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Jurnal Manajemen dan Kewirausahaan (JMDK)
Published by Universitas Merdeka Malang
ISSN : 23019093     EISSN : 25408259     DOI : https://doi.org/10.26905/jmdk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 188 Documents
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Peranan Orientasi Pasar dalam Hubungan Kinerja Perusahaan pada Industri Manufaktur di Solo Raya Haryanto, Aris Tri; Dewi, Septiana Novita; Nugroho, Anggoro Panji
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.4109

Abstract

This study aims to provide additional benefits to the literature on the role of market orientation on the performance relationship of manufacturing industrial companies in Solo Raya. This type of research is a causality study with a sample size of 100 respondents, which is obtained from 5 times the number of parameters (20). The research uses path analysis which has a direct or indirect effect. The results of this study indicate: 1) responsive market orientation has a significant positive effect on marketing performance, 2) proactive market orientation has a significant positive effect on marketing performance, 3) responsive market orientation has a significant positive effect on financial performance, 4) Complaint handling has no significant negative effect on financial performance, 5) Marketing performance has a significant positive effect on financial performance. The result of the direct effect of responsive market orientation on financial performance is smaller than the indirect effect. The direct effect of proactive market orientation on financial performance is smaller than the indirect effect. It shows  that all are effective through direct channels without going through the mediating variable.https://doi.org/10.26905/jmdk.v8i2.4109
Memindai Posisi Strategis dan Alternatif Strategi Pengusaha Rotan Kota Pekanbaru Nofrizal Nofrizal; Aznuryandi Aznuryandi; Afvan Aquino
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.4153

Abstract

The condition of rattan entrepreneurs in Pekanbaru city is already worrying, it is necessary to formulate an appropriate alternative strategy to save the rattan entrepreneurs so that they do not leave names. The research objectives are to analyze  the strategic position of the rattan entrepreneurs in Pekanbaru city  and to determine alternative strategies that could be used to nourish the rattan industry in Pekanbaru city. The research objects are rattan entrepreneurs with a population of 43 business units. Data collection techniques are through questionnaires, interviews and literature study. Data analysis uses  External Factor Evaluation (EFE), Internal Factor Evaluation (IFE),  SWOT-8K Matrix Analysis and QSPM Matrix Analysis. The results of this study are : 1) the conditions of the Pekanbaru city entrepreneurs in a very worrying position where the opportunity position is lower than the threat position, while the strength is in a lower position than the weakness, 2) Based on the SWOT-8K analysis, it shows the strategic position of the Pekanbaru city rattan entrepreneur is in the IIIA quadrant position, namely the sanitation strategy, and 3)  Based on the QSPM matrix analysis, the alternative strategy that can be used by rattan craftsmen in Pekanbaru city is aggressive sanitation strategy.https://doi.org/10.26905/jmdk.v8i2.4153
Sikap, Aspirasi dan Kemampuan Wirausaha: Dimensi Utama Kinerja Kewirausahaan Prasetyo, P Eko
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.4174

Abstract

The purpose of this study is to analyze the effect of attitudes, aspirations and abilities of entrepreneurs towards the success of entrepreneurial performance. The main data source in this study used 2019 global entrepreneurship index data (GEINDEX) from 137 countries. The analytical method uses the path analysis model. The research results show there are three main factors that are most fundamental in achieving successful entrepreneurial performance, namely risk acceptance factors, internationalization aspirational factors, and the ability to absorb technology. In other words, the main basic capital to achieve successful entrepreneurial performance in the era of globalization: 1) must accept existing risks, 2) has the global thought aspirations (internationalization), and 3)  have the capacity to absorb existing technology. However, the first key to success in achieving entrepreneurial performance is very much dependent on the strength of the aspirations or big dreams possessed by an entrepreneur.https://doi.org/10.26905/jmdk.v8i2.4174
Kewirausahaan Sosial dan Penciptaan Nilai Bersama: Sebuah Kajian terhadap CSR Sido Muncul untuk Program Desa Rempah dan Buah Sirine, Hani; Andadari, Roos Kities; Suharti, Lieli
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.4240

