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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce Arta Moro Sundjaja; Giovanka Savina; Yuli Yuli; Thomas Hardianto
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.6801

Abstract

Previously, existing research has not comprehensively examined the determinant factors of loyalty programs, and there is limited research that analyzes the gamification of loyalty programs in e-commerce. The research investigated the determinant factors of loyalty program usage, focusing on the moderating effect of the gamified loyalty program. The research applied a quantitative method using Structural Equation Modeling (SEM) with AMOS. Then, the unit of analysis was the users who played the Lucky Egg. The population size was unknown due to limited access to the e-commerce company, so the sample size was determined using ten times indicators. Around 242 respondents were gathered using convenience sampling. The result confirms that seven hypotheses are accepted, and one hypothesis is rejected. The determinant factors of loyalty program usage are playfulness, affective commitment, and attitude toward loyalty program. The interaction moderation analysis shows that the loyalty program increases loyalty program usage. However, the reward attractiveness does not affect the loyalty program directly and must be mediated by attitude toward the loyalty program. The R2 value of attitude toward loyalty program is 58,3%, and loyalty program usage is 58,5%. The research extends the loyalty program usage model in Indonesian e-commerce, and gamified loyalty program is proven as moderating variable of loyalty program usage.
Effect of Cryptocurrency Trading and Monetary Corrupt Practices on Nigerian Economic Performance Segun Kamoru Fakunmoju; Olawale Banmore; Abiodun Gbadamosi; Olajide Idowu Okunbanjo
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7305

Abstract

Digital financial trading has brought a new dimension of financial technology transactions to the globe. Cryptocurrency trading is one of the new dimensions. However, cryptocurrency trading is plagued with unlawful and monetary corrupt practices, unregulated foreign currency markets, and unknown party participants. Thus, it creates the unpredicted challenge of instigating fear in the investors’ minds and scaring away economic agents, and in turn, it adversely affects economic activities. The research investigated the effects of cryptocurrency on the performance of the Nigerian economy. The specific objective was to examine the effect of cryptocurrency trading and monetary and monetary corrupt practices on Nigerian economic performance. The research used primary data through 98 copies of the questionnaire. Tobit regression method of analysis was applied to analyze the data. The finding reveals that cryptocurrency and monetary and monetary corrupt practices have a negative but significant effect on Nigerian economic performance with marginal effects of -0,172 and -0,734 with P < 0,05 as the significance level. The research concludes that cryptocurrency and monetary corrupt practices affect Nigerian economic performance. The research recommends that the government, through the Central Bank of Nigeria (CBN), should regulate and control cryptocurrency trading by using global digital financing system software. The software will monitor and control cryptocurrency trading in Nigeria to enhance cryptocurrency trading to contribute to and increase Nigerian economic activities.
Implementation of Marketing Strategy: A Case Study of an Online Upcycling Fashion Brand in Indonesia Anindita Hanadhyas; Nuri Wulandari
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7534

Abstract

The continuous growth of the fashion industry leaves tons of discarded clothing and garments. One way to address this issue is by upcycling or assembling worn or leftover garments into a new piece of clothing. With the growing sustainable awareness in Indonesia, consumers have started to look for clothing brands applying a sustainable practice. The research investigated the external and internal factors that could affect sales as well as brand awareness and identified the marketing strategy of a new upcycling clothing brand in Indonesia, Kawan. The research was conducted by understanding the external and internal factors using qualitative and quantitative methods. The internal data were from interviews with the owner of Kawan, customers and potential customers of Kawan. They were analyzed by the Valuable, Rare, Imperfectly Imitable, Organization (VRIO) and Marketing Mix (Product, Price, Place, and Promotion (4P)) framework. Meanwhile, the external factors were examined by the Political, Economic, Sociocultural, Technology, Ecological, Legal (PESTEL) framework and benchmarking. The data for PESTEL analysis were derived from news, reports, and an interview with the owner of Kawan. A survey was also conducted to women in Indonesia to formulate the marketing strategy using Marketing Mix framework. The results show the product characteristics for upcycling clothing brand and essential types of information for the promotion. They are essential in value creation and delivery for upcycling fashion brands. It is expected to contribute to the sales issue that Kawan has experienced and generate the marketing strategy for the issue.
Systematic Literature Review of Switching Behavior in Service Industry Stella Olivia Rawis; Reza Ashari Nasution; Laksmi Saraswati Hadiansyah; Widyoretno Adiani; Atik Aprianingsih
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7618

