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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 484 Documents
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Characteristics of Sustainability Factors of Business Models in Community-Based Waste Management in Purwokerto City Mulyaningrum, Mulyaningrum; Rusliati, Ellen; Mujibah, Mujibah; Yuwono, Wisnu; Jumbri, Isma Addi
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.009

Abstract

Objectives: This study aims to analyze the sustainability of the community-based waste management (CBWM) business model in Purwokerto City, with a focus on aspects of funding sources and financing mechanisms.Methodology: Through case studies, this study examines the sustainability of business models that can be applied in Purwokerto City. Data were collected through in-depth interviews with actors, direct observation, and documentation studies. Data analysis was carried out qualitatively to identify the sources of funding used, the financing mechanisms applied, and the factors that influence the sustainability of the business model.Finding: The study results show that several factors, including the availability of sustainable funding sources, effective financing mechanisms, and support from the government and the community, influence the sustainability of the CBWM business model in Purwokerto City. Conclusion: This study concludes that the CBWM business model has the potential to be a sustainable solution to overcome waste problems in Purwokerto City. However, further efforts are needed to improve the sustainability of this business model, such as diversifying funding sources, developing value-added recycled products, and increasing community capacity in managing waste.
The Impact of Transformational Leadership on Organizational Performance in the Digital Government Era Siswadhi, Ferry; Haryono, Gampo; Lestari, Anggia Ayu; Yelnim, Yelnim
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.010

Abstract

The rapid advancement of digital government has reshaped organizational structures, decision-making processes, and leadership dynamics. This study explores the impact of transformational leadership on organizational performance in the digital government era using a qualitative research approach. Through in-depth interviews with government officials, policy analysts, and digital transformation experts, this research examines how transformational leadership traits such as vision, motivation, intellectual stimulation, and individualized consideration enhance performance, innovation, and adaptability in public institutions. Findings indicate that transformational leaders play a crucial role in fostering a culture of digital innovation, encouraging employee engagement, and driving effective change management. Leaders who exhibit proactive strategies and inspire a shared vision significantly contribute to improved public service delivery, cross-sector collaboration, and institutional resilience in navigating digital transformation challenges. Additionally, this study highlights the barriers to leadership effectiveness, including bureaucratic inertia, resistance to change, and skill gaps in digital competencies. The analysis underscores the importance of continuous leadership development programs and a supportive digital infrastructure to maximize the benefits of transformational leadership in the public sector. This study contributes to the discourse on public administration modernization by providing insights into leadership strategies that enhance government efficiency, agility, and citizen-centric service delivery. Future research should explore quantitative models to measure the correlation between transformational leadership and key performance indicators in digital governance.
Consumer Innovation, e-Trust, and e-Loyalty: Evidence from the e-Commerce Industry in Aceh, Indonesia Helmi, Tengku Ahmad
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.011

Abstract

Objectives: This study looks at how consumer innovativeness affects e-trust and e-loyalty in the e-commerce setting in Aceh, Indonesia. It also examines whether e-trust plays a role in connecting consumer innovativeness with e-loyalty.Methodology: The research uses a quantitative approach and applies the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to test the hypotheses. Data was gathered from 200 e-commerce users in Banda Aceh and Lhokseumawe through non-probability incidental sampling. The analysis was done using SmartPLS software to look at both direct and indirect links between the key variables.Findings: The findings reveal that consumer innovativeness exerts a positive influence on both e-trust and e-loyalty. Furthermore, e-trust significantly enhances consumer loyalty and acts as a mediating variable between innovativeness and loyalty. These results suggest that higher levels of innovativeness foster greater consumer confidence in e-commerce platforms, which, when supported by reliability and ethical practices, contribute to sustained customer engagement and loyalty.Conclusion: Consumer innovativeness and e-trust emerge as critical drivers of e-loyalty in Aceh’s e-commerce environment. Innovation fosters trust, and trust, in turn, builds long-term loyalty. The study highlights that innovation strategies should be both technologically progressive and culturally aligned with local values such as honesty, reliability, and ethical conduct to ensure sustainable consumer relationships.
Balancing Innovation and Ethics: Empirical Insights into AI Predictive Marketing Challenges and Opportunities Latif, Nashrudin; Bungin, Burhan; Kodrat, David Sukardi
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.013

