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Jurnal IPTA

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Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

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Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

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Articles 312 Documents

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STRATEGI PEMASARAN PAKET WISATA PADA PT. CAHAYA TEDUNG ABADI HOLIDAY DENPASAR Putu Doddy Pramana; Ni Made Oka Karini; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. Cahaya Tedung Abadi Holiday is a business that handles tour ticket sales, travel documents, tour guide services, hotel reservation and sales of tour packages. To anticipate the traveler visits that always fluctuated and competition with other travel agency, need to be design tour package marketing strategy. So PT. Cahaya Tedung Abadi Holiday can optimize the strength, opportunities, and minimize the weaknesses and threats. The goal is to find alternative are strategies and programs that can be implemented by PT. Cahaya Tedung Abadi Holiday in selling tour package. Data collection techniques using the method of observation, in-depth interviews, library research and documentation. Researchers used a key informant Mr. I Gusti Sudarsana, two employees and sales marketing products as an informant base. This research is a descriptive qualitative with Matrix SWOT approach and the marketing mix. Alternative strategies that can be implemented by PT. Cahaya Tedung Abadi Holiday are : (a) create and develop tourism products strategy by creating new innovative tourism products and a special interest tour packages, (b) market segmentation strategy development with opportunities to develop a broader market, (c) increased promotion strategy by advertising, brochures and collaboration with TV channel with tourism programs information, (d) improve the quality of products and services strategies by redesigning the tour packages program more interesting in order the tourists interested to buy tour packages, maintaining cleanliness and tidiness of the vehicle and driver guides during tours and reemphasize tourism products according to the company market share. The suggestion for the company to expand its market share in order to survive the competition of other travel agencies, companies should increase the workforce to be more rapid and responsive in accepting tour packages purchases and fixed preserve good relations with related companies such as the hotel, restaurant, overseas agent, transport and tourism destination managers.

PENGARUH KOMPENSASI TERHADAP KINERJA DI PT BALI DAKSINA WISATA I Kadek Dwi Dharma Wiguna; Ni Putu Eka Mahadewi; Ni Made Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tujuan penulisan ini untuk mengetahui pengaruh kompensasi terhadap kinerja karyawan. Untuk menjawab tujuan penulisan data dikumpulkan dengan cara melakukan observasi langsung dan menggunakan kuesioner. Kuesioner diberikan kepada seluruh karyawan PT. Daksina Wisata. Metode yang digunakan untuk menganalis data adalah analisis regresi. Hasil yang diperoleh menunjukkan bahwa ada pengaruh kompensasi terhadap kinerja, walaupun cukup kecil yaitu sebesar 9.93%. Ada faktor lain yang mempengaruhi kinerja antara lain sebagi berikut ini.faktor-faktor pribadi,kemampuan individu, kompetensi, motivasi dan komitmen, situasional.

TINGKAT KEPUASAN KONSUMEN TERHADAP SISTEM PEMESANAN TIKET ONLINE PADA MASKAPAI GARUDA INDONESIA DI DENPASAR BALI Ni Putu Ayu Savitri; I Wayan Suardana; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study discsess the level of the research about the level of customer satisfaction with the online ticket booking system on Garuda Indonesia in Denpasar Bali. This study aims to determine user satisfaction online ticket booking system. The research method used is the Cartesian diagram. These results indicate that the level of customer satisfaction was 88.68%. It can be concluded that consumers were less satisfied with the performance or services provided from an online ticket booking system suitability Garuda Indonesia karen prsentase not be above 100% or equal to 100%. Based on the characteristics can be in simpulakan that 62.5% of consumers men - men and 45% of consumers are over 45 years old. Based on these results, it can be concluded some suggestions that can be beneficial for the airline Garuda Indonesia there; ah as follows: to put the choice should request special ntuk with disabilities as can order service korsi wheel when booking tickets online. Because Garuda Indonesia is not included in the ticket booking system guarantees and insurance ll clarify what is in the can and that the rights of every passenger.