Abstract

CSR with a shared value creation approach is characterized by the concept of social entrepreneurship, so as to produce a new business model from the social changes that occur. The purposes of this study are to determine the process of developing social entrepreneurship in the Spice and Fruit Village CSR Program and to identify the creation of shared values ​​resulting from Sido Muncul CSR program. The research method used is qualitative in which the validity of the data is tested by the triangulation method. Data collection was carried out through interviews and observations with Sido Muncul and fostered residents for the Spice and Fruit Village Program in Bergas Kidul and Diwak Villages. The results of this study indicate that the process of developing social entrepreneurship in CSR programs is carried out through several stages, including identification of social problems, allocation of resources, collaboration and partnerships, adaptation of products and processes, and social innovation. The creation of shared values ​​resulting from the CSR program is organizational performance and social performance. Organizational performance can be seen through management support, employee commitment, company reputation, and organizational finance. Social performance can be seen through the role of social entrepreneurship, harmonious relationships between shareholders and stakeholders, social innovation, and community independence. Organizational performance has a reciprocal relationship with social performance, which can produce sustainable growth.https://doi.org/10.26905/jmdk.v8i2.4240
Model Kewirausahaan Sosial Berbasis Ekonomi Kreatif dalam Mendukung Sektor Pariwisata di Kota Tasikmalaya Pandu Adi Cakranegara; Dedi Rianto Rahadi; Sujana Donandi Sinuraya
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.4318

Abstract

Covid19 contributed to various fields of life including one of the handicraft industries     in Tasimalaya. The craftsmen in Tasikmalaya asked for difficulties in marketing their products because their demand dropped during the pandemic. This research seeks to develop which social entrepreneurship model is suitable for artisans during the Pandemic. The hope is that by applying this social entrepreneurship model, crafters can have financial sustainability. The study is conducted using observations and interviews as well as Participatory Rural Assessments. Based on the results of research and literature studies, this study proposes several alternative social entrepreneurship models that can be applied. In addition, this research also found an important role as well as the government in creating competitive advantage for craftsmen. https://doi.org/10.26905/jmdk.v8i2.4318
Analisis Sistem Antrian dalam Penggunaan E-Toll untuk Menentukan Jumlah Gardu Optimal pada Gerbang Tol Puji Dwi Wahyuni; Merita Bernik
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.4598

Abstract

Considering the function of the toll road is to provide optimal services without any obstacles that can reduce the flow of vehicles, toll road providers or operators must strive for existing facilities to work optimally. Based on that, this study aims to indicate  the number of optimum toll gates that should be operated to be able to control congestion and reduce the number of vehicles waiting in Pasteur 2 Toll Gate. Pasteur 2 Toll Gate is a toll gate with the heaviest volume of vehicles incorporated in the Purbaleunyi Toll Road. This toll gate is the entrance door for tourists who want to enter the city of Bandung. Vehicle volume density occurs during rush hour every day without exception at weekends, which results in the queue of vehicles.  This study used a descriptive survey method by analyzing the queuing system after e-toll was implemented. Data collection is done through interviews and observations that are carried out every weekend within one month. This research was conducted to determine the optimal number of substations to be able to reduce the density that occurred. The results of this study indicate that the number of optimum substations that should be operated to be able to control congestion and reduce the number of vehicles waiting and being in the system or in smaller queues is 11 toll gates.https://doi.org/10.26905/jmdk.v8i2.4598
Implementasi Konsep Tanggung Jawab Sosial sebagai Upaya Meningkatkan Efektivitas Pengelolaan BUMDes Pradesa, Hafid Aditya; Agustina, Iin
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.4768

