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INDONESIA
IMAGE
Published by Universitas Pendidikan Indonesia
ISSN : 23392878     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
IMAGE with registered number ISSN 2339-2878 (Print), is a peer-reviewed journal published two times a year (April and November) by Program Studi Manajemen Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia. IMAGE is intended to be the journal for publishing articles reporting the results of research on business.
Arjuna Subject : -
Articles 138 Documents
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Directive Leadership Style as a Mediator of Work Environment and Organizational Commitment Influences on Job Satisfaction Pravitasari, Ike Diyah; Wardoyo, Dewie Tri Wijayati; Witjaksono, Andre Dwijanto
Image : Jurnal Riset Manajemen Vol 13, No 1 (2025): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.005

Abstract

Since 2022, there has been a change in the Organizational Structure and Work Procedures (also called as SOTK) in the Regional Apparatus Organization of Surabaya City, which has transferred the responsibility for the rehabilitation of school building facilities, infrastructure, and utilities from the Public Housing Service to the Education Service. This change also caused the transfer of 154 contract workers with the positions of craftsmen and assistant craftsmen to the Education Service. This study aims to analyse the influence of the work environment and organizational commitment on job satisfaction, with directive leadership style as a mediating variable. Data were analysed using the Structural Equation Model (SEM) with the help of SEM with smartPLS software. The research sample consisted of 61 respondents selected from 154 members of the Education Service task force through the stratified sample method. The results show that the questionnaire instrument is valid and reliable. The work environment and organizational commitment have a significant positive influence on job satisfaction, but directive leadership style is not proven to mediate this influence on the Surabaya City Education Service task force.
Green Product Purchase Intention with Green Campaign Mediation Self Determination Theory Concept Azizah, Yuliatin; Azim, Fauzan; Ambarwati, Lucky
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.019

Abstract

Marketing of green products as environmentally friendly products still experiences obstacles in Jember City. This is because the community is less responsive to environmentally friendly products. Research is needed on consumer behavior related to motivation and a green campaign is given, namely an environmental campaign as an effort to promote environmentally friendly products, practices and policies to optimize the intention to purchase green products. This study contributes a deeper understanding of motivation and environmental campaigns to build green product purchase intentions, with the Self-Determination Theory (SDT) approach. SDT is used to understand motivation broadly with 6 complete continua, namely amotivation, external regulation, introjected regulation, identified regulation, integrated regulation and intrinsic motivation and integrates SDT with the role of the campaign as a mediator. A total of 210 respondents were analyzed using the PLS Equation Model Structure with the WrapPLS 7.0 program analysis tool with the results of Self-determination theory having a very strong model for the intention to purchase green products and green campaigns. The campaign as a mediator has no effect. The emphasis on identified regulation and intrinsic motivation is to provide values of awareness and pleasure by protecting the environment to prove that green products are not just a company's claim to gain profit but an effort to save the earth from damage.
Optimizing the Recruitment and Selection Process for Contract-based Civil Servant among Existing Non-Permanent Staff Mukarom, M. Multazam All; Sufianti, Ely; Pradesa, Hafid Aditya; Afandi, Muhamad Nur; Rahman, Abdul
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image/2024.030

Abstract

This study aimed to optimize the recruitment and selection process for Government Employees with Work Contracts (PPPK) from existing honorary workers in Pagar Alam City Government. The policy to eliminate honorary workers, scheduled for completion by December 2024, has accelerated the transition of honorary workers to PPPK status through the recruitment process. However, the implementation of this policy faces various challenges, including a lack of detailed regulations, misalignment between administrative requirements and job needs, and uncertainties in the implementation timeline. Employing a descriptive qualitative approach, supplemented by a quantitative questionnaire, this research analyzed the person-job fit. The findings suggest that optimization can be achieved through the administrative selection stage by providing flexibility in assessing work experience and offering video tutorial-guided registration assistance. Furthermore, to ensure the quality of recruited PPPKs, an Additional Technical Competency Test (SKTT) is recommended to assess candidates' substantial competencies beyond basic qualifications. This research contributes significantly to improving the PPPK recruitment process, particularly for local governments undergoing the transformation of honorary workers. The recommendations produced can serve as a reference in developing more effective and efficient recruitment policies and procedures.
Analysis of Performance Effectiveness of Production Team in the Fashion Retail Business Using the Team Metrics Yaqin, Nadine; Islaha, Shafia
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.026

