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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
 114   115   116   117   118 
Why Do Consumers Use Ride-Hailing? Evidence from China and Indonesia Gatot Gunarso
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8371

Abstract

Consumers’ attitudes and preferences in developing countries differ from those in developed countries. The research compared the motivation to use ride-hailing in developing and developed countries to understand consumers better. The research applied a qualitative survey with 52 drivers, followed by a quantitative survey with 741 passengers. It was finalized by one quantitative survey of 818 respondents to answer the research questions. The passengers in both quantitative surveys were from Indonesia and China who were Chinese, Indonesian, and Expatriates in China. Indicators in Partial Least Square-Structural Equation Modelling (PLS-SEM) were used to capture ride-hailing phenomena closer to actual business situations and made more robust measurements for future testing of consumers’ decisions in sharing economy setting. The results show that the habit factor influences the decision to use ride-hailing among Indonesian, Chinese, and Expatriate respondents. Meanwhile, the financial factor only influences Indonesian respondents. Safety factor affects Expatriate respondents, and utility and convenience factors influence the decision of Chinese respondents. Innovation and social factors are significant when the significance level is reduced to the exploratory level. In conclusion, managers of sharing economy companies in developing and developed countries can use Importance-Performance Mapping Analysis (IPMA) result in the research to identify important but weak factors that can be improved.
Do the Government Support Salt Small and Medium Enterprises’ Competitiveness? Rahmadi Sunoko; Asep Saefuddin; Rizal Syarief; Nimmi Zulbainarni
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8580

Abstract

As a strategic commodity, salt in Indonesia faces the challenges of increasing imports rather than the capacity to produce locally, which SMEs almost produce. Therefore, the research explored the extent of the government’s role in the competitiveness of salt SMEs. The research applied a descriptive method with a qualitative approach. For policy analysis, literature review, observation, and in-depth interviews were conducted to analyze the effectiveness of government policies using Regulatory Impact Assessment (RIA) and Cost-Benefit Analysis (CBA). The results find that at least six issues on the existing policies need concern. It consists of local people who are allowed to produce salt, the President Decree 69/1994 role and position, the salt consumption, which is mandatory to have SNI, the changeable salt classification, the other SNI than voluntary iodized consumption salt, and SNI for food-grade salt and caustic soda (chlor-alkali products). The situation shows the government’s significant role in influencing the competitiveness of sustainable salt SMEs. Subsequently, the research proposes recommendations for the sustainable competitiveness of Small and Medium Enterprises (SMEs) on salt industry development, such as arranging new regulations or revising the existing regulation by integrating and harmonizing the interest cross-ministries, establishing the task force under the Coordinating Ministry for Economic Affairs or directly under the president to prepare the national salt industries development. The national salt classification needs to be considered as the applicable classification internationally. Salt is salt, so there is no need to differentiate it into local and imported salt. Therefore, the imported salt can be classified into food-grade and Chlor-Alkali products (CAP) salt, which should meet international standards and be mandatory.
Loyalty Level of Traditional Retail Stores to Suppliers in the Era of Digital Transformation in Indonesia Mujianto; Hartoyo; Rita Nurmalina; Eva Z. Yusuf
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8582

Abstract

In Indonesia, the loyalty of traditional retail stores to suppliers in business relationships has not been widely described and explored, especially in the current era of digital transformation. Meanwhile, their business potential is enormous, with an estimated business value of 817 trillion per year. This business value contributes to 69% of the total Fast Moving Consumer Goods (FMCG) retail industry business in Indonesia. The research aimed to describe the situation of traditional retail stores with suppliers and their level of loyalty in the Business to Business (B2B) market. The research also wanted to find out the respondents’ profiles in relation to loyalty indicators. The method applied was a descriptive analysis method to map perceptions and opinions of traditional retail stalls against suppliers. Furthermore, the Top Two Box method was used to assess the loyalty level, while the respondents’ profiles were analyzed using cross-tabulation analysis. The respondents were 500 owners of traditional retail stores with proportionate stratified random sampling through an offline questionnaire. The results show that the retail service quality, trust, commitment, and satisfaction are relatively good. Meanwhile, the merchandising and website quality need to be improved. Approximately 75,4% of retail stores are loyal to their suppliers, while the remaining 24,6% are disloyal. These results are useful for supply companies to establish business-to-business relationships with traditional retail stores in Indonesia to create, develop, and maintain maximum loyalty.
Development of Sharing Economy Business Model for Company Sustainability: A Case Study on Gojek Lily Elvina Dewi; Didi Sundiman
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8598

