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INDONESIA
Jurnal IPTA
Published by Universitas Udayana
ISSN : 23388633     EISSN : 25487930     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.
Arjuna Subject : -
Articles 312 Documents
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BACK MATTER JURNAL IPTA VOL. 5 NO. 2 2017 Editorial Team Jurnal IPTA
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 2 (2017): Jurnal IPTA (Desember 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.979 KB)

Abstract

STRATEGI PEMASARAN PT. ALLIANCE VAST TOURS TERHADAP WISATAWAN PENGGUNA JASA PERJALANAN I Putu Pradipa Artawan; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.674 KB) | DOI: 10.24843/IPTA.2014.v02.i02.p04

Abstract

Indonesia especially Bali has a huge potential in the field of tourism. It can be seen from a wide range of beautiful natural scenery, culture, history of the nation, festivals and ceremonies are unique, different kinds of art and crafts, and a number of very attractive place for tourists throughout the year . The study aims is to determine the marketing strategy of the company's tour packages PT. Vast Alliance Tour who can be success to attract tourists to use the services at PT. Vast Alliance Tour. The analysis using SWOT to determine what the is right strategy which can be used to market package of PT. Vast Alliance Tour. This study led to the conclusion that that the marketing strategies undertaken by PT. Vast Alliance Tour in promoting its products through website, brochures, and sales calls. Products offered by PT. Vast Alliance Tour package in the form of packages like rafting, water sports, cruise, spa, and and much more. Strategy undertaken in this study using the SWOT analysis is to combine the strengths and opportunities that can cover the weaknesses and threats that exist in the relevant product market.
PROSPEK PENINGKATAN KUALITAS KOMPONEN PARIWISATA DI KERATON SURAKARTA Devi Rusdiana Putri; Agam Marsoyo
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4575.512 KB) | DOI: 10.24843/IPTA.2019.v07.i01.p08

Abstract

Surakarta and Yogyakarta Palace are two palaces that historically connected and both are located in the middle of Surakarta dan Yogyakarta region. They offer nearly the same tourist products, but they have significantly different tourist numbers. Whereas, Surakarta Palace itself has various potential tourist attractions to visit. This study aimed to measure quality and define the prospect of tourism component development in Surakarta Palace. This research used questionnaire with random sampling technique which later supported by observation and interview to the parties concerned. This study found out that : (1) the tourism component quality in Surakarta palace is different compared to Yogyakarta palace due the lack of diversity in attractions and limited amenities choices. (2) But Surakarta Palace has wide range of potential that can be well-developed. (3) The support from local government and community have not enough yet to encourage the improvement of tourism component’s quality in Surakarta Palace.
PENGARUH KUALITAS PELAYANAN PRAMUWISATA MANDARIN TERHADAP TINGKAT KEPUASAN WISATAWAN CINA YANG BERKUNJUNG DI DAYA TARIK WISATA PURA ULUWATU, KUTA SELATAN BADUNG Anindya Putri Lestari; I Ketut Suwena; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.501 KB) | DOI: 10.24843/IPTA.2016.v04.i02.p15

Abstract

This research is aimed at to know the positive influence on the quality of service guides to tourist satisfaction mandarin Chinese. Sample in this study were 105 respondents using purposive sampling technique. Data collection techniques used were observation, questionnaire, interview, and literature study. Data were analyzed using analysis of Likert scale, validity, reliability, classical assumption (normality test, multicoloniarity test, heteroscedasticity test), multiple linear regression analysis (t test and f), the analysis of correlation and coefficient of determination. The result of analysis shows the fifth factor research (tangibles, empathy, reliability, responsiveness, assurance) has a positive influence and significant to satisfaction rating of 51.2%. The test results of multiple linear regression analysis states that variable reliability has a positive coefficient 3,599 and greater influence to the satisfaction of Chinese tourists who visit the tourist attraction Uluwatu South Kuta Badung.
PERENCANAAN PAKET WISATA TIRTA DI KABUPATEN BULELENG Luh Putu Swandewi; I Putu Sudana; Yayu Indrawati
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.244 KB) | DOI: 10.24843/IPTA.2014.v02.i01.p02

Abstract

Buleleng has variety attraction for tourism industry, such as natural and cultural potencies of tourism destination and most of it, is about marine tourism but there are none of them providing water tour packages. The purpose of this field study is to identify the marine tourism potency in Buleleng Regency and plan a marine package tour using distribution channel model of the marine package tour which have to planning for new brand on package tour in Bali, especially about the promotion for alternative tourism of the marine tour package must be increased the tourist arrivals to Buleleng Regency. The final result of this study indicated from the observations which the potencies of marine tourism in Buleleng has not been developed and get attention, especially from the local government with required the promotion for marine tourism attraction in Buleleng Regency. In addition of the marine tourism package can be used for the local society and make satisfied of the package tour for tourist who arriving for holiday in Buleleng Regency.
STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL Ade Prawita Sari; I Made Kusuma Negara; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.949 KB) | DOI: 10.24843/IPTA.2016.v04.i01.p13

