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<![CDATA[The Effectiveness of Social Media Advertisement in The Indonesian Sneakers Industry: Application of The Extended Advertising Value Model ]]>
<![CDATA[Alvin Achmad]]>;
<![CDATA[Antonius Indra Saputra]]>;
<![CDATA[Aulia Fadhil Ardiansyah]]>;
<![CDATA[Evelyn Hendriana]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.001
<![CDATA[Objectives: This study aims to examine the effect of social media advertising values on customer engagement and purchase intention. Despite the unique features of social media ads to generate customer engagement, there is not much research that combines the advertising value model and interactivity component to understand the effectiveness of social media ads.Methodology: Questionnaires were distributed to followers of sneaker brands’ Instagram official account in Greater Jakarta who had bought the sneakers. There were 314 responses analyzed by PLS-SEM to answer the research questions.Finding: The results showed that customer engagement was influenced by credibility, entertainment, and interactivity of the advertisement, which eventually led to purchase intention. Furthermore, entertainment and interactivity advertising values had a direct influence on purchase intention.Conclusion: Brands should create entertaining and interactive ads to trigger engagement with their followers and stimulate their desire to purchase the products. Practical insights are provided based on these research findings.]]>
<![CDATA[The Effect of Family Support, Leader Support, and Work-Life Balance on Teacher Performance in Pringsewu Regency ]]>
<![CDATA[Debby Anggriansyah]]>;
<![CDATA[Ika Nurul Qamari]]>;
<![CDATA[Nuryakin Nuryakin]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.006
<![CDATA[Objectives: The purpose of this study was to determine the effect of family support, leader support, and work-life balance on teacher performance.Methodology: The sampling technique used is non-probability sampling and uses a purposive sampling technique. This study used a sample of 150 teachers in Sukoharjo District, Pringsewu Regency, Lampung. The analysis of this research used SEM with AMOS 24.0 software.Finding: The results showed that family support has a significant effect on teacher performance. Family support has a significant effect on the work-life balance of teachers. Leader support has a significant effect on the work life balance of teachers. Leader support has a significant effect on teacher performance. Work life balance has no significant effect on teacher performance.Conclusion: The conclusion of this study is that family support and leader support have a significant effect on teacher performance, family support and leader support have a significant effect on work-life balance, and work-life balance has no significant effect on teacher performance. In the process of achieving a balance between the "work" and "non-work" domains, various conflicts and problems will arise that must be faced by individuals with families. The application of work-life balance in each employee cannot improve the employee's performance in the organization. Employees who can balance their work with their lives may not necessarily improve the employee's performance.]]>
<![CDATA[Implication of Digital Economy and Financial Technology Towards Performance of Financial Services Sector in Indonesia ]]>
<![CDATA[Kusuma Ratnawati]]>;
<![CDATA[Christin Susilowati]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.011
<![CDATA[Objectives: This study aims to understand the relationship between financial technology, digital economy, and performance of the financial services sector; as well as to find out the role of digital economy as a mediator in the relationship between financial technology and performance of the financial services sector.Methodology: This study uses a quantitative explanatory approach. The population of this study is financial services sector companies in Indonesia, which is determined using purposive sampling as a method of sampling design. The data used in this study is a secondary data with the research period from 2015-2019 and a total number of 50 data. The data analysis used in this study is path analysis.Finding: The mediating role of the digital economy that influences the relationship between financial technology and the performance of the financial services sector. The influence of financial technology in driving the growth of the digital economy creates a momentum for economic growth and development.Conclusion: The results explained that financial technology and the digital economy has a significant influence on performance of the financial services sector.]]>
<![CDATA[Creating Student Loyalty Through the Value of Context-Based Customer Education ]]>
<![CDATA[Muji Gunarto]]>;
<![CDATA[Purwanto Purwanto]]>;
<![CDATA[Dita Amanah]]>;
<![CDATA[Dedy Ansari Harahap]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.002
<![CDATA[Objective: The objective of this research is to find out how the Covid-19 pandemic forces the learning process at all levels of education including higher education to be carried out online, where face-to-face meetings are not allowed. How the influence of relational contact and physical context on context-based customer education and on the value of student experience and student loyalty in private universities is the aim of this study.Methodology: The survey was conducted in three major cities in Indonesia, namely Palembang, Bandung, and Surabaya with a total sample of 280 students. Characteristics of respondents based on age, gender, and semester of the three samples of cities are relatively homogeneous. Data analysis was carried out using a structural equation model (SEM) approach with the help of LISREL software.Finding: The results showed that the relational context had a positive and significant effect on context-based customer education, but the physical context had no effect. Context-based customer education has a positive effect on the value of student experience and student loyalty.Conclusion: Even though learning is done through online, students hope that there will be a strong interaction between lecturers and students, so that in lectures, at least it is carried out using blended learning. Strong interaction between students and lecturers is a context-based customer (student) education that can improve the student experience and have an impact on student loyalty to their alma mater.]]>
