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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 395 Documents
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PENGARUH DESAIN KEMASAN PRODUK DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH KESADARAN MEREK PRODUK AIR MINUM CLEO DI KOTA BANDA ACEH Rizka Pratiwi; Ahmad Nizam
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17697

Abstract

This study aims to find out the Influence of Product Packaging Design and Advertising Attractiveness on Purchasing Decisions Mediated by Cleo Drinking Water Product Brand Awareness in Banda Aceh City. The technique used in the study for sampling is non-probability sampling, with a sample count of 207 respondents. The equipment in the data collection in this study used questionnaires that were distributed directly to the people of Banda Aceh. In this study, researchers used the Structural Equation Modeling (SEM) method as an analysis method to see the influence of all the variables involved. Based on the results of the hypothesis, it states that Product Packaging Design has a significant effect on purchasing decisions. The attractiveness of advertising has a significant effect on purchasing decisions. Product packaging design has a significant effect on brand awareness. The attractiveness of advertising has a significant effect on brand awareness. Brand awareness has a significant effect on purchasing decisions. Brand awareness is able to mediate product packaging design on purchasing decisions. Brand awareness is able to mediate the attractiveness of advertising on purchasing decisions. 
INOVASI PEMASARAN PRODUK UMKM DALAM MENINGKATKAN DAYA SAING Reiga Ritomiea Ariescy; Alfiandi Imam Mawardi; Endang Sholihatin; Invony Dwi Aprilisanda
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.17276

Abstract

Globalisasi pasar berimplikasi pada pelaku UMKM yang harus bersaing dalam pemasaran produk. Perkembangan teknologi yang diintegrasikan dengan perdagangan bergerak begitu pesat sehingga melahirkan revolusi industri 4.0. Persoalannya adalah pelaku UMKM masih mengandalkan cara konvensional untuk menjalankan bisnis. Apabila pelaku UMKM tidak mau berinovasi maka akan terdisrupsi. Tujuan penelitian adalah mendeskripsikan kondisi eksisting pemasaran produk UMKM di Kota Batu dan Kota Malang, dan menyusun rancangan inovasi pemasaran produk UMKM dalam meningkatkan daya saing. Informan pada penelitian ini adalah pelaku usaha kecil mikro dan menengah atau UMKM di Kota Malang dan Kota Batu. Penelitian ini menggunakan pendekatan kualitatif. Pemeriksaaan keabsahan data menggunakan teknik triangulasi sumber data, selanjutnya analisis dilakukan melalui reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan kondisi eksisting pada UMKM aktivitas inovasi dan pemasaran tanpa perencanaan sebelumnya. Proses pemasaran UMKM dilakukan dengan cara yang sembarangan, tidak berurutan, dan tidak terstruktur.  Hambatan dalam proses inovasi pada pelaku UMKM antara lain kurangnya waktu, keterbatasan pengetahuan strategi pemasaran, distribusi, kurangnya pengetahuan multidisiplin, dan  keuangan yang terbatas. UMKM harus secara aktif didukung oleh perantara seperti lembaga publik, dalam mengadopsi praktik inovasi terbuka, seperti mendeteksi calon mitra dan sumber eksternal untuk inovasi, membuat jaringan perusahaan, atau membangun dan mengelola usaha berbasis online.
PENGARUH INVESTOR CONFIDENCE YANG DIMODERASI OLEH TATA KELOLA PERUSAHAAN TERHADAP KEPUTUSAN INVESTASI PADA PERUSAHAAN MANUFAKTUR YANG TERCATAT DI BURSA EFEK INDONESIA Maya Zatil Aqmar; Said Musnadi
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.15729

Abstract

 This research examines how corporate governance can reduce asymmetric information which will ultimately foster investor confidence in a company.  Investor confidence has a significant influence on investment decisions, investor confidence can affect financing in the company. Therefore this study aims to determine the effect of corporate governance and investor confidence on investment decisions. This study uses panel data, with purposive sampling method in order to obtain a sample of 25 manufacturing companies listed on the Indonesia Stock Exchange during the 2015-2018 period.  The analytical method used is OLS.  The findings of this study confirm that there is a significant influence of investor confidence in investment decisions in manufacturing companies.  Our findings also imply that investment rates are higher in companies with good corporate governance.  Good corporate governance practices can improve the oversight function of board members, so it will be sufficient to control the interests of shareholders, so that company managers can make decisions effectively. 
PENGARUH WORKPLACE LONELINESS TERHADAP KINERJA YANG DIMEDIASI OLEH WORK ALIENATION PADA PERAWAT RSUD CUT NYAK DHIEN MEULABOH Saumi rahmawati; Amri Amri
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17452

