Garuda - Garba Rujukan Digital

Fenomena Oversharing Di Media Sosial: Bentuk Ekspresi Diri Dan Tantangan Privasi Bagi Generasi Z Lisa Indriani; Trifena Feisa Samola; Thomas Tokan Pureklolon
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10138

The phenomenon of oversharing on social media has become increasingly prominent among Generation Z, who have grown up in an open digital environment. This study aims to understand how oversharing functions as a form of self-expression while simultaneously posing risks to privacy and mental health. The research employs a qualitative descriptive approach through a literature analysis of recent studies on digital identity, online privacy, and self-disclosure behavior. Findings indicate that oversharing often serves as a means of identity formation and social validation in digital spaces. However, this behavior also increases vulnerability to negative consequences such as stress, anxiety, and post-sharing regret. Generation Z tends to overlook long-term privacy risks in favor of short-term social gratification. Thus, oversharing reflects a paradox between the desire for self-expression and the need for privacy protection in the age of social media.

Model Komunikasi Pengembangan Masyarakat Berbasis Kampanye Digital Dalam Meningkatkan Literasi Kesehatan Tentang Konsumsi Gula Di Kota Bengkulu Bayu Risdiyanto; Martha Heriniazwi Dianthi; Riski Defa Agung; Dwi Novriansyah
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10161

Excessive sugar consumption is a public health problem because it can increase the risk of non-communicable diseases, especially diabetes mellitus. In Bengkulu City, diabetes remains an important health issue, so health communication is needed not only to provide information but also to improve public health literacy and encourage healthier behavior. This study aims to formulate a community development communication model based on digital campaigns to improve health literacy about sugar consumption in Bengkulu City. This study uses a descriptive qualitative approach with content analysis of digital campaign materials published by the Bengkulu City Health Office, Bengkulu City Media Center, community health centers, and the Ministry of Health of the Republic of Indonesia. The results show that local digital campaigns mostly focus on health checks, screening, and healthy lifestyle messages. Meanwhile, national campaigns are stronger in explaining sugar consumption limits, diabetes risks, and education about sugar, salt, and fat. This study produces a communication model that integrates digital media, health messages, community health centers, Posbindu, health cadres, and community participation. This model places digital campaigns as a medium for awareness, education, empowerment, and behavior change in controlling sugar consumption.

Akuntabilitas Pengelolaan Bantuan Operasional Sekolah (Bos) Di SMA Negeri 1 Siompu Barat Ibnu Haldun; Zainul Abidin; Asmiddin Asmiddin
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10291

This study aims to explain the accountability of BOS fund management at SMA 1 Siompu Barat. This study uses a descriptive method with a qualitative approach. The data sources are primary and secondary data. Data were collected using interviews, observation, and documentation techniques. Data analysis techniques were carried out by preparing and organizing data, reducing data, and presenting data. The results of the study show that accountability tends to be oriented towards the fulfillment of financial reports and does not yet ensure the achievement of learning programs, so that many curricular and extracurricular programs are not running. Accountability must be expanded in scope from finance to performance.

Implementasi Kebijakan Pemerintah Melalui Website Sp4n-Lapor Di Sinas Pekerjaan Umum Bina Marga Provinsi Jawa Timur Evita Maharani; Muhammad Agus Muljanto
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10360

The management of public complaints plays an important role in transparent and accountable governance. The Government of the Republic of Indonesia introduced the National Public Service Complaint Management System–People's Online Aspiration and Complaint Service (SP4N-LAPOR) as an official channel that facilitates public complaints with a higher level of courage and involvement through digital mechanisms. The main purpose of this study is to explore and analyze in detail the implementation of the SP4N-LAPOR website at the East Java Provincial Highway Public Works Office, especially in managing and responding to complaints related to road infrastructure, damaged road conditions, and drainage systems. The research methodology adopts a qualitative descriptive approach, with an analytical foundation that refers to the policy implementation theoretical framework of George C. Edward III, which emphasizes four crucial factors, namely communication, resources, executive disposition, and overall bureaucratic structure. Research data was obtained through secondary data in the form of official agency documents, laws and regulations, reports, and literature relevant to SP4N-LAPOR. The results of the study show that the implementation of the SP4N-LAPOR website at the East Java Provincial Highway Public Works Office has generally been running in accordance with applicable provisions and supported by a clear legal basis and SOPs. In terms of communication, implementation is still not optimal due to limited socialization to the community. From the aspect of resources, special apparatus has been available as an admin of SP4N-LAPOR, limited budget constraints and high workload still make it difficult to respond to complaints. In terms of disposition, management apparatus shows a responsive and responsible attitude, although there are still differences in the level of commitment between employees. From the aspect of bureaucratic structure, the division of authority and SOPs has helped the complaint management process run more systematically, although coordination between units still needs to be improved. Therefore, it is necessary to increase socialization, strengthen resources, and improve bureaucratic coordination so that the implementation of SP4N-LAPOR can run more optimally.

