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Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu Jl. Meranti Raya No. 32, Sawah Lebar, Bengkulu Telpon: 0736-22027
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Professional : Jurnal Komunikasi dan Administrasi Publik
ISSN : 24072087     EISSN : 2722371X     DOI : https://doi.org/10.37676/professional
Core Subject : Science,
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Articles 501 Documents
Analisis Kualitas Pelayanan Publik Pada Perusahaan Umum Daerah Air Minum (Pudam) Tirta Katong Ponorogo (Studi Kasus Pada Konsumen Pudam Tirta Katong Ponorogo) Yudha Prasetya Wardana; Mai Puspadyna Bilyastuti; Anton Subagyo
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11473

Abstract

This research is motivated by the increasing competition in the public service sector, which requires companies to formulate effective marketing strategies to maintain business continuity and achieve competitive advantage. The main focus of the research is to fulfill customer expectations regarding the quality of public services at the Regional Drinking Water Company (PUDAM) Tirta Katong Ponorogo, with the aim of analyzing factors that influence customer satisfaction and loyalty, assessing service quality, identifying problems, and reviewing the company's handling efforts. This research uses a qualitative approach with a purposive sampling method. Data were collected through observation, direct interviews with employees and customers, and documentation. The research findings indicate that PUDAM Tirta Katong Ponorogo's services have not reached optimal levels, mainly due to the low responsiveness and empathy of officers in serving customers. The main problems found include disruptions in water distribution, cloudy and smelly water quality, and unstable water supply, which are the biggest obstacles triggering an increase in the number of customer complaints. As an effort to improve service quality, especially in handling complaints, PUDAM Tirta Katong Ponorogo has provided a complaint facility through official social media, carried out routine monthly checks, and implemented a District Meter Area (DMA) system to prevent and detect water theft. Through these steps, it is hoped that problems with water availability and quality can be minimized through regular monitoring and checks carried out appropriately and evenly, so that the quality of service can be maintained properly.
Analisis Penggunaan Media Sosial Instagram Sebagai Media Komunikasi Pemasaran Digital Pada Akun @ryuga.seafood Siti Alfatya Ningrum; Silviana Purwanti; Johantan Alfando WS; Dony Kristian
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11479

Abstract

Advances in information and communication technology have brought about significant changes in various aspects of human life, including marketing and business communication. Social media has become an essential tool for dynamic and rapid promotion, communication, and interaction. One of the most widely used social media platforms in this context is Instagram. Instagram is a promising platform for introducing products, reaching target markets, and building long-term relationships with consumers. This study aims to analyze how the social media platform Instagram in digital marketing communication activities shapes communication strategies through each element of the Integrated Marketing Communication (IMC) theory as utilized by the @ryuga.seafood account via its Instagram content. Method The research employs a qualitative approach using a case study methodology, with data collection techniques including in-depth interviews with the owner and staff, observation, and documentation in the form of Instagram content. The research findings indicate that Ryuga Seafood digital marketing communication strategy demonstrates a strong alignment with the Integrated Marketing Communication (IMC) theory as the primary framework. In terms of marketing, Ryuga Seafood optimizes all IMC elements, namely Direct Marketing, Sales Promotion, Public Relations, Personal Selling, Advertising, Word-of-Mouth Marketing, Events and Experiences, and Interactive Marketing. In conclusion, this comprehensive integration ensures that every IMC element works synergistically to increase brand awareness, create positive customer experiences, and foster long-term loyalty.
Analisis Kebijakan Program Pengentasan Kemiskinan di Kota Palangkaraya dalam Mendukung Pencapaian SDGs 1 dan SDGs 8 Acep Kurniawan; Daniel Daniel; Renno Sambawe; Andika Sanjaya
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11495

Abstract

Poverty remains one of the major social issues that continues to receive attention from both central and regional governments. This study aims to analyze poverty alleviation policies implemented in Palangka Raya in supporting the achievement of the Sustainable Development Goals (SDGs), particularly SDGs 1 (No Poverty) and SDGs 8 (Decent Work and Economic Growth). This study employed a qualitative method with a descriptive and library research approach. Data were collected through documentation studies from the Central Statistics Agency (BPS), local government documents, scientific journals, and other relevant literature. The findings show that the poverty rate in Palangka Raya decreased from 3.70% in 2020 to 3.52% in 2024. The Urban Poverty Alleviation Program (P2KP) contributed to improving community welfare through business capital assistance, skills training, and community economic empowerment. However, the implementation of the program still faces several challenges, including limited resources, unequal economic access, and weak program monitoring systems. Therefore, stronger coordination among institutions and improvements in community empowerment programs are needed to ensure that poverty alleviation policies can be implemented more effectively and sustainably
Analisis Ruang Terbuka Hijau (RTH) Taman Kota Nyahu Papan Taliwu Kota Palangka Raya serta Optimalisasi Fungsinya bagi Keluarga Fahrul Fahlevi; Aprianur Aprianur; Aufa Ahmad; Markcelino Markcelino; Arjunna Arjunna; Febriaman Zalukhu; Sri Mujiarti Ulfah; Suprayitno Suprayitno
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11496