Abstract

Fashion retail sector is one of the largest sources of employment in Indonesia and also shows the tight business competition in the fashion retail sector. As a company that carries the concept of fast fashion, the production team at PT X is one of the divisions that has a crucial role in its business process. The purpose of this study is to determine the efficacy of PT X's production division's performance using the team metrics approach developed by Woodcock and Francis. The Team Blockage Questionnaire and the Internal-Process-Output (IPO) style of interviewing were employed in this study. The assessment results show that the team still has to improve in a few areas in order to perform more effectively at work. The significant variable in understanding why the team's performance is not as effective as it should be is leadership. Interventions are therefore needed to improve these crucial areas for the affected employees as well as for other division and management members.
Mekaar Product Marketing Strategy towards MSMEs Developed by Unprosperous Women Wahdini, Riski; Rokan, Mustafa Khamal; Aisyah, Siti
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.028

Abstract

The aim of this research is to find out how the Mekaar product marketing strategy is carried out by PNM Mekaar Kotanopan Branch in offering products and attracting customers to develop MSMEs. The research method used is descriptive qualitative with a type of field research to describe and find out what is happening in the field. Data collection in this research was carried out using interview techniques and direct observation at the research location to obtain information and data in the field. The source of data acquisition in this research uses primary and secondary data. The research results show that the Mekaar product marketing strategy used to offer products and attract customers in developing MSMEs is to apply the 7P marketing mix elements. PNM Mekaar raised the marketing mix concept to see whether the products or services offered can be accepted by customers, so the company must know consumer needs and desires in terms of goods or services (product), price (price). promotion and place, business actors (people), physical evidence, processes that are combined well to produce the right marketing strategy method.
E-WoM Information Influences ESQA Cosmetics Consumer Purchase Intention on TikTok Application Prabawati, Raden Roro Sekar Maya; Fadhilla, Hanifa Nur
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.020

Abstract

The increasingly rapid development of technology is directly proportional to global economic growth. This influences the symptoms that continue to increase in online purchases. A lot of buying interest arises from the influence of reviews on social media. Social media is now replacing the role of traditional word-of-mouth and introducing a new phenomenon, namely electronic word-of-mouth (eWOM). TikTok is a social media platform whose development is increasing from year to year with the presence of beauty content in it. ESQA Cosmetics is a local brand that is popular on social media platforms, especially on TikTok. This research aims to determine the influence of eWOM in the TikTok application on purchase interest in ESQA Cosmetics. This research collected data from 270 samples according to criteria via Google Form. PLS-SEM using SmartPLS was chosen in the research to carry out data analysis. This research also have two variable mediator that used to strengthen research. This research found that Information Quality and Information Credibility have a significant positive effect on Information Usefulness. Then the Usefulness of Information has a significant positive effect on Information Adoption. Furthermore, Information Adoption has a significant positive effect on Purchase Intention. This research can be useful for ESQA Cosmetics and other local brands in carrying out their marketing strategies.
Analysis of the Implementation of Honda Motor ECU Remap in Increasing Customer Engagement and Sales br Rangkuti, Putri Apriyani; Nurlaila, Nurlaila; Marliyah, Marliyah
Image : Jurnal Riset Manajemen Vol 13, No 1 (2025): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.001