Implementasi Penggunaan Aplikasi Sistem Informasi Manajemen Kepegawaian (SIMPEG) Pada Bagian Umum Sekretariat Daerah Kabupaten Gresik Safinatun Najah; Tukiman Tukiman
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10361

This article analyzes the Implementation of the Personnel Management Information System (SIMPEG) in the General Section of the Regional Secretariat of Gresik Regency. This analysis uses a qualitative approach of interviews, observations, and documentation. This research applies the theory of public policy implementation from George C. Edward III, which includes four main variables, namely Communication, Resources, Disposition, and Bureaucratic Structure. The results of this study show that the overall implementation of SIMPEG is going quite well, supported by communication through official letters from BKPSDM and internal socialization, adequate resources such as trained admins and digital infrastructure, positive disposition of employees even though they still need assistance for some users, and a structured bureaucratic structure with clear SOPs. However, there are several challenges, such as the reliance on sometimes unsmooth internet access and the disapproval of some senior employees to digital change. For this reason, further efforts are needed in the form of routine training, integration with the regional financial system, and continuous monitoring by BKPSDM so that implementation can run continuously and optimally. This aims to support more efficient and transparent employee management in Gresik Regency.

Strategi Marketing Public Relations Mandy’s Shoes Dalam Meningkatkan Brand Awareness Di Pasar Indonesia Sarah Elvira; Lina Sinatra Wijaya
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10720

The fashion industry, especially women's shoes, faces increasingly fierce competition in the digital age, requiring companies to have effective marketing communication strategies to increase brand awareness. Mandy's Shoes is a local women's shoe brand that focuses on comfort and fashionable designs, but still faces challenges in increasing brand awareness in the Indonesian market. This study aims to analyze the Marketing Public Relations strategy implemented by Mandy's Shoes and to determine the brand's awareness in the Indonesian market. This study uses a mixed-methods approach, combining qualitative and quantitative methods. Qualitative data was obtained through in-depth interviews with Mandy's Shoes internal parties and consumers, as well as documentation of Instagram social media content. Quantitative data were collected through the distribution of questionnaires to 52 respondents aged 18–45 years residing in big cities and active on social media. Data analysis was conducted descriptively and compiled to obtain a more comprehensive pictureThe results of the study show that Mandy's Shoes' brand awareness is strongest in brand recall, but its top-of-mind awareness remains relatively low. Mandy's Shoes' Marketing Public Relations strategy is implemented through push and pull strategies. The push strategy is carried out through participation in offline events, digital promotions, Instagram Ads, and collaborations with influencers and KOLs. The pull strategy is implemented through Instagram optimization, storytelling content, discount promotions, and visual designs consistent with the brand image. Meanwhile, the pass strategy has not been implemented due to a lack of involvement in social or community activities. This study concludes that the Marketing Public Relations strategy implemented by Mandy's Shoes is quite effective in building brand awareness up to the brand recall stage. However, communication strategies and the implementation of a pass strategy still need to be strengthened to improve the brand's position and achieve top-of-mind status in the Indonesian market.

Strategi Public Relations Dalam Promosi Sekolah Untuk Meningkatkan Intake Sma Kristen Satya Wacana Salatiga Isna Caesar Cahyani; Lina Sinatra Wijaya
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10761

This study examines public relations (PR) strategies in school promotion and their role in increasing student intake at SMA Kristen Satya Wacana Salatiga. Using a qualitative descriptive approach, data were collected through in-depth interviews with the Promotion Division and school management, focus group discussions (FGDs) with Grade X students, and documentation of promotional activities. Data were analyzed thematically using the Attention, Interest, Desire, and Action (AIDA) framework. The findings show that PR strategies were effective at the early stages of communication, particularly in generating attention and interest through social media, face-to-face promotion, and interpersonal communication. At the desire stage, promotional activities contributed to building a positive school image and stimulating prospective students’ interest in further engagement. However, effectiveness at the action stage—enrollment decisions—remained limited, as indicated by a declining trend in student intake over the past three years despite consistent promotional efforts. This limitation is primarily due to the absence of structured, continuous follow-up communication, including a lack of a prospective student database and minimal post-promotion engagement. Consequently, initial interest and desire were not fully converted into enrollment actions, resulting in suboptimal student intake outcomes.