Abstract

Although many studies have focused on consumer behavior, a summary of constructs specialized in switching behavior is unexplored. The research aimed to enlarge an extensive and updated overview of customer switching behavior in the service industry. The Systematic Literature Review (SLR) technique evaluated 35 scientific papers released from 2011 to 2021 to analyze drivers, mediating factors, moderating factors, and outcomes related to customer switching behavior. The results improve the understanding and outcome of the drivers to retain consumers. First, the drivers (independent variables) consist of social factors, firm factors, customer behavior, and cost. Second, mediating factors include switching cost, experiential psychological states, inertia, emotion, and consumer perception. Third, moderating constructs have mooring factors, satisfaction, and inertia. Surprisingly, inertia appears in both mediating and moderating variables. The difference depends on service context. Last, outcomes consist of customers’ responses, low satisfaction, and low loyalty. The research contributes to theoretical and managerial implications for sustainable planning by making an overview of several service models. In addition, it includes the drivers of switching behavior in the service industry. Furthermore, the framework offers possibilities and issues for future research and moves the focus from the conventional service domain to social networking that refers to the online platform.
Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application Muhamad Abdilah Ramdani; Prawira Fajarindra Belgiawan; Fitri Aprilianty; Mustika Sufiati Purwanegara
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7801

Abstract

The importance of retailers to utilize interactive technology, such as Augmented Reality (AR), in their mobile applications is considered due to the change in consumer behavior from in-store to online. However, there is limited study in understanding consumer perception to evaluate the effectiveness of AR implemented by retailers during the COVID-19 pandemic in developing countries like Indonesia. The research examined the relationship between AR characteristics, consumer perception, and attitude toward AR in mobile furniture retail applications. The intention to adopt was also included in measuring behavioral responses. Using 383 valid data, the researchers empirically tested the insights through Partial Least Square-Structural Equation Modelling (PLS-SEM). The results reveal that AR characteristics have a significant influence on consumer perception. Besides, perceived functional benefit and trust in AR directly relate to attitude toward AR and indirect on intention to adopt AR applications. Thus, the research provides managerial implications for retailers to adopt AR technology as interactive media to enhance customer experience during online shopping in the current and after the pandemic. It is also expected to help government regulation in digital infrastructure to support AR implementation in industry and users’ data privacy. In addition, the research contributes to theoretical development in AR adoption, interactive marketing, and consumer behavior.
The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service Adinda Toti Paringan; Santi Novani
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7850

Abstract

The food delivery service that has gained popularity over the last few years should preserve its competitiveness by developing customer satisfaction and loyalty through customer value co-creation behaviors. However, there is still limited literature on understanding the antecedents and implications of customer value co-creation behavior in the service industry. The research aimed to evaluate the effect of customer perceptions of innovativeness and customer engagement on value co-creation behavior. Also, this study wants to reveal the relationship between value co-creation behavior on customer satisfaction and loyalty in food delivery services, using Service-Dominant (S-D) logic perspective. A survey of Indonesian GoFood customers was conducted through an online questionnaire. Then, 349 complete responses were empirically analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings reveal that customer engagement and perceived innovativeness affect customer value co-creation behavior. However, customer participation does not immediately increase customer loyalty. Instead, it must be accompanied by an increase in customer satisfaction. By investigating the antecedents and implications of value co-creation behavior among food delivery service users, the research provides practitioners with viable business strategies for maximizing customer loyalty by evaluating service innovation and the customers' behavior in co-creation value. Moreover, the research contributes to the theoretical development of customer value co-creation behaviors and the foodservice business.
Role of Desire and Implementation of Intention in the Theory of Planned Behavior: A Bibliometric Analysis Uturestantix Uturestantix; Bernardinus Maria Purwanto; Andy Susilo Lukito-Budi
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7898

Abstract

A weak finding of behavioral intention and behavior in the Theory of Planned Behavior (TPB) from a meta-analysis study by Armitage and Conner in 2001 has led to an increasing number of studies aiming to improve the TPB. Several researchers propose potential constructs to bridge the theoretical and empirical gap by suggesting that the construct of desire and the implementation of intentions can fill the theoretical and empirical gaps in the TPB model. The literature study aimed to retrospectively explore TPB studies with desire and implementation of intentions constructs in the behavioral science domain. The research retrieved 191 SCOPUS indexed papers (2012–2019) from the Google Scholars database. It summarized the descriptive data and produced visualization using VOSviewer. The results show that most studies developing the TPB model with other behavioral theories still focus on constructs to shape behavioral intentions because the behavioral intention construct is the best predictor of behavior. Most studies apply a quantitative approach with a cross-sectional survey design to collect primary data. In contrast, the experimental and longitudinal design approaches are relatively neglected in this TPB behavioral study. Furthermore, the analysis of 191 papers shows that the TPB model is often used in research in environmental, sustainable, and transport settings; health; psychological; hospitality and tourism; and innovation and technology. In addition, the use of the TPB model in research with entrepreneurial and legal settings is still limited. From these findings, the research proposes empirical research on TPB to implement further the relationship between desire and intention implementation to improve the TPB model by integrating the TPB model with several other theories, such as Mindset Theory of Action Phase and Model Goal-Directed Behaviour.
The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee Freddy Pandapotan Simbolon; Ridha Ardyaningtyas Nurcholifa; Mouli Safarina
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7917

