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Jurnal IPTA

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Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

Arts Humanities Social Sciences

Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

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Articles 312 Documents

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ANALISIS TINGKAT KEPUASAN WISATAWAN DOMESTIK TERHADAP KUALITAS PELAYANAN TICKETING PADA PT. INDONESIA AIR ASIA CABANG DENPASAR Putu Ayu Nugraheni; I Made Sendra; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourists are given to choose many airlines which have their excellence. Tourist want to choose the cheaper price, but on the other hand they also want to have convenience on their travelling. Therefore, the competition among low cost carrier airlines caused many airlines begin to increase their facilities for their passangers such as, PT. Indonesia Air Asia. Datas in this research were collected by observation, interview, questionnaire and literature. Using accidental sampling with 65 domestic tourist respondences. While quality service dimentions are using tangibles, empathy, responsiveness, reliability and assurance. The result shows that factor of ticketing staffs performance in handling complaint is major priority with correspond to level 51,06% , the ability of ticketing staffs to give response to tourist needs become the second priority with correspond to level 54,38%. And the third priority is ability of ticketing staffs to give clear information with correspond to level 55,47%. Those factors have the lowest correspond level and have to take into priority for improvement process. While the factor which has the highest rate is the grooming performance of ticketing staffs with correspond to level 98,16%.

PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN PADA BALI ADVENTURE RAFTING Ardilla Nathaurisia; Yayu Indrawati; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Research impact of brand image and guest satisfaction on customer loyalty is important to do in order to obtain an explanation of the relationship between brand image and customer satisfaction on customer loyalty. The purpose of this study is 1) to identify the circumstance brand image on customer loyalty. 2) to identify the circumstance customer satisfaction on customer loyalty. 3) to determine the circumstance brand image and customer satisfaction on customer loyalty. This research was conducted at Bali Adventure Rafting. Result shows that branding and customer satisfaction has a significant effect on customer loyalty in Bali Adventure Rafting with result 41,7%. This result is obtained from the value of determination D x 100% = 0,417 x 100% = 41,7%. This means that the brand image and customer satisfaction contributing positively to customer loyalty of rating of 41,7% and the remaining 58,3% is influenced by others factors such as costumers satisfaction, marketing strategy.

PERANAN PERSON IN CHARGE DALAM PENYELENGGARAAN MICE DI BICC THE WESTIN RESORT AA. Sagung Amega Indra Theresa; I Wayan Suardana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Nowadays Bali has developed into a MICE tourist destination. Several events hav been a successfuly held in Bali. The event such of the ASEAN Summit and Climate Change Summit 2012, ASEAN Summit and the ASEAN Foreign Ministers Meeting. Behind the success of the international MICE events in Bali, there are the role of person who are competent to make it happen. Human resources in the area of MICE services have a very important role for MICE events took place. They are the one who hold the key to the success of the event. One of them is a representative of the hotel (venue) where the convention was held as a person in charge who will be contacted by the organizers to communicate all necessary purposes. The person in charge holds the key to the success of the hotel (venue) in providing the best service to convention delegates, and play crucial part of convincing the organizers to use hotel as a venue. This study was conducted to determine how the specification of the role of the person in charge in the organization of international MICE event.

PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP KOMPETENSI SERTA DAMPAKNYA PADA KINERJA PRAMUWISATA BALI Danang Purnomo; I Putu Sudana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research aims to discuss about the influences of tour guides education and training towards competencies and the impact direct and indirect to performance. It is used mix combination between qualitative and quantitative research with concurrent embedded models. This research used data primary and secondary data. Data collected by observation, interview and spreading questionare to 99 tour guides. Analysis data used path analysis with a single path. The result of this research is education and training has positive and significant influence towards competencies Balinese tour guides with coefficient values 0,802. Competency has positive and significant influence towards performance Balinese tour guides with coefficient value 0,563. Education and training has positive and significant influence toward performance directly with coefficient value 0,279. Education and training through competencies has positive and significant influence toward performance indirectly with sum total coefficient value 0,731. Suggestions for academic expected to research reenacting with same model to verifying result of the study. The suggestion for stakeholder related tour guides profession is to increasing education and training programme of tour guides for increasing competencies and performance of Balinese tour guides.