<![CDATA[Purchase Behavior of Millennial Female Generation (Gen-Z) on Halal Cosmetic Products in Semarang ]]>
<![CDATA[Arif Afendi]]>;
<![CDATA[Farida Indriani]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.012
<![CDATA[Objectives: The objective of this research is to analyze the impact of religious beliefs on attitude toward halal awareness and purchasing decisions behavior of halal cosmetic products. This was a quantitative study utilizing multiple linear regression. Methodology: The data for this study was obtained from primary interviews with 160 respondents in Semarang who use halal cosmetic products. The sampling technique was random sampling. Data is processed using SEM-PLS programs. Finding: The research shows a positive and significant effect of religious belief on attitude toward halal awareness. Religious belief has a positive and significant effect on purchasing decision behavior, and attitude toward halal awareness has a positive and significant effect on purchasing decision behavior. Religious belief has a positive and significant effect on purchasing decisions mediated by attitude toward halal awareness. Conclusion: The conclusion of this study shows that the level of a customer's religious beliefs will improve purchasing decision behavior. Furthermore, the higher the level of halal awareness a customer has, the more purchasing decision behavior will increase.]]>
<![CDATA[The Model Disclosure of Islamic Social Reporting in Islamic Bank Indonesia ]]>
<![CDATA[Indra Siswanti]]>;
<![CDATA[Embun Prowanta]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.003
<![CDATA[Objectives: The purpose of this study is to analyze the determinants of the disclosure of Islamic Social Reporting in Islamic banks in IndonesiaMethodology: The population in this study are Islamic banks in Indonesia which amounted to 14 (fourteen) in total, while the sample used was 9 (nine) Islamic banks that have met the criteria, namely Islamic banks that have published financial reports, annual reports and corporate governance reports between the period of period 2015-2019.Finding: The results of this study indicate that compliance with sharia principles, duties and responsibilities of the sharia supervisory board have a significant positive effect on the disclosure of ISR whereas financial performance has no effect on the disclosure of ISR. Corporate governance has shown moderate effect of compliance sharia on the disclosure of ISR, while Corporate governance does not moderate effect of duties and responsibilities of sharia supervisory board on disclosure of ISR and Corporate governance moderate effect of financial performance on the disclosure of ISR.Conclusion: It is important for the Islamic banks in Indonesia to maintain compliance sharia principles, and to increase the role of sharia supervisory boards, financial performance and the implementation of corporate governance.]]>
<![CDATA[Sales Growth and Firm Size Impact on Firm Value with ROA as a Moderating Variable ]]>
<![CDATA[Thomas Sumarsan Goh]]>;
<![CDATA[Henry Henry]]>;
<![CDATA[Erika Erika]]>;
<![CDATA[Albert Albert]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.008
<![CDATA[Objectives: This study aims to determine the sales growth and firm size impact of the firm value, and the return on assets as the moderating variable. These independent variables are the sales growth and firm size, where the dependent variable is firm value. The objects of this study are the consumer goods companies which was listed on the Indonesia Stock Exchange market from 2015 to 2020.Methodology: The amount of sample is ten consumer goods companies based on the purposive sampling technique. The research method is using SPSS application to run the regression analysis and which covered the descriptive statistics, classical assumption tests, multiple linear regression analysis, moderation regression analysis, and the hypotheses tests. The data of the study are normally distributed, free from multicollinearity and heteroscedasticity.Finding: The hypothesis results show that sales growth results have negative impact and not significant to the firm value; the total assets have positive impact and not significant on the firm value; sales growth and total assets have impact on the firm value which is not significant simultaneously. Investors have to be careful on investing in the company because if they are taking sales growth and firm size into the account to invest, this may make mistakes. The variable of ROA also cannot moderate the model. Conclusion: A company with high sales growth and large firm size does not guarantee to operate efficiently to generate profit and increase the firm value. ]]>
<![CDATA[The Impact of COVID-19 Pandemic on Homestays and Optimism in Kepulauan Seribu on Tourism Future through Smart Tourism ]]>
<![CDATA[Ervan Ismail]]>;
<![CDATA[Sumardjo Sumardjo]]>;
<![CDATA[Djuara P. Lubis]]>;
<![CDATA[Rilus A. Kinseng]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 2 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i2.008
