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Daya Saing : Jurnal Ilmu Manajemen
Published by Komunitas Manajemen Kompetitif
ISSN : 2407800X     EISSN : 25414356     DOI : -
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Jurnal Daya Saing (Online ISSN: 2541-4356 | Print ISSN : 2407-800X) published by Komunitas Manajemen Kompetitif. This journal published thrice in February, June and October. It contain the articles such as scientific papers (research and non-research), analytical studies, theoretical applications and reviews of management issues. The publication of this journal aims to increase the quantity and quality as well as its spread with the science of communication among the intellectuals, practitioners, students and observers of management problems.
Arjuna Subject : -
Articles 632 Documents
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PENGARUH BEBAN KERJA, STRES KERJA, DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION PADA PT ENAM TIGA SEJAHTERA Trisnadewi, Ni Kadek Ayu; Ardani, Ni Kadek Mely
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1422

Abstract

The purpose of this study are to know the effect of workload, work stress and work environmenton turnover intention at PT Enam Tiga Sejahtera. The data analysis technique used in this study isStructural Equation Modeling (SEM) based on variance SEM, which is well known as the Partial LeastSquare (PLS) visual version 3.0. The result of this study indicate that the relationship between workload andturnover intention shows a path coefficient value of 0.233 with a t-statistic value 0f 2.348 which is greaterthan t table (1.960). The relationship between work stress and turnover intention shows a path coefficientvalue of 0.450 with a t-statistic value of 4.128 which is greater than t table (1.960). The relationshipbetween work environment variables and turnover intention shows a path coefficient value of -0.291 with at-statistic value of 2.915 which is greater than t table (1.960).
PENDAPATAN, LITERASI KEUANGAN DAN MOTIVASI INVESTASI TERHADAP MINAT BERINVESTASI MAHASISWA STIE SATYA DHARMA SINGARAJA Trisnadewi, Ni Kadek Ayu; Puspita Sari, Ni Komang Yunika
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1423

Abstract

This study aims to determine the effect of income, financial literacy, and investment motivationon students' interest in investing. This research is a quantitative study using primary data obtained fromdistributing questionnaires. The population of this study were students of the Sekolah Tinggi Ilmu Ekonomi(STIE) Satya Dharma. The number of samples in this study was 120 students, sampling using a purposivesampling technique. Data analysis used multiple linear regression analysis with the help of the IMB SPSSversion 25 application. The results showed that income did not affect the investment interest of SekolahTinggi Ilmu Ekonomi (STIE) Satya Dharma students. In contrast, financial literacy and investmentmotivation positively and significantly affected the investment interest of Sekolah Tinggi Ilmu Ekonomi(STIE) Satya Dharma students.
PENGARUH CELEBRITY ENDORSER, ELECTRONIC WORD OF MOUTH DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DI LAZADA Hutapea, Rusliana; Nofrizal, Nofrizal
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1433

Abstract

This study aims to determine: (1) the influence of celebrity endorsers on purchasing decisions of ms.glow on lazada, (2) the effect of electronic word of mouth on purchasing decisions of ms.glow on lazada, (3) the influence of social media on purchasing decisions of ms.glow on lazada, and the influence of celebrity endorsers, electronic word of mouth, and social media on purchasing decisions for ms glow at Lazada. This study used a descriptive method by collecting primary data by distributing questionnaires to a sample of 100 respondents who were at least 17 years old. The results obtained from this study are (1) there is a significant influence of celebrity endorser, on the purchasing decision of ms. word of mouth, the purchase decision for ms glow on lazada is said to have a sig value of 0.006 <0.05 and a t-count value of 2.814 > 1.98498, (3) there is a significant influence on social media, there is a purchase decision for ms.glow on lazada it is said that the sig value is 0.048 < 0.05 and t value 2.003 > 1.98498, (4) there is a significant influence of celebrity endorsers, electronic word of mouth, and social media on purchasing decisions ms. glow in Lazada said a sig value of 0.000 <0.05 withf count of 16.637 > 2.70
PENILAIAN KINERJA KEUANGAN LPD DESA PAKRAMAN ISEH MENGGUNAKAN METODE BALANCED SCORECARD Kusuma, I Komang Budi; Nuryani, Ni Nyoman Juli
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1455