TINGKAT KEPUASAN WISATAWAN TERHADAP KUALITAS PELAYANAN SHUTTLE BUS KOMOTRA BALI DI CENTRAL PARK KUTA I Wayan Suardana; I Ketut Suwena; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research discus tourists satisfaction hwo using service of Shuttle Bus Komotra Bali. Shuttle Bus Komotra Bali is one of transportation located at Kuta area. This study aims to determine tourist satisfaction knowing what factors are important and need to be maintained to achieve the satisfaction of tourist. The data collection method in this study conducted by observation, interviews, and questioner. Types of data used is the qualitative quantitative data, whereas the data source is primary and secondary data. Technique of determining the sample using the quota sampling. Data analysis techniques using performance-level analysis and interests (Importance-Performance Analysis). From the results of research, it can be concluded that in general, tourists feel dissatisfactory with the performance or quality of services provided by the Shuttle Bus Komotra Bali with an average compliance rate of 72,22 percent of the respondents. The indicators are considered important and should be maintained to to increase satisfaction performance among other Transportation’s condition (2), ready to help with good of quality service and hospitality (5), trust to drivers (10). Based on the results of discussion, recommended to the Shuttle Bus Komotra Bali to maintain and even improve the performance or quality of service to the factor considered important bay tourist, so as to provide optimum satisfaction to the tourist, which in turn can be used as advantages by Shuttle Bus Komotra Bali compete with another transfrtation.

KARAKTERISTIK DAN MOTIVASI WISATAWAN DOMESTIK PENGGUNA LOW COST CARRIER PADA MASKAPAI PENERBANGAN LION AIR DI BANDARA INTERNASIONAL NGURAH RAI BALI Roels Ni Made Sri Puspa Dewi; Ni Made Oka Karini; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Low Cost Carrier has a tight competition, nowadays. There are more product offering to interest tourist which one is cheap ticket price or be familiar call Low Cost Carrier. Which one company in Indonesia applying Low Cost Carrier is Lion Air company. The aims of this study is to determine how the characteristics and motivation domestic tourists used Low Cost Carrier at Lion Air in Ngurah Rai International Airport Bali. The study was conducted at Lion Air. The object of this research was the characteristics and motivation of tourists who as means of transport choose Low Cost Carrier. Sample of respondents was 105 respondents. The collected data were observation, questionnaire, interview, literature study and documentation. The questionnaires was used as measuring the characteristics and motivation domestic tourists. The research was conducted using descriptive qualitative technique. The result of this research is domestic tourist characteristic used Lion Air divided into trip descriptor and tourist descriptor. By trip descriptor the tourist has short time to holiday around 3 untill 3 days with purposes of the trip is family trip with period using Lion Air around 2 untill more than 5 times. By tourist descriptor the tourists using Lion Air was teenager or adolescent with average income less than one million. Tourist motivation seen from push factor used Lion Air is cheaper ticket price while pull factor is there are more discount offering by Lion Air. Tourist motivation divided into intrinsic motivation and extrinsic motivation. Intrinsically, domestic tourist motivation used Lion Air by using Maslow theory is Social needs. While extrinsically is nowadays trends used airlines which applying Low Cost Carrier. Recommendation for Lion Air is to improve airlines network to avoid the delay of Lion Airlines.

FAKTOR-FAKTOR PEMILIHAN PAKET WISATA KINTAMANI-MONKEY FOREST TOUR OLEH WISATAWAN MANCANEGARA (STUDI KASUS BIRO PERJALANAN WISATA DESTINATION ASIA) Gede Eka Sucita Darma; I GPB Sasrawan Mananda; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Penelitian ini membahas tentang analisis faktor yang mempengaruhi pemilihan paket Kintamani – Monkey Forest Tour oleh wisatawan. Penelitian ini bertujuan untuk mengetahui faktor – faktor yang mempengaruhi pemilihan paket Kintamani – Monkey Forest Tour oleh wisatawan mancanegara. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan menyebarkan 210 kuesioner kepada wisatawan yang menggunakan paket wisata Kintamani – Monkey Forest Tour, dan wawancara terstruktur dengan Operational Manager dan The Chief of Destination Asia Guide Assotiation. Teknik analisis data dalam penelitian ini adalah Analisis Faktor. Hasil penelitian ini menunjukkan ada lima faktor yang paling mempengaruhi pemilihan paket wisata Kintamani – Monkey forest Tour oleh wisatawan mancanegara yang menggunakan jasa Biro Perjalanan Wisata Destination Asia. Lima faktor tersebut yaitu harga, icon paket wisata, transportasi, tampilan brosur, penampilan pramuwisata. Berdasakan hasil penelitian tersebut, maka dapat disarankan bagi Destination Asia dengan memperhatikan faktor – faktor yang terbentuk tersebut hendaknya bisa menjadikan hasil penelitian ini sebagai sebuah acuan dan pertimbangan dalam hal baik perbaikan sebuah paket wisata yang telah ada maupun untuk membuat sebuah paket wisata yang baru. Hasil penelitian ini juga diharapkan dapat menjadi acuan bagi akademisi untuk melakukan penelitian lanjutan dan peneltian-penelitian lainnya yang relevan dengan penelitian ini.