Abstract

The definition of the sharing economy is still unclear and causes inconsistent research contributions and the application of the concept of the sharing economy business model. The research focused on developing sharing economy business model that supported sharing economy for company sustainability. The research approach was a qualitative research, the  object was data related to the sharing economy business model on company sustainability. The sample data were collected from consumers’ comments and reviews on the Gojek application on Google Playstore. The data used were 23.888 reviews. Then, Bigram was used as text processing and language developed by the system to identify topics in the comment data using Latent Dirichlet Allocation (LDA) topic modeling to determine trending topics. The results show that the sharing economy business model have an important role in company sustainability. There are important elements, such as type of platform, shared practice, place of interaction, review system, and revenue stream. The research also provides additional contributions to scientific development in the managerial field. It is expected to support the sharing economy theory and business model. Last, the research results can support and prove that the sustainable company is good at implementing the sharing economy business model for company sustainability.
What is Entrepreneurial Fear of Failure? Stievan Kurniadi Halim; Desman Hidayat; Yuli Eni; Erick Fernando
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8658

Abstract

Fear of Failure (FoF) is not exclusive to entrepreneurship. The concept is stemmed from behavioral studies in psychology. Although entrepreneurship is similar in a performative context, entrepreneurship measures of success still need to be defined. Uncertainties combined with social stigmas of entrepreneurial failure have significantly constrained the growth of entrepreneurship. The aim of the research was to map the literature regarding FoF in an entrepreneurial context. The research sought to understand how much the subject was known, how it was measured, and what factors influenced it. The research applied a systematic literature review study by adopting the PRISMA 2020 statement method and finding 41 articles that specifically studied the subject. It identified a growing interest in the subject, novel reconceptualization, and a few socio-cultural factors influencing FoF in the entrepreneurial context. Then, an experimental measurement scale was also developed. The analysis shows that many articles in FoF are exploratory, with the qualitative approach being the most utilized. Then, GEM data are the most used source in these studies. The research also identifies popular theories, sample regions, methods of measurement, and factors influencing FoF. The result concludes that the topic needs to be explored more, implying many potential areas and formative constructs for future research.
The Impact of Social Influence, Product Knowledge, and Fear of Missing Out (FOMO) towards Purchase Intention on Alcoholic Beverage in Bali Ida Bagus Nyoman Dwisuardinata; Gede Sri Darma
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8919

Abstract

Based on the enactment of official government regulations in Governor Regulation No. 1 of 2020 concerning the Governance of Balinese Fermented and Distilled Drinks, arak Bali has started to appear publicly. It brings many advantages for the Balinese, especially in the business of fermented drink production. However, it is still unknown about consumer behavior regarding the interest in arak Bali, especially among Balinese people who live socially. The research aimed to determine the effect of social influence, product knowledge, and Fear of Missing Out (FOMO) on purchase intention in arak Bali. The population used was millennials and Generation Z in Denpasar City who had looked for information and consumed arak Bali. The amount of sample used was 153 respondents. Then, data analysis model  used  the Structural Equation Model (SEM) with AMOS 24. Based on the results of data processing with AMOS 24, it can be concluded that there is a significant and positive effect of social influence on purchase intention, product knowledge on purchase intention, social influence on FOMO, and product knowledge on FOMO. Meanwhile, FOMO has no significant but positive effect on purchase intention. It is known that the effect of product knowledge on purchase intention has the greatest influence and value in the research.
The Decision of Women in Makassar City to Be Entrepreneurs Hasniati Hasniati; Dewi Pratiwi Indriasari; Arief Sirajuddin; Abdul Karim
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8936

Abstract

The participation rate of Indonesian women as entrepreneurs is the highest in Southeast Asia. The research aimed to determine the effect of personality factors, socio-cultural factors, and contextual element on the decision-making of female entrepreneurs in Makassar City. The research applied a quantitative-qualitative approach (mixed methods). The total population was 8.756 people. However, after the probability sampling was carried out, the sample of respondents was 382 people. Then, the three informants were determined by purposive sampling to become key informants based on the criteria. The analysis tool used in the test was structural equation model analysis with the help of the AMOS program. The results of the quantitative research and transcripts of the interview process are carried out at the qualitative stage which is analyzed descriptively. The results show that personality factors has a significant effect on the characteristics of female entrepreneurs in Makassar City. Through moderating variables, the results show that contextual elements have significant effect on entrepreneurial decisions. The characteristics of female entrepreneurs are to describe achievement motivation, future orientation, leadership, responsiveness, and creativity for all women in Indonesia to support economic transformation. The decision of women to become entrepreneurs also contributes to the sustainability of the household economy.
A Data-Driven Supply Chain: Marketing Data Sharing, Data Security, and Digital Technology Adoption to Predict Firm’s Resilience Yudi Fernando; Ridho Bramulya Ikhsan
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.9305