Abstract

The purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and travel through online system. Now days Marketing strategy through online system very popular and the conclusion of this research is Truly Asia as a company need to improve their variant of tour package in order to make tourist more interest to visit the company website. Besides that, increase the cheap price must be accompanied by quality of products to suit with the target, providing accurate information on the website is rather tourist confidence crisis, as well as using the internet connection system that has good quality, in order to minimize system error.
FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT KEPUASAN WISATAWAN DALAM PENGGUNAAN MASKAPAI PENERBANGAN AIRASIA DI DENPASAR Erl Vania Paulalengan; I Made Kusuma Negara; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.633 KB) | DOI: 10.24843/IPTA.2016.v04.i02.p05

Abstract

Penelitian ini dilatarbelakangi dengan adanya isu yang mencuat terkait dengan pesawat low cost carrier yang dikatakan bahwa pesawat low cost carrier tidak aman dan hanya disukai oleh para wisatawan karena murah. Tujuan dari penelitian ini adalah untuk mengetahui faktor apa saja yang mempengaruhi tingkat kepuasan wisatawan dalam menggunakan maskapai penerbangan Airasia. Teknik pengambilan sampel dilakukan dengan cara purposive sampling dimana sampel yang digunakan adalah para wisatawan yang pernah berpergian menggunakan Airasia untuk tujuan berlibur. Teknik pengumpulan data yang digunakan adalah kuesioner, studi kepustakaan, dan dokumentasi. Sampel yang digunakan adalah sebanyak 155 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis faktor. Hasil dari penelitian ini menunjukkan bahwa responden yang mengisi kuesioner terdiri dari 81 orang wisatawan Indonesia dan 74 orang wisatawan Asing dengan komposisi 85 orang pria dan 70 orang wanita dan diantaranya sebanyak 111 orang berusia 18-28 tahun, 23 orang berusia 29-39 tahun dan 21 orang berusia diatas 39 tahun. Faktor yang didapatkan dari penelitian ini ada 9 yaitu faktor harga dan pelayanan, faktor layanan khusus dan tambahan, faktor asuransi, kebersihan dan ketangkasan petugas darat, faktor model pesawat dan layanan check-in, faktor jaminan dan keramahan petugas darat, faktor keramahan selama terbang, faktor kebersihan dan penampilan faktor layanan selama terbang dan faktor penampilan pilot. Faktor dominan yang mempengaruhi tingkat kepuasan wisatawan dalam menggunakan maskapai penerbangan Airasia adalah faktor pelayanan. Diharapkan Airasia dapat terus memperbaiki hal-hal yang dinilai kurang memuaskan bagi wisatawan seperti kebersihan di atas pesawat, penampilan pramugari, keandalan pilot menerbangkan pesawat, pelayanan pramugari selama penerbangan serta penampilan pilot.
ANALISIS FAKTOR YANG MEMPENGARUHI IMPULSE BUYING WISATAWAN DOMESTIK TERHADAP PRODUK PARIWISATA DI BIRO PERJALANAN WISATA BALI Bayu Anggriawan; I Wayan Suardana; I Made Sendra
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.498 KB) | DOI: 10.24843/IPTA.2016.v04.i01.p18

Abstract

Biro Perjalanan Wisata (BPW) yang saat ini banyak tersebar di Bali merupakan salah satu sarana pokok yang dapat dimanfaatkan oleh wisatawan sebagai konsumen dalam memudahkan melakukan perjalanan wisata. Sebagai produsen produk pariwisata tentunya BPW memiliki target untuk menuai keuntungan sebanyak-banyaknya. Salah satu caranya adalah dengan memahami pola- pola pembelian konsumen agar strategi, trik, dan pengualaran yang dikerahkan efektif dan efisien. Fenomena impulse buying pada era globalisasi ini marak terjadi, Indonesia sendiri menurut Nielsen.com menempati posisi 3 besar dalam jumlah konsumen yang melakukan impulse buying, setelah India dan Cina. Penelitian ini bertujuan untuk membeberkan faktor-faktor apa sajakah yang mempengaruhi impulse buying wisatawan domestik terhadap produk pariwisata BPW di Bali. Penelitian ini menggunakan pendekatan kuantitaif melalui analisis faktor dan dikombinasikan dengan pendekatan kualitatif melalui pendekatan emik untuk mengkonfirmasi ulang hasil yang didapat didalam analisis faktor. Hasil analisis faktor yang kemudian di re-confirm melalui pendekatan emik menunjukan bahwa terdapat 4 faktor yang mempengaruhi impulse buying wisatawan domestik di BPW Bali yaitu (1) faktor psikologi, (2) faktor kegiatan promosi, (3) faktor finansial, (4) faktor kekerabatan, dengan faktor yang dominan adalah faktor psikologi.
MODEL KEMASAN PAKET WISATA BATUR GLOBAL GEOPARK MENUJU PARIWISATA BERKELANJUTAN DI KINTAMANI I Made Darmaja; I Ketut Suwena; I Made Sendra
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.777 KB) | DOI: 10.24843/IPTA.2016.v04.i01.p04