Abstract

This research aims to find out how the Panjol Motorbike repair shop can increase customer engagement and sales in its workshop business through the use of Honda Motor ECU Remap. By using an effective customer engagement strategy, workshop businesses can increase customer loyalty, retain existing customers, and increase new sales opportunities. The research method used is a qualitative descriptive method with data collection in the form of interviews and literature studies to strengthen the results of the writing. The results of the study show that the successful implementation of ECU remap at Bengkel Panjol increases customer engagement, satisfaction, and loyalty. However, sales at the Panjol Motorbike repair shop did not increase 100% due to the implementation of this ECU remap but from standard or daily services. The implementation of the remap has not fully increased workshop sales due to the lack of consumer understanding in suburban areas such as Tanjung Morawa. Several strategies, such as providing education to customers, conducting promotions, providing special packages to regular customers, and providing test drives and warranties can be carried out to increase customer engagement and sales in the future at the Tanjung Morawa District Panjol Workshop.
25 Years of Dividend Policy Research in Indonesia (1998-2023): A Bibliometric Perspective Faldesiani, Riske; Ciptagustia, Annisa; Purnomo, Budi Supriatono; Purnamasari, Imas; Firmansyah, Egi Arvian
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.27

Abstract

This study presents a comprehensive bibliometric analysis of dividend policy literature spanning the past twenty-five years (1998–2023), with a specific focus on Indonesia. Employing advanced computational mapping techniques using Biblioshiny and VOS Viewer, the research analyses 948 relevant Scopus-indexed articles and seminar papers. Key search terms included “dividend policy,” “dividend payout ratio,” and “dividend puzzle.” Articles specifically addressing "Indonesia" were mapped and scrutinized to uncover trends and insights. The findings offer a nuanced perspective on the evolution of dividend policy research, shedding light on its application in Indonesia's financial management landscape and providing a robust foundation for future scholarly inquiries.
Assessing Employee Performance Based on Work Motivation and Work Ability Wiranti, Wiranti; Zainarti, Zainarti; Atika, Atika
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.029

Abstract

This study aims to investigate how employee performance at PT. North Sumatra Plantation Simpang Gambir, Mandailing Natal, is affected by work motivation and work ability At PT. North Sumatra Plantation Simpang Gambir, Mandailing Natal. In this study, the author uses both a quantitative and an associative technique. A total of 212 employees of PT. North Sumatra Plantation Simpang Gambir, Mandailing Natal, make up the study's population. Out of this population, 68 employees make up the study's sample. The result show, work motivation has a strong partial impact on performance. Work ability has also strong partial impact on employee performance at PT. North Sumatra Plantation Simpang Gambir, Mandailing Natal, This suggests that the combined impact of work motivation and work ability on performance is substantial. The important implication of the results of this study shows that increasing employee work motivation and work ability at PT. Perkebunan Sumatera Utara Simpang Gambir, Mandailing Natal, will significantly improve employee performance. Therefore, companies should focus on developing training programs and providing appropriate incentives to maximize employee potential
The Difference between Corporate Rating Migration Probability during Economic Contraction and Expansion in Indonesia Ramadhani, Remuni El; Rahim, Rida; Adrianto, Fajri
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.021

Abstract

Corporate Rating is one of the tools of Signaling Theory, expected to provide clear and standardized signals of a company’s financial health and credit risk. However, according to the experts, the regulation of Corporate Rating issuance by Credit Rating Agency (CRA) becomes a hindrance to the timeliness of company information updates, especially during sudden large-scale economic shifts. Based on this issue, this research aims to examine the differences between Corporate Rating migration probabilities under two different economic conditions: contraction and expansion. Before conducted hypothesis testing, the secondary data from 73 sample companies were processed using Markov-Switching Autoregressive (MSVAR) and Multinomial Logistic Regression methods. Ther results of this study shows that there is no difference in the probability of a Corporate Rating downgrade during both economic conditions. On the other side, the probability of a Corporate Rating upgrade is smaller during economic contraction, and there is a difference in the probability of a Corporate Rating remained unchange between both economic conditions.

Page 13 of 14 | Total Record : 138

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