Abstract

The purpose of this study was to determine the financial performance of LPDIseh Village using the Balanced Scorecard method. This research uses qualitative andquantitative methods. The data collection techniques used in this study were interviewsand documentation, in which the chairmen and employees of the Iseh Village LPD wereused as respondents. The data analysis technique used in this research is descriptivequantitative. Based on the results of research on the financial perspective starting fromthe ratio of capital, liquidity, and profitability can be categorized as healthy according tothe valuation standards. From a customer perspective, as measured by acquisition,retention and profitability, customers can be categorized as healthy. In the perspective ofinternal business processes measured by the interview method can be categorized ashealthy. And from the perspective of learning and growth as measured by HumanResources (HR), technology systems and company procedures can be categorized ashealthy.
PANDE BESI DI ERA MODERN (Studi di Desa Sawan, Kecamatan Sawan, Kabupaten Buleleng) Hartawan, I Gusti Made Dharma; Wiratni, Komang Ayu
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1456

Abstract

The problem studied in this study is how do blacksmith craftsmen maintain their existence in themodern era in Sawan Village, Sawan District, Buleleng Regency. The method used is descriptive qualitativemethod with data collection techniques through observation, interviews, and documentation. There are 3(three) research findings on how blacksmith craftsmen maintain their existence in the modern era: First,continuing the parents' business with the inheritance process in continuing this business the blacksmithfamily in Sawan Village has a strategy of involving children in the blacksmith production process. Second,the opportunity for the blacksmith business to meet the necessities of life, namely the opportunity to becomea blacksmith craftsman by the Soroh Pande community in Sawan Village is influenced by production thathas lived from time to time and the products made already have quality so that there are always collectorswho come to look for them. products made by pande craftsmen in Sawan Village. Third, feeling proud to bea descendant of Pande, namely pride in being a Pande citizen as a form of devotion is manifested in twoways, namely through physical and symbolic activities. Physical activities are in the form of work, place ofwork and objects, while symbolic are names, colors and traditions.
DIRECT MARKETING DAN PRICE PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN MITSUBISHI L 300 PADA PT. SUKA FAJAR LTD CABANG BANGKINANG KOTA Putri, Librina Tria; Diantara, Litra; Yogi, Fitra
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1463

Abstract

Penelitian ini dilaksanakan di PT. Suka Fajar Ltd Cabang Bangkinang Kota. Tujuan penelitian untuk mengetahui pengaruh baik secara parsial maupun simultan dari variable Direct Marketing dan Price terhadap keputusan pembelian. Data yang digunakan dalam penelitian ini merupakan data primer dan data sekunder, yang diperoleh dengan metode kuesioner, observasi, wawancara dan dokumentasi. Sampel yang digunakan untuk menguji hipotesis sebanyak 96 pelanggan, pengambilan sampel dilakukan dengan metode accidental sampling. Alat analisa data digunakan model regresi linear berganda, sedangkan pengujian hipotesis dilakukan dengan uji F dan uji t pada alpha lima persen. Berdasarkan hasil penelitian disimpulkan bahwa variabel Direct Marketing dan Price berpengaruh signifikan secara simultan dan parsial terhadap keputusan pembelian. Koefisien korelasi (R) diperoleh sebesar 0, 826, artinya terdapat hubungan erat antara variabel Direct Marketing dan Price dengan keputusan pembelian. Selanjutnya kontribusi variabel Direct Marketing dan Price terhadap keputusan pembelian sebesar 67,5%, sedangkan sisanya sebesar 32,5 % dipengaruhi oleh faktor lain diluar model. Kata Kunci: Direct Marketing, Price Dan Keputusan Pembelian
PENGARUH KEMASAN TERHADAP MINAT BELI BATIAH BAGI WISATAWAN KOTA PAYAKUMBUH Wahyudi, Wahyudi; Asnur, Lise
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1467

