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INDONESIA
SOCA: Jurnal Sosial Ekonomi Pertanian
Published by Universitas Udayana
ISSN : 14117177     EISSN : 26156628     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
SOCA merupakan jurnal ilmiah yang diterbitkan berkala di bidang social-ekonomi pertanian dan agribisnis, diterbitkan dua kali setahun (Januari-Juni & Juli-Desember). Jurnal SOCA merupakan media untuk penyebarluasan hasil penelitian bagi dosen, peneliti, praktisi maupun masyarakat umum yang yang konsen terhadap pembangunan pertanian di Indonesia. Jurnal SOCA dikhususkan untuk menampung hasil penelitian, kajian pustaka/teoritis, kajian metodologis, gagasan original yang kritis, ulasan masalah penting/isu pembangunan pertanian yang hangat dan ulasan suatu hasil seminar.
Arjuna Subject : -
Articles 563 Documents
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Added Value Analysis of Processed Cassava Products (Gethuk and Balung Kethek) Eni Astuti; Rhina Uchyani Fajarningsih; Nuning Setyowati
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p11

Abstract

Agroindustry plays an important role in increasing the added value of agricultural products which are perishable and have short shelf life. The added value is obtained from the processing process which raises costs and forms new prices along with greater profits. This study aims to analyze the profits, business efficiency, and added value of Gethuk and Balung Kethek in the Gethuk Semar Industry. The basic method of this research is descriptive method. The respondents were determined using non-probability sampling methods, purposive sampling technique, and key informants. Added value analysis was done by Hayami method and the business efficiency was analyzed using the R / C ratio and the B / C ratio. The results of the analysis show that the processing of cassava into Gethuk and Balung Kethek is profitable, efficient, and has added value. Gethuk provides benefits, business efficiency, and higher added value than Balung Kethek. Based on the results of this study, it is advised to optimize the use of cost inputs. The cost of cooking oil in Balung Kethek is too immense. The Gethuk Semar Industry may use high-atioxidant cooking oil that can be used several times in the production process.
The Structure and Behavior of Cayenne Pepper Market Ardhiles Oktama Timoranda Yusmadi Putra; Dewi Kurniati; Anita Suharyani
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p02

Abstract

The sale of cayenne pepper from farmers/producers to consumers required a marketing process. The long chain of cayenne pepper marketing and market structure leading to an unfair competition and price determination were dominated by the collectors. The research objective was to determine the marketing channels, market structure and market behavior of cayenne pepper in Sekadau Regency. The determination of the sample in this research was using a non-probability sampling method by using the Slovin formula. Data were analyzed using the Herfindahl Index (IH) and Minimum Economies of Scale (MES). The results showed that the cayenne pepper marketing channels that available in Sekadau Regency were 2 marketing channels. In general, the market structure of cayenne pepper lead to an oligopoly market, market behavior showed that the highest profit and income ratio was obtained by wholesalers. The price determination process was influenced by the large traders, the existence of price discrimination practices at each level of the marketing channel, and the establishment of binding cooperation between collectors and farmers. Farmers were advised to form institutions to strengthen their bargaining position in dealing with collector traders as price determinants and not always being price takers, as happened in the marketing channel 1. Local governments were expected to create an Agribusiness Sub Terminal (STA) which can help to open the market access.
Consumer Purchase Decision on Chicken-Nugget Purchasing Behavior in Semarang City Tania Adinda; Mukson Mukson; Edy Prasetyo
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p16

Abstract

Today, the level of processed-food consumption is significantly increasing. It is causing a high supply of this food by some business enterprises and tense competition between them. This study aimed to analyze the chicken-nugget consumer purchase decision-making, factors affected the purchase decision and the effect of those factors on the consumer purchase decision in Semarang City. This study employed a case-study method and involved 120 respondents aged ?17 years old who purchase chicken-nugget products selected by accidental sampling technique. The descriptive, factor, and multiple linear regression analyses were used to analyze the study data. Results revealed that the chicken-nugget purchase decision process consisted of some steps: need identification, finding adequate information, alternative evaluation, purchase decision, and evaluation after product purchasing. This purchase-decision was simultaneously affected by cultural, social, personal, psychological, product, price, location, and promotion factors. Cultural, personal, psychological, product, and promotion factors partially affected the consumer purchase decision.
The Strategy of Dairy Goat Business Development Zulfiana Choirunisa; Siswanto Imam Santoso; Titik Ekowati
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p07

