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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Accelerating Digital Transformation during the COVID-19 Pandemic: A Model Design for Indonesian MSMEs Mercurius Broto Legowo; Fangky Antoneus Sorongan
Binus Business Review Vol. 13 No. 2 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i2.8447

Abstract

The acceleration of digital transformation and business model innovations fundamentally improves business growth and performance. However, the occurrence of the COVID-19 pandemic has a significant influence on the insecurity of many business actors, especially Micro Small Medium Enterprises (MSMEs). There are many efforts to recover the national economy by accelerating digital transformation for MSMEs programs by the government of the Republic of Indonesia. However, the problem arises when the process of accelerating digital transformation in Indonesian MSMEs is considered slow to encourage Indonesia’s National Economic Recovery (PEN as shortened in Indonesian) during the COVID-19 pandemic. The research aimed to present a design model for accelerating digital transformation during the COVID-19 pandemic for Indonesian MSMEs. The research applied a descriptive-analytic approach with a qualitative method. Then, the analysis reviewed the content analysis of previous research. The two research models were analyzed. One was from Indonesia, while another one was from outside Indonesia. The results of the model design reveal that the acceleration of digital transformation is influenced by business driving factors and impacts the gaining value from business model innovations. The model of accelerating digital transformation for MSMEs is expected to contribute significantly to supporting government programs and strengthening National Economic Recovery policies during the COVID-19 pandemic.
The Effectiveness of Crowdfunding Promotions on Social Media in Affecting Donation Intention: An Exploratory Survey on Millennials Gladys Greselda Gosal; Irantha Hendrika Kenang; Laura Mahendratta Tjahjono
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8468

Abstract

Social media has become an effective marketing tool, including donation-based crowdfunding platforms, to reach potential donors. The research aimed to analyze the effectiveness of social media promotion in affecting the online donation intention of millennial generations. With the S-O-R theory, the research used variables like content likeability (S), social media attributes (S), social media engagement (O), perceived credibility (O), and intention to donate (R). Then, quantitative measures were used by distributing questionnaires to the selected sample, and 152 responses were collected. The data were analyzed using SEM. The results show that intention to donate is indeed affected by social media engagement and perceived credibility. On the other hand, perceived credibility is affected by both content likeability and social media attributes. However, the results find that social media engagement is only affected by content likeability and is not influenced by social media attributes. The distinctive finding can be due to the different behavior shown by social media users toward fundraising platforms, as they only want to donate and rarely engage in the fundraiser’s social media. The research calls for further investigation using multidimensional constructs to evaluate the drivers of intention to donate. Alternatively, further research can also be conducted to analyze the behavioral differences between millennials and other generations.
The Effect of Entrepreneurial Factors on the Realization of Sustainable Development Goals (SDG) and Sustainability in Indonesia’s SMEs Anindia Pratiwi Putri; Wawan Dhewanto
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8524

Abstract

The International Monetary Fund (IMF) predicts Indonesia with lower economic growth than other countries in South Asia. This problem can be addressed by understanding the values ​​of Sustainable Development Goals (SDG) 8 about decent work and economic growth. However, previous research has not identified entrepreneurial factors that drive SDG 8 and how they affect sustainability. The research aimed to analyze the interrelationships of entrepreneurial factors in realizing SDG 8 and sustainability scientifically and systematically to fill the gap. The research applied a quantitative method. Small and Medium-Sized Enterprises (SMEs) in Bandung were selected as the research population using the purposive sampling method. Questionnaires were distributed to 153 SMEs as a data collection method. A seven-point Likert scale was used to measure respondents’ agreement for each item or statement. Then, the data were processed using PLS-SEM. The research finds that entrepreneurial intentions and behavior are entrepreneurial factors with a significant positive effect on SDG 8. In addition, SDG 8 has a significant positive effect on sustainability (social, economic, and environmental). Last, the research also contributes to increasing the entrepreneurs’ awareness in understanding the importance of motivation, entrepreneurial intentions, and SDG 8 to realize sustainable SMEs.
Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers? Annetta Gunawan; Ujang Sumarwan; Lilik Noor Yuliati; Siti Jahroh
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8526

Abstract

The retail industry in Indonesia is still in the transition phase from multichannel to omnichannel. Hence, the behavior of shoppers is divided into two broad categories, namely multichannel and omnichannel shoppers. The research aimed to know the socio-demographic characteristics of multichannel and omnichannel shoppers in Indonesia. It also tested the difference between both in showing cross-channel behavior and loyalty to the retailers. The data were obtained by questionnaires from 341 respondents with purposive sampling. The descriptive method with cross-tabulation analysis was applied to capture the socio-demographic characteristics of multichannel and omnichannel shoppers. Meanwhile, the comparative method with an independent sample t-test tested the difference between both types of shoppers in showing cross-channel behavior and loyalty to the retailers. The results show that millennial and female shoppers are the most potential segment at this time to be targeted in the context of omnichannel retailing. Both multichannel and omnichannel shoppers are dominated by those whose income is less than Rp4,5 million to Rp10 million with 3 to 5 persons in their household. Moreover, there are significant differences between multichannel and omnichannel shoppers in the context of cross-channel behavior and loyalty. Omnichannel shoppers show cross-channel behavior and loyalty more than multichannel shoppers.
Cash Flow Management Challenges Faced by Small Family-Owned Businesses in Zimbabwe Mufaro Dzingirai; Rodgers Ndava
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8531

