public vulnerable to fake news and misinformation. This study aims to examine the educational efforts of the Surakarta State Treasury Service Office (KPPN) through Instagram in promoting financial literacy. The findings may offer valuable insights for other institutions seeking to educate the public. An effective educational approach can improve public literacy and understanding of state finances. Using descriptive qualitative methods and content analysis, this study examined KPPN Surakarta’s Instagram posts during the third quarter of 2024. The content was categorized based on themes related to state financial education and analyzed in terms of visualization, captions, and hashtags. The results indicate that KPPN Surakarta has provided education on state finances via Instagram by incorporating credible sources, engaging visuals, informative captions, and relevant hashtags. In conclusion, the combination of source credibility, visualization, captions, and hashtags employed by KPPN Surakarta is effective in delivering financial education to the public. However, there is still room for improvement in fostering interaction with the audience.
Mapping the Transformative Effects of Artificial Intelligence on Journalistic Practices Aziz, Syamsuddin
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.25112

Abstract

This study examines the impact of artificial intelligence (AI) on journalism by evaluating the advantages, disadvantages, and implications of AI adoption in news production and reporting. Through a scholarly discourse, the study explores how AI technologies are transforming journalistic practices by influencing content creation and news delivery. Using a meta-analytic method to analyze data from independent studies on AI adoption in media journalism, the study assesses the potential benefits of AI, such as improved efficiency and enhanced news accuracy. At the same time, it highlights challenges, including ethical concerns, potential biases, and the evolving role of journalists within technology-driven industries. By examining both the positive and negative effects of AI, this study provides understanding of the complex relationship between AI and media journalism. The findings offer valuable insights for media professionals, researchers, and policymakers involved in shaping the future of news production and distribution.  
Applying Discourse Network Analysis in Journalism Studies: Exploring Digital Transformation Response Bakry, Gema Nusantara; Ardianto, Fetra
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.25256

Abstract

The digital transformation has reshaped the media industry, moving from traditional models to technology-driven approaches such as content personalization and direct-to-consumer (D2C) streaming. In journalism research, Discourse Network Analysis (DNA) has emerged as a novel method to map relationships among actors, discourses, and narratives across platforms. By integrating quantitative and qualitative approaches, DNA offers comprehensive insights into media discourse dynamics. In Indonesia, its application remains limited, addressing issues like gig economy policies, sexual violence, and peatland restoration. Supported by frameworks such as the Advocacy Coalition Framework and Collaborative Governance Theory, DNA enables the analysis of conflicts of interest, coalitions, and ideological shifts. However, Indonesian research often emphasizes quantitative approaches, overlooking qualitative insights essential for contextualizing discourse. Unlike linear-focused methods such as content or critical discourse analysis, DNA excels in the significant data era by processing large-scale social media content, integrating textual and relational data, and visualizing complex communication networks. This makes it particularly valuable for understanding how information flows and evolves, offering strategic insights into shifting communication patterns, media consumption behaviors, and audience engagement in the digital age.
Self-Healing in Gen-Z Adolescents’: Behind the Scene of Social Media Noviar, Tri Nur Aini; Az Zahra, Amanda Fatimah; Putra, Raditya Pratama; Rachmawati, Indri; Silfiani, Indri; Dewi, Rizki Anggita
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.25440

Abstract

This descriptive quantitative research aims to explore adolescents’ understanding of stressors arising from social media use, their self-actualization through social media, motivation for self-healing, and the role of spirituality and communication as a means to overcome stress. Primary data were collected through questionnaires distributed to 73 adolescents, while secondary data were obtained via interviews with psychologists, counseling teachers, and ustazds (religious teachers). The results indicate that (1) social media is not the primary stressor for adolescents; the most significant stressors were family problems (71.2%), academic challenges (60.3%), and parental demands (54.8%); (2) Generation Z shows limited interest in openly self-actualizing on social media; (3) 63.01% of respondents are motivated to seek self-healing information via social media; and (4) spirituality and communication serve as effective mediums for adolescents to manage and overcome stress
Examining How Fact-checking Hubs Counter Information Disorder in Africa Aliagan, Isiaka Zubair; Daranijo, Habeeb Opeyemi
Komunikator Vol. 17 No. 1 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i1.25725

Abstract

As fake news, misinformation, and communication disorders continue to raise societal concerns, several countermeasures are emerging to combat this growing challenge. This study examines the role of social media in the spread of information disorder in Africa and evaluates how effectively three prominent fact-checking websites—FactCheckHub, Dubawa, and Africa Check—are addressing this communication crisis. Using a content analysis methodology, the research identifies common types of misinformation circulating on Nigerian social media, analyzes existing fact-checking techniques, and assesses the contributions of the selected platforms in mitigating information disorder. Drawing on academic frameworks related to misinformation, disinformation, and verification, the study explores how social media facilitates the spread of false narratives and the societal consequences that ensue. It contributes to broader discussions on media literacy, information integrity, and the cultivation of an informed society in the digital age by providing insights into the dynamics of disinformation in Nigeria and the critical role of fact-checking initiatives in addressing it.