Abstract

Aktivitas dari paket wisata Kintamani masih terlihat monoton dan kurang bervariasi, sehingga perlu adanya kemasan paket wisata yang menggambarkan Batur Global Geopark Kintamani secara utuh. Rumusan masalah yang diangkat adalah (1) Apa potensi wisata yang dimiliki Batur Global Geopark Kintamani?, (2) Bagaimana model kemasan paket wisata Batur Global Geopark Kintamani?, dan (3) Bagaimana kemasan paket wisata Batur Global Geopark Kintamani menuju pariwisata berkelanjutan?. Pengumpulan data dilakukan dengan observasi, studi kepustakaan, dokumentasi, dan wawancara. Penelitian ini menggunakan analisis deskriptif kualitatif. Berdasarkan hasil analisis data menunjukkan bahwa model kemasan paket wisata Batur Global Geopark Kintamani sudah menuju pariwisata berkelanjutan. Produk wisata yang dihasilkan adalah wisata petualangan, wisata kesehatan, wisata pertanian, wisata sejarah geologi, wisata budaya, serta wisata pilgrim. Konsep Gunung Batur sebagai lingga dan Danau Batur sebagai yoni dijadikan center point yang menggambarkan kesuburan. Geotrail (jejak bumi) dijadikan indentitas dan disusun sebagai paket wisata musim panas (summer pacgake). Penyelenggaraannya berlangsung selama 3 hari 2 malam dengan nama Paket wisata Explorer Geotrail Batur Global Geopark Kintamani dan di bagi menjadi tiga rute perjalanan yaitu (1) Paket wisata Traditional Terunyan Village Culture Geotrail (2) Paket wisata Batur Mountain Trakking Geotrail dan (3) Paket wisata Chinese Temple Geotrail. Pelibatan masyarakat, pemerintah dan stakeholder pariwisata adalah upaya menuju pariwisata berkelanjutan di Kintamani.
KARAKTERISTIK DAN MOTIVASI WISATAWAN DALAM VOLUNTOURISM DI KABUPATEN GIANYAR (Studi Kasus Pada Yayasan Widya Guna Desa Bedulu dan Yayasan Bumi Sehat Desa Nyuh Kuning) Irena Hersi Kristanti; Ni Made Oka Karini; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.893 KB) | DOI: 10.24843/IPTA.2015.v03.i02.p13

Abstract

Nowadays social motivation appears in various forms of tourism activities, one of them is the presence of voluntourism activities in a foundation or village where tourist activity could bring sustainable positive impact for nature and local communities. In this study, the author is interested to collect the data about the characteristics and motivations of volunteer tourists on voluntourism in Widya Guna Foundation, Bedulu Village and Bumi Sehat Foundation, Nyuh Kuning Village, Gianyar Regency, Bali. The purpose of this study is to determine how the characteristics and motivations of volunteer tourists in both foundation in order to inspire other tourists in a choice of responsible tourism. Methods of data collection which been used were observation, questionnaire, interview, and literature study. The results obtained by the data collection are that the characteristics of the volunteer tourists are divided into trip descriptor and tourist descriptor. Based on those descriptors, the volunteer tourists of Widya Guna and Bumi Sehat foundations are classified as discoverers, educators, and learners, befrienders, and investors. Motivations of volunteer tourists are divided into intrinsic motivations and extrinsic motivations. Intrinsically, their motivations are fulfilling a dream, personal growth, and professional development. While extrinsically are the attraction of travel or adventure places around the foundations, cultural exchange/learning, and a chance of broadening horizons. Recommended to governments, local communities, the inhabitants of the foundation, and the volunteer tourists to carry out their respective roles well and comply with the existing regulations in order to create the good impact of voluntourism activities for all parties concerned.

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