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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
 115   116   117   118   119 
Can Product Quality Improve Purchase Decisions in E-Commerce and Social Media through Customer Loyalty and Trust? Nofrizal Nofrizal; Sucherly Sucherly; Undang Juju; Zulia Khairani; Efrita Soviyanti; Hadiyati Hadiyati; Arizal N
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8800

Abstract

The in online sales transactions have continued to increase due to several factors, such as the improvement of Internet quality, the growth of start-ups in Indonesia, and the COVID-19 pandemic’s effects, which have restricted customers from making purchases offline. The research aimed to identify different types of direct and indirect influences that caused customers to make purchase decisions for fashion products and determine more dominant group (women or men) on e-commerce platforms and social media. The research applied a quantitative method. The research respondents were 244 customers who bought fashion products in e-commerce and social media. The analytical tools were Structural Equation Modelling (SEM) with SmartPLS 4.0, convergence and discrimination invalidity for the validity test, composite reliability for the reliability test, and structural model evaluation (inner model). The findings indicate that all aspects of product quality, trust, and customer loyalty have a huge impact on buying fashion products in e-commerce and social media. Moreover, in the indirect effect, product quality affects customer loyalty through trust. Similarly, product quality impacts purchase choices through customer loyalty. Trust also affects purchase choices through customer loyalty. Then, product quality affects purchase decisions through trust. Last, product quality has an impact on purchase decisions through customer loyalty and trust. Additionally, the results of PLS-MGA show that women are more dominant in buying fashion products on e-commerce and social media than men.
The Challenging Time for Indonesia Government Bond During Covid-19 Pandemic Mulyono Mulyono
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8821

Abstract

The Covid-19 pandemic has hit various countries and impacted the bond market. The research aimed to analyze the effect of the Covid-19 pandemic on government bond yields. The research contributed to developing a study on the influence of the Covid-19 outbreak on the bond market. Using an event study allowed observers to measure the impact of a particular event on financial securities. The method used was a differential test on a paired sample that tested the yield of government bonds before and after the announcement of the Covid-19 pandemic. The sample data used were the yields of government bonds at the end of 2019 and 2020. The research also used a selection of government bond yields in the Indonesia Bond Market Directory issued by the Indonesia Stock Exchange. The results show a significant influence of the Covid-19 pandemic on government bond yields. All government bond yields sampled decrease. The most significant decline occurs in government bonds with a maturity period of 1 to 5 years. The research concludes that the Covid-19 pandemic has had a significant effect on reducing the yield of government bonds. Hence, it is recommended that the government keep low-interest rates in the short term so that the yield on government bonds with maturity in the short term remains stable.
The Effect of Perceived Ease of Use and Perceived Enjoyment on Customer Trust and Loyalty in Online Food Delivery Service Shelvy Kurniawan; Alodia Tankoma
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8874

Abstract

Competition in the online food delivery industry is getting tougher. Hence, companies in the industry must increase customer trust and loyalty to continue to compete. Factors expected to increase trust and loyalty are perceived ease of use and enjoyment. The research aimed to determine whether there is an influence between perceived ease of use and enjoyment on customer loyalty in the online food delivery service industry in Indonesia, with trust as a mediating variable. The research applied a  quantitative method, using SEM with WarpPLS 7.0 software. In addition, the unit of analysis was the users of online food delivery services in various cities in Indonesia with purposive sampling. Using online questionnaires, the research obtained 215 participants. Then, data analysis was done by testing the inner and outer models. The analysis results show an influence between perceived ease of use and perceived enjoyment on customer loyalty, with trust as an intervention variable. All the relationships are found to be positive. Perceived ease of use and perceived enjoyment have a positive and significant effect on the trust of online food delivery service users in Indonesia. Similarly, perceived ease of use and perceived enjoyment affect customer loyalty of online food delivery service users in Indonesia positively and significantly. Last, trust positively and significantly influences customer loyalty of online food delivery service users in Indonesia.
Design of Balanced Scorecard as a School’s Performance Measurement Lily Ambarwati Saksono; Denny Bernardus
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8901