Abstract

The Kuncen Farm Livestock Farmers Group (KTT) was one of the livestock farmers group in Semarang City where the dairy goat commodity has problems in sales and has an impact on the income. The problems included the demand for goat's milk was influenced by people's purchasing power, people's habits of consuming cow's milk, productivity was not optimal, competition factors between goat's milk businesses, marketing, and lack of capital to develop the business. The aims of the research were to analyze the farmers’ income, analyze internal factors (strengths and weaknesses) and analyze external factors (opportunities and threats) at the Kuncen Farm KTT. The research method was the census method. The respondents came from 21 members of the Kuncen Farm KTT, members of the Department of Agriculture and the Department of Food Security. Data analysis method by income calculations and analysis of three strategic formulations included the matrix of Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE), SWOT and Quantitative Strategic Planning (QSP). The research results were the average farmers’ income was 883,864 Rupiah/month and the calculation of the R/C ratio was 1.58>1 which means that the business was economically profitable. Analysis of internal and external factors in the development of dairy goat business had the biggest strength, which was the processing of dairy products, the biggest weakness was no group role in marketing, the biggest opportunity was the high purchasing power of the people and the biggest threat was the product less attractive. The strategy priority was to inform the community about the benefits of goat's milk in group.
Front Metter SOCA Vol 15, No 3, September 2021 Front Metter SOCA Vol 15, No 3, September
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Front Metter SOCA Vol 15, No 3, September 2021
The Influence of Marketing Mix on the Customer Satisfaction of Moringa Leaf Tea Nisa Alfian Nikmah; Agus Setiadi; Titik Ekowati
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p12

Abstract

Marketing success is supported by the process of selecting the right product, good distribution channels, reasonable prices, and an effective promotion called Marketing Mix. Marketing Mix elements have to support each other in order to achieve marketing goals in order to achieve customer satisfaction. The objectives of this research are to analyze the Marketing Mix (product, price, place, promotion) and customer satisfaction of Moringa leaf tea and to analyze the effect of marketing mix on costumer satisfaction of Moringa leaf tea. The determination of the research location was based on the consideration that Blora Regency has a Moringa plantation and Moringa leaf tea processing factory. The research was conducted in January - February 2020. This research is a case study. The number of respondents was 110 respondents which selected using the quota method. The sampling method used was accidental sampling. Data collection was done by interview, observation and literature study. The data analysis used was descriptive analysis and multiple linear regression analysis. The results of the study are: product variables received unfavorable responses, price and place variables received good responses, promotion variables received bad responses and customers were satisfied. Product, price, place and promotion simultaneously affect customer satisfaction of Moringa leaf tea with a significant level of 0.000. The t-test results are significant on the price and place variables, while the product and promotion variables are not significant. Future research isexpected to analyze the level of customer satisfaction.
The Production Efficiency in Organic Rice Farming Galuh Pawitri; Kustopo Budiraharjo; Bambang Mulyatno Setiawan
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p03

Abstract

The production efficiency in farming must be achieved so that production was high and farmers' income increased. The aim of this research was to analyze the influence of the production factors used on the production of organic rice farming and to analyze the efficiency of production. The research was conducted by using a survey method with 79 farmers as respondents. The research location was in Jetis Village, Sambirejo Sub-district, Sragen Regency. The analysis tool used multiple linear regression and efficiency test. The results showed that the use of production factors had a significant effect simultaneously and partially, except for fertilizer production factors. Organic rice farming in Jetis Village was technically inefficient. In allocative terms, the use of land area, seeds, pesticides and labor was not yet efficient, while fertilizers were not efficient. Economically, the use of land area, seeds and pesticides was not yet efficient, while fertilizers and labor were not efficient.
Factors Influencing the Purchasing Decision of Crystal Guava Amalia Nur Intan Pratama; Edy Prasetyo; Bambang Mulyatno Setiawan
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p17

