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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 465 Documents
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Work Safety Culture to Fertilizer Bagging Workers Az-Zahra, Qurratul A'yun; Denny, Hanifa Maher; Setyaningsih, Yuliani
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.001

Abstract

Objectives: The performance of a company can be seen from the quality of the workforce in carrying out company activities. In Indonesia there are still many work accidents. In 2020, the Fertilizer Bagging Unit experienced a decrease in the number of accidents, but in 2022 there were fatal work accidents. Even though Government Regulation Number 50 of 2012 has been stipulated, there are still gaps in the field, such as work accidents caused by workers carrying out their work in an unsafe manner, not following the SOPs that have been set, and not using personal protective equipment so that the work culture does not run well. So this research is important to reduce the number of work accidents, and can identify the main factors that cause accidents that occur in the work environment of the Semarang city fertilizer bagging unit.Methodology: This research design uses cross sectional with a quantitative approach. The research location was carried out in the work area of the Fertilizer Bagging Unit of Tanjung Emas Port Semarang. The research time was conducted in June - July. Sampling in this study used purposive sampling, so that the number of samples used was 150. Data processing uses editing, coding, data entry and cleaning. Data analysis using Univariate, bivariate and Multivariate. The test used used Chi Square Test and Logistic Regression.Finding: The research results show that the most significant factor in the work safety culture of fertilizer bagging workers is safety performance with an OR value of 2.210.Conclusion: Factors associated with the implementation of work safety culture are skills, communication, worker participation and safety performance. Company recommendations are expected to implement a reward and punishment system for workers who work not in accordance with regulations and it is hoped that the company will implement an internal and external audit system to evaluate the effectiveness of safety policies.
Improving Employee Performance Through Work-Life Balance: a Study on the Mediation of Job Satisfaction and Work Stress at Pln Aceh Province Pane, Sri Gustina
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.006

Abstract

Objectives:      This study examines the relationships between Work-Life Balance (WLB), job satisfaction, work stress, and employee performance. The aim is to explore how WLB directly influences job satisfaction and employee performance, while also assessing the mediating role of job satisfaction and the moderating effect of work stress.Methodology: A quantitative approach was used, employing a survey method. Data were collected from 160 employees of PLN in Aceh Province through simple random sampling, resulting in 135 valid responses. Structural Equation Modeling (SEM) was applied using SmartPLS to analyze the correlations between the variables.Findings:         The study reveals that WLB significantly enhances both employee performance (0.648) and job satisfaction (0.794). Moreover, WLB is negatively correlated with work-related stress (-0.221). Job satisfaction mediates the relationship between WLB and employee performance (0.11), while WLB indirectly boosts performance by reducing work stress (0.68).Conclusion:     Work-life adjust features a considerable positive affect on representative execution by cultivating work fulfillment and diminishing work-related push. Empowering WLB through adaptable approaches and wellness activities can upgrade worker well-being and contribute to made strides organizational execution. 
The Influence of Green Marketing Strategy on Customer Loyalty with Mediation Role of Brand Image Nurmahdi, Adi; Nardo, Ma Theresa Bringas; Budiono, Nur Aktif
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.012

Abstract

Objectives: The cosmetic industry has experienced significant growth, intensifying competition among beauty and personal care brands. As sustainability becomes a crucial business consideration, companies are increasingly adopting green marketing strategies to enhance their brand image and foster customer loyalty. This study examines the influence of green marketing strategies—specifically eco-labeling, sustainable packaging, green advertising, and corporate social responsibility (CSR)—on customer loyalty, with brand image serving as a mediating factor.Methodology: This study employs a quantitative approach, using survey data from 120 consumers of The Body Shop Indonesia in Jabodetabek areas. Structural equation modeling (SEM) is used to analyze the relationships between green marketing strategies, brand image, and customer loyalty.Finding: The results indicate that green marketing strategies positively influence customer loyalty, both directly and indirectly through brand image. Brand trust and perceived value play a significant role in mediating this relationship. Furthermore, authentic green marketing efforts contribute to stronger customer retention, whereas skepticism toward greenwashing diminishes brand credibility and loyalty.Practical implications of the findings provide actionable insights for brands aiming to enhance their sustainability-driven marketing efforts. Companies should focus on transparency, consistency, and consumer education to strengthen brand image and maintain long-term customer loyalty. Distinguishing authentic sustainability initiatives from greenwashing is critical in fostering trust and positive brand associations. This study contributes to the literature by providing an industry-specific analysis of the mediating role of brand image in green marketing, addressing research gaps in differentiating genuine sustainability efforts from misleading practices.Conclusion: Theoretical and practical implications underscore the importance of authenticity and transparency in green marketing communications to foster long-term customer relationships for sustainable brands.
The Role of Employee Regrouping and Expertise Outsourcing as Intervening Variables in the Relationship of the Crisis Period: Lessons Learned from the Suralaya Power Generation Unit Idrus, Irwan; Suseno, Bambang Dwi; Adiguna, Leistar; Firjatullah, Solida; Sukapatanaa, Chintara
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.017