Abstract

For schools as educational institutions, it is essential to identify their conditions and determine the right strategy for their sustainability. The research aimed to design the Balanced Scorecard (BSC) as a performance measurement tool at Sekolah XYZ. The research applied a qualitative method with Simple Research Design (SRD) as an analytical model. For data analysis, the research applied the stages of preparation in BSC. The primary data collection method was conducted through interviews with five key informants. The measurement indicators consisted of five indicators from a financial perspective (weight: 25%), three indicators from a customer perspective (weight: 25%), nine indicators from an internal business process perspective (weight: 30%), and five measurement indicators from the learning and growth perspective (weight: 20%). In addition, the BSC design was equipped with a validation system and an evaluation system to support the BSC implementation at Sekolah XYZ. The results show that based on the vision and mission of the organization, there are 12 objective strategies to be achieved, with 22 measurement indicators that are appropriately implemented at Sekolah XYZs. The BSC at Sekolah XYZ is necessary to be designed so its management can easily trace and find the causes of the school’s success or failure. The results of the BSC design at Sekolah XYZ can be used as recommendations for other schools that want to implement BSC, with adjustments according to the conditions of each school.
Environmental, Social, and Governance Risk on Firm Performance: The Mediating Role of Firm Risk Wildan Yudhanto; Alex Johanes Simamora
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8935

Abstract

Business sustainability can be improved by achieving Environmental, Social, and Governance (ESG) aspects. The research aimed to examine the effect of ESG risk on firm risk and performance, the effect of firm risk on performance, and the mediating role of firm risk between ESG risk and performance. The research sample included 150 firms listed on the Indonesia ESG Leaders Index in Indonesian Stock Exchange in 2020-2022. The research measured ESG risk by the value of ESG risk, firm risk by stock return volatility, and performance by Return on Asset (ROA) and Tobin’s Q. Data analysis applied path analysis. Based on data analysis, lower ESG risk reduces firm risk and increases performance. Moreover, lower firm risk increases performance, and lower ESG risk increases performance through firm risk reduction. The result indicates that lower ESG risk captures the ability of ESG implementation to reduce the risk of economic value and give benefit to reducing costs of conflict, uncertainty, and bad reputation risk. Furthermore, lower ESG risk improves performance by helping firms to promote higher revenue and cost efficiency. In additional analysis, the effect of lower ESG risk on firm risk reduction and performance improvement occurs more for firms in the environmentally sensitive industry. The results show that industry sensitivity strengthens the positive effect of ESG risk on firm risk and the negative effect of ESG risk on performance. The research contributes to giving new evidence of ESG risk on firm risk and performance in Indonesia since ESG risk assessment is a new evaluation on the Indonesian Stock Exchange.
Volatility and Liquidity Comparison of Indonesian and Singapore Stock Market in COVID-19 Mobility Restrictions Era Irene Nathania; Sumani Sumani
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9063

Abstract

The COVID-19 case found at the end of December 2019 became a pandemic in March 2020. The research aimed to see and understand the differences in the performance of the Indonesian and Singapore stock indices represented by the Indeks Harga Saham Indonesia (IHSG) and Straits Times Index (STI) before and after the implementation of community mobility restrictions (Pembatasan Sosial Berskala Besar (PSBB) in Indonesia and Circuit Breaker in Singapore). The stock index data were stock index prices at closing and stock trading volume. The stock index performance was measured by its volatility and liquidity. Meanwhile, data volatility with heteroscedasticity symptoms were measured using the GARCH (1,1) model. Meanwhile, the standard deviation was used to measure homoscedastic data. The results show differences in return volatility and stock index liquidity before and after restrictions on community mobility. The return volatility of the IHSG and STI is higher before the community mobility restrictions compared to the period after. IHSG experiences liquidity after PSBB I and before PSBB II. The conclusion indicates that liquidity in Indonesia does not improve when PSBB I is implemented, but it improves in PSBB II. Meanwhile, STI’s liquidity is higher in the period after the implementation of Circuit Breaker. These results indicate that implementing the Circuit Breaker helps to improve the stock index’s performance in Singapore because volatility decreases when the policy is implemented. The policy also reduces the liquidity of the Singapore stock index.
Quality, Knowledge, and Innovation: A Systematic Literature Search and Bibliometric Analysis Wakhid Slamet Ciptono; Tria Putri Noviasari
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.9108