Abstract

Objectives: This research endeavors to explore the ethical ramifications when artificial intelligence is utilized in predictive marketing, especially regarding potential pitfalls like algorithmic bias, infringements on privacy, the deliberate manipulation of consumer actions, and the aggregation of market power, which may undermine fair business competition.Methodology: A qualitative methodology was adopted for this study, involving In-Depth Interviews (IDIs) with a total of eight informants. The participants, who were data analysts and digital marketers representing various industry sectors, were recruited using both purposive and snowball sampling techniques. Data gathering spanned a six-week period and was subjected to thematic analysis to identify the prominent themes and issues.Finding: Five main themes were found in this study: (1) the importance of fairness and non-discrimination in algorithms, (2) transparency in data governance, (3) protection of consumer privacy, (4) risk of behavioral manipulation, and (5) ethical implications of market share concentration by AI-based companies.Conclusion: While AI can improve marketing efficiency, its use also risks creating social injustice and lowering consumer trust. Therefore, continuous data audits, transparent algorithm development, and strong consumer protection regulations are needed to ensure fair, ethical, and sustainable application of AI.
The Financial Implications of ESG Performance: Innovation as a Mediator and External Assurance as a Moderator Shellyane, Elizabeth Agustine; Dharmastuti, Christiana Fara
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.014

Abstract

Objectives: Investor and regulator attention to sustainability practices has made Environmental, Social, and Governance (ESG) performance increasingly crucial for companies. This study examines the effect of ESG performance on financial performance with innovation as a mediator and external assurance as a moderator.Methodology: The study was conducted on 58 publicly listed Indonesian companies during the 2023–2024 period that have ESG Risk Rating scores from Morningstar Sustainalytics and have reported research and development expenses in their operations. SEM-PLS aims to analyze the developed model.Finding: The results show that (1) good ESG performance (indicated by a lower ESG Risk Rating) has a significant positive effect on ROE, indicating that better ESG performance is associated with higher financial performance; (2) innovation acts as a mediator, where sustainability practices encourage innovative activities that positively impact financial performance; and (3) external assurance strengthens the relationship between ESG and financial performance through enhanced reporting credibility and reduced information asymmetry..Conclusion: These findings affirm that ESG is not merely about compliance but a strategy to drive innovation and increase profits. The managerial implications include reducing ESG risk through measurable sustainability initiatives, strengthening investment in green research and development, and obtaining independent external assurance to enhance reporting credibility and increase investment opportunities.
The Effect of Innovation Capability on Export Performance (Study on wood handicraft SMEs in Bali) Mitariani, Ni Wayan Eka; Gama, Agus Wahyudi Salasa; Widnyani, Ni Made
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objectives: This study adopts the theory of Service Dominant Logic (SDL) because a product must provide appropriate value for its target customers, and a value must be created with its customers as developed in the concept of value co-creation. This study aims to find an appropriate framework in improving the export performance of handicraft SMEs in Bali.Methodology: This research is a type of associative research. The population in this study were all SME's wood craft in Bali, which amounted to 242 companies with the owner or manager as the unit of analysis. Sampling using the census method. The analysis technique uses Partial Least Square. The response rate in this study was 80.17%, because as many as 46 closed and two SMEs were not willing to fill out the questionnaire.Finding: The implication of this research is that it can assist in making decisions and policies at the company level related to innovation capability, aesthetic-utilitarian value, and positional advantage in improving export performance.Conclusion: Wood craft SMEs that are able to create products with aesthetic-utilitarian value consisting of three dimensions, namely visual benefits, physical benefits and functional benefits will be able to increase their export performance.
Understanding the Dual Impact of Job Conflict and Work Stress on Organizational Performance Outcomes Gunariah, Frilla; Bisri, Hasan; Yusup, Deni Kamaludin; Zaky, Muhammad; Hidayatunnisa, Nurul Fadhlya
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.017

Abstract

Objectives: Organizational changes in both internal and external environments can significantly affect employee productivity, particularly when human resources are unable to adapt effectively. This often results in workplace conflict and elevated job stress levels. This study aims to examine the impact of work conflict and job stress on employee performance at PT. Scudetto Prima Transportasi.Methodology: The research employs a descriptive-verificative method with a quantitative approach, utilizing non-probability sampling techniques on the entire employee population (75 individuals). Data were analyzed using SPSS Statistics 20.Findings: Furthermore, partial tests reveal that both independent variables independently exert a negative and significant influence on performance. These findings underscore the critical importance of effective conflict and stress management strategies in enhancing organizational productivity and employee effectiveness.Conclusion: The results indicate that work conflict and job stress have a simultaneous negative and significant effect on employee performance, accounting for 17.9% of the variance.
The Effects of Perceived Service Quality and Satisfaction on Brand Loyalty: The Mediating Role of Coffee Shop Customer Trust in Bali Wahyuni, Ni Made; Indiani, Ni Luh Putu
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.018

