cover
Contact Name
Arief Bowo Prayoga Kasmo
Contact Email
arief.bowo@mercubuana.ac.id
Phone
+62215840816
Journal Mail Official
jurnalmix@mercubuana.ac.id
Editorial Address
Universitas Mercu Buana Program Studi Magister Manajemen Gedung Tedja Buana Jl. Menteng Raya No.29, RT.2/RW.7, Kebon Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
MIX : Jurnal Ilmiah Manajemen
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Articles 484 Documents
Structured Literature Analysis on Sustainability Report Disclosure in Public Sector Organizations Arifai, Muhammad; Mariana, Mariana; Fahlevi, Heru; Indriani, Mirna; Darwanis, Darwanis
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.009

Abstract

Objectives: This study examines the adoption of sustainability reporting in Public Sector Organizations (PSOs), focusing on (1) stakeholder expectations, (2) implementation challenges, and (3) the impact on accountability and value creation. It also identifies existing gaps in sustainability reporting frameworks and provides strategic recommendations to enhance transparency and effectiveness in public sector sustainability disclosures.Methodology: A Structured Literature Review (SLR) was conducted on 97 articles from Scopus (1990–2024), selected using keywords such as "sustainability reporting," "public sector," "GRI framework," and "public sector organizations." Inclusion criteria ensured relevance to the public sector and methodological diversity. The articles were categorized by sustainability focus, country, research methods, and theoretical frameworks. This approach enabled the identification of research trends, key gaps, and best practices to support policy improvements in sustainability reporting.Findings: The review reveals that (1) research on sustainability reporting in PSOs is still limited and predominantly conducted in developed countries, (2) there is an increasing trend in sustainability reporting driven by demands for greater transparency and accountability, (3) major challenges include inconsistencies in reporting frameworks, varied stakeholder expectations, and difficulties integrating sustainability metrics, and (4) adoption is influenced by regulatory environments, political commitment, and resource availability. Although digital reporting tools are emerging, standardization and performance measurement issues remain unresolved.Conclusion: Despite progress, sustainability reporting in PSOs suffers from a lack of consistency, comparability, and stakeholder engagement. To improve credibility and effectiveness, harmonized standards, stronger regulatory oversight, and capacity-building initiatives are essential. Addressing these gaps will enhance accountability and foster long-term value creation in the public sector.
Empowering Startup Company: Entrepreneurial Capacity as a Key Factor Hayati, Nur; Jaelani, Evan; Ritonga, Duma Soswati
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.005

Abstract

Objectives: The startup sector continues to evolve amidst rising competition. Entrepreneurial leadership and artificial intelligence (AI) literacy are recognized as key enablers for sustaining and enhancing competitiveness. This study aims to explore how these two elements, both individually and in combination, influence the competitiveness of startup firms, with entrepreneurial capacity considered as a potential mediating factor.Methodology: The study employed a structural equation modeling approach using Partial Least Squares (PLS-SEM), drawing data from employees of digital startups based in West Java. Reliability and validity of the measurement model were confirmed through comprehensive statistical testing. The analysis assessed both direct and indirect relationships among variables.Result : The findings demonstrate that AI literacy exerts a strong and statistically significant positive influence on entrepreneurial capacity, as well as directly on startup competitiveness. Entrepreneurial leadership also shows a meaningful positive contribution to both entrepreneurial capacity and startup competitiveness. Furthermore, entrepreneurial capacity itself plays a crucial role in strengthening a startup’s market position and adaptability. The analysis confirms that entrepreneurial capacity serves as a significant mediating variable in the relationship between both AI literacy and entrepreneurial leadership with startup competitiveness. The overall model exhibits a high level of explanatory power, suggesting that the proposed variables collectively account for the vast majority of variance in startup competitiveness.Conclusion: The results underscore the importance of fostering AI literacy and entrepreneurial leadership within startup environments, as their impact on competitiveness is not only direct but also reinforced through enhanced entrepreneurial capacity. These findings provide practical guidance for startup leaders seeking to develop strategic capabilities and sustain growth in increasingly dynamic and tech-driven markets.
Unlocking Business Competitiveness: The Role of Entrepreneurial Skills, CRM, and Product Diversification in Coastal Areas Abdullah, Muhamad Al Faruq; Doktoralina, Caturida Meiwanto; Febrian, Wenny Desty; Maulana, Diky; Prayogo, Dhani Adi
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.010

