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<![CDATA[EMPLOYEE PERFORMANCE DETERMINANTS, WITH GENDER AS A GROUP ]]>
<![CDATA[Ni Luh Putu Sariani]]>;
<![CDATA[Yenny Verawati]]>;
<![CDATA[Gde Bagus Brahma Putra]]>;
<![CDATA[Tjok Istri Sri Harwathy]]>;
<![CDATA[Ida Bagus Swaputra]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i3.004
<![CDATA[The purpose of this study is to analyze the influence of organizational commitment on employee performance; analyze the influence of organizational commitment on OCB; analyze the influence of OCB on employee performance; analyze the role of gender as the effect of moderation of organizational commitment on employee performance; analyze the role of gender as the effect of the moderating effect of organizational commitment on OCB, and analyze the role of gender as the effect of moderation on OCB on employee performance.. The population and sample were 45 respondents from the Notary Office in Bangli Regency with the saturated sampling method. The data collection technique was using a closed multiple-choice questionnaire and the partial least squares (PLS) data analysis approach was used. The results of the research show that the evaluation of the overall model seen from the coefficient of determination can already be said, Q-Square Predictive Relevance meets the requirements of existing and Goodness of Fit in a large position, the overall model is declared quite good. The conclusion of this study is that organizational commitment has a significant positive effect on employee performance has not been received. Organizational commitment has a significant positive effect on OCB received. OCB has a significant positive effect on employee performance is acceptable. Gender has not been tested as moderating of the effect of organizational commitment on employee performance, organizational commitment on OCB and OCB on employee performance. ]]>
<![CDATA[MEMBANGUN CITRA MEREK PERUSAHAAN DAN KUALITAS PRODUK DALAM MEMEDIASI PENGARUH E-WOM PADA KEPUTUSAN PEMBELIAN MELALUI APLIKASI DIGITAL ]]>
<![CDATA[Yudi Nur supriadi]]>;
<![CDATA[Dianwicaksih Arieftiara]]>;
<![CDATA[Desmintari Desmintari]]>;
<![CDATA[Eeng Ahman]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i3.002
<![CDATA[Penelitian ini dikembangkan bertujuan untuk mengkaji dan menganalisis peran electronic word of mouth atau disingkat e-WOM, kualitas produk, brand image dan keputusan pembelian. Peran e-WOM dan kualitas produk sangat penting sekali untuk perusahaan yang harus melindungi konsumen agar dapat mengambil keputusan pembelian produk aplikasi jasa online pemesanan penginapan Airbnb. Studi ini menggunakan survei online dengan metode pendekatan kuantitatif memakai teknik purposive sampling, kuesioner yang dibagikan sebanyak 414 responden, pengujian hipotesis dilakukan dengan menggunakan Amos 23.0. Pembuktikan hasil dari pengaruh positif dari e-WOM terhadap brand image dan keputusan pembelian, begitu juga dengan kualitas produk mampu memengaruhi brand image dan keputusan pembelian, Keberadaan brand image juga mampu memengaruhi secara positif terhadap keputusan pembelian. Model brand image dalam memediasi pengaruh e-WOM dan kualitas produk terhadap keputusan pembelian sebagai hal baru yang memiliki nilai orisinalitas penelitian yang menggunakan aplikasi AirBnb untuk menjaga dan kepercayaan konsumen untuk mendapatkan bisnis yang berkelanjutan, model ini dapat membantu perusahaan marketplace penyedia jasa sewa penginapan untuk meningkatkan penjualannya agar tetap bertahan dan terus berkembang pada saat PANDEMIC COVID-19.]]>
<![CDATA[PENGARUH PENDIDIKAN DAN PELATIHAN SERTA KOMPETENSI MANAJERIAL TERHADAP KINERJA KEPALA SEKOLAH ]]>
<![CDATA[Wiwu Ulandari]]>;
<![CDATA[edhy rustan]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i3.005
<![CDATA[The headmaster's performance is influenced by several factors. The purpose of this study was to examine the effect of education and training and managerial competence on the performance of school principals. The method used in this research is quantitative with an ex-post facto design. Sampling was selected in a multistage manner from 19 State Senior High Schools in North Luwu Regency. Data were collected through observation and questionnaires for further data analysis with multiple regression. The test results show the effect of education and training on the performance of principals with a coefficient of 43.7%, the effect of managerial competence on the performance of principals with a coefficient of 52.5% and the effect of education and training and managerial competence on the performance of principals with a coefficient of 52, 6%. Thus, it is concluded that the implementation of education and training, as well as managerial competence, affect the performance of school principals.]]>
<![CDATA[ICT AND INNOVATION ENABLED BUSINESS PERFORMANCE: THE EFFECT OF COVID 19 ]]>
<![CDATA[Alecia Alecia]]>;
<![CDATA[Chrisanty Victoria Layman]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i3.010
