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Jurnal The Messenger
Published by Universitas Semarang
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Articles 260 Documents
Analisis Strategi Perencanaan Pesan pada Akun Instagram E-commerce @thekufed Widya Putri, Dhita; Mormes, Maulida De
Jurnal The Messenger Vol. 9 No. 1 (2017): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i1.429

Abstract

Instagram is a social media that has a visual power. Together with, many parties both individuals and organizations use Instagram to get some information they want to convey. For instance, PT. Hood Digital Asia (Kufed) who created @thekufed account to develop their messages that will be delivered to their publics. They used their own strategy by adjusting the characters and the concepts with their targets. Therefore, this study explored about how @thekufed designed their messages strategy. The researcher used qualitative method with descriptive approach to examine Kufed s message plan and strategy, such as teaser, community building, collaboration with influencers for content production and curation of products, as well as   planning the story to strengthen the visual content with emotionless. The conclusion is Kufed has implemented the message strategy based on its concept and character.
Laman dan Reputasi Lembaga Dalam Membangun Komunikasi dengan Stakeholders Mukaromah, Mukaromah; Purnamasari, Devi
Jurnal The Messenger Vol. 8 No. 2 (2016): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i2.341

Abstract

Page is one of the means of communication for a institute that can not be inevitable in the current  development of information technology today. The purpose of this study was to find out how the reader's perception of the website educational institutions in communicating their vision and mission. Using the method of qualitative descriptive study the research object Udinus page readers Semarang who are stakeholders. The results of the study reflect on the reader's perception of the page that conveys that reflect Udinus page as a page that is engaged in the field of education with the reputation of the institution which is prominent in the field of information technology. There needs to be improvement in conveying information in the field of entrepreneurship because the eyes of the readers who become informants in this research, news and events related to entrepreneurship has not been managed properly.  
The Influence of Posyandu Cadres Credibility on Community Participation in Health Program Dewi, Retasari; Anisa, Renata
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.596

Abstract

The foremost guard of health services in Indonesia is in the Puskesmas with its integrated health service post called Posyandu. Posyandu West Bandung Regency has several times won the champion as the best Posyandu in West Java and National level. This achievement was achieved because the role of Posyandu cadres in the area. Based on the background, this study examines how much influence the credibility of Posyandu cadres to public participation in health programs using the Credibility Theory, this study uses an explorative quantitative approach. Result of this research with Pearson correlation analysis showed that credibility Posyandu cadres have an effect on society participation in health program, with r = 0.0006. While Posyandu cadre expertise is quite influential with r = 0.0006; the character of trusted cadres is also influential with r = 0.0006; and the appeal of Posyandu cadres is quite influential with r = 0.0005.
Aktivitas Penggunaan Portal TELKOM sebagai Media Komunikasi Internal terhadap Pemenuhan Kebutuhan Informasi Karyawan PT. TELKOM DCS REGIONAL SEMARANG Sasongko, Annisa Febiastu
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i2.511

Abstract

The major functions of Telkom Portal as an electronic communication tool are to providing and serving information through a virtual format technology system for the employees. The study attempts to identify the relationship between employee activities of using Telkom Portal as an internal communication medium to the fulfillment of corporate information needs and interest. It also assesses employee social cognitive elements and social interaction at the work place. The results shows that Telkom portal usage activity as internal media is included in high category (51.30%) which means more than half of respondents utilize Telkom portal as information source to fulfill information requirement of company either in center or branch office. While the level of fulfillment of employee information needs is also included in the high category with the percentage of 55.13% indicating accessing Telkom portal can meet the information needs. And the influence of interaction in the work environment is in the high category (66.67%) proves that through social interaction the employees can increase the level of fulfillment of information needs of the company.
News Authorship and News Sources: Impacts on Environmental Coverage in The Nigerian Press Emenyeonu, Ogadimma C.; Mohamad, Bahtiar
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i2.483

Abstract

This study examines the impacts of news authorship and news sources on environmental coverage in the Nigerian press to shed light on the roles they play in news construction. The study finds that journalists in conjunction with policy makers are the catalyst for environmental information, whereas citizens who are pivotal in creating relevant public opinion on environmental issues are left behind. The study reveals that investigative reporting lacks in environmental coverage because most coverage are events driven which explains why environmental news is reported as straight news and as such journalists rely heavily on official sources rather than subsidiary sources. The study opines that for proper environmental coverage, journalists must choose sources from both main and subsidiary actors and revert to proactive, investigative and interpretive reporting so as to make environmental stories relatable to the intended audiences.
Dampak Komunikasi Terapeutik terhadap Citra Pelayanan Kesehatan (Studi Kasus di Rumah Sakit Umum Daerah Arifin Achmad Pekanbaru) Imam Riauan, Muhd. A.R.; Shasrini, Tessa
Jurnal The Messenger Vol. 9 No. 1 (2017): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i1.425