Abstract

This study aims to measure the effect of Workplace Loneliness toward Employee Performance mediated by Work Alienation on nurses of RSUD Cut Nyak Dhien Meulaboh.. The sample used in this study were nurses of  RSUD Cut Nyak Dhien Meulaboh amounted for 169 respondents. The data equipment used in this study was a questionnaire. The sampling technique used is Probability Sampling. Hierarchical Linear Modeling (HLM) is used as the method of analysis to examine the effect of all the variables involved.Based on the results of the HLM analysis, it indicates that Workplace Loneliness has a positive effect on Performance and Work Alienation. Work Alienation has a positive effect on Performance and mediated the relationship between Workplace Loneliness and Performance.
PENGARUH USIA TERHADAP KESEIMBANGAN KEHIDUPAN KERJA YANG DIMEDIASI OLEH BATASAN PEKERJAAN DI KANTOR DAN BATASAN PEKERJAAN DI RUMAH PADA KARYAWAN SEKTOR PERBANKAN DI BANDA ACEH Maulidia Maulidia; Fairuzzabadi Fairuzzabadi
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.16323

Abstract

This study aims to measure the effect of Age on the Opportunity of Work Life which is mediated by Work Limits at the Office and Work Limits at Home for Banking Sector Employees in Banda Aceh. The sample used in this study were employees of the Banking Sector in Banda Aceh which had 118 respondents. The data equipment used in this study was a questionnaire. The sampling technique used is Probability Sampling. Causal steps is used as a method of analysis to see the effect of all the variables involved.Based on the results of the Causal Step analysis, that affects Work-Life Balance, Age has a positive effect on Work Limits at the office, Age has a positive effect on Work Limits at home, Work Limits at the office have an effect on Work Balance, Work Limits at home have a positive effect on Work-Life Balance, Age positive effect on work-life balance mediated by work limitations at the office and work limits at home, work limitations at the office and work boundaries at home is positive and a direct relationship to work-life balance.
PENGARUH PSYCHOLOGICAL CAPITAL TERHADAP CAREER COMPETENCY YANG DIMEDIASI OLEH CAREER ADAPTABILITY PADA FRONTLINER PERBANKAN DI KOTA BANDA ACEH Siti Bellia Umairah; Murkhana Murkhana
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.16355

Abstract

Referring to the Construct Career Theory, this study aims to measure the effect of psychological capital, career competency and career adaptability. The sample used in this study was the State-owned enterprises banking frontliners in the city of Banda Aceh, totaling 225 respondents. The data collection used in this study was a questionnaire. The sampling technique used was purposive sampling. Path analysis is used as a method of analysis to determine the effect of all the variables involved. Based on the results of the Path analysis, it indicates that there is a significant relationship between psychological capital and career adaptability. In addition, career adaptability has a positive impact on career competency. In this connection, career adaptability mediates the relationship between psychological capital and career competency.
PENGARUH MEDIA SOSIAL DAN KEPERCAYAAN TERHADAP MINAT BELI SEPATU VANS (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SINGAPERBANGSA KARAWANG) Marwani Marwani; Asep Maulana
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.17283

Abstract

Abstract: This study aims to analyze the influence of social media and trust on buying interest in Vans shoes for students of the Faculty of Economics, University of Singaperbangsa Karawang. This research uses descriptive and verification methods. Samples were collected using the stratified random sampling method and purposive sampling with a total sample of 100 respondents from a total population of 3,597 people. The data analysis technique used is scale range analysis, path analysis and multiple linear regression test. Based on the results of this study, it shows that social media has a positive and significant effect on purchase intention with a percentage of 46%, trust has a positive and significant effect on purchase intention with a percentage of 7.3%. There is a simultaneous influence of social media and trust on purchase intention which is 53,3% and the remaining 46.7% is influenced by other variables not examined in this study. The Vans shoe company must be able to interact online with consumers, by promoting its products on social media and developing creative ways to expand reach, increase consumer confidence by continuously improving product quality to gain the trust of consumers.Abstrak: Penelitian ini bertujuan untuk menganalisa pengaruh media sosial dan kepercayaan terhadap minat beli sepatu Vans pada Mahasiswa Fakultas Ekonomi Universitas Singaperbangsa Karawang. Penelitian ini menggunakan metode deskriptif dan verifikatif. Sampel dikumpulkan dengan menggunakan metode Stratified Random Sampling dan Purposive Sampling dengan jumlah sampel sebanyak 100 responden dari total populasi 3.597 orang. Teknik analisis data yang digunakan adalah analisis rentang skala, analisis jalur dan uji regresi linier berganda. Berdasarkan hasil penelitian ini menunjukan bahwa media sosial berpengaruh positif dan signifikan terhadap minat beli dengan presentase sebesar 46%, kepercayaan berpengaruh positif dan signifikan terhadap minat beli dengan presentase sebesar 7,3%. Terdapat pengaruh simultan media sosial dan kepercayaan terhadap minat beli yaitu sebesar 53,3% dan sisanya 46,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Perusahaan sepatu Vans harus mampu melakukan interaksi online dengan konsumen, dengan mempromosikan produknya di media sosial dan mengembangkan cara kreatif untuk memperluas jangkauan, meningkatkan kepercayaan konsumen dengan terus meningkatkan kualitas produk untuk memperoleh kepercayaan dari konsumen.  
IMPLEMENTASI DIVERSIFIKASI PRODUK PONSEL PINTAR DALAM MEMENANGKAN PASAR MASA COVID-19 Arfi Syahputra; Pristiyono Pristiyono; Junita Lubis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.17125