<![CDATA[Information communication technology has provided a transformative impetus for how an individual lives, interacts and works. COVID-19 has pushed the cessation of social and economic activities that led Information and Communication Technologies (ICT) as significant tool for business can communicate, store, and manage the necessary information. However not all businesses have the aptitude to change and adopt the necessary ICT to survive such a dynamic market. Therefore, this study aims to examine the influence of ICT, innovation, and corporate entrepreneurship on business performance. This is a quantitative study using a non-probability purposive sampling design. The study includes 204 respondents who are business owners currently using ICT to run their businesses. The data was obtained through online questionnaires and all the data processed and analyzed using SPSS and AMOS. The results show a direct and indirect relationship between ICT and innovation towards business performance, with corporate entrepreneurship as a significant meditating variable. The study brings further empirical proof that ICT literacy needs to paired with innovation and entrepreneurial movement of business that could improve performance.]]>
<![CDATA[MODEL KOLABORASI TQM DALAM PEMENUHAN TRIDHARMA PERGURUAN TINGGI ]]>
<![CDATA[Tria Citra Listiani Mukti]]>;
<![CDATA[Ade Iriani]]>;
<![CDATA[Yari Dwikurnaningsih]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i3.006
<![CDATA[The tridharma of higher education in the form of education, research, and community service is the mandate of the legislation for universities. In implementing tridharma, universities should adapt to the development and needs of the community as well as science and technology (Science, Technology and the Arts). It can hardly be fulfilled by a university alone because of the growing needs of the society where all branches of science need to be integrated and connected. This study explained how collaboration could be applied in universities with a TQM approach. TQM has been widely used in various organizations and has proven its success for this approach was chosen in developing the existing collaboration model. Literature analysis method of TQM and collaboration was used in this study. The result is collaboration in fulfilling the Tridharma of higher education by using the TQM approach in a model stage could help organizations achieve previously agreed goals and adapt to existing science and technology needs.]]>
<![CDATA[Analysis of Content Marketing and Online Advertising on Brand Awareness for Halal Skincare Products Brands ]]>
<![CDATA[Yulia Nur Hasanah]]>;
<![CDATA[Fauzan Aziz]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.007
<![CDATA[Objectives: Nowadays all companies utilize the development of information and communication technology to increase interaction with consumers because consumers can obtain information quickly through digital media. Therefore, all companies are competing to create marketing content and utilize all digital media to create online advertisements to help their brand can be recognized by consumers. So, this research aims to analyze the impact of content marketing and online advertising on brand awareness for halal skincare product brands in Indonesia.Methodology: This research uses descriptive causality research and three variables, namely content marketing, and online advertising, and brand awareness. The data in the research was collected using questionnaires with 385 respondents and processed using Partial Least Square (PLS). The hypothesis testing using the F-test and coefficient of determination.Finding: It found a positive impact of content marketing and online advertising on brand awareness, both partially and simultaneously. Furthermore, content marketing and online advertising have an impact of 91.20% on brand awareness.Conclusion: According to the findings content marketing and online advertising can increase brand awareness both particularly and simultaneously. ]]>
<![CDATA[Effectiveness of Village Fund in Encouraging Development and Reducing Poverty and Unemployment in Rural Area of Lampung Province ]]>
<![CDATA[Irdham Riyanda]]>;
<![CDATA[Elfindri Elfindri]]>;
<![CDATA[Hefrizal Handra]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.004
<![CDATA[Objective: The objective of this research is to find out the existence of village funds which are crucial to the financial resources of villages to develop their own regions. However, the existence and the amount of village funds which are distributed is not always in line to achieve the certain level of village development, reduce poverty and unemployment. Village Development is the 3rd Nawacita of the government, as well as a commitment of the government to recognize the existence of indigenous peoples.Methodology: The methodology used in this study is paired sample t-test and independent sample t-test by comparing the period before and after the distribution of village funds, for the condition in Lampung Province.Finding: The results of this study concluded that the existence of village funds, generally, has an effect to encourage village development. Even though in some areas this effect has not yet been shown.Conclusion: Further results also conclude that the existence of village funds has no effect on reducing poverty and unemployment of rural people. It is expected for the future to allocate and spend the village fund on activities which may directly reduce poverty and employment. ]]>