Abstract

In this paper, we show that the therapeutic communications have to influence the image of health care at Regional Public Hospital of Arifin Achmad Pekanbaru. Beliefs and impressions of the patient have impact to cunstruct the image of health care at the hospital. Communication skills in providing medical services performed in the process of treatment and cure of patients have an effect on increasing the image of the hospital health care. By providing good services communication between doctors or nurses to the patients, health care will improve the image of the hospital. Therapeutic communication are being made to construct a positive image in government hospitals should be done when a doctor or nurse to communicate to the patient to interaction, listening, and to show reception. This paper s result obtain from the quantitative research by using the reggression linear method of statistic.
The Logo Analysis from Faculty of Information Technology and Communication of Universitas Semarang in order to Redesign the Logo and the Corporate Identity Design using Logotype Method Ersyad, Firdaus Azwar; Setya Watie, Errika Dwi; Setyowati, Retno Manuhoro
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.715

Abstract

The logo analysis from  Faculty  of  Information Technology  and  Communication (FTIK) of Universitas Semarang in order to redesign logo and corporate identity design using logotype method is an effort to stimulate the faculty potentiality, by strengthening the brand image so that faculty is well-known in the future and would convince the society as social partner in organizing education quality. Redesign logo and corporate design is a research and development method which purpose at developing FTIK logo. The research uses Research and Development method. From the entire process of R&D development, eight steps are taken as follow: Potential and Problems of Data Collection, Product Design, Design Validation, Design Revision, Product Trial, Product Revision, Usage Trial, Mass Production. The process of redesigning the logo and faculty identity design refers to the vision and mission of the faculty so it can be implemented in creative concepts, communication strategies and application media.
Komunikasi Beda Gender dalam Masyarakat Bugis di Desa Kemujan Kepulauan Karimunjawa Latief, Muhammad Chaerul
Jurnal The Messenger Vol. 8 No. 2 (2016): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i2.344

Abstract

This article is the result of research on the concept of 'unggah ungguh' or how etiquette to communicate on Bugis Society influenced gender differences. This research was conducted in the Kemujan village, Karimunjawa Islands, Jepara, Central Java Province. This study used descriptive qualitative method in relation to culture. The study also used participatory observation method, is observe how communication between men with women, and at the same depth interviews with informants. The results showed that gender differences affect how to communicate the Bugis Communities in the Kemujan village. In addition, there is a tendency of the Bugis people in the village using the said call gender-biased. Nonetheless, the difference was also influenced by other aspects such as age factor, social status and situation.
The Influence of Brand Image Quality to Students Expectation and Satisfaction of Lecture at Politeknik Indonusa Surakarta Sari, A. Anditha
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.417

Abstract

An educational institution should be able to prove the quality of education. Consumers, in this case are students, need the proof of achievement, assessment, certification of quality, and the success of the alumni in getting work related to the field of knowledge. Evaluation is also needed to gain recognition from the community, as well as changes in curriculum and teaching methods that impact to better quality of the graduates. This study aims to analyze brand image influence to the expectations and satisfaction of students by taking sample 100 students from 5 study program i.e D3 Mass Communication, Hospitality, Informatics Management, Automotive, and Pharmacy by using systematic sample technique. Sample criteria that are students who have studied in semester 3 because students with the criteria should be able to evaluate their campus. The result of study indicates that brand image has significant effects to the expectation and satisfaction of the students.
INSTAGRAM: Bingkai Kasus Agama di Media Sosial Aminuddin, Ahsani Taqwim
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i2.403

Abstract

The religion issue is something sensitive in Indonesia. The defamation case that ensnared Basuki Tjahya Purnama by quoting Surah Al- Maidah verse 51 in his speech, so many people are distracted and angry because his words. Whereas technology increasingly sophisticated so that the dissemination of information so fast. Instagram as social media is currently booming among Indonesian teenagers could not ward from this problem conversation. Using framing model analysis method of Robert N. Entman researchers examined instagram contents that posted by official accounts belonging to three great Muslim organization in Indonesia, namely Muhammadiyah, Nahdlatul Ulama, and Front Pembela Islam, and found there is a dichotomy in the framing of this case in the official social media belonging to the Islamic organization i.e., (1) practice of trial by press; (2) whom to look out for; (3) who is wrong; (4) inviting to quiet vs indignant .