Abstract

This study aims to analyze the existing condition of Nyahu Papan Taliwu City Park in Palangka Raya and to formulate strategies for optimizing its function as a family-friendly public space. The research employed a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and documentation. Data collection was conducted on May 11, 2026, through one comprehensive field observation and three interview sessions. Three informants participated: two local community members who regularly use the park and one security officer. Data validation was performed using source triangulation and method triangulation. The findings indicate that Nyahu Papan Taliwu City Park generally fulfills its role as a family-friendly public green open space, supported by facilities such as children's playgrounds, jogging tracks, exercise equipment, gazebos, flower gardens, CCTV, and security officers. Public perception of the park is highly positive, with most respondents considering the park adequate and comfortable. The study reveals that park optimization does not require the addition of numerous new facilities, but should instead prioritize routine maintenance and the revitalization of existing infrastructure. A significant issue identified is that some visitors continue to smoke in the children's play area, posing health risks to children and reducing the park's effectiveness as a child-friendly environment. The study concludes that the government should focus on three main aspects: periodic maintenance and revitalization of facilities, stricter enforcement of no-smoking regulations, and improved supervision and public awareness among visitors.
Adaptasi Pembelajaran Jurnalistik Multimedia Berbasis AI pada Mahasiswa Pendidikan Tinggi Vokasi Sisca T. Gurning; Suradi Suradi; Safudiningsih Safrudiningsih
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11525

Abstract

Artificial Intelligence (AI) technology is developing rapidly and is changing multimedia journalism practice substantially; however, AI technology in higher vocational education curricula encounters different challenges. The purpose of this study is to investigate the student experience through utilising AI in multimedia journalism at an a vocational college. Applying the qualitative approach and adopting a case study methodology, data were generated via open questionnaires with focus group questions, besides direct observations over 48 students that produced news packages from AI – like applications: ChatGPT, Humva, Elevenlabs. Thematic analysis identified five main themes: technical constraints, ethical dilemmas, teamwork patterns, efficiency benefits, and work coordination. The research findings show that although AI improves research and visual production efficiency, students experience significant obstacles in the audio-visual synchronization stage and limited application accessibility. Based on the Cognitive Theory of Multimedia Learning perspective, these obstacles create extraneous cognitive load that diverts students' focus from the substance of journalism to solving technical problems. In addition, a collective ethical awareness emerges, whereby students continue to prioritize manual verification to maintain the integrity of the news. This study concludes that the adaptation of AI in vocational education requires consistent infrastructure support so that this technology can boost productivity without adding to students' mental load.
Hambatan Komunikasi Organisasi Pada Layanan Antar Di Borma Cikutra Aldi Ramadan; Ridma Meltareza; Taufiq Muharamsyah
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11527

Abstract

This research aims to understand the course of communication in an organization and organizational communication barriers in delivery services at Borma Cikutra. The study used a qualitative approach with descriptive methods. Information gathering techniques were carried out through comprehensive interviews, observations, and document collection. The informants in this study consisted of consisted of delivery service admins and warehouse staff directly involved in delivery service operations at Borma Cikutra. Data analysis techniques used the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results showed that organizational communication in delivery services occurs through vertical, horizontal, and diagonal communication involving delivery service admins, warehouse staff, cashiers, couriers, and customers. The main communication media used are WhatsApp and HT (Handy Talky). Communication barriers found include semantic, technical, and organizational barriers. Semantic barriers are the most dominant obstacle due to unclear and incomplete customer order information. Communication barriers impact service delays, service errors, and increased communication burden on delivery service admins. Efforts to overcome communication barriers include reconfirming customer orders, rechecking goods, improving employee coordination, and implementing responsive service communication.
Analisis Desain dan Implementasi Kebijakan Penanganan Stunting Kota Palangka Raya Gabriel Keintjem; Jeanita Remilka Tabitha; Sinta Sinta; Syintha Elia Putri
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11538