<![CDATA[The Use of E-Money During the Covid-19 Pandemic: Attitudes and Interests of Balinese People ]]>
<![CDATA[Yuliastuti, Ida Ayu Nyoman]]>;
<![CDATA[Kepramareni, Putu]]>;
<![CDATA[Bhegawati, Desak Ayu Sriary]]>;
<![CDATA[Purnawati, Ni Luh Gede Putu]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.009
<![CDATA[Objectives: The objective of this research is to review and analyze the impact of perceived ease of use, perceived usefulness, and perceived risk on attitude toward using and intention to use e-money during the Covid-19 pandemic.Methodology: The example utilized upwards of 115 respondents with an accidental sampling method and the data were processed and analyzed using SEM-PLS.Finding: The outcomes showed that intentions to use e-money were influenced by perceived ease of use, perceived usefulness, and attitude toward using, while perceived risk didn't influence attitude toward using and intention to use e-money.Conclusion: The use of e-money has increased because e-money can provide more convenience and benefits in reducing the risk of spreading covid-19. The utilization of e-money additionally turns out to be more compelling when there is social removal so that dangers, for example, network interruption and security presently don't influence the utilization of e-money. ]]>
<![CDATA[The Impact of E-CRM and Customer Experience on E-Commerce Consumer Loyalty Through Satisfaction in Indonesia ]]>
<![CDATA[Nurjannah Nurjannah]]>;
<![CDATA[Erwina Erwina]]>;
<![CDATA[Jafar Basalamah]]>;
<![CDATA[Muh. Haerdiansyah Syahnur]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.005
<![CDATA[Objectives: The objective of this research is to examine how the relationship between E-CRM and customer experience affects customer loyalty through customer satisfaction. Internet use grows year after year, especially in Indonesia. New terms emerge to describe the increase in internet use or utilization in our daily lives, such as IoT (internet of things), AI (artificial intelligence), startups, and Big Data, among others. As a result of technological advancements, most notably the use of the internet, the industrial world is also advancing at a fast pace.Methodology: The online questionnaire was randomly distributed to people who had used e-commerce at least once during the pandemic (march 2020 - now). The sample consisted of 85 people who were selected by purposive sampling technique and analyzed using the PLS 3 SEM application.Finding: Customer experience did not affect customer satisfaction, and also customer experience did not affect customer loyalty through customer satisfaction. Meanwhile, customer satisfaction assisted effect E-CRM on customer loyalty. Customer satisfaction affects customer loyalty.Conclusion: The study's findings should assist in the advancement of science, particularly in the fields of digital marketing and consumer behaviour. It is also expected to provide feedback to e-commerce industry participants in order to assist them in improving their customer experience in order to maintain customer satisfaction and consumer loyalty. ]]>
<![CDATA[Decision of Queuing Models and Layout Design at a Gas Station ]]>
<![CDATA[Ika Nurul Qamari]]>;
<![CDATA[Salma Ayudhona Trizula]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2022.v12i1.0010
<![CDATA[Objectives: This study aims to analyze the accuracy of the queuing models and the application of layout design at the gas station in Ngasinan Wonosobo, Indonesia. Fuel service providers are encouraged to optimize service space as the number of motorized vehicle customers grows. The focus of attention in gas station management is not only on the queuing model, but also on the layout design that is acceptable and adequate for customers, particularly motorcycle riders who use Pertalite. This study will look at how to simulate a realistic gas station queue and provide a user-friendly layout design for anyone interested in gas stations.Methodology: The object of this study was a motorcyclist who was doing Pertalite refueling. The types of data used are quantitative and qualitative data, so this study is classified as mixed methods. Purposive sampling was utilized as the sampling method in this study, which is a non-probability sampling strategy. The analytical method used is descriptive analysis and analysis of the Multi-channel-Single phase (M/M/S) queuing model.Finding: The findings of this study indicate that long queues can interfere with the activities of other facility users for other customers at the gas station. This study identifies the need for a neat layout design for motorcycle queues by utilizing the service-scape gas station.Conclusion: Although the queue system performs well in the afternoon, the results of the queuing analysis show that the total length of vehicles in the system does not exceed the length of the line, ensuring that the queue does not obstruct other vehicle paths. Recommendations and study findings are explored as a queuing model and layout design in the future.]]>