STRATEGI PEMASARAN PAKET INBOUND TOUR: STUDI KASUS DI PT. LOTUS ASIA TOURS JIMBARAN BALI Camelia Agatha Mahayu Putri; I Putu Sudana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tujuan penelitian ini adalah untuk mengetahui faktor internal yaitu kekuatan dan kelemahan dan eksternal yaitu peluang dan ancaman dari PT. Lotus Asia Tours serta untuk mengetahui strategi yang dapat dilakukan pihak PT. Lotus Asia Tours untuk memasarkan paket inbound tour. Lokasi penelitian dilakukan di PT. Lotus Asia Tours yang terletak di Jl. By Pass Ngurah Rai No. 18, Jimbaran Bali.. Penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, studi kepustakaan, studi dokumentasi dan didukung dengan daftar pertanyaan yang disebarkan kepada 60 informan. Daftar pertanyaan yang disebarkan berpedoman pada indikator marketing mix 7 P (product, price, place, promotion, physical evidence, people, process). Hasil data yang diperoleh lalu dianalisis dengan IFAS (Internal Factor Analysis Summary) dan EFAS ( External Factor Analysis Summary), selanjutnya untuk mengetahui posisi perusahaan digunakan matriks internal eksternal dan untuk mengetahui alternatif strategi digunakan matriks SWOT, sehingga dapat menciptakan strategi pemasaran baru serta mengembangkan program-program yang telah ada agar dapat diterapkan oleh PT. Lotus Asia Tours Jimbaran Bali. Berdasarkan hasil penelitian diperoleh total nilai rata-rata lingkungan internal yaitu sebesar 3,01 dan lingkungan eksternal yaitu sebesar 2,96, dapat diketahui bahwa posisi perusahaan berada di sel IV yang berarti stability strategy dimana strategi yang tetapkan tidak merubah arah strategi yang telah ada.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN WISATAWAN MANCANEGARA DI PANTAI PANDAWA, KABUPATEN BADUNG, BALI Ni Wayan Vitha Wahyundari; I Nyoman Sudiarta; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Kepuasan wisatawan merupakan salah satu faktor penting dalam pengembangan suatu destinasi wisata. Bauran pemasaran sebagai salah satu alat pemasaran, dapat digunakan untuk memberikan kepuasan kepada wisatawan. Bauran pemasaran dalam bidang jasa terdiri dari produk, harga, promosi, tempat, orang, proses, serta sarana fisik. Pantai Pandawa merupakan salah satu destinasi wisata baru di Bali yang masih dalam proses pengembangan. Setelah dibukanya akses menuju Pantai Pandawa, wisatawan baik domestik maupun mancanegara banyak berdatangan ke pantai ini. Namun terlihat perbedaan yang sangat mencolok terhadap jumlah kunjungan wisatawan mancanegara yang jauh lebih sedikit dibandingkan dengan jumlah kunjungan wisatawan domestik di pantai ini. Untuk itu ingin diketahui bagaimana pengaruh bauran pemasaran terhadap kepuasan wisatawan mancanegara di Pantai Pandawa, yang hasilnya diharapkan dapat dijadikan acuan dalam upaya mengembangkan Pantai Pandawa, khususnya dalam meningkatkan jumlah kunjungan wisatawan mancanegara di Pantai Pandawa. Metode yang digunakan adalah teknik sampling non probabilitas, yaitu sampling insidental dengan menyebarkan 115 kuesioner kepada wisatawan mancanegara di Pantai Pandawa. Teknik analisis yang digunakan adalah deskriptif kuantitatif dengan menggunakan skala likert, analisis regresi berganda, koefisien determinasi, serta pengujian hipotesis melalui uji f dan uji t. Data yang diperoleh dianalisis menggunakan program SPSS. Hasil penelitian menunjukkan bahwa secara serentak atau simultan ketujuh unsur bauran pemasaran berpengaruh secara signifikan terhadap kepuasan wisatawan mancanegara di Pantai Pandawa. Hasil penelitian secara parsial menunjukkan bahwa variabel produk, harga, sarana fisik dan proses berpengaruh secara signifikan, sedangkan variabel tempat, promosi dan orang berpengaruh secara tidak signifikan terhadap kepuasan wisatawan mancanegara di Pantai Pandawa. Dalam penelitian ini disarankan kepada pengelola Pantai Pandawa untuk menambah aktivitas wisata air di pantai, menambah variasi menu pada rumah makan, menyediakan koneksi wifi, menata rumah makan agar lebih rapi, serta meningkatkan kebersihan fasilitas dan kebersihan lingkungan pantai.

FRONT MATTER JURNAL IPTA VOL. 6 NO. 1 2018 Editorial Team Jurnal IPTA
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

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