Abstract

Objectives: This study explores the determinants of Business Competitiveness (BC) among female entrepreneurs in coastal areas by examining the influence of Entrepreneurial Skills (ES), Customer Relationship Management (CRM), and Product Diversification (PD). The research also identifies structural challenges including limited market access, technological constraints, and reliance on seasonal or resource-dependent industries.Methodology: The study adopts a quantitative approach using Structural Equation Modelling–Partial Least Squares (SEM-PLS) to analyse the relationships between ES, CRM, PD, and BC. The analysis includes coefficients and p-values to validate the significance of each relationship. Data were gathered from 120 female entrepreneurs in coastal regions using structured questionnaires that captured responses related to each construct. The model also includes an assessment of the mediating effect of PD on the relationship between ES, CRM, and BC.Finding: The findings indicate that both ES and CRM positively and significantly affect BC, both directly and through the mediating influence of PD. ES enhances adaptive decision-making and market-oriented innovation, while CRM strengthens customer relationships and retention. PD enables firms to broaden offerings, thereby improving responsiveness to consumer demands and mitigating market uncertainty. These results align with Doktoralina et al., who emphasised the role of digital transformation and innovation in increasing coastal SME resilience.Conclusion: ES and CRM contribute substantially to business competitiveness, with PD serving as a mediating mechanism that enhances their effects. Strengthening entrepreneurial capacity, fostering customer-focused strategies, and applying product diversification practices are necessary steps for improving the competitiveness of women-led businesses in coastal areas.
The Role of Penta Helix Collaboration in Accelerating Bureaucratic Reform and Improving the Quality of Public Services in Papua Province Risamasu, Ferdinand; Srem, Ade Irma Awayanti; Warokka, Ari
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.001

Abstract

Objective: This study examines the role of Penta Helix collaboration in accelerating bureaucratic reform and improving the quality of public services in Papua Province. The Penta Helix model involving government, business, community, academia, and media is expected to create more effective synergies in addressing Papua's bureaucracy and development challenges.Methodology: The research method used is a qualitative approach with data collection through in-depth interviews, observation, and documentation studies at the Papua Provincial Secretariat.Findings: The findings show that despite significant challenges in terms of infrastructure and human resources, cross-sector collaboration can accelerate bureaucratic reform, create more responsive policies, and improve the quality of public services. Good cross-sector coordination and the active role of the community and media are key success factors.Conclusion: This study concludes that the Penta Helix collaboration can be an effective model to accelerate bureaucratic change in Papua by considering local characteristics and strengthening the capacity of related sectors in development.
Driving Financial Sustainability Through Organizational Consulting in the ESG Era: Insights from Indonesia Savandha, Septien Dwi; Abdurokhim, Abdurokhim; Nendi, Ikhsan; Lestari, Anisa Ayu Dwi; Azzahra, Adelia; Zuhriyah, Nabilaa Faizatuz
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.014