Abstract

This study aims to initiate a model for the social responsibility framework of BUMDes. This research has the aim of initiating a model for the social responsibility framework of BUMDes, by considering its institutional structure as a strategic business entity and becoming one of the main pillars for developing the economic potential in rural areas. Considering stakeholders from BUMDes and the social responsibility domain framework based on the Triple Bottom Line concept, the potential impact of BUMDes existence is well recognized and the social responsibility domain for BUMDes is offered in this article. The practice of social responsibility for BUMDes has not become an interesting area or even has an urgency to be studied. Eventhough, BUMDes is the dominant engine of economic growth - creators of value principles and managerial resources - and that BUMDes have an obligation to contribute to the economic growth of rural communities - encourages the need to promote sustainability among stakeholders and increase the sustainability of business that managed by BUMDeshttps://doi.org/10.26905/jmdk.v8i2.4768
E-Marketing Audit sebagai Tools Pengendalian Usaha pada UKM di Kota Malang Resanti Lestari; Rudy Wahyono; Aris Siswati
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.5097

Abstract

This study aims to: 1) design an information system related to marketing audits, especially marketing functions in the form of an E-Marketing Audit model design based on conceptual studies and empirical exploration, 2) develop a web-based information system, and 3) apply the E-Marketing Audit model for SMEs Malang City. This study uses a qualitative research methods. Qualitative research is conducted to define the need for marketing audits using depth in interviews to enrich the development of conceptual models and applicable systems.  While system development uses the waterfall SDLC model development method. This method is a sequential or sequential approach to the software life flow starting from analysis, design, coding, testing and implementation. The object of research is an SME in Malang City, observation activities are conducted on 20 SMEs in Malang City and depth interview is conducted with 3 SMEs who represent the characteristics needed in this research. This activity is aimed at elaborating on the need for the formation of a model as a basis for designing an applicable model of E-Marketing audit for SMEs in Malang. The results obtained are in the form of a web-based marketing audit system that is ready to be used by prospective users (SMEs). The resulting marketing audit system features recording product sales, recording of production costs and product price variations, recording sales channels (if an SME uses more than 1 distribution channel), auditing promotional activities by connecting the system to social media and measuring its impact. https://doi.org/10.26905/jmdk.v8i2.5097
Model Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah Sakit Harmen, Elsa Luvia; Semiarty, Rima; Lita, Ratni Prima
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.5094

Abstract

To maintain the continuity of a business/service is important to retain existing customers. It is necessary to see what factors affect customer loyalty. So the purpose of this study is to find a model of the relationship between perceived value, brand image, satisfaction and customer loyalty. Data are collected from 140 customers who had been treated more than once at the Oncology Clinic in the Ropanasuri Hospital for Special Surgery in Padang to test the relationship model. The results show: 1) perceived value has a positive effect on brand image, 2) perceived value has a positive effect on customer satisfaction, 3) perceived value has no effect on customer loyalty, and 4) brand images have a positive effect on customer satisfaction, the five patient satisfaction has a positive effect on customer loyaltyhttps://doi.org/10.26905/jmdk.v8i2.5094
Implementasi Theory of Planned Behavior terhadap Pemasaran Usaha Kecil Menengah melalui E-Commerce Darsono, Junianto Tjahjo; Susana, Erni; Prihantono, Eko Yuni
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.5098

Abstract

Theory of Planned Behavior (TPB) has supported relationships for predicting many different people's behaviors. TPB shows that the proximal determinant of will behavior is one's intention to engage in that behavior. Attitudes and subjective norms are suggested to exert its effects of behavior through intention. The TPB model is also developed and was further refined based on the results of the model trials conducted using data collected in Malang. The purpose of this study is to analyze the influence of attitudes, subjective norms, and behavioral control on intentions and the translation process will then occur in the behavior of SMEs in marketing through e-commerce. The population in this study is the SMEs in Malang. The sampling technique is simple random sampling. Data analysis techniques use Structural Equation Modeling (SEM) analysis. The results of this study indicate: 1) attitudes, subjective norms, and behavioral control affect the intention, and 2) the intention variable mediates the effect of attitudes, subjective norms, and behavioral control on the behavior of SMEs in marketing through e-commerce by SMEs in Malang.https://doi.org/10.26905/jmdk.v8i2.5098 

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