Abstract

The smartphone business during the Covid-19 pandemic can be said to be quite safe, this can be seen from the stability of smartphone users and even smartphone-producing company vendors continue to innovate to diversify products. This study seeks to measure the extent of the advantages of smartphone diversification in terms of price, product quality, satisfaction and its impact on smartphone purchasing decisions during the Covid-19 pandemic. This study took a sample of 100 Vivo smartphone users using purposive sampling technique and using primary data in the form of a questionnaire (google form). To determine the effect of each variable, the researcher applied a path analysis approach with IBM SPSS and AMOS. The final conclusion of this paper concludes that product diversification has a significant effect on prices. However, product diversification does not have a significant effect on purchasing decisions. In addition, although product quality has a significant effect on prices, it does not have a significant effect on purchasing decisions. Furthermore, the price is always a benchmark for consumers in making decisions in choosing the desired product
PENGARUH SELF-ESTEEM TERHADAP ADAPTABILITAS KARIR YANG DIMEDIASI OLEH PERCEIVED SOCIAL SUPPORT PADA KARYAWAN DI SALAH SATU PERBANKAN SYARIAH KOTA BANDA ACEH Faizal Haris; Ade Irma Suryani
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.15796

Abstract

This study aims to examine the effect of Self-Esteem on Career Adaptability with Perceived Social Support as a mediating variable for Employees in One of the Sharia Banking Cities in Banda Aceh. The sample used in this study was 145 employees in one of the Islamic banking in the city of Banda Aceh by using probability sampling techniques. Then, this study uses data collection tools, namely, questionnaires (questionnaire). This study uses Hierarchical Linear Modeling (HLM) as an analytical method to determine the effect of the variables involved and also use the Sobel Test for mediation testing in this study. Based on the results of the HLM analysis and Sobel Test, showing that Self-Esteem has a positive effect on Career Adaptability, Self-Esteem has a positive effect on Perceived Social Support, Perceived Social Support has a positive effect on Career Adaptability, and Perceived Social Support partially mediates the Self-Esteem on Career Adaptability.
PENGARUH MEDIA SOSIAL DAN REKOMENDASI SELEBGRAM TERHADAP KEPUTUSAN PEMBELIAN DENGAN EWOM SEBAGAI PEMEDIASI PADA PENGGUNA SHOPEE DI BANDA ACEH Ajrina Salsabila; Nurdasila Nurdasila
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17693

Abstract

             This study aims to examine the effect of Social Media and Celebrity Recommendations on Purchase Decisions with Electronic Word of Mouth (e-WOM) as a mediator for Shopee users in Banda Aceh. The sample used in this study were 168 Shoppe users using non-probability sampling technique. Then, this study used data collection equipment, namely a questionnaire (questionnaire). This study uses Hirarchical Lineal Modeling (HLM) as an analytical method to determine the effect of the variables involved in mediation testing in this study. Based on the results of the HLM analysis, it shows that social media has an effect on E-wom, Selebgram Recommendations have an effect on E-wom, Social Media has an effect on Purchase Decisions, Selebgram Recommendations have an effect on Purchasing Decisions, E-wom has an effect on Purchase Decisions, Social Media has an effect on Purchase Decision with E-wom as a mediating variable, and Selebgram Recommendations affect the Purchase Decision with E-wom as a mediating variable.Social Media, Celebrity Recommendation, E-wom, Purchase Decision, Hirarchical Lineal Modeling (HLM)

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