<![CDATA[Tourism stakeholders must seek out innovative tactics to survive and thrive in the face of adversity. Switching to digital media and developing new digital inventions is thought to be the best option (Heliany, 2019; Irwan & Novianti, 2021). Based on this, we consider it important to see the impact of the COVID-19 pandemic on Kepulauan Seribu tourism and its relation to digital communication as an effort to minimize the impact of the pandemic which aims to see the optimism of homestay owners. This article provides an overview of the COVID-19 pandemic impact on tourism business owners of homestays in Kepulauan Seribu until 2021Objectives: This article provides an overview of the COVID-19 pandemic impact on tourism business owners of homestays in Kepulauan Seribu until 2021. This study aims to measure the awareness level of health protocols and the decline in income for homestay owners. This study also aims to describe the future recovery opportunities through the readiness of digital communication towards smart-tourism in Kepulauan Seribu and the optimism of homestay owners in developing their homestays in the future.Methodology: This study uses a quantitative descriptive approach. The collection of questionnaire data uses cluster sampling starting on June 23, 2021 until October 7, 2021 with a total of 308 respondents based on collected questionnaires. The study was carried out on 9 islands during the COVID-19 pandemic and under the policy of Restrictions towards Community Activities (abbreviated to PPKM) by Indonesia’s government. The presentation of descriptive data analysis uses SPSS Version 24. To strengthen the analysis, in-depth interviews were carried out with key informants.Finding: The results of data analysis show a 60% decrease in homestay income and the number of tourists during the COVID-19 pandemic. The biggest use of digital marketing is for imaging activity, followed by digital transaction activity, marketing, and receiving criticism and suggestions as only less than 50% of homestay owners have attended training. Although affected by the COVID-19 pandemic, homestay owners are optimistic to continue to develop the capacity of their homestay in the future.Conclusion: The availability of infrastructure to support smart tourism is sufficient. The readiness of human resources in the form of skills in maximizing the use of digital communication for tourism still needs to be supported through continuous digital communication training programs and assistance by tourism-aware groups. Keywords: COVID-19 pandemic; digital communication; Kepulauan Seribu; smart-tourism ]]>
<![CDATA[Capacity Building in Indonesian Banking Sector: A Review on Sustainable Financial Affairs ]]>
<![CDATA[Lenny Christina]]>;
<![CDATA[Indra Siswanti]]>;
<![CDATA[Ahmad Hidayat]]>;
<![CDATA[Maharini Maharini]]>;
<![CDATA[Darwin Darwin]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 2 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i2.004
<![CDATA[The implementation of sustainable finance is still a challenge in the banking sector. One important element is the availability of Human Resources who understand the sustainable economy. Banking institutions need to prepare professional and quality Human Resources who are able to apply the principles of sustainable finance so that they can create products or services in an effort to improve services to customers in the banking sector.Objectives: To support the Indonesian government's program for implementing sustainable financial programs, especially in the banking sector of Indonesia, a good strategy is needed to prepare and increase capacity building. The purpose of this research is to analyze the effect of Capacity Building in the implementation of Sustainable Finance in the banking sector of Indonesia.Methodology: This study used quantitative methods with 100 employees at banking institutions as the object of research. The research sampling technique uses simple random sampling with data analysis using SEM PLS.Finding: This research proves that leadership and talent management affect capacity building in the Banking sector towards implementing sustainable finance. This study proved that:1) direct influence of leadership talent management and capacity building to financial sustainability, 2) indirect influence of leadership and talent management on financial sustainability through capacity building.Conclusion: This research proves the influence of leadership and talent management on financial sustainability mediated by capacity buildingKeywords: Banking, Strategy, Capacity Building, Financial Sustainability.]]>
<![CDATA[The Effect of Competence: Intellectual, Emotional, and Social on Employee Performance with Adaptability as a Mediation Variable ]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 2 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i2.009
<![CDATA[During the Covid-19 outbreak, the courier service industry played a critical role. In the face of this pandemic, businesses require personnel who are capable of surviving.Objectives: The goal of this study is to look at the direct impact of intellectual, emotional, social, and adaptability on employee performance, as well as the indirect impact of intellectual, emotional, and social competence on employee performance via adaptability.Methodology: This study adopts a quantitative methodology, data collection through a questionnaire, and obtained responses respondents (n = 98) from 113 respondents who have work experience in their field. The measurement model and hypothesis testing were carried out using the SmartPLS software.Finding: The results revealed that social competence and job satisfaction had a favorable and significant influence on employee performance, but intellectual and emotional competence had no such effect.Conclusion: The effect of social competence on employee performance might be mitigated through adaptability. Social competence and adaptability are important factors in boosting employee effectiveness. Further research can improve the research model and produce a broader research object so that it can assess intellectual and emotional competency so it is significant to employee performance. ]]>