Abstract

Objectives: This study investigates the effects of crisis management, particularly in the context of the COVID-19 pandemic, on expertise outsourcing and production efficiency at PLTU Suralaya.It explores how the pandemic reshaped employee regrouping and outsourcing practices to maintain operational continuity. While outsourcing specialized expertise is increasingly common, limited empirical evidence exists on its effectiveness during crises. Poorly managed outsourcing can lead to inefficiencies, increased costs, and reduced productivity. The study assesses optimal integration between in-house teams and outsourcing partners, evaluating selection criteria, collaboration effectiveness, and crisis resilience strategies.Methodology: This study's use of the entire population of PT. Indonesia Power Suralaya’s Generation Division ensures data accuracy, eliminates sampling bias, and enhances the reliability of findings. This method enables a thorough examination of internal dynamics, ensuring that the findings are more relevant and tailored to the organization's unique context.Findings: Statistical analysis revealed significant positive effects of the pandemic on employee productivity (path coefficient: 0.320), employee regrouping (0.500), and expertise outsourcing (0.448). Both regrouping and outsourcing positively influenced productivity, highlighting their crucial role in crisis management.Conclusion: To enhance productivity, companies should adopt strategic regrouping and outsourcing processes, ensuring Human Resources professionals are equipped with the right skills, resources, and technology. These findings offer actionable insights for navigating crises and ensuring operational resilience. This research contributes to the understanding of crisis management, outsourcing, and employee productivity, emphasizing their strategic role in sustaining business continuity and efficiency during disruptions.
Analysis of QRIS Payment System and Financial Literacy on Consumptive Behavior Among Students Efriyanto, Efriyanto; Nurcahyani, Nurcahyani; Harnovinsah, Harnovinsah; Permana, Erwin; Zulianto, Mukhamad
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.013

Abstract

Objectives: This study aims to investigate the effect of the QRIS payment system and the level of financial literacy on consumer behavior among students in Depok City.Methodology: The research method applied is quantitative with primary data collection through online questionnaires distributed using Google Forms, involving 125 students from the Accounting Department of the Jakarta State Polytechnic who live in Depok City. The collected data has been verified to ensure its validity and reliability, and analyzed using SPSS 29 statistical software,Finding: The results of the study show that both the QRIS payment system and financial literacy have a positive and significant effect on consumer behavior of students in Depok City. These variables can explain about 49.6% of the variation in observed consumer behavior, while the remainder, about 50.4%, is assumed to be influenced by other factors not included in this research model. Consumers with higher financial literacy tend to make better financial decisionsConclusion: This research suggest that business actors provide QRIS facilities for financial transactions, especially among students. For optimal results, financial literacy strengthening activities must also be carried out.
The Promotion Strategy for Virgin Coconut Oil Products in The Pangsan Ayu Group, Petang District, Badung District Upadani, I Gusti Ayu Widari; Triandini, Evi; Srinadi, Ni Luh Putri; Krisnawan, Gusti Ngurah Aditya; Saputra, Kadek Surya
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.018

