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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 484 Documents
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The Relationship between Emotional Intelligence, Organisational Commitment, Work Environment, and Reward Systems on the Performance of Educational Personnel in Private Universities in West Java Laelawati, Kania; Garnida, Yudi
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.010

Abstract

Objective: Educational personnel play a strategic role in maintaining the quality of administrative and academic services in private higher education institutions (PTS). Despite their importance, empirical studies examining determinants of their performance remain limited. This study aims to analyze the influence of emotional intelligence, organizational commitment, work environment, and reward systems on the performance of educational personnel in private universities in West Java.Methodology: This study employed a quantitative approach with a causal associative design. The population consisted of permanent educational personnel across private universities in West Java. Using proportional stratified random sampling, 200 respondents were selected. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM) with SmartPLS.Findings: The results show that emotional intelligence, organizational commitment, and work environment have positive and significant effects on performance. In contrast, the reward system demonstrates a significant negative effect, indicating that perceived unfairness or misalignment in reward distribution may reduce employee performance.Conclusion: This study highlights the importance of integrating psychological competencies and organizational factors in enhancing performance within private universities. While strengthening emotional capacity, commitment, and work climate is essential, institutional leaders must ensure that reward systems are transparent, fair, and performance-based to avoid demotivating effects.
Environmentally Friendly Advertising, Green Product Value, and Price Perception on Purchasing Decisions with Environmental Awareness as a Moderating Variable on Eco-Friendly Products in West Java Syaifuddin, Syaifuddin
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.011

Abstract

Objective: The global environmental crisis has heightened public awareness of the impact of consumption on environmental sustainability. However, a persistent gap remains between environmental awareness and actual consumer behavior in choosing eco-friendly products. In this context, companies are challenged to design effective green marketing strategies that not only attract attention but also strengthen awareness and translate it into purchasing decisions. This study aims to examine the influence of green advertising, green perceived value, and price perception on green product purchasing decisions, with environmental awareness positioned as a mediating variable.Methodology: This study employed a quantitative associative approach using a survey method. The population consisted of consumers in West Java Province who had purchased environmentally labeled products within the past year. A purposive sampling technique was applied, resulting in 200 valid respondents. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4 software.Findings: The results indicate that green advertising, green perceived value, and price perception each have a positive and significant effect on environmental awareness. Furthermore, environmental awareness significantly influences purchasing decisions for eco-friendly products. Mediation analysis confirms that environmental awareness serves as a psychological mechanism linking green marketing variables to purchasing decisions.Conclusion: These findings highlight the central role of environmental awareness in translating green marketing strategies into sustainable purchasing behavior. The study underscores the importance of credible green communication, clear articulation of ecological value, and fair pricing strategies in fostering long-term sustainable consumption.
Strategic Role of Social Media in Enhancing Customer Engagement in Higher Education Umiyati, Hesti; Surahmat, Asep; Tribuana, Dhimas; Zogara, Lukas Umbu
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.012

Abstract

Objectives: The growth of social media has changed the communication space for colleges and universities, especially in conversations with prospective or enrolled students. To fill gap and also provide empirical basis, this study aims to investigate the strategic contribution of social media in developing customer engagement in Indonesian higher education setting focusing on content quality, engagement strategy, and platform diversity.Methodology: The research was carried out using the quantitative method of the descriptive type. Initial data was collected through an online survey that was sent to 150 strategically chosen participants who create content centred on university through platforms including Instagram and TikTok. The analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM).Finding: From the findings of this research, three main constructs that underpin the impact of a socialmedia strategy on customer engagement were discovered: diversity; interaction and content quality. The effective communication, right choice of the platform and strategic methods of communication are important in maintaining the engaging.Conclusion: This analyses offer institutions a perspective of how to further develop the presence in social media, and is an effort to understand how students can be communicated with using digital channels within higher education. It highlights the necessity for academic programs to move from mere content delivery in a digital environment toward something more meaningful and engaging. It is recommended for future studies to use mixed-method design and compare the results, which can provide a full picture about such contexts.
Organizational Support and Inclusive Leadership Boost Employee Innovation Through Work Motivation Niati, Asih; Wiari, Asah; Amaliyah, Erlina Dewi Endah; Sodikin, Mohamad
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.013

Abstract

Objectives: The existence of various problems related to innovative performance among employees and numerous controversies in previous studies became the background of this study.  The gap that exists between survey and reality as well as inconsistencies from previous studies need further review. Therefore, the aim of this study is to provide findings and recommendations to solve the phenomena related to innovative performance.Methodology: The data collection was carried out using a questionnaire distributed via Google Form to respondents who meet the determined criteria. Structural Equation Modeling (SEM) was used to analyze the data.Finding: The results show that Perceived Organizational Support and Inclusive Leadership have a positive and significant effect on Work Motivation, partially. It also shows that Perceived Organizational Support, Inclusive Leadership and Work Motivation have a positive and significant effect on Employee Innovative Performance. However, Work Motivation failed to become a mediating variable between Perceived Organizational Support on Employee Innovative Performance. On the other hand, Work Motivation is successful in becoming a mediating variable for Inclusive Leadership on Employee Innovative Performance.Conclusions: Organizations should adopt HR development policies that promote open communication and coaching, which address employees’ need for support from leaders aligned with training initiatives and provide a platform for dialogue. With a millennial workforce, inclusive leadership is critical, as employees look for leaders who encourage change and creative thinking.

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