Abstract

This problem is motivated by a lack of interest in buying batik for tourists. The research purpose was to reveal the packaging effect on the intention to buy batiah for tourists from Payakumbuh City. This research type uses method of quantitative, the research population is 1,165 tourists visiting Sanjai Erina. Sampling technique purposive sampling, so the samples number in this research was 298 people. The technique for data collection used SPSS 20. Based on the research results that had been conducted at Sanjai Erina, the following conclusions could be drawn: 1) The batiah packaging at Sanjai Erina, based on the results of the research, according to predetermined indicators, was overall included in the good category at 39.3%. 2) The buying interest of visitors at Sanjai Erina based on research results in accordance with predetermined indicators is overall included in the good category of 34.9% 3) There is a influence in significant between packaging on the buying interest of batiah at Sanjai Erina of 19.1% while the remaining 80.9% were influenced by other factors. Keywords: Packaging, Purchase Interest
PENGARUH VARIASI MENU DAN DIGITAL MARKETING TEHADAP MINAT BELI KONSUMEN PADA KARSA KAFE PADANG Fauzana, Helga Melosa; Asnur, Lise
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1469

Abstract

The purpose of this study is to describe and analyze menu variations, digital marketing and the influence of menu variations and digital marketing on the buying interest of Karsa Café Padang consumers. This type of research is quantitative with causal association methods. The population of this panel consists of consumers who enjoy various Karsa Café Padang menus with a sample of 100 people. Data was collected by distributing questionnaires with a Likert scale in the form of checklists. Test the device using validity and reliability tests. Data is processed with Microsoft Excel and SPSS version 26.00. Based on the results of this survey, the average respondent score for the menu variable was 0.67 with the category very good, the digital marketing variable 88.25 good, and the consumer buying interest variable 89.50 good. Menu variations have no significant effect on the dependent variable, namely Consumer Buying Interest. Digital marketing has a significant effect on the dependent variable, namely consumer buying interest. Keywords: influence, menu variation, digital marketing
PENGARUH HYGIENE MAKANAN TERHADAP KUALITAS MAKANAN BREAKFAST PADA RESTORAN THE AXANA HOTEL PADANG Fitri, Denisa; Asnur, Lise
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1471

Abstract

The purpose of this study was to analyze the effect of food hygiene on food quality at The Axana Hotel Padang. This type of quantitative research with a causal relationship approach. The sampling method is non-probability sampling using saturated sampling. The research instrument is a questionnaire equipped with Likert scale. From the results of the study it was concluded that food hygiene (X) showed a percentage of 41% in the range ≥ 69 - < 70 included in the good category. food quality (Y) shows a percentage of 53% in the range ≥ 40 - < 41 included in the good category. Simple linear regression test with the T test on the food hygiene variable affects the food quality variable at The Axana Hotel Padang. The F test value of the food hygiene variable (X) has a significant effect on the quality of food at The Axana Hotel Padang. Adjustment value. R square of 0.284 means that the food hygiene variable has an effect of 28.4% on the quality of food at The Axana Hotel Padang and 71.6% is influenced by other variables. Keywords: food hygiene, food quality, The Axana Hotel Padang
PENGGUNAKAN FINTECH PADA MAHASISWA DI LEVEL PERGURUAN TINGGI: MENGUNGKAP PENGARUH KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI Baihaqi, Muhammad Iqbal; Sari Hadi, Nofi Puspita; Pradita, Fatmawati Putri
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1476

Abstract

Abstract: This study aims to determine the effect of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay in university students in Bandung City. This study used Quantitative research methods with descriptive and verifiative analysis. The results of this study state that there is an influence of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay. There is an influence of Product Quality on buying interest in using Gopay. There is an influence of Service Quality on purchase interest in using Gopay. Meanwhile, the Promotion does not affect buying interest in using Gopay

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