Abstract

Business automation has been driven recently with Technology 4.0 to manage the supply chain process and complexity. The secured data-driven supply chain is critical for business competitiveness. However, not all companies can manage, analyze, and interpret structured and unstructured data wisely. For record-keeping purposes, data are left unprotected and stored. Ideally, it should play a strategic role in decision-making and escalating business performance. The practices are inconsistent with the awareness of data security governance and proper usage of digital technologies. The research aimed to examine the data-driven supply chain that conceptualised marketing data sharing, data security, and digital technology adoption to predict a firm’s resilience. The research applied a quantitative approach. The survey was conducted on Malaysian manufacturing firms. The data were collected electronically and analysed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) 4.0. Around 375 companies participated in the survey. The results show the positive path links from predictors (marketing data sharing, digital technology adoption, and data security governance) and criteria. It also finds that data security and marketing data sharing have impacted digital technology adoption, leading to the supply chain’s resilience. The research has concluded that the secure sharing of the data-driven supply chain can improve a firm’s resilience. Manufacturing companies should make swift focus on data quality and utilize it wisely. The research concludes that empowering data analytics to understand customer preferences is necessary.
Investigating the Role of Foreign Direct Investment on Youth Unemployment Rate in Indonesia Olivia Tanaya; Suyanto Suyanto
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8486

Abstract

Youth unemployment is a contemporary socioeconomic problem in many countries. Although it is a negative phenomenon, this number can be translated into different perspectives as it offers plenty of available job force not only in terms of age and easily adaptable workers but also opportunities for low-wage workers. Unfortunately, despite having a high Foreign Direct Investment (FDI) and economic growth rate, Indonesia still suffers from the youth unemployment problem. The research observed a relationship between youth unemployment and FDI in the case of Indonesia from 1991 until 2019. Because of a different situation faced by female and male workers, the research also extended the impact of FDI into gender-specific effects. Data were from World Development Indicator (WDI) in 1991-2019. The short- and long-run situations were analyzed using the Auto-Regressive-Distribution-Lag (ARDL) technique. Based on the findings, it is found that in the short run, FDI can increase youth unemployment in Indonesia. This situation can be due to the reallocation industry, which requires workers’ adjustment. However, in the long run, FDI significantly reduces youth unemployment. Therefore, it concludes that FDI in Indonesia can provide employment opportunities for young people. Next, FDI is found to have a negative and significant effect on female youth unemployment. Meanwhile, there is no significant effect found in male youth unemployment.
Dynamic Relationship of Macro Variables and Liquefied Petroleum Gas Subsidy Transformation Program Eddy Prabowo; Harianto Harianto; Bambang Juanda; Dikky Indrawan
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8557

Abstract

Most Indonesians rely on liquefied petroleum gas as one of their primary sources of energy. Liquefied petroleum gas is classified into subsidized and non-subsidized. Subsidized liquefied petroleum gas is primarily used by low-income households, small businesses, as well as poor fishermen and farmers for cooking. However, no exit strategy has been established to overcome the increase in government spending on subsidized kerosene introduced in 2008. The problem is that macro variables may influence liquefied petroleum gas economic prices. The research aimed to identify the relationship between macro variables that might affect liquefied petroleum gas economic prices. It applied a quantitative method with Vector Auto Regression (VAR) and Vector Error Correction Model (VECM). The results demonstrate that inflation rate have a significant impact on the economic price of liquefied petroleum gas. Then, gross domestic product, inflation rate, and world gas price have positive correlations to the economic prices in liquefied petroleum gas. Meanwhile, currency exchange and world oil price have negative coefficients. The regression model indicates that a rise in inflation increases market prices in liquefied petroleum gas. Furthermore, the increased subsidized fuel means more poor people cannot afford liquefied petroleum gas. It is because high inflation reduces purchasing and potentially increases the number of poor people.

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