Abstract

Objectives: Virgin Coconut Oil (VCO) is oil obtained from the processing of coconuts, this VCO has many benefits, especially for health and beauty. However, this product still faces obstacles in the marketing process. Digital marketing is one solution that can be offered to the Pangsan Ayu group. The purpose of this research is to determine the marketing system used and to determine the appropriate marketing method used by the Pangsan Ayu group.Methodology The research was conducted using a survey method through the use of questionnaires and in-depth interviews. The quantitative and qualitative data obtained were analyzed using statistical analysis with SPSS version 25 application. Primary data was obtained from questionnaires given to 96 respondents, consisting of 90 consumers, 4 producers (Pangsan Ayu group) and 2 representatives of the Pangsan Village government.Finding: The research results show that: The group has carried out the planning stage before carrying out the production process 83.3%. Apart from that, the group has also received training (33.3%) and is skilled in processing VCO (33.3%) and the group has divided work tasks (66.7%) in carrying out production.Conclusion: All consumers, 100% of the 90 people who were respondents, said they had used Pangsan Ayu VCO, had purchased it by order, so they recommended using VCO. Most of the 66.7% VCO oil is sold at IDR 35,000, this price is considered cheap at 34.4% and some say the price is moderate at 61.1%. VCO quality is good at 44.4%, attractive at 44.4% and the information conveyed on the packaging label is complete. Most of Pangsan Ayu's VCO products are 51.1% for beauty and 44.4% for health.
The Effect of Green Motivation and Green Creativity on Performance: The Mediating Role of Green Innovation Suprapti, Anastasia Riani; Aini, Intan Novela Qurrotul; Harsono, Mugi; Sedera, Rakotoarisoa Maminiaina Heritiana
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.020

Abstract

Objectives: The study's purpose is to examine the mediating role of green innovation on the influence of crucial green motivation and green creativity on product development performance in Traditional Herbal Medicine SMEs in Sukoharjo, Indonesia. In the context of increasing environmental awareness, green innovation is the key to creating friendly products that can maintain and improve the competitiveness of the SME industry.Methodology: This study obtained data by questionnaires distributed to 205 Traditional Herbal Medicine SMEs owners with continuous sampling techniques. Using Smart PLS 3.2.9 software, this study used the partial least square method and the bootstrapping test to conduct hypothesis testing of the variables in the research.Finding: The study's findings demonstrate that green drive and green creativity positively influence green innovation. Furthermore, green innovation has been demonstrated to modulate the impact of green motivation on product development performance. The study's results demonstrate that the green creativity variable does not significantly impact green motivation and green innovation is not established as a mediator between green creativity and product development performance.Conclusion: The study's findings indicate that organizations capable of integrating green innovation into their business strategy will be better equipped to confront future difficulties and contribute to environmental sustainability.
Enhancing Employee Commitment through Flexible Working Arrangements and Sustainable H.R. Practices in Indonesian Startups Rina, Rina; Basalamah, Indira; Abdullah, Akmal
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.014

Abstract

Objectives: This study aims to evaluate the extent and kind of flexible work arrangements(FWAs) in Indonesian startups, considering alternatives for remote work, fluctuating work schedules, and other forms of flexibility. Additionally, it examines how employee commitment is affected by flexible work schedules. And explores the role of sustainable human resource practices in moderating the relationship between employee commitment and flexible work schedules.Methodology: This study employs a structural equation model (SEM) to analyze data collected from 247 employees, assessing the relationships among FWAs, sustainable HR practices, and employee commitment.Finding: This study confirms that FWAs positively contribute to employee commitment, with sustainable HR practices acting as a moderating factor. FWAs enhances job satisfaction and reduces stress, while sustainable HR strategies support employee engagement in the digital era. These findings highlight the importance of integrating FWAs and sustainable HR practices to create an adaptive work environment, improve retention, and drive productivity in the startup ecosystem.Conclusion: This study highlights the significance of FWAs in increasing employee commitment, particularly when supported by sustainable HR practices. By integrating FWAs with sustainability-driven HR strategies, startups can cultivate a resilient workforce, promote long-term retention, and drive innovation in dynamic and evolving business landscapes.
Bibliometric Insight into Financial Sustainability Publication Trends Kustina, Ketut Tanti; Wiksuana, I Gusti Bagus; Wiagustini, Ni Luh; Rahyuda, Henny
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.019