Abstract

Objective: This research investigates the role of organizational consulting in promoting financial sustainability by integrating Environmental, Social, and Governance (ESG) principles, with a particular focus on businesses in Indonesia. The study aims to explore how ESG integration can contribute to business growth and rural development in the context of emerging economies.Methodology: A qualitative research approach was employed, utilizing in-depth interviews with organizational consultants and corporate leaders to gather primary data. This was complemented by secondary data analysis from corporate reports and relevant academic literature, providing a comprehensive understanding of the subject.Findings: The findings reveal that ESG integration significantly enhances financial performance, operational efficiency, and investor confidence. Moreover, the adoption of ESG practices contributes to rural development by strengthening local economies and infrastructure. However, challenges such as limited resources, cultural resistance, and a lack of technical expertise impede the widespread adoption of ESG practices, particularly among SMEs. Organizational consulting plays a pivotal role in addressing these challenges through tailored strategies and capacity-building initiatives that support organizations in achieving their sustainability goals.Conclusion: This research underscores the importance of organizational consulting in overcoming barriers to ESG integration, particularly in emerging economies. It emphasizes the need for localized and collaborative approaches to optimize the financial, social, and environmental benefits of sustainability initiatives. The study advances the understanding of ESG integration and offers practical insights for businesses, policymakers, and stakeholders in aligning sustainability goals with financial and social objectives.
Unpacking the Resource–Value–Performance Nexus in SMEs Sanawiri, Brillyanes; N, Anjar Septian; Sadewo, Satrio Tegar
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.015

Abstract

Objectives: This study investigates how resource leverage and value creation interact to influence the overall performance of SMEs within an entrepreneurial marketing framework. It addresses the gap in understanding whether leveraging limited resources translates into performance gains when mediated by value creation.Methodology: A quantitative research design was employed, utilizing a structured questionnaire distributed to 140 SME owners and managers. Data from these respondents were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the measurement and structural models linking resource leverage, value creation, and performance.Findings: The results show that resource leverage has a significant direct effect on SME performance (β = 0.333, p = 0.000). Additionally, resource leverage strongly influences value creation (β = 0.604, p = 0.000), which in turn has a substantial effect on SME performance (β = 0.527, p = 0.000). The mediation analysis confirms that value creation significantly mediates the relationship between resource leverage and SME performance (β = 0.319, p = 0.000), indicating that firms that effectively transform financial, human, and social resources into customer-oriented value offerings achieve superior outcomes—such as higher financial returns, customer loyalty, and market differentiation.Conclusion: This study confirms the importance of value creation in maximizing the impact of resource leverage. It contributes to entrepreneurial marketing and resource-based view literature by highlighting the strategic role of co-creation, innovation, and market responsiveness in enhancing SME performance, particularly in resource-constrained environments.
Enhancing Employee Performance Through Communication and Transformational Leadership: A Mediation Study on Job Satisfaction at the East Java Province Plantation Service Pudjowati, Juliani; Mas'adah, Mas'adah
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.016

Abstract

Objectives: This research seeks to examine the influence of communication, transformational leadership, and work satisfaction on staff performance in the East Java Provincial Plantation Service. Furthermore, it analyzes the correlation among communication, transformational leadership, and job satisfaction to comprehend their impact on workplace dynamics.Methodolog: A quantitative methodology was used, with data gathered via surveys administered to 117 workers, selected using a total sampling method. Path analysis was used to elucidate the links among the examined variables, facilitating a thorough comprehension of the direct and indirect influences of communication and leadership on work satisfaction and employee performance.Findings:The results indicate that communication and transformational leadership significantly influence employee performance. Job satisfaction is also positively correlated with performance, meaning that employees who experience higher job satisfaction tend to perform better. Additionally, communication and transformational leadership have a strong impact on job satisfaction, suggesting that effective communication and inspirational leadership styles enhance overall employee satisfaction.Conclusion:This study underscores the crucial role of communication and transformational leadership in improving both job satisfaction and employee performance. In government institutions like the East Java Provincial Plantation Service, fostering a culture of open communication and strong leadership can lead to a more motivated and productive workforce. The findings suggest that prioritizing these elements can enhance organizational effectiveness and contribute to institutional success.
Analysis Of The Influence Of Green Input, Green Process, And Green Product On Economic Performance At PT Herba Emas Wahidatama Pratiwi, Iramandha Putri; Widayanti, Sri; Syah, Mirza Andrian
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.018