Abstract

Innovation is closely associated with quality and Knowledge Management (KM). However, there still needs to be more consensus on the nature of the relationship. Therefore, it is an opportunity to contribute further to the literature on innovation management studies. The research mapped research developments in quality subjects, knowledge, and innovation subjects from Scopus Database in an integrative and comprehensive manner using Microsoft Excel, Mendeley, and VOSviewer to conduct a bibliometric analysis. With PRISMA Flow Diagram in carrying out a systematic search, the research managed to capture 140 research articles on related topics published between 2002 and 2022. Through a systematic search and bibliometric analysis, the research identified, described, and characterized the origins, evolution, and intellectual structures of scientific knowledge associated with quality, knowledge, and innovation in management. For the results, the research underlines a lack of systematic efforts to develop a sound theoretical framework of the subject matters. The literature still lacks evidence concerning reference models and critical factors which can contribute to effective and efficient integration of quality, knowledge, and innovation, especially in the management field. At the end of the research, a framework is proposed to broaden the perspective of quality management practices that are not limited to Total Quality Management (TQM). The research result drives future studies to determine reciprocal relationships between TQM and KM and how this affinity can impact innovation.
Determinants of Customer Loyalty: An Empirical Study from Online Food Delivery Services Laeticia Louisa; Freddy Pandapotan Simbolon
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9233

Abstract

The rapid growth of information technology and communication today has disrupted various sectors, including the food sector. Consumers’ behavior in ordering food has shifted from offline to online with the presence of a number of food delivery service applications. This situation encourages the growth of online applications that provide food delivery services, so intense competition is unavoidable. The research aimed to investigate the role of e-service quality and sales promotion in influencing customer e-trust and e-satisfaction and its implications for customer loyalty. The research applied a quantitative approach with the survey method. The population was online food delivery service application users who lived in the Jakarta area, with a sample of 250 respondents. Data were collected through a questionnaire designed with a 5-point Likert scale and analyzed using SEM-PLS. The research findings show that customer e-service quality and sales promotion significantly influence customers’ e-trust and e-satisfaction. Other findings show that customers’ e-trust and e-satisfaction significantly affect customer loyalty. The results also indicate that customers’ e-trust and e-satisfaction significantly mediate the effect of e-service quality and sales promotion on customer loyalty. In the era of digital economy, good service and effective promotion still have an important role in increasing trust and satisfaction and a positive impact on increasing consumer loyalty ultimately.
Impact of Customer Engagement on Purchase Intention: A Promotional Online Survey on Instagram Account of @bandengisimrb Tharisa Putri Shafa; Endrian Kurniadi; Ulfa Yuniati
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9290

Abstract

The effective utilization of Instagram as a communication and promotional tool by Bandeng Isi MRB has the potential to impact online engagement significantly. By leveraging the accessibility and popularity of Instagram, producers can foster a sense of closeness and connection with their customers, ultimately increasing their interest in purchasing Bandeng Isi MRB products. The research aimed to examine the extent to which customer engagement influenced customers’ purchase intentions in response to Bandeng Isi MRB promotions. With a quantitative approach, the research employed an associative method to investigate the relationship between customer engagement and purchase intentions. The target population consisted of 763 customers who followed the Instagram account @bandengisimrb. To achieve an adequate sample size, the research used the Slovin Formula and determined that 161 individuals were needed. Then, data collected from the respondents were meticulously analyzed using the Statistical Package for Social Sciences (SPSS) through multiple linear regression analysis, with a significance level set at 5%. The findings reveal that various factors, including connection, interaction, satisfaction, retention, commitment, advocacy, and engagement, exert individual and combined effects on customers’ purchase intentions. The results underscore the significance of cultivating a strong and engaging online presence on platforms like Instagram for businesses like Bandeng Isi MRB as it can significantly influence consumers’ willingness to make purchases.
The Importance of Organizational Agility to Improve Performance: An Evidence from the Hotel Industry in the Post-COVID-19 Era Devie Devie; Hendri Kwistianus; Chantika Virginia Putri Wellyani; Go Ruth Natasya Olivia Goenadi
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9363

Abstract

The hospitality industry is one of the industries that experienced a hardest hit by the COVID-19 pandemic, such as a drastic drop in visitor levels and closed businesses. Despite the importance of organizational agility in the hospitality industry during post-pandemic recovery, there has been rare research on organizational agility in the hotel industry, especially in Indonesia. The research analyzed the effect of organizational agility on organizational performance through competitive advantage and organizational culture as mediating variables in hotels in Indonesia. The research sample was 76 hotels that consist of three-to-five-star hotels in Indonesia. The analysis was conducted using the Structural Equation Modeling (SEM) analysis method through smart Partial Least Square (PLS) software to test the research hypothesis. The results indicate that organizational agility plays an important role in increasing organizational performance. Organizational agility has a significant and positive impact on organizational performance in hospitality in Indonesia, with a competitive advantage and organizational culture as mediating variables. The research helps management to understand the importance of having organizational agility in a company to deal with uncertain conditions. The findings also help management not only focus on quality but also on how companies can meet customer needs, create competitiveness, take risks, innovate, and increase profitability to improve organizational performance.

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