Abstract

In the digital era, social media increasingly has an important role as a marketing tool that needs to be optimized to increase a company’s sales and profitability. Social media continues growing and is widely used by all levels of society to become the appropriate media to offer products or services. The research aimed to test and prove the effect of social media marketing using Instagram on purchase decision through brand awareness for Bulog products in Shopee. The research used 397 respondents through purposive sampling with criteria of Instagram users who made transactions of Bulog products in Shopee during the last eight months. Data were collected using a questionnaire and distributed online through Google Form. Then, data were analyzed by Structural Equation Modeling - Partial Least Square (SEM-PLS) with WarpPLS 7.0. The results find that social media marketing through Instagram significantly influences brand awareness. It impacts the purchasing decisions at Perum Bulog in Shopee. Brand awareness also significantly influences purchase decision and mediates the effect of social media marketing on the purchase decision. Hence, companies must make social media the main tool for marketing programs. It can improve marketing personnel’s competence and creativity in creating marketing content on social media.
Strengthening Service Performance in Indonesian Public Sector Aninda Rahmasari; Maria Grace Herlina; Dicky Hida Syahchari
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7946

Abstract

Quality service has become increasingly important in the public sector. Government services and their quality requirements are developing in response to changes in customers’ needs and expectations. The primary objective of the research was to strengthen public sector performance. It used a sustainable service view by examining professional public service as a mediating variable of service-oriented competence, socio-emotional ability, and workplace spirituality on sustainable service performance in Indonesia. A structured questionnaire was sent to public sector employees using a non-probability sampling method with convenience sampling. The Structural Equation Modeling (SEM) was used to test the research hypotheses using the SmartPLS version 3.2.9. After assessing the measurement model, the results show that service-oriented competence, socio-emotional ability, and workplace spirituality affect sustainable service performance significantly. Furthermore, the professional public service strengthens the relationship of service-oriented competence, socio-emotional ability, and workplace spirituality on sustainable service performance. It also implies a novel result by demonstrating that professional public service can mediate service-oriented competence, socio-emotional ability, and workplace spirituality toward sustainable service performance. Although hard skills are essential for knowledge of service-oriented competence, the research findings show that soft skills, particularly socio-emotional ability, will assure the public sector’s sustainable service performance. Therefore, soft skill development is very important for enhancing socio-emotional abilities.
Value Relevance, Sustainability Reporting Award, and Board Structure: An Influence and Analysis of Value Relevance Yolanda Florenzcia; Juniarti Juniarti; Yulius Jogi Christiawan
Binus Business Review Vol. 13 No. 2 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i2.7853

Abstract

Research on the relevance of the value of sustainability reporting as measured by the Sustainability Reporting Award (SRA) in Indonesia is still rarely studied. In Indonesia, many go-public companies have not realized the importance of reporting the environment and succeeded in getting the SRA due to the costs incurred in carrying out sustainability reporting activities in accordance with Global Reporting Initiative (GRI). The research examined whether there was value relevance in sustainability reporting information and a role for the board structure in supporting companies to obtain awards or not. The research was conducted with six-year data, with a sample of 29 companies that had received SRA at least once from 2014 to 2019. Then, Ohlson’s model was used to measure the value relevance of accounting information and SR, which was seen through changes in R2. Board structure was proxied with board size, board independence, and board meeting. The test was conducted using SmartPLS. The research results indicate that information on obtaining the SRA does not have the added value relevance, as evidenced by the R2 value. It does not increase and has an insignificant relationship with stock prices. Meanwhile, the board structure that can influence the company in obtaining the SRA is only the independence of the board. The research contributes to showing the value relevance of accounting information and sustainability reporting observed through SRA in Indonesia. Besides that, observing the roles of board structure encourages sustainability reporting of a company in acquiring an SRA.

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