BACK MATTER JURNAL IPTA VOL. 7 NO. 1 2019 Editorial Team Jurnal IPTA
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

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ANALISIS FAKTOR-FAKTOR YANG MENDORONG WISATAWAN MELAKUKAN KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI MOBILE BOOKING PADA SITUS TRAVELOKA.COM Erni Muliana; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Pembelian kebutuhan perjalanan wisata secara online merupakan bagian dari transaksi business to-customer (B2C). Produk yang ditawarkan biasanya terdiri dari: pemesanan paket wisata, penjualan tiket pesawat dan kereta api, kamar hotel dan penyewaan transportasi. Penelitian dilakukan dengan tujuan untuk mengetahui faktor-faktor yang mendorong wisatawan melakukan keputusan pembelian tiket pesawat melalui mobile booking pada situs Traveloka.com serta faktor yang paling banyak berkontribusi dalam menentukan keputusan pembelian tersebut. Teknik pengumpulan data yang digunakan adalah kuesioner online dan kuesioner yang disebarkan secara langsung (offline) kepada 250 responden, penentuan responden ditetapaka menggunakn metode purposive sampling, sedangkan teknik analisis data yang digunakan adalah teknik analisis faktor. Hasil analisis faktor yang didapatakan menjelaskan 67,066% dari keseluruhan total variance, dan hasil analisis data menunjukkan empat faktor terbentuk yang mendorong wisatawan melakukan keputusan pembelian tiket pesawat melalui mobile booking pada situs Traveloka.com, yaitu: kemudahan dan sistem informasi website (24,396 %), pelayanan konsumen/customer service (15,211%), citra perusahaan (14,681 %), dan motivasi pembelian (12,779%), adapun faktor yang paling berkontribusi dalam mendorong wisatawan melakukan keputusan pembelian tiket pesawat melalui mobile booking pada situs Traveloka.com adalah faktor terbentuk yang memiliki faktor laoding tertinggi dari keseluruhan faktor yang terbentuk, yaitu faktor “Kemudahan dan Sistem Informasi Website”, faktor ini terdiri dari 13 variabel yakni: (1) Kemudahan pencarian situs web, (2) kecepatan waktu mengakses (load time), (3) nama domain perusahaan, (4) kemudahan pemesanan, (5) Informasi yang lengkap, (6) Informasi yang akurat, (7) Informasi yang menarik, (8) Pemaparan informasi yang tepat, (9) Ketersediaan dan aksesibilitas, (10) Harga yang kompetitif, (11) Pengalaman secara keseluruhan, (12) Keamanan data pribadi, dan (13) Keamanan sistem pembayaran.

KARAKTERISTIK, MOTIVASI DAN NIAT WISATAWAN SURFING DI PANTAI KECAMATAN KUTA UTARA Ni Putu Windy Pramita; I Wayan Suardana; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Black sandy beach tourist attraction of Kuta Northen region that is Batu Bolong beach and Batu Mejan beach which has potential a beautifull oncean, sunset, sunbathing and surfingthe purpose of this study was to determinethe characteristics, motivasi, and intentions rating surfing at Kuta Northen beach. The method used observation, questionnaires, interviews, literature study, and documentation. 213 respondens rating surfing with quantitative descriptive and regression linier analisys. The result obtained in this study are based on age characteristics surfing travelers will see the most travelers age between 18-29 years, male gender, country of origin Australia, and is a businessman, a master degree educational level, and marital status is not married. Surfing tourist motivation using push and pull factor with the highest scores on the social interaction. And Intention surfing tourist with the highest score there is positive world of mouth with Variabel tourist have the effect of 13,20% with a probability level of sig. 0,000, the motivation positive and significant efeect on the intention tourist but in small quantities. Therefore to improve the intention tourist come to the beach district of north kuta from the motivation pull and push should also improve the quality of beaches such as keeping the beach becomes the most importans thing that will directly make tourist feel comfortable. advice for managers is to add a lifeguard to keep the beach.

ANALISIS KEPUASAN WISATAWAN MANCANEGARA TERHADAP TOURIST INFORMATION CENTRE DI LABUAN BAJO, NUSA TENGGARA TIMUR Dewi Handriana N. Meo; I Nyoman Sudiarta; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourist Information Center (TIC) is a facility that provides specific information about local areas, tourist attractions, festivals and all services related to tourism in the area. The purpose of this study was to determine how much influence the Quality of Service and Trust Affected on Foreign Tourist Satisfaction Using the Tourist Information Center in Labuan Bajo East Nusa Tenggara. Determination of samples in this study using purposive sampling method as many as 115 respondents. Data collection techniques using questionnaires, observation, interviews, documentation, and literature. The data analysis technique in this study is descriptive analysis, validity and reliability, classic assumptions, multiple regression analysis, correlation analysis, and coefficient of determination analysis using SPSS version 17.0.The results of this study indicate the effect of service quality on the satisfaction of foreign tourists using the Tourist Information Center in Labuan Bajo was stated to have a very significant effect with a tcount of 5.243> t table 2.23214. The effect of trust on satisfaction shows a significant value of 8.924> t table 2.23214, while for the influence of service quality and trust simultaneously on satisfaction is significant with a value of 151.617> t table 1.770.

