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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
Arjuna Subject : -
Articles 905 Documents
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PENGARUH INOVASI DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN TEH BOTOL SOSRO DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Sujadi, Tutut Paradhiba; Wahyono, Wahyono
Management Analysis Journal Vol 4 No 4 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i4.8885

Abstract

This study aims to investigate the influence of innovation and product quality on customer loyalty Tea Botol Sosro with satisfaction as an intervening variable. The study population was all citizens who live in sekaran both local residents and students UNNES. Sampling by using accidental sampling technique, the sample size is determined by using iteration and obtained a sample of 102 people. Data collection methods used were questionnaires, and the methods of analysis, test instrument (validity and reliability testing). Analysis of data using path analysis (Path Analysis), wherein the variables used include innovation, product quality, satisfaction, and customer loyalty. Conclusions from this research is that there is influence directly or indirectly variable product innovation and product quality on customer loyalty through satisfaction Botol Sosro as an intervening variable. Suggestion for the company is to be always doing research to innovate in developing products Sosro Tea produced, as well as improve the quality of its products.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN NILAI PELANGGAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Wijayanti, Ika Wahyu; Wahyono, Wahyono
Management Analysis Journal Vol 4 No 1 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i1.7212

Abstract

This study aimed to determine the effect of service quality, price perception and customer value on customer loyalty through customer satisfaction as an intervening variable of the consumer-Indosat IM3 cellular card. Data were collected from 100 respondents of IM3 users using accidental sampling method, then processed using SPSS 16.0 software using path analysis. The results show that there is a positive and significant impact service quality, price perception and customer value to customer loyalty. Service quality has significant positive effect on loyalty through customer satisfaction as mediation, price perception and customer value has negatively affect loyalty through customer satisfaction as mediation
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG MUSEUM KARTINI JEPARA Dirgantara, Wara
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1954

Abstract

This study aimed to determine: (1) the effect of service quality on customer satisfaction. (2) the value of customers to customer satisfaction. The population in this study are all Jepara Kartini museum visitors. The sampling technique used was nonprobability sampling with accidental sampling approach number 96. The results showed the results of the regression equation Y = 9,468 + 0,282X1 + 0,407X2, namely (1) service quality has positive and significant impact on customer satisfaction with a significant value of 0.000 <0.05, so the first hypothesis is accepted. (2) the negative impact of customer value and significant impact on customer satisfaction with a significant value of 0.003 <0.05, therefore the second hypothesis is accepted.
The Effect of Agency Conflict, Dividend Policy and Growth Opportunity as moderating variabel on Firm Value erfiana, deka; Ardiansari, Anindya
Management Analysis Journal Vol 5 No 3 (2016): Managemant Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i3.11531

Abstract

This study aims to investigate the effect of agency conflict on dividend policy (Dividend Payout Ratio), dividend policy and growth opportunity on firm value, and analyzing growth opportunity moderate the effect of dividend policy on firm value. The population are 72 manufacturing companies which is listed on Indonesia Stock Exchange (IDX) from 2012 until 2014. The sample are 24 companies using purposive sampling technique. The analysis method  in this study is a simple regression analysis and multiple regression analysis and Moderated Regression Analysis (MRA) to examine the effect of moderating variable. Firm value variable is proxied by Price Book Value (PBV), Agency conflict variable is proxied by Total Asset  Turnover (TAT), dividend policy variable is  proxied by Dividend Payout Ratio (DPR), and growth opportunity is proxied by the precentage of changes in total assets.The result show that agency conflict has positive significant effect on dividend policy, dividend policy has positive significant effect on firm value, growth opportunity has no significant effect on firm value, and growth opportunity as moderating variable can effect the relationship of dividend policy and firm value.
ANALISIS PENGARUH PROFITABILITAS, PERTUMBUHAN PENJUALAN, UKURAN PERUSAHAAN, DAN UMUR PERUSAHAAN TERHADAP STRUKTUR MODAL USAHA MIKRO KECIL DAN MENENGAH KERAJINAN KUNINGAN DI KABUPATEN PATI Nugroho, Nur Cahyo
Management Analysis Journal Vol 3 No 2 (2014): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i2.3951

Abstract

The  purpose  of this study was to  determine  the  effect  of  profitability, sales growth,  firm size,  and  age  of  the company on the capital structure. The population in this study was 40 Micro, Small and Medium Enterprises (SMEs) in Pati regency brass handicrafts. Samples were taken using a sampling method that is saturated by using the whole population there is as much as 40 SMEs. Methods of data analysis used in this study is multiple linear regression. The results showed variable profitability pelelitian significant positive effect on capital structure, sales growth variable significant positive effect on capital structure, company size significantly negative on capital structure, and firm age significant positive effect on the capital structure. The conclusions of this study are variable profitability, sales growth, firm size, and firm age are all factors that determine the capital structure of SMEs. For further research in order to add some other variables than those used in this study in order to find a more varied results
PENGARUH ORIENTASI PELANGGAN, ORIENTASI PESAING DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN Wulandari, Agesti
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1400