Abstract

Stunting remains one of the major development issues that affects the quality of human resources and requires intervention through integrated policies. Palangka Raya City showed a decline in stunting prevalence from 28% in 2023 to 19.1% in 2024, making it an interesting case to examine from the perspective of policy design and implementation. This study aims to analyze the design and implementation of stunting reduction policies in Palangka Raya City, as well as to identify the factors influencing the effectiveness of their implementation. This research uses a descriptive qualitative method, with data collected through observation, interviews, and documentation. The findings show that the implementation of stunting reduction policies is carried out through cross-sector collaboration involving regional government agencies, integrated health posts (posyandu), health workers, communities, and various other social actors. Program interventions are implemented through assistance for children affected by stunting, distribution of nutritious food aid, health education, and the Free Nutritious Meal Program.In addition, community social capital also supports the success of the program through the participation of cadres and local donors. However, policy implementation still faces several challenges, including coordination among actors, data integration, and program sustainability. This study indicates that the success of stunting reduction is influenced by the synergy between policy design, collaborative implementation, and the continuous involvement of stakeholders.
Ambiguitas Kebijakan Dalam Pengelolaan Tambang Batu Gamping Di Kabupaten Buton Tengah: Antara Legalitas Formal Dan Legitimitas Sosial Buradin Buradin; Zainul Abidin; Rahmawati Rahmawati
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11549

Abstract

This study analyses the nature and extent of policy ambiguity in the management of limestone mining in Central Buton Regency, Southeast Sulawesi. Employing a qualitative approach using a descriptive-explanatory case study method, data were collected through in-depth interviews, field observations and document analysis. The findings indicate that policy ambiguity is at a high level. The lack of clarity regarding objectives is reflected in the tension between regional fiscal targets and environmental protection. Ambiguity regarding means is evident in the absence of integrated standard operating procedures (SOPs) for production oversight and environmental impact verification. The fragmentation of authority between the central, provincial, and regency governments creates regulatory overlap, whilst the social legitimacy of the policy is weak due to the absence of meaningful public participation mechanisms. This study concludes that high levels of ambiguity render mining policy vulnerable to implementation distortions and social conflict. A reformulation of policy is required, emphasising clarity of indicators, strengthening coordination across levels of government, and integration between the Regional Spatial Plan (RTRW) and the mining licensing system.
Pemenuhan Kebutuhan Informasi Generasi Z di Universitas Mulawarman Melalui Instagram @Kaltimfolks Sebagai Citizen Journalism Alda Puspita Dewi; Nurliah Nurliah; Dony Kristian; Harry Isra Muhammad
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11553

Abstract

The rise of new media such as instagram has transformed how generation Z seeks information as a digital natives. This study aims to analyze how the informational needs of Generation Z at Mulawarman University are met through the Instagram account @Kaltimfolks, a user platform that are identified as a citizen journalism. The study employs a descriptive qualitative approach using purposive sampling. Data collection was performed through interviews, observation, and documentation. This study analyzes the findings based on the uses & gratification 2.0 theory proposed by Sundar and Limperos (2013) through the MAIN model. The results indicate that @Kaltimfolks effectively meets generation Z’s information needs through the four MAIN model components: modality, agency, interactivity, and navigability. The audience does not merely passively consume information but actively engages through various forms of interaction facilitated by @Kaltimfolks. This study also highlights that the new media ecosystem presents more complex needs that cannot be fully explained by classical uses & gratification theory.
Proses Produksi Video Kegiatan Pemerintah Kota Bogor Di Akun Instagram @Pemkotbogor Sebagai Media Komunikasi Publik Salma Dhiyayl Haq; Guruh Ramdani
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11566

Abstract

This study aims to examine the video production process for Bogor City Government activities published via the @pemkotbogor Instagram account and to understand the role of these videos as a medium of public communication. This study employs a descriptive qualitative method, utilizing data collection techniques such as interviews, observation, and documentation within the Broadcasting Division of the Information and Public Communication (IKP) Department at the Bogor City Communication and Information Agency (Diskominfo). The research analysis employs the audiovisual production framework by Gerald Millerson and Jim Owens, which encompasses pre-production, production, and post-production stages, and is supported by the concept of Public Service Broadcasting to examine the function of videos as a medium for public information services. The findings reveal that the video production process is conducted in a structured manner, beginning with conceptual planning, equipment preparation, filming of government activities, and editing before publication on Instagram. In this process, the Broadcasting Division not only focuses on audiovisual technical aspects but also on the clarity of information and the public’s need for accurate and easily understandable public information. This study demonstrates that government activity videos published via the @pemkotbogor Instagram account serve as a digital public communication medium that supports the rapid, visual, and easily accessible dissemination of government information to the public.