Abstract

Objectives: This study addresses the fragmented literature on financial sustainability by reviewing research conducted over the past five years. The objective is to bridge the knowledge gap by compiling an annotated bibliography of recent financial sustainability publications, focusing on the developments from 2018 to 2023. The paper identifies key topics and emerging research trends in this field.Methodology: The research employs bibliometric analysis and VOSviewer to analyze data from the Scopus database. It aims to identify four distinct research clusters related to financial sustainability by examining recent publications. The study also assesses the research methods used in the literature, including archival, experimental, and survey methods.Findings: The bibliometric analysis reveals four distinct research clusters that have emerged in the past decade. These clusters include topics such as co-creation, digitization of cultural heritage, financial management in the digital era, international digital platforms, ethical issues, organizational forms, social innovation, work integration social enterprises (WISE), cryptocurrencies, and financial regulation. The study also highlights the predominance of archival, experimental, and survey research methods over the past six years.Conclusion: This research provides a comprehensive overview of the evolving landscape of financial sustainability, offering valuable insights for students and academics. It summarizes key trends, methodologies, and emerging topics in financial sustainability research, contributing to a better understanding of the field and guiding future studies.
The Influence of Imported Orange Attributes on Purchase Decision in the Largest Local Orange Production Area in Indonesia Ramadhan, Aditya Willy; Setiawan, Budi; Cahyono, Edi Dwi; Permana, Adi Indra
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.015

Abstract

Objectives: In E.ast Java Province., the. consumption of importe.d orange.s continue.s to rise., alongside. the. availability of local products in the. marke.t. De.spite. the. ofte.n highe.r price. of importe.d orange.s, many consume.rs still pre.fe.r importe.d orange.s ove.r local one.s. This phe.nome.non sugge.sts that ce.rtain factors influe.nce. the. de.cision to purchase. importe.d orange.s, such as product quality, price., packaging, and the. e.nvironme.nt. This study aims to analyze. the. impact of the.se. variable.s on the. de.cision to purchase. importe.d orange.s in E.ast Java, with purchase. inte.ntion as a me.diating variable.. It is e.xpe.cte.d that the. findings of this re.se.arch can provide. insights into the. factors driving consume.rs to choose. importe.d orange.s and offe.r re.comme.ndations for busine.ss actors to e.nhance. the. compe.titive.ne.ss of local orange.s in the. dome.stic marke.t.Methodology: The. targe.t re.sponde.nts in this study are. the. pe.ople. of E.ast Java who consume. importe.d orange.s. The. se.le.ction of re.sponde.nts is base.d on spe.cific crite.ria that must be. me.t. A total of 327 re.sponde.nts are. involve.d in this study. In this re.se.arch, re.sponde.nts will be. provide.d with a que.stionnaire. containing que.stions with a 1-5 scale. re.late.d to the. re.se.arch be.ing conducte.d. This study will use. two type.s of data colle.ction: primary data and se.condary data. The. colle.cte.d data will be. proce.sse.d using the. SE.M-PLS analysis me.thod with the. Warp-PLS 8.0 software..Finding: The. re.sults of the. study show that product quality, price., packaging, and social e.nvironme.nt have. a positive. and significant e.ffe.ct on the. purchasing de.cision of importe.d orange.s in E.ast Java through purchase. inte.ntion as a me.diating variable., with an R-square. value. of 0.627. This value. indicate.s that the.se. four variable.s are. able. to e.xplain 62.7% of the. purchasing de.cision, while. the. re.maining 37.3% is influe.nce.d by othe.r variable.s that we.re. not te.ste.d in this study. Me.anwhile., product safe.ty and psychological factors did not show a significant e.ffe.ct on the. purchasing de.cision.Conclusion: Product quality, price., packaging, and social e.nvironme.nt have. a positive. and significant e.ffe.ct on the. purchasing de.cision of importe.d orange.s in E.ast Java through purchase. inte.ntion as a me.diating variable.. Me.anwhile., product safe.ty and psychological factors do not have. a significant e.ffe.ct.

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