ANALISIS KEPUASAN WISATAWAN PENGGUNA JASA TRANSPORTASI KOPERASI ANGKUTAN PARIWISATA SURYA KENCANA SANUR Ni Komang Ayu Trisna Dewi; I Ketut Suwena; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The aim of this research is to determine tourists’ tourist satisfaction analysis of users of tourism transport cooperative services Surya Kencana Sanur. Data was collected using observation method, interview, questionnire, documentation, and literature study. Respondents were determined using purpose sampling method with 18 indicators, and total respondents involved were 108 individuals. Data were analyzed using quantitative descriptive analysis technique with Importance Performance Analysis (IPA) with Likert scale to determine each indicator’s quadrant. Services dimension studied were tangibility, reliability, responsiveness, assurance, and empathy. He results of this research showed that the average of tangibility variable is 88,60% categorized as less satisfied, average of reliability variable is 92,84% categorized as highly satisfied, average of responsiveness variable is 89.13% categorized as less satisfied, average of assurance variable is 89.70% categorized as less satisfied, and average of empathy variable is 89.39% categorized as less satisfied. Overall total of appropriate level is 89.77%. From this research, it is expected that the company improves services which are considered as important by tourists, but drivers’ performances have not met tourists’ expectation. Indicators which have fulfilled tourists’ expectation need to be maintained.

PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN DALAM MEMILIH TAKSI BLUE BIRD DI BALI Dewa Ayu Putu Mega Puriani; I Wayan Suardana; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

In Bali, many types of taxi can be encountered starting from the airport until city and tourist destination, one of them is Blue Bird Taxi. Blue Bird taxi has a brand image and good service quality which can be seen from many awards, some of them are Mark Plus Wow Service Excellence Award 2015 and Indonesian Leading Taxi/Limousine Company. Along with the technology development, giving significant impact to competition among land transportation for instance online based taxi. The technique of determining the respondents is purposive sampling technique with the number of respondents were 170 respondents. Furthermore, in analysing the data, this study using multiple regression analysis techniques. Results of this study mention that variable dimension dominate on brand image is strength. In partially brand image give positive and significant impact on tourist satisfaction with tcount of 2,465 and significant value of 0,015. And variable dimension dominate on service quality is tangible. Service quality give positive and significant impact on tourist satisfaction with tcount of 9,219 and significant value of 0,000. Simultaneously, it can be concluded that brand image and service quality give positive and significant impact on tourist satisfaction with Fcount of 105,731 and significant value of 0,000.

KARAKTERISTIK DAN MOTIVASI WISATAWAN MANCANEGARA BERKUNJUNG KE PANTAI JEMELUK-AMED, DESA PURWAKERTI, KECAMATAN ABANG, KARANGASEM Helmi Cahyana; I Ketut Suwena; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Jemeluk-Amed Beach is a marine tourism destination in the Purwakerti Village. Marine tourism which has a potential in variety of coral reef maintained continuity. Jemeluk-Amed beach has a wide range of tourism activities such as snorkeling, diving, canoeing, and sailing. Travelers who come to visit Jemeluk-Amed Beach certainly has the characteristics and motivations are different from each other. The purpose of this study was to determine the characteristics and motivations of foreign tourists who visited Jemeluk-Amed Beach, Karangasem. The method used to determine the rating by trip characteristics and tourist descriptor, while the tourist motivation is classified into four groups: the physical motivation, cultural motivation, social motivation, motivation fantasy. A total 110 questionnaire were distributed by field research to tourist as a respondent. The results of the questionnaire then processed quantitative presented in the form of tables and analysis of qualitative data in the form of a narrative text according to the research objectives. The research results showed that foreign tourists visited Jemeluk-Amed Beach is dominated by tourists from The Europe Continent with an average age of 26-35 years (53.64%); the average length of stay 1-3 days (78.18%); most of travelers visited is drifter tourists. Tourist motivation mostly physical stated motivation as a reason to visited; partly motivated to exercise (sports) as much as 40.91% of the overall respondents. Travelers visited for fun (28.18%) of the overall respondents. Suggestions of this study are expected to be contribute ideas to The Government of Karangasem and for groups of fishermen Tunas Mekar and Mina Prami.

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