Implementasi Aplikasi Sarana Prasarana dan Alat Kesehatan Studi: Puskesmas Purnama Kecamatan Pontianak Selatan Kota Pontianak Hangga Taqwa Reza; Martoyo Martoyo; Herlan Herlan
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10822

The effective management of infrastructure and medical equipment is a vital factor in improving the quality of public health services. However, manual management systems still in place often create various obstacles, such as reporting delays, difficulties in monitoring equipment conditions, and suboptimal procurement planning. This research utilizes a qualitative method with a descriptive-analytical approach. Data collection was conducted through in-depth interviews with the Pontianak City Health Office, the head of the Puskesmas (Community Health Center), infrastructure management officers, and health workers, as well as direct observation and documentary studies. The implementation of the application was analyzed based on the process of implementing the Infrastructure and Medical Equipment Application at the Purnama Community Health Center, using George C. Edwards III’s policy implementation framework, which focuses on four key variables: Communication, Resources, Disposition, and Bureaucratic Structure.The research results indicate that the implementation of the infrastructure and medical equipment application has had a positive impact on the management system at the Purnama Community Health Center. However, the findings reveal several challenges: Communication: Transmission, clarity, and consistency are not yet operating optimally. Resources: ASPAK (Medical Equipment and Infrastructure Application) officers are not general personnel, and the internet network remains inadequate or unstable. Disposition: There is a lack of official decrees from the Head of the Health Center regarding the ASPAK Team. Bureaucratic Structure: To ensure effective, efficient, and accountable implementation, Standard Operating Procedures (SOPs) or workflows must be established; currently, the lack of a routine meeting agenda suggests that the bureaucratic structure is not yet sufficiently developed.

Strategi Komunikasi Public Relations Pt. Indomedia Dalam Promosi Media Sosial Berbasis Model Aisas Bellanda Putri Rendyna; Lina Sinatra Wijaya
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10830

This study is motivated by the suboptimal effectiveness of PT Indonesia Media Komunikasi Masyarakat’s digital promotion in encouraging audience responses on social media. Although the company has used Instagram and TikTok as promotional platforms, audience engagement at each stage of the consumer behavior remains suboptimal. The research aims to analyze the public relations communication strategy of PT Indonesia Media Komunikasi Masyarakat in promoting its internet services through social media based on the AISAS (Attention, Interest, Search, Action, Share) model. This study employs a qualitative approach, using in-depth interviews with the company owner, marketing and social media staff, and customers of PT Indomedia as primary data sources. The collected data were analyzed descriptively to illustrate the implementation of communication strategies at each stage of the model. The findings reveal that although the company has implemented a structured public relations communication strategy, promotional activities have primarily focused on the attention and interest stages, while the search, action, and share stages have not yet been optimized.

Analisis Penilaian Kinerja Aparatur Sipil Negara Di Dinas Kebudayaan Dan Pariwisata Kabupaten Kuantan Singingi Risvandi Risvandi; Rika Ramadhanti; Sarjan M; Melliofatria Melliofatria; Tria Anggraini; Nurmetri Nurmetri; Alya Imeldi Arizona
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10900

For the public sector (HR), the bureaucracy's major responsibility in providing services to the public must be supported by professional and competen ASN. The reason is that ASN influences the efficiency and effectiveness that occurs in government agencies both at the central and regional levels. To date, the quality of bureaucratic apparatus in providing public services in Indonesia continues to face various challenges. The public, as customers and users of these bureaucratic services, frequently complains about the quality and quantity of apparatus in carrying out their duties and functions. The research problem is formulated as follows How is the performance of State Civil Apparatus (ASN) at the Department of Culture and Tourism (DISBUDPAR) of Kuantan Singingi Regency. Study Objective To increase knowledge insight To know and analyze State Apparatus Civil (ASN) Performance at the Department of Culture and Tourism (DISBUDPAR) of Singingi Regency. The lack of ASN’s work quality can be seen from aspects of standard conformity.

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Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu Jl. Meranti Raya No. 32, Sawah Lebar, Bengkulu Telpon: 0736-22027

Location
Kota bengkulu,

Bengkulu

INDONESIA

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name -

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Journal Mail Official -

Editorial Address Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu Jl. Meranti Raya No. 32, Sawah Lebar, Bengkulu Telpon: 0736-22027

Location Kota bengkulu, Bengkulu INDONESIA

Abstract

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Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu Jl. Meranti Raya No. 32, Sawah Lebar, Bengkulu Telpon: 0736-22027

Location
Kota bengkulu,

Bengkulu

INDONESIA