Abstract

Cash flow management has increasingly become a concept of interest in the context of small family-owned businesses in recent years. It is worth noting that the growth rate of family-owned businesses has continued to rise in recent years. The research aimed to explore the cash flow management challenges faced by small family-owned businesses in Zimbabwe. The research philosophy of constructivism was employed as it was more appropriate for explorative qualitative study. With the adoption of a qualitative approach, in-depth interviews and Focus Group Discussions (FGDs) were conducted. The research was conducted on 12 owners of small family businesses from diverse sectors of the economy. Then, thematic analysis was applied to analyze data from in-depth interviews and FGDs. The results show that small family-owned businesses face a myriad of cash flow management challenges. Those challenges are poor payables and receivables management, inadequate cash balances, lack of financial experts, absence of cash budgets, bad debts, cash instability, and Unhu/Ubuntu culture. The research outcomes have practical implications for financial institutions and governments when offering financial management capacity-building workshops. Interestingly, the management of family businesses can make evidence-based decisions related to cash management practices and cash operating cycles. The research can immensely enrich the extant mainstream literature on the family business.
The Factors of Millennials’ Continuance Intention to Use Digital Wallets in Indonesia Yasintha Soelasih; Sumani
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8561

Abstract

The growth of digital wallets increases the convenience of consumers in making transactions. The convenience that consumers feel in using digital wallets further increases their consumption. Companies influence the age group, such as millennials, with high potential in using digital wallets. The research emphasized the consumer behavior of millennials in using digital wallets. The study aimed to examine the variables that affected digital wallet users in terms of perceived usefulness, perceived risk, customer attitude, customer satisfaction, and continuance intention to use. The questionnaire was distributed using the G-form using the determination of respondents by purposive sampling. The number of respondents was 276. The measurement of reliability and validity used loadings values, Cronbach’s alpha, Composite Reliability (CR), Average Variance Extracted (AVE), and discriminant validity. In measuring the fit model, the Standardized Root Mean Square Residual (SRMR) value was used. Then, the research used Partial Least Square-Structural Equation Model (PLS-SEM) to test the hypothesis. The results show that perceived usefulness affects customer attitudes toward using digital wallets. Meanwhile, perceived risk has no effect on customer attitudes. Customer attitude impacts customer satisfaction and continuance intention to use digital wallet users directly and indirectly. Moreover, millennials strengthen the influence of customer attitude on continuance intention to use. The effect is negative, meaning that if the age of the millennials increases, it will cause a decreased attitude change towards continuance intention to use digital wallets.
Social Media Marketing through Instagram and Repurchase Intention: The Mediating Role of Customer Engagement Freddy Pandapotan Simbolon; Verencia Law
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8576

Abstract

In the digital era, the presence of social media has a strategic function in marketing that can be optimized to strengthen the company’s competitiveness. Besides having an essential role in promoting products and services quickly and massively, social media is also effective in building relationships with customers. Therefore, the company’s ability to optimize social media is a key success factor in winning the competition. The research aimed to determine the effect of social media marketing through Instagram on repurchase intention mediated by customer engagement. The research applied a quantitative approach and involved a sample of 102 Kopi Chuseyo Instagram followers taken through a simple random sampling technique. Data were collected using a questionnaire. Then, a quantitative approach with path analysis was used to analyze the research data. Research findings show that social media marketing has a significant effect on customer engagement and repurchase intention. The findings also mention that customer engagement affects repurchase intention positively and significantly. In addition, customer engagement also mediates the effect of social media marketing on repurchase intention. Therefore, companies should identify the appropriate type of social media according to their products and services to support marketing programs. They should also focus on certain social media to run its marketing program.
Editorian Page and Table of Content Haryadi Sarjono
Binus Business Review Vol. 13 No. 2 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Editorian Page and Table of Content Haryadi Sarjono
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Influence of Macroeconomic Factors on Residential Property Prices in Malaysia Before and During COVID-19 Puji Isyanto; Siti Hafsah Zulkarnain; Abdol Samad Nawi
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8225

Abstract

The macroeconomic environment directly and significantly impacts a country’s economy. For example, residential property prices in Malaysia have steadily increased in recent years. It has become a significant issue during the COVID-19 pandemic since a home is one of the essential items for each living human being. The research identified a few macroeconomic factors, such as Gross Domestic Product (GDP), private consumption, government expenditure, and household saving which influenced Malaysian residential property prices. The research applied a regression model to analyse the data to encounter the uncertainty problem related to Beaver univariance analysis. All data were collected by the Department of Statistics Malaysia, the National Property Information Centre (NAPIC), The World Bank Data, and other data streams. Then, the research was tested using the time series method to predict and forecast the model. Based on the findings, the research shows that the distribution data for all variables are not normal. Overall, the variables are significant using the time series regression with the level of significance at 1%, 5%, and 10%. All variables tend to have a positive impact on residential property prices. The findings have significant policy consequences. Hence, it is critical to understand the pathways through which housing influences the economy to develop beneficial policies, as housing price declines are frequently cited as the primary constraint on household expenditure.

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