Abstract

Pengujian Abnormal Return Saham Sebelum dan Sesudah Peluncuran Indeks MNC36 (Studi Kasus Perusahaan yang Terdaftar pada Lampiran Surat Pengumuman Indeks MNC36 No.Peng-00529/BEI.PSH/08-2013) Barokah, Siti; Witiastuti, Rini Setyo
Management Analysis Journal Vol 5 No 2 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i2.8113

Abstract

The purpose of this research is to explain the reaction showed by the difference of abnormal return before and after MNC36 announcement. This study using event study, by observation of the abnormal return during the event period, ie 15 days before to 15 days after the MNC36 announcements. This research used the event study, which was conducted observation of abnormal return during the event period, i.e. before 15 days up to 15 days after the MNC36 announcements. The population in this research are all companies share listed on the MNC36 in 2013. The sampling technique was conducted with a purposive sampling method and obtained a sample of 33. The data analyzes were used One Sample Kolmogorov-Smirnov test for data normality test, and hypothesis testing used One Sample T-test and Paired Samples T-Test for data which are  normally distributed. The result of One Sample T-test and Paired Sample T-test showed that there is no abnormal return in the period before and after the launch of the index MNC36. The suggestions for futher researchers can use other variables to describe reactions in the MNC36 announcement such as return and trading volume activity so it can be known the difference for comparative result.
PENGARUH KUALITAS PRODUK, BRAND IMAGE TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Damayanti, Cintya; Wahyono, Wahyono
Management Analysis Journal Vol 4 No 3 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i3.8875

Abstract

__________________________________________________________________________ The purpose of this research is to know the influence of Product Quality to the  Satisfaction, the influence of Brand image to the Satisfaction, the influence of Product Quality to the Customers’ Loyality, the influence of Brand image to the Customers’ Loyality, the influence of Customers’ Satisfaction to the Customers’ Loyality, the influence of Product Quality to the  Customers’ Loyality by Customers’ Satisfaction, and the influence of Brand image to the Customers’ Loyality by Customers’ Satisfaction. The population of this research is the customers who consume instant noodle Supermi. The samples have been taken in this study is not known for certain. The technique of this research uses iteration formula. The methods of collecting data are quesioner. The analysis methods are path analysis. The result of this research is retrieved two equation path analysis, It shows us that Product Quality and Brand image influence the Customers’ Loyality directly and indirectly by the Satisfaction. The conclusion of this research is the Product Quality and Brand image influence directly and indirectly increasing Loyality by Satisfaction.
PENGARUH KEPUTUSAN INVESTASI, KEPUTUSAN PENDANAAN DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN Sari, Oktavina Tiara
Management Analysis Journal Vol 2 No 2 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i2.2517

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keputusan investasi, keputusan pendanaan dan kebijakan dividen terhadap nilai perusahaan. Sampel dalam penelitian ini adalah perusahaan manufaktur di Bursa Efek Indonesia periode 2009-2011 yang berjumlah 35 perusahaan. Hasil penelitian ini adalah keputusan investasi yang diukur dengan price earning ratio berpengaruh positif dan signifikan terhadap nilai perusahaan yang diukur dengan price book value, keputusan pendanaan yang diukur dengan debt to equity ratio berpengaruh negatif tidak signifikan terhadap nilai perusahaan yang dukur dengan price book value dan kebijakan dividen yang diukur dengan dividend payout ratio berpengaruh positif dan signifikan terhadap nilai perusahaan yang dikur dengan price book value.This study aimed to determine the effect of investment decisions, financing decisions and dividend policy on firm value. The sample in this study is a manufacturing company in Indonesia Stock Exchange 2009-2011 period totaling 35 companies. The result is that investment decisions are measured with a price-earnings ratio and a significant positive effect on firm value as measured by price-book value, funding decisions are measured with the debt to equity ratio significant negative effect on firm value that dukur to book value and price policy dividend payout ratio was measured with a positive and significant effect on firm value that dikur the book value price.
Pengaruh Customer Experience dan Brand Trust terhadap Customer Loyalty Dirbawanto, Nana Dyki; Sutrasmawati, Rr Endang
Management Analysis Journal Vol 5 No 1 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i1.8118

Abstract

Customer loyalty become the most important thing that every company must be considered to keep their customer. One thing that company can do on case to keep their customer loyalty is increase the customer experience and brand trust. The purpose of this research is to  know how customer ecperience and brand trust affect customer loyalty either parsially or simultanly.Population of this study is all visitors of MATS Store Semarang. The sample size was determined through purposive judgment sampling method, with 116 respondents (n=116) as total sample. Data were gathered through questionnaires adapting Likert scale. On this research, as independent variable are customer experience and brand trust, and as dependent variable is customer loyalty. Analysis of data using multiple linier regression and descriptive analysis.The result of this research shows. The result of this research shows that the value of Fhitung3.869 with taraf significant 0.024 < 0.05. The thing prove customer experience and brand trust affect customer loyalty simultanly.In conclusion, the study suggests that Customer Experience has effects on customer loyalty, while Brand Trust does not affect customer loyalty. Based on the research findings, this study suggests Mats Store management to improve and develop their brand trust strategies in order to increase customers’ confidence products sold and distributed by MATS Store.

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