Abstract

Factors influencing purchasing decision is vital for the product development and market line expansion. This study aimed to analyze consumer’s characteristics and factors influencing the purchasing decision of crystal guava in agrotourism sites owned by the Agricultural Technical Implementing Service Unit in Semarang City. This was a survey study conducted in Cepoko Agrotourism and Purwosari Agrotourism. These locations selected according to several considerations: managed by the Agricultural Technical Implementing Service Unit, Agricultural Board of Semarang City, distributed crystal guava with lower price, and consumer’s high interest in crystal guava that offered in the agrotourism site. A quota sampling technique was employed to select the number of participant required in the study. There were 100 consumers, 67 consumers from Cepoko Agrotourism and 33 consumers from Purwosari Agrotourism. Accidental sampling tecnique then applied to choose the eligible study participants. Descriptive and multiple linear regression analysis enrolled to analyze the study data. Results revealed that the majority of the participant were women, aged between 39 to 45 years old, graduated from senior high school and university (bachelor/diploma), housewives and entrepreneurs, had an average income of IDR 4,500,000/month, and had four family members. Product quality, promotion activity, attitude, and lifestyle identified as factors that affected the purchasing decision. Price, location, and motivation found to be not associated with the consumer’s purchasing decision.
Socio-Economic Impact of Agropolitan Area Development Among Chrysanthemum Farmer Reza Siskana Lia; Sriroso Satmoko; Kadhung Prayoga
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p08

Abstract

Chrysanthemum farmers had encountered significant issues during the agropolitan program implementation. Their small-scale business, seasonal fluctuation, poor knowledge and innovation contribute as hindrances in running the program. This study aimed to explore the socio-economic impact of the agropolitan program among the farmer. We conducted a study in December 2019 on the Gemah Ripah Farmer Group. Purposive sampling technique was applied to recruit thirty-four farmers from the farmer group as study participants. This was a descriptive study with a qualitative approach. Literature review, interview sessions, and observation were conducted to collect the study data. Data analysis consisted of three steps: 1) data reduction, 2) data display, and 3) conclusion and verification. The data validity was tested by credibility, transferability, dependability, and confirmability test. Results revealed that the social impact percieved by the farmer was the ease in accessing daily needs and health care, intimate relationship between farmer and local people, development and refinement of cropping tools, and stronger institutional structure of the farmer group. The economic impact observed were improvement of the narrow field utility value, income enhancement, and improvement of employment opportunities. Further studies are required to explore more perspectives to obtain varied information from a different layer of parties involved in the programs.
The Promotion of Mangrove Ecotourism through Social Networking in Mempawah Regency Putri Destiani; Eva Dolorosa; Dewi Kurniati
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p13

Abstract

Mangrove Ecotourism was a tourist attraction that had potential in Mempawah Regency. Ecotourism Mempawah Mangrove Park and Polaria Tanjung Pagar were tourist attractions that prioritize the aspects of nature conservation, education as well as natural beauty of mangrove forests. Tourists at Mempawah Mangrove Park and Polaria Tanjung Pagar tended to experience fluctuation. This indicated the lack of promotional activities performed, especially promotion on social networking. The research aims were to formulate criteria and alternatives for promotional activities through social networking in increasing tourist visits. The research method that used was a descriptive quantitative survey method using the Analytical Hierarchy Process (AHP) with Expert Choice 11 software. There were 60 research respondents who were taken by purposive sampling by distributing the e-questionaire link via google form. The results showed that the main priority for the alternative Instagram and Facebook accounts at Mempawah Mangrove Park and Polaria Tanjung Pagar was context strategy. Ecotourism Mempawah Mangrove Park and Polaria Tanjung Pagar needed to prioritize alternative context strategies in providing promotional activities on social networking such as increasing the presentation of informative information and conducting training or providing comparative studies for employees to other ecotourisms to increase employee knowledge and skills.

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