Abstract

Objectives: The impact of production on the traditional medicine industry and efforts to preserve environmental and economic performance. Therefore, this study aims to analyze the effects of green inputs, green processes, and green products on the financial performance of PT Herba Emas Wahidatama.Methodology: This study uses a quantitative method. Sampling was carried out using saturated sampling, collecting data from 60 personnel from various departments who are actively involved at PT Herba Emas Wahidatama. The analysis and hypothesis testing techniques used SEM-PLS with the SmartPLS 4.0 program.Finding: The results of this study indicate that the green input carried out by PT Herba Emas Wahidatama has a significant influence on economic performance, as indicated by one of its key indicators, namely raw material control, using the FIFO and FEFO methods. Meanwhile, the processed data on the green process variable applied to PT Herba Emas Wahidatama also has a significant impact on economic performance, as indicated by the efficient energy use indicator in the production process, which utilizes solar panels. The green product variable applied to PT Herba Emas Wahidatama has a significant effect on economic performance, which is indicated by one of the indicators, namely product certification, including product certification from BPOM in the form of CPOTB (Good Traditional Medicine Manufacturing Practices) and CPPOB (Good Processed Food Production Practices), Halal MUI, and several ISO standard certifications starting from its commitment to SMM ISO 9001:2015, SMK3 45001, and SML 14001.Conclusion: The better the implementation of green input, processes, and products, the more sustainable and competitive the economic performance of PT Herba Emas Wahidatama will be in its market.
Implementation of Integrated Digital Onboarding Strategy in the Ministry of Transportation for Organizational Alignment and Adaptation Kurniawanto, Hari
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.019

Abstract

Objectives: The digital transformation in human resource management has led organizations to adopt digital onboarding as a strategy to accelerate new employee adaptation and enhance alignment with organizational values. This study aims to analyze the impact of digital onboarding on organizational value alignment and adaptation speed while examining the mediating role of organizational value alignment in this relationship.Methodology: This study employs Partial Least Squares - Structural Equation Modeling (PLS-SEM) to analyze data collected from new employees at the Ministry of Transportation.Finding: The results indicate that digital onboarding significantly influences organizational value alignment (β = 0.67, p < 0.001) and employee adaptation speed (β = 0.59, p < 0.001). Additionally, organizational value alignment mediates the relationship between digital onboarding and adaptation speed (β = 0.32, p < 0.001), emphasizing the importance of value internalization in the adaptation process.Conclusion: These findings confirm that effective digital onboarding enhances new employee integration and understanding of organizational values. Organizations should design more interactive and experience-based digital onboarding programs to maximize their impact on employee adaptation.
Risk Management in Air Cargo Delivery: Addressing with the House of Risk Framework Sari, Mustika; Riffat, Muhammad; Nasution, Nursery Alfaridi; Octaviani, Reni Dian
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.020

Abstract

Objective: The purpose of this study was to identify the root reasons of delayed products delivery and to create risk-reduction plans for logistics service providers that use air transportation.Methodology: The House of Risk (HOR) approach was utilized, which entailed in-depth interviews and questionnaires filled out by people who were knowledgeable about the problem.Findings: Twelve separate risk events were found, and eighteen risk agents were shown to be involved in these delays. Nine of them were identified as priority risk agents, indicating that they were the main reasons for the delays. In order to limit the hazards identified, the study developed eight preventive strategies that were carefully sequenced to address these difficulties. The study's conclusions are meant to help the business put the suggested mitigation plans into practice. These strategies specifically seek to lower or limit the possibility of delays when carrying air cargo. By putting these strategies into practice, the company may improve the dependability and efficiency of its logistics processes, guaranteeing the timely delivery of goods.Conclusion: The ultimate goal of the research is to provide the organization with practical and effective strategies to reduce or eliminate the probability of disruptions in their logistical operations, particularly concerning aviation cargo shipments bound to Papua. By implementing the recommended preventive measures, the company is expected to increase the dependability and efficacy of their logistics operations, which is the anticipated result of this research. Through the implementation of this strategic approach, the company can effectively bolster customer satisfaction, sustain a competitive advantage within the logistics sector, and ensure punctual deliveries.

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