Abstract

Objectives: Competition, turbulence, changes in customer preferences have an effect on customer loyalty. Although the topic of the relationship between service quality and customer satisfaction on customer loyalty has been widely researched, there are still factors that are important to consider in the mechanism of the relationship.Methodology: The main objective of this study is to provide a reliable framework for coffee shop businesses.  Using a sample of 145 coffee shop visitors, a model was developed and then tested with Partial Least Square (PLS) to examine the interaction of multiple variables and mediation effects.Finding: The empirical results are considered satisfactory as they offer knowledge insights into how to maximize service quality and customer satisfaction on customer loyalty.  In particular, trust is an important mediator of the relationship of service quality and customer satisfaction on brand loyalty. This study proves that quality service and the importance of customer satisfaction significantly positively affect the level of trust and customer loyalty. The practical implication is that the mediating variable in this study is a variable that coffee shop context managers can manage.Conclusion: The results of this study indicate that the higher the service quality and customer satisfaction, the higher the consumer trust in the company. This shows that service quality and customer satisfaction are able to predict trust.
A Model For Creating Business Competitiveness Based On Technosociopreneur Innovation Characterized By State Defense Values Sulistyowati, Erna; Sari, Rida Perwita; Sari, Rika Puspita
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objectives: This research aims to find a model for creating business competitiveness based on technosociopreneur innovation characterized by state defense values in the new normal era for MSMEs in Surabaya so that they can survive and be sustainable in the new normal era. The challenge of MSMEs in the new normal era is the increase in unemployment and poverty, as well as the global economic downturn, becoming a momentum for adaptation in maintaining business sustainability. MSMEs that succeed in shifting both behavior and economic activity will be able to win. The new normal changes entrepreneurial motives not only profit oriented but also social oriented by using digital technology or known as Technosociopreneur.Methodology: This research uses a mixed method approach which is an approach in research that combines or connects qualitative and quantitative research methods (including philosophical foundations, using approaches and combining both approaches in research).Finding: Technosociopreneurs have a significant role in dealing with technological changes and increasingly fierce business competition. They can combine technological and social elements to create innovations that positively affect business and society. The success of technosociopreneurs can positively impact achieving higher competitiveness in today's digital era.Conclusion IT-based product innovation affects competitiveness mediated by technosociopreneur IT-based process innovation has an effect on competitiveness mediated by technosociopreneur. IT-based organizational innovation affects competitiveness mediated by technosociopreneur 7.
Technologically Influential Hospitality: Recognizing the Drivers of Smart Hotel Visitation Zulkarnain, Arif; Anita, Tiurida Lily; Wiyana, Tri; Ridzuan, Abdul Rauf
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.015

Abstract

Objectives: Following the concept of smart hotels, this study aims to analyze the relationship between technology readiness, amenities, perceived usefulness (PU), perceived ease of use (PEOU), and visiting intentions. In addition, this study seeks to identify specific elements of technology amenities that significantly influence guests' intention to visit. Thus, this study is expected to fill a gap in the literature and propose a more comprehensive conceptual framework for understanding guest behavior in the context of smart hotels.Methodology: This study used quantitative research methods with the unit of analysis being visitors to five-star hotels in Jakarta. Purposive sampling was used to select participants who met the research criteria, resulting in a total of 290 respondents. Data collection was conducted using an online questionnaire distributed through social media. Data analysis techniques used in this study included Partial Least Squares - Structural Equation Modeling (PLS-SEM) to test the relationship between variables.Finding: The results indicate that technology amenities significantly affect PEOU, PU, and visiting intention. Meanwhile, technology readiness affects PEOU and PU but does not directly influence visiting intention. PU and PEOU mediate the influence of TR and TA on visiting intention, indicating that perceptions of ease and usefulness are the main mechanisms that bridge the relationship between technological factors and consumer behavior.Conclusion: This study concludes that technology amenities have a significant effect on PEOU, PU, and visit intention. Meanwhile, technologyl readiness affects PEOU and PU but does not directly affect visit intention. PU and PEOU become mediating variables of the effect of TR and TA on visit intention.

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