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IMAGE
Published by Universitas Pendidikan Indonesia
ISSN : 23392878     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
IMAGE with registered number ISSN 2339-2878 (Print), is a peer-reviewed journal published two times a year (April and November) by Program Studi Manajemen Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia. IMAGE is intended to be the journal for publishing articles reporting the results of research on business.
Arjuna Subject : -
Articles 138 Documents
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Analysis of Generic Porter’s Strategy in Increasing the Competitive Advantage Iswanti, Putri; Ramadhani, Sri; Atika, Atika
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.28

Abstract

The development of fashion trends has undergone major changes towards modern fashion styles. Many new trends are emerging, one of which is the popularity of Western-style clothing among young people. This phenomenon causes a reduction in people's loyalty to local cultural products, so that many local products are left behind compared to other products. This encourages entrepreneurs operating in the cultural products industry to compete to create excellence in their products so they can compete in the modern era. The method used in this research is a qualitative research method. This research aims to analyze the competitive environment and what strategies are suitable for Kyan Ulos. The results of the research findings are that Kyan Ulos has a fairly high competitive environment, and the strategy that Kyan Ulos can use is the Differentiation Strategy.
The Influence of Public Service Management Policy and Organizational Culture on Work Performance with Service Quality as a Mediating Variable Haikal, Fikri; Nurbaiti, Nurbaiti; Nurlaila, Nurlaila
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image/2023.030

Abstract

The objective of this research is to examine and analyze: (1) the impact of public service management policies on Service Quality, (2) the effect of organizational culture on Service Quality, (3) the relationship between Service Quality and work performance, (4) how public service management policies affect work performance through Service Quality, and (5) the influence of organizational culture on work performance via Service Quality. A quantitative approach was employed, utilizing a questionnaire for data collection. The study focused on the entire population of Medan Police Traffic Units involved in SIM management, totaling 45 informants, using a saturated sampling technique. Path Analysis was the analytical technique applied, facilitated by SmartPLS The analysis involved assessments of the outer model, mediation tests, and inner models. Findings from the field revealed the following: (1) The Public Service Management Policy positively and significantly impacts Service Quality, reflected by a coefficient of 0.778 and a p-value of 0.000; (2) Organizational culture has a negative yet insignificant effect on Service Quality, indicated by a coefficient of -0.021 and a p-value of 0.920; (3) Service Quality has a significant positive effect on work performance, with a coefficient of 0.770 and a p-value of 0.000; (4) Service Quality serves as an effective mediator in the relationship between Public Service Management Policy and work performance; however, (5) it does not mediate the influence of organizational culture on performance.
Process Innovation and its Impacts on MSMEs Resilience in Ghana: The Moderating Role of Enterprise Risk Management Nkansah, Obed Kwabina Opoku; Gaffar, Vanessa; Sofia, Alfira; Heryana, Tony
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.022

Abstract

Firms’ resilience is of key interest to practitioners, owing to the fact that in most developing countries including Ghana, over 60 percent MSMEs do not survive the first five years of business operations. This study looks at how enterprise risk management may influence the impact of process innovation practices of Lean Six Sigma and Quality management Systems on MSMEs' resilience. The study used a quantitative research design, collecting survey data via Google Forms from a sample of 356 MSMEs and analysing it using SPSS software. The results indicated that MSMEs' resilience can be positively impacted by Lean Six Sigma practices. On the other hand, Quality management Systems could negatively affect the resilience of firms. Again, the research illustrates that enterprise risk management practices enhance the impact of process innovation practices on firms’ resilience. Specifically, the findings showcase the importance of utilizing process innovation practices and risk management as key principles in obtaining resilient MSMEs. Implications of these findings are important for managers of MSMEs, policy makers and researchers.
Assessing the Impact of Competency and Career Growth on Employee Performance: Innovative Work Behavior as a Mediator in Public Sector Agustina, Ema; Wardoyo, Dewie Tri Wijayati; Witjaksono, Andre Dwijanto
Image : Jurnal Riset Manajemen Vol 13, No 1 (2025): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.003

Abstract

This study investigates the impact of competency and career development on employee performance, with innovative work behavior acting as an intervening variable at Bappedalitbang Surabaya. As the primary think tank for the city's development planning, Bappedalitbang requires highly competent human resources to execute its functions effectively. This research aims to analyze the relationships between competency, career development, innovative work behavior, and employee performance. Using a quantitative approach, data were collected through surveys distributed to employees at Bappedalitbang Surabaya. The results indicate that both competency and career development have significant positive effects on innovative work behavior and employee performance. Additionally, innovative work behavior mediates the relationship between competency, career development, and employee performance. These findings provide valuable insights for the Surabaya city government in formulating human resource management policies to enhance employee performance through targeted competency development and career growth initiatives.
Analysis of Product Differentiation Strategy to Obtain Competitive Advantage in MSMEs Jayadi, Mhd Dimas; Hayati, Fitri; Atika, Atika
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.031

Abstract

Tight business competition occurs in various fields, including the beverage industry, so that business actors need to create competitive advantages by implementing differentiation strategies so that companies have an identity or characteristic of the products they produce. Warung TST Mas Jay must implement a differentiation strategy in order to gain an advantage in the competition. This study examines the differentiation strategy to create competitive advantages in Warung TST Mas Jay, the purpose of the study is to determine the application of differentiation strategies to create competitive advantages in Warung TST Mas Jay. The research method used is a qualitative approach with a qualitative descriptive research type. Business competition is carried out in accordance with Islamic teachings, namely competing healthily and not harming other parties. Warung TST Mas Jay implements product differentiation strategies to create competitive advantages.
Social Media Marketing Activities and Brand Trust: Driving Loyalty in Indonesian’s MSMEs Fashion Brand Maulasena, Mirza Fawwaz; Rahayu, Agus; Dirgantari, Puspo Dewi; Azatovich, Ablatdinov Sultanbek; Muradovna, Khudayarova Mekhrangiz
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.024

Abstract

This paper examines the impact of social media marketing activities (SMMa) on brand loyalty (BL) among followers of Indonesian micro, small, and medium enterprises (MSMEs) in the fashion sector. The increasing reliance on social media for brand engagement makes this topic particularly relevant, as businesses seek effective strategies to foster customer loyalty in a competitive landscape. The study investigates the relationship between SMMa, brand trust (BT), and BL, posing the research question: How do SMMa influence brand loyalty through brand trust in Indonesian MSME fashion brands? Utilizing a quantitative approach, data were collected through surveys distributed to followers of selected Indonesian MSME fashion brands, and structural equation modeling was employed for analysis. The findings reveal that SMMa significantly enhance brand trust, which in turn positively influences brand loyalty, highlighting the critical role of trust in the customer-brand relationship. The study concludes that Indonesian MSME fashion brands should prioritize trust-building strategies in their social media marketing efforts to cultivate customer loyalty, offering practical implications for marketers in the sector.
Analysis of Nature Tourism Development in the Study of Natural Resource Economic Development and the Environment Hasibuan, Maisyah Khairani; Yusrizal, Yusrizal
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.027

Abstract

The aim of this research is to find out sustainable development efforts in Papaso village as an attraction for natural and local tourists. This research method is descriptive qualitative research, namely the data collected is in the form of words, pictures, not numbers. The Katobung Waterfall area is in the Papaso Village area, Batang District Lubu Sutam, Padang Lawas Regency, North Sumatra Province. Based on the division of forest areas according to function, the Katobung Waterfall natural tourism area is within the production forest area and based on the division of forest management blocks it is included in the non-timber forest product development area and environmental services. The Katobung Waterfall area is in the Papaso Village area, Batang Lubu District, Sutam, Regency. Padang Lawas, North Sumatra Province. Based on the division of forest areas according to function, the Katobung Waterfall natural tourist attraction is within the production forest area and based on the division of forest management blocks it is included in the non-timber forest product development area and environmental services. The existence of infrastructure and accommodation is something that can support the satisfaction of visiting tourists. The availability of standardized infrastructure and accommodation is important because it influences the frequency and length of stay of tourists. The availability of infrastructure within a 10 km radius makes it easier for tourists to access it.
The Effect of Flexible Working Arrangements on Employee Performance: A Survey in Multi-Brand Virtual Kitchen Companies Khoirunnisa, Safira Aulia; Sukoco, Iwan; Auliana, Lina
Image : Jurnal Riset Manajemen Vol 13, No 1 (2025): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.004

Abstract

This study investigates the impact of competency and career The implementation of flexible working arrangements allows for adjustments to work patterns according to individual needs, which impacts performance. Flexible working arrangement at multi-brand virtual kitchen company has been applied but there is still no evidence that the implementation has significantly improved employee performance. This research aims to analyze the influence of flexible working arrangements on employee performance at a multi-brand virtual kitchen company. This study uses a quantitative method with a descriptive-verificative approach. Data was obtained through observation, interviews, and surveys via Google Form. The research sample consisted of 54 employees at the headquarters (HQ) of a multi-brand virtual kitchen company, selected using purposive sampling according to criteria. The data analysis used was hypothesis testing  and simple linear regression analysis using SPSS software to carry out data analysis. The study results indicate that flexible working arrangements significant positively effect on the performance of employees at multi-brand virtual kitchens. These findings indicate that HQ employees at multi-brand virtual kitchen who work with flexible working arrangements show better performance.

Page 14 of 14 | Total Record : 138

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