Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal Manajemen Teori dan Terapan

Website

Published by Universitas Airlangga

ISSN : 19793650 EISSN : 25482149 DOI : 10.20473/jmtt.v13i1.14399

Core Subject : Science, Education,

Decision Sciences, Operations Research & Management Education

Arjuna Subject : -

Articles 411 Documents

10 11 12 13 14

Identifikasi Penyebab Bullwhip Effect Pada Distribusi PT Alfian Jaya Di Bali Gagas Gayuh Aji; Amak Mohamad Yaqoub
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

The purpose of the research is to identify the cause of the bullwhip effect and find solutions to overcome them. The object of research is demand and sales period of the year 2013 to 2014 on Alfian PT Jaya is. The phenomenon of the occurrence of changes in customer demand is relatively stable end of each day will be the order weekly or bi-weekly from retail company distribution center will receive orders more stable than demand faced by retail companies. Demand sole distributor will also stable, have an impact on the cost incurred by the company in storage. One way to analyze some of the causes of the bullwhip effect on the company is to analyze the factors that cause. Bullwhip value needs to be measured to determine the bullwhip effect can be done with the data aggregation method of Fransoo and Wouters.

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian (Studi Pada Ina Cookies Bandung) Fiera Aryati Natakusumah; Ai Lili Yuliati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 9 No. 1 (2016)
Publisher : Universitas Airlangga

This research is motivated by the problems related to the marketing mix Ina Cookies. Those problems based on the results of the initial interview is indicative of consumer complaints related to marketing mix consisting of product, price, place and promotion. This study aims to determine the effect of marketing mix consisting of product, price, place and promotion on purchase decisions.The method used is quantitative method with descriptive research and causal. Source data using primary and secondary data, sampling techniques using Non Probability sampling with incidental sampling with the number of respondents as many as 400 people. Data were analyzed using descriptive analysis and multiple linear regression analysis.The results showed that the mix of marketing and consumer purchase decisions on Ina Cookies included in either category. The marketing mix consists of product, price, place and promotion simultaneously or partially positive and significant impact on purchasing decisions.

Pengaruh Institutional Investor Terhadap Perusahaan Jasa Farah Margaretha; Qorrie Aina Nizar
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 2 No. 3 (2009): Jurnal Manajemen Teori dan Terapan - Desember 2009
Publisher : Universitas Airlangga

The study`s purpose is to acknowledge the factors that influence the institutional investor. The samples are service industries included Transportation, Bank, Insurance, Hotel & Travel Services, and Real Estate & Property which listed in Indonesian Stock Exchange (BEI) for the period of 2002 up to 2007. Independent variables in this study included Variable Firm Size, Capital expenditure to asset, Debt ratio, Book to market value of asset, Dividend Per Share (Turnover), Risk (Volatility), Return On Assets (ROA), Momentum, and price. Meanwhile, dependent variable is Institutional Investor. With using purposive sampling, the total of sample in this study is 18 of industries. Data analysis model are classic assumption test, regression and t-test. Based on t-test, the result of Variable Firm Size, Capital expenditure to asset, Debt ratio, Book to market value of asset, Dividend Per Share (Turnover), Risk (Volatility), Momentum, and price did not has related to Institutional Investor. Capital expenditure to asset and Return on asset (ROA) has related to Institutional Investor. To Manager Finance, result of this research is expected can become company consideration in the field of service in determining factors to draw Investor Institutional.

Upaya Membangun Strategic Marketing Outcomes Berbasis Pada Relationship Marketing Dan Power Alimuddin Rizal Riva’i
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010
Publisher : Universitas Airlangga

This study is developed by proposing a grand theoretical model and empirical models: The impact of Coercive Power in Relationship Marketing and Strategic Marketing Outcomes based on Relationship Marketing Theory and Power-Dependence Theory. Spesifically, to investigates the issue of power in business-to-business relationships and the impacts of coercive power to the key variables in the Commitment-Trust Theory (Trust, Relationship Commitment, Cooperation); to integrate Relationship Outcomes variables (loyalty, strong relationship, positive word of mouth) as a value of lifetime relationships, and to builds the strategic marketing outcomes (cooperation synergy, competitive positional advantages, marketing performance). This study was conducted by proposing three empirical models and was tested successfully on Indonesia tourism industry. There are 190 respondents as managers of tourism organization. The data was tested using several statistical tools such as SPSS and Structural Equation Modeling (SEM). The finding of this research are as follows :(1) Coercive Power has no significant association between trust, and positive-significant between relationship commitment and cooperation; 2) This study shows that the coercive power does not destroye a relationship but has a capability to control the interaction process; (3) This suggests that there are other variables of driving relationships besides the trust-commitment-based relationships suggested by Morgan dan Hunt (1994). There are both trust-based and power-based relationships.However, coercive power it self is not found to be driver of relationship outcomes. The Suggested coercive power and trust are the relationship bases of relationship marketing; (4) Value of Lifetime Relationships (Loyalty, Strong Relationship, Positive “WoM”) as a relationship outcomes, and important variables cause to grow up cooperation synergy. This is one spesific research finding.; (5) and the last, The Cooperation Synergy as an important variable will in crease the competitive positional advantages and marketing performance. The result of the study is important to develop and maintain relationship with stakeholders (partners, competitors, complementary organization) in tourism industry which based on market-based views and resources-based views. This integrated approach can achieve greater outcomes in relationship marketing of business-to-business relationship activities. In tourism policy, it is important to formulate “The Grand Tourism Strategy Based on Local Resources and Cultures”.

Pengaruh Pengalaman Dan Keterikatan Emosional Pada Merk Terhadap Loyalitas Konsumen Badri Munir Sukoco; Reza Aditya Hartawan
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 4 No. 3 (2011): Jurnal Manajemen Teori dan Terapan - Desember 2011
Publisher : Universitas Airlangga

Having consumers who repeatedly purchase the brand is marketers’ desire. This study develops arguments that repeated purchase determined by the experience of customers with the brand as well as how strong their emotional attachment toward the brand. This study further argues that the effects of consumers’ brand experience and emotional attachment to brand are stronger when they are highly involved with the products. Onehundred eighty respondents participated in this study on 6 different famous brands. The results reveal that the effect of brand experience on repurchase intention is mediated by emotional attachment to brand. When consumers highly involve to the product, the effect of brand experience on repurchase intention becomes stronger. Managerial and academic implications are also presented.

Strategi Bauran Pemasaran Dan Pengaruhnya Terhadap Keputusan Konsumen Musran Munizu
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 5 No. 2 (2012): Jurnal Manajemen Teori dan Terapan - Agustus 2012
Publisher : Universitas Airlangga

The purpose of this research is to investigate the effect of marketing mix strategy which consist of product, price, place, and promotion on customer decision of PT. Semen Bosowa in Makassar, and to analyze the dominant factor which influence customer decision of PT. Semen Bosowa in Makassar. Population in this research were the customers of cement product of Bosowa in Makassar. The amount of sample were 100 persons. The respondents were chosen by purposive random sampling from the population. Method of analyses which use in this research were both descriptive analysis and Multiple Regression Analysis. Processing data performed by SPSS 18.00. The result shows that marketing mix strategy which consists of product, price, place, and promotion have significant and positive effect on customer decision, and (2) Product factor has dominant effect on customer decision (t-value = 6,517).

KEBERHASILAN MELAKUKAN PERUBAHAN MELALUI ADKAR MODEL Studi Kasus Avnet Information Security Company Elsye Tandelilin
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 2 (2013)
Publisher : Universitas Airlangga

There are many forces that are acting as stimulants for change such as socio-cultural, technological, economic and political and the options essentially fall in four categories: structure, physical setting, technology and people. The application of planned changed sometimes create many resistances for many reasons. There are many tactics have been suggested for use by change agents in dealing with resistance to change. One of the best suggestions is ADKAR MODEL (Awareness, Desire, Knowledge, Ability and Reinforcement). The purpose of this article is to illustrate empirically how ADKAR Model is configured to overcome the resistance of change of Avnet’s employees. Library researchs were carried out with qualitative approach. The current finding indicate that the application of ADKAR Model was enabled Avnet’s change agent to identified why the change was not running well and suggestions to handle it and to identify the changing of many levels (individual, group, inter-group and organization. Another finding was the model can be optimal reached if every step in this model is running well and fully supported by all management teams and also make it successful and permanently embedded into the organizational operations and business model

Peran Keluarga Pendiri Dalam Menciptakan Kinerja Keuangan Dan Nilai Pasar Perusahaan Pada Perusahaan Keluarga Dewi Ariani; Noorlaily Fitdiarini
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 7 No. 2 (2014)
Publisher : Universitas Airlangga

This study objective is to understand the effect involvement of founder family to financial performance (ROA) and firm market value (Tobins Q) in family firm which is listed in BEI (Bursa Efek Indonesia). Data obtain from annual reports and daily stock price which is publish between 2008 until 2013. Sample of this study included 33 family firm and 198 observation with purposive random sampling. This study use multiple linier regression method to test the effect of founder as an independent variable and control variables which is contain size, age and risk, towards firm financial performance (ROA) and firm market value (Tobins Q) as dependent variables. The result suggest that involvement of founder family has significant negative effect towards ROA and Tobins Q. This result show that family firm which managed by founder family tend to have smaller financial performance and firm market value.

Model Pengaruh Kinerja Ekonomi Dan Kinerja Pasar Uang Terhadap Kinerja Bursa Efek Indonesia Efraim Ferdinan Giri
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 1 No. 1 (2008): Jurnal Manajemen Teori dan Terapan - April 2008
Publisher : Universitas Airlangga

Based on rule of thumb, economic growth will influence the capital market performance and financial market performance will affect the capital market performance. We use the Error correction model approach to analysis between variable. TARCH approach is employed, based on the ‘identification through heteroscedasticity’ technique, to estimate the impact of a change in the growth and kurs variable to IHSG. This study indicates that economic growth is not affect IHSG statistically significant in the short run, but positive statistically significant in the long run. This study show that increasing in $US exchange rate will lessening capital market performance. Additional analysis in this research shows the linear function model more proper than log-linear function model to predict this relationship.

Analisis Kesiapan Manajemen Terhadap Implementasi Perubahan Organisasi Pengelolaan SDM Single Grade di PT Pertamina (Persero) Marketing Operation Region V Roy Stefanus Fanggidae; Dwi Ratmawati; Tri Siwi Agustina
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 1 (2015)
Publisher : Universitas Airlangga

Current bussiness world move dynamically and require organization’s effectiveness in implementation of policy changes as a form of company's efforts towards becoming a World Class Company. Organizations mostly have always introduced large or minor changes which are adaptive. Therefore, any changes in organization must be planned and managed at best. The process of changes must be managed skillfully in order to effectively implemented align with the interests of the organization. PT Pertamina (Persero) had implemented Single Grade policy as the organization effort in the implementation of changes.These studies describe the process of change that have occured in PT Pertamina (Persero) Marketing Operation Region V with 17 (seventeen) key element of diagnosing changes by using the model of Readiness for change by Stewart namely sponsorship, leadership, motivation, direction, measurements, organizational context, processes or functions, competitor benchmarking, customer focus, rewards, organizational structure, communication, organizational hierarchy, prior experience with change, morale, innovation, and decision making. These studies used qualitative research method with explanatory type research (explanatory). These studies use a holistic case study, using interviews, observation and see the company's internal documents to obtain the necessary data.The results show that there is a real effort of PT Pertamina (Persero) Marketing Operation Region V in making changes. The process of changes shown in seventeen key elements of diagnosing changes resulted in increased employee performance. The company’s effort in implementing changes encouraged employees to improve their competence and self ability, and also to be fully responsible for the tasks given. The process of changes is still underway and requires continuous monitoring and evaluation, in order to understand the development of changes so it always evolving towards the better. Subsequent studies can be done with more evidence sources and different methods.

Page 12 of 42 | Total Record : 411

10 11 12 13 14

Filter by Year

2008 2025

Filter By Issues

All Issue Vol. 18 No. 3 (2025) Vol. 18 No. 2 (2025) Vol. 18 No. 1 (2025) Vol. 17 No. 3 (2024) Vol. 17 No. 2 (2024) Vol. 17 No. 1 (2024) Vol. 16 No. 3 (2023) Vol. 16 No. 2 (2023) Vol. 16 No. 1 (2023) Vol. 15 No. 3 (2022) Vol. 15 No. 2 (2022) Vol. 15 No. 1 (2022) Vol. 14 No. 3 (2021) Vol. 14 No. 2 (2021) Vol. 14 No. 1 (2021) Vol. 13 No. 3 (2020) Vol. 13 No. 2 (2020) Vol. 13 No. 1 (2020) Vol. 12 No. 3 (2019) Vol. 12 No. 2 (2019) Vol. 12 No. 1 (2019) Vol. 11 No. 3 (2018) Vol. 11 No. 2 (2018) Vol. 11 No. 1 (2018) Vol. 10 No. 3 (2017) Vol. 10 No. 2 (2017) Vol. 10 No. 1 (2017) Vol. 9 No. 3 (2016) Vol. 9 No. 2 (2016) Vol. 9 No. 1 (2016) Vol. 8 No. 3 (2015) Vol. 8 No. 2 (2015) Vol. 8 No. 1 (2015) Vol. 7 No. 3 (2014) Vol. 7 No. 2 (2014) Vol. 7 No. 1 (2014) Vol. 6 No. 3 (2013) Vol. 6 No. 2 (2013) Vol. 6 No. 1 (2013) Vol. 5 No. 3 (2012): Jurnal Manajemen Teori dan Terapan - Desember 2012 Vol. 5 No. 2 (2012): Jurnal Manajemen Teori dan Terapan - Agustus 2012 Vol. 5 No. 1 (2012): Jurnal Manajemen Teori dan Terapan - April 2012 Vol. 4 No. 3 (2011): Jurnal Manajemen Teori dan Terapan - Desember 2011 Vol. 4 No. 2 (2011): Jurnal Manajemen Teori dan Terapan - Agustus 2011 Vol. 4 No. 1 (2011): Jurnal Manajemen Teori dan Terapan - April 2011 Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010 Vol. 3 No. 2 (2010): Jurnal Manajemen Teori dan Terapan - Agustus 2010 Vol. 3 No. 1 (2010): Jurnal Manajemen Teori dan Terapan - April 2010 Vol. 2 No. 3 (2009): Jurnal Manajemen Teori dan Terapan - Desember 2009 Vol. 2 No. 2 (2009): Jurnal Manajemen Teori dan Terapan - Agustus 2009 Vol. 2 No. 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009 Vol. 1 No. 3 (2008): Jurnal Manajemen Teori dan Terapan - Desember 2008 Vol. 1 No. 2 (2008): Jurnal Manajemen Teori dan Terapan - Agustus 2008 Vol. 1 No. 1 (2008): Jurnal Manajemen Teori dan Terapan - April 2008 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Rahmat Heru Setianto

Contact Email
jmtt@feb.unair.ac.id

Phone
+6231-5033642

Journal Mail Official
jmtt@feb.unair.ac.id

Editorial Address
Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Rahmat Heru Setianto

Contact Email jmtt@feb.unair.ac.id

Phone +6231-5033642

Journal Mail Official jmtt@feb.unair.ac.id

Editorial Address Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Rahmat Heru Setianto

Contact Email
jmtt@feb.unair.ac.id

Phone
+6231-5033642

Journal Mail Official
jmtt@feb.unair.ac.id

Editorial Address
Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location
Kota